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TAKEOFF Group

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Lyon, France
One group. Ten gaming-native creative studios.
TAKEOFF Group brings ten specialist creative studios under one roof. For more than 20 years, we have helped the world's biggest game publishers and brands launch, reveal and sell, from gaming content and trailers to custom fabrication, scannable art, luxury experiences, events and brand scouting. Our studios: • TAKEOFF Gaming – video game marketing, collector's editions, custom gear, influencer kits and key art • Cherry on Top – cinematic trailers and game cinematics • TAKEOFF Athletics – sports marketing and creative • TAKEOFF Access – partnerships between gaming IPs and brands • TAKEOFF XP – luxury creative and AI-driven experiences • L'Atelier – custom objects, statues and fabrication in our own workshops • Elkoy / ArtQrCode® – scannable art • Genesis – hybrid 3D / AI visual studio • Exhibit North America – event and trade show stands • TAKEOFF WILD – coming soon Headquartered in Lyon, France, with offices in Montréal, Los Angeles, London, Shenzhen and Singapore. Clients include Xbox, Microsoft, Ubisoft, Electronic Arts, Activision, Warner Bros., Bandai Namco, Larian Studios, IO Interactive, Adidas, Moët Hennessy and L'Oréal.
155 people in their team
Speaks English, French, Chinese
13 projects in their portfolio
Sortlist member since 2022
Founded in 2003
2 awards conferred
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Services

5 services offered by TAKEOFF Group

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  • Description
    Key art, packaging design and visual identities for games, sports and luxury brands.
    Skills in Graphic Design (11)
    3D RenderingIllustrationLogo DesignPackaging Design3D Design3D Graphic DesignBrandingBranding Graphic DesignCGIMotion Design 3D+1
    Works in Graphic Design (7)
    007 First Light Collector's & Legacy Editions - Graphic Design
    Barbie DreamHouse Xbox Series S - Graphic Design
    Dead by Daylight event key art - Graphic Design
    MotoGP™26 Key Art - Graphic Design
    Clients in Graphic Design (4)
    IO InteractiveVideo games
    Xbox (Microsoft)Video games
    Behaviour InteractiveVideo games
    MilestoneVideo games
    Learn more about Graphic Design
  • Description
    Activations, trade show stands and launch events for game publishers and brands, built by Exhibit North America and L'Atelier.
    Skills in Event (5)
    Brand ActivationExperiential MarketingExhibition Stand DesignBooth DesignEvent Production
    Works in Event (4)
    Barbie DreamHouse Xbox Series S - Event
    Aston Martin × Zenless Zone Zero at gamescom - Event
    Six Invitational 2025 – Sledge statue - Event
    Dead by Daylight 10th Anniversary – walk-in statue - Event
    Clients in Event (4)
    Xbox (Microsoft)Video games
    HoYoverseVideo games
    UbisoftVideo games
    Behaviour InteractiveVideo games
    Learn more about Event
  • Description
    Game trailers, cinematics and campaign films by Cherry on Top and TAKEOFF XP, from concept to final delivery, including 3D, CGI and AI-generated content.
    Skills in Video Production (6)
    Motion Design3D AnimaticsPost ProductionTrailer RecordingUnreal EngineLocalization
    Works in Video Production (4)
    Hot Wheels Infinite Rush – reveal trailer - Video Production
    Aphelion – reveal trailer - Video Production
    Dead by Daylight 10th Anniversary trailer - Video Production
    Lancôme Absolue Longevity MD - Video Production
    Clients in Video Production (4)
    MilestoneVideo games
    DontnodVideo games
    Behaviour InteractiveVideo games
    Lancôme (L'Oréal Luxe)Beauty
    Learn more about Video Production
  • Description
    Influencer and creator kits designed, produced and shipped worldwide for game reveals and launches.
    Skills in Influencer Marketing (7)
    Logistics ServicesInfluencer MarketingGlobal CommunicationPress KitGlobal MarketingKit DigitalMedia kit
    Works in Influencer Marketing (4)
    007 First Light Collector's & Legacy Editions - Influencer Marketing
    Call of Duty: Black Ops 7 influencer kits - Influencer Marketing
    Rainbow Six Siege Y11S3 creator kit - Influencer Marketing
    Aston Martin × Zenless Zone Zero at gamescom - Influencer Marketing
    Clients in Influencer Marketing (4)
    IO InteractiveVideo games
    ActivisionVideo games
    UbisoftVideo games
    HoYoverseVideo games
    Learn more about Influencer Marketing
  • Description
    Collector's editions, influencer kits, custom consoles and controllers, designed and manufactured in-house by TAKEOFF Gaming and L'Atelier.
    Skills in Packaging (5)
    3D PrintingProduct DesignPrototypingManufacturingPackaging design
    Works in Packaging (5)
    007 First Light Collector's & Legacy Editions - Packaging
    Call of Duty: Black Ops 7 influencer kits - Packaging
    Barbie DreamHouse Xbox Series S - Packaging
    Rainbow Six Siege Y11S3 creator kit - Packaging
    Clients in Packaging (4)
    IO InteractiveVideo games
    ActivisionVideo games
    Xbox (Microsoft)Video games
    UbisoftVideo games
    Learn more about Packaging
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Team

155 members in TAKEOFF Group's team

TAKEOFF Group cover
StoryTAKEOFF started in 2003 with one idea: game launches deserve objects and content as ambitious as the games. Today TAKEOFF Group brings ten studios together, from trailers and key art to collector's editions and custom hardware, designed and made in-house across Lyon, Montréal, LA, London, Shenzhen and Singapore.
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Awards

TAKEOFF Group was awarded 2 times

Clio Awards 2023 – Gold2023-11-01Partnership
Clio Entertainment 20262026-10-22Shortlist (Collateral, Press, Influencer & Talent Kits)

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Contact

Contact details of TAKEOFF Group

Details

  • Headquarter13 Rue du Général Plessier, 69002 Lyon, France