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The New Standard

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São Paulo, Brazil
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The New Standard is a public relations and communications agency that helps brands build visibility and reputation through targeted storytelling. Their expertise covers press outreach, influencer partnerships, digital content, crisis response, and brand strategy. Based in São Paulo, with operations in key Latin American markets including Brazil, Mexico, Argentina, Chile, Colombia, Peru, Ecuador, and Panama, the agency supports clients looking to grow their presence across the region. They also produce fully integrated campaigns, handling creative development and rollout across TV, radio, and out-of-home. The New Standard blends cultural knowledge and creative execution to connect brands with the right audiences.
11 people in their team
Speaks English, Portuguese, Spanish
4 projects in their portfolio
Sortlist member since 2025
Founded in 2023
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Services

5 services offered by The New Standard

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  • Description
    The New Standard is a public relations and communications agency that creates strategic brand campaigns across traditional and digital media. Their services include media relations, influencer marketing, social media, crisis management, and corporate communications. The agency has a strong presence across Latin America, operating in Brazil, Mexico, Argentina, Chile, Colombia, Ecuador, Peru, and Panama. They work with both global and regional brands, offering tailored communication strategies for each market. The New Standard also develops 360° campaigns, managing creative planning and execution for television, radio, and outdoor media. Their team combines local insight with international experience to deliver results-driven communication.
    Skills in Corporate Communication (30)
    Event ManagementSocial Media ManagementPRPublic RelationsSocial Media StrategySocial Media ContentCorporate BrandingAdvertising CampaignCreativeSocial Media Services+20
    Works in Corporate Communication (3)
    Itaú Bank x Bike Itaú — BiciRio Event - Corporate Communication
    NexaPay — Brazil Launch PR Campaign - Corporate Communication
    Seequent and Vale Desenvolver — Brazil - Corporate Communication
    Clients in Corporate Communication (3)
    Itaú BankBanking & Financials | international
    NexaPayBanking & Financials | international
    SeequentSoftware & Computer Services | international
    Learn more about Corporate Communication
  • Description

    No description provided for this service.

    Skills in Public Relations (PR) (14)
    Public RelationsPR StrategyOnline PRpublic communicationPR CampaignsPR CoachingPress KitDigital Public RelationsB2B Public RelationsTravel PR+4
    Works in Public Relations (PR) (4)
    Temu — Global - Public Relations (PR)
    Itaú Bank x Bike Itaú — BiciRio Event - Public Relations (PR)
    NexaPay — Brazil Launch PR Campaign - Public Relations (PR)
    Seequent and Vale Desenvolver — Brazil - Public Relations (PR)
    Clients in Public Relations (PR) (4)
    TemuE-commerce | international
    Itaú BankBanking & Financials | international
    NexaPayBanking & Financials | international
    SeequentSoftware & Computer Services | international
    Learn more about Public Relations (PR)
  • Description
    Establish your organisation in the marketplace with impactful events that leave a lasting impression. TNS offers event planning, management and production from start to finish. We bring brands to life through memorable and interactive experiences.
    Skills in Event (24)
    Event MarketingEvent Content CreationEvent ProductionEvent ManagementEvent PlanningSponsoringPress EventsPublic EventTeam Building OrganizationConference Planning+14
    Work in Event (1)
    Itaú Bank x Bike Itaú — BiciRio Event - Event
    Client in Event (1)
    Itaú BankBanking & Financials | international
    Learn more about Event
  • Description
    Resonate with your target audience through strategic digital partnerships. The New Standard extends your brand’s reach and generates credibility through trusted voices in the market.
    Skills in Influencer Marketing (20)
    InfluencerSocial Media InfluencerB2B Influencer MarketingInstagram InfluencerCelebrity MarketingNano InfluencersSnapchat InfluencersInfluencer RecruitmentMacro influencersInfluencer Strategy+10
    Learn more about Influencer Marketing
  • Description
    With comprehensive, data-driven marketing strategies, we set the course for your brand’s success. From planning to execution, each step is meticulously calculated for maximum impact.
    Skills in Marketing (23)
    Communication StrategyReputation ManagementMarketing StrategyLuxury MarketingConsumer MarketingTravel MarketingMarketing ConsultingMusic MarketingViral MarketingMarketing Analytics+13
    Learn more about Marketing
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Team

11 members in The New Standard's team

StoryFounded by global PR and marketing experts, The New Standard blends world-class communications with deep Latin American insight. From São Paulo to seven other countries, we craft stories that connect brands to audiences and set a new benchmark for results.
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Contact

Contact details of The New Standard

Details

  • HeadquarterRua: Estela, 515 - Vila Mariana, São Paulo - State of São Paulo, Brazil