The Armoury

Norfolk, United Kingdom

We make the difference.

We are The Armoury, a strategic and creative marketing agency based in Norwich, Norfolk, servicing brands across the UK and beyond. Online or offline, on mobile or in print, we work with every client to seamlessly bridge the gap between both the physical and digital worlds, delivering great results. Whether you're a high-growth venture or an established global brand, our strategic understanding of 'customer' and our decades of experience working with retail, food, beverage, FMCG, and high-growth brands, make us best placed to get the very best out of a client's product or service. Services include: Branding & packaging Website UX & design eCommerce strategy Digital & print advertising Social media management Catalogue & direct mail

21 people in their team

Speaks English

33 projects in their portfolio

Works remotely across the globe

Sortlist member since 2020

Founded in 2015

5/5

(1 review)

Services

21 services offered by The Armoury

Description
We know eCommerce and Retail from the inside out, because we've been there and done it all before.

Our eCommerce Excellence programme is built around 7 Core Pillars, which we explore in detail with our clients as a retained service.

Progressing through the stages creates a virtuous circle of growth, driving incremental optimisation along the way.

The 7 Pillars of eCommerce Excellence

VOICE OF THE CUSTOMER
CUSTOMER ACQUISITION
TRADING MENTALITY
OPERATIONAL EFFICIENCY
CONVERSION RATE OPTIMISATION
CUSTOMER RETENTION
ANALYTICS & INSIGHT

Book us in for a free preliminary consultation to see if your brand is a good fit for the
eCommerce Excellence programme
Skills in E-commerce (7)
MagentoShopifywireframe designecommerce marketingEmail AdvertisingEcommerce SEOConversion Rate Optimization
Works in E-commerce (8)
Review in E-commerce (1)
Pix Ashworth
Clients in E-commerce (8)
land&waterBeauty | regional
Coral EyewearClothing & Accessories |
ERA ProtectTechnology Hardware & Equipment |
Blakely ClothingClothing & Accessories |
Learn more about E-commerce
Description
Make a good impression.

It doesn’t matter if you’re just starting up or looking for a refresh, we can help with all aspects of your brand.

Whether you need help naming your company, designing logos, defining tone of voice or developing product packaging, we’ll build a brand that you and your customers love.
Skills in Branding & Positioning (5)
RebrandingBrand StategyBrand DesignGuidelinesCustomer Journey
Works in Branding & Positioning (8)
Clients in Branding & Positioning (8)
Drinx!Beverage | national
Mr Winter's BeersBeverage | regional
NSARTransportation |
Pikl InsuranceInsurance | national
Learn more about Branding & Positioning
Description
No description provided for this service.
Skills in Digital Strategy (3)
CRM ConsultingSocial SellingOffline marketing
Works in Digital Strategy (2)
Clients in Digital Strategy (2)
Wavelength RecruitmentHuman Resources | national
land&waterBeauty | regional
Learn more about Digital Strategy
Description
No description provided for this service.
Skills in Website Creation (1)
Creative
Works in Website Creation (20)
Clients in Website Creation (20)
Wild Beer CoBeverage |
SignatureCBDPharmaceuticals & Biotech | national
FreshgroundBeverage | national
CH Wine MerchantsBeverage | national
Learn more about Website Creation
Description
No description provided for this service.
Skills in Email Marketing (1)
Direct Mailing
Works in Email Marketing (2)
Clients in Email Marketing (2)
Coral EyewearClothing & Accessories |
land&waterBeauty | regional
Learn more about Email Marketing
Description
Convert more customers online.

It doesn’t matter if you’re just starting up or looking for a refresh, we can help with all aspects of your brand.

Whether you need help naming your company, designing logos, defining tone of voice or developing product packaging, we’ll build a brand that you and your customers love.
Skills in Online Advertising (3)
Digital MarketingDigital StrategyNaming
Learn more about Online Advertising
Description
No description provided for this service.
Skills in Advertising (3)
Google AdsConversion Rate OptimizationCreative Communication
Work in Advertising (1)
Client in Advertising (1)
HG WalterFood | national
Learn more about Advertising
Description
No description provided for this service.
Skills in Graphic Design (2)
Print AdvertisingPackaging Design
Works in Graphic Design (9)
Clients in Graphic Design (9)
Golden TriangleBeverage |
WoopSoftware & Computer Services |
Mrs Winter's GinsWine & Spirits |
Green SpectrumArchitecture & Planning |
Learn more about Graphic Design
Description
No description provided for this service.
Skills in SEO (3)
Social Media GrowthSocial Media ListeningRedes Sociales Marketing
Learn more about SEO
Description
No description provided for this service.
Works in Content Strategy (2)
Clients in Content Strategy (2)
DigglenetSoftware & Computer Services | national
The TanneryRetail | national
Learn more about Content Strategy

Team

21 members in The Armoury's team

StoryOriginally founded in 2015 by Lee Scarfe and Lee Turner who, in 2019 appointed a new director, James Davey, who has brought over 25 years of experience working with rapidly scaling retail and eCommerce brands. This has led to the expansion of the team to over 20 across both the design studio and marketing teams.

Reviews

1 review for The Armoury

5/5

(1 reviews)

Pix AshworthManaging Director at Land&water

5/5

We were looking for a strategic lead in growing our direct-to-consumer channel. This is a great strength of The Armoury and is consistently backed up with effective project management. It’s a joy to work with an agency that feels the same hunger as we do

ServiceE-commerce

SectorE-commerce

Team1 - 10

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Contact

Contact details of The Armoury

Details

http://thearmoury.agency

HeadquarterMuspole Street, Norwich, UK