The Orchard Media & Events Group Cardiff, United Kingdom
Bringing ideas to life.
We’re a leading integrated advertising agency, helping the ambitious shape unique ideas into unforgettable outputs.
We think.
The big challenges facing your organisation need bold new ways of thinking. Through our discovery process, we get to the root of the issues, allowing us to devise a creative and strategic solution for you based around insights. This big overarching idea will unify and drive creative, content, communications and activations. Authentic ideas resonate with audiences, span platforms and stand the test of time.
We do.
Combining our in-house team of specialists and creatives with selected partners, allows us to give you a flexible and collaborative approach that gives you the best blend of talent to deliver exciting, bold and carefully crafted solutions. The best of all worlds.
We bring ideas to life.
We understand that effectiveness is what matters most. We are dedicated to creating experiences that exceeds expectations, taking you on a journey where successful outcomes exceed original objectives.
IPA Members
50 people in their team
Speaks English, French, German, Welsh
4 projects in their portfolio1 collaboration started on Sortlist
Works remotely across the globe
Sortlist member since 2019
Founded in 2010
7 awards conferredNo review yetBe the first to write one
Services
6 services offered by The Orchard Media & Events Group
Description Our award-winning IPA (Institute of Practitioners in Advertising) team and (not-so-secret) secret tactics will make you feel at ease while planning and buying your advertising. Each one of our ads has been planned and tailored to hit the right people and to deliver you results. We are the advertising agency. How do we do it? Buying Power – Our established relationships with media owners gives us significant and competitive media buying power as well as insight into new formats platforms and innovations. Media Agnostic – we’ll treat each brief with a fresh outlook and no cookie cutter approach. Integrated Omni-channel approach – all options are at our disposal across TV, radio, press, outdoor, billboard, digital, sponsorship, cinema, direct mail/response; online media; magazines and experiential. A true pan-media understanding. Insight Driven – Our strategies are based on insights from research and data tools such as Mintel, behavioural tools such as TGI and competitor spend info from Ad Dynamix. There’s no guess work here – just results. Outcome led – we’re 100% focused on the effectiveness agenda. Establishing the impact of our media campaigns, and then most importantly what are the outcomes from that impact.Skills in Media Planning (10) StrategyDigital MarketingAdvertisingPRPublic RelationsMedia BuyingmediaoohDigitalMarketingWorks in Media Planning (2) Clients in Media Planning (2) Principality Building SocietyBanking & Financials | nationalVisit WalesTravel & Leisure | international
Learn more about Media PlanningDescription Our content team have created a content hub, that fuses the very best elements of crafted storytelling, along with the latest techniques for optimising the viewing experience across any screen platform. Digital promo films that wow the audience. Stylish. Strong narratives. Beautiful. Content that inspires. Thumb–stopping content for social for a range of clients and platforms. Engaging, quirky, direct. Always quality. Engaging content that conveys a company's message. It may have to be a corporate message, but that doesn’t mean it needs to be boring. Whatever the budget, we know how to turn it into a narrative that works. That's what we do.Skills in Content Strategy (9) video productionmedia productiontv productiontv advertisingtv commercialmedia contentcontent strategysocial contentcontent creation
Learn more about Content StrategyDescription Whether your event is an online conference, a face-to-face exhibition, a shopping centre brand activation, live, virtual or hybrid, our flexible, dynamic, and personalized approach will bring your event to life. Award-ceremonies, bespoke parties, product launches, team building, experiential events, corporate hospitality, talent booking, speaker management. Intimate venues, large castles, stadiums, pop-ups, hotels. You name it, we’ve done it. Our events team boast years of experience in organising, managing and showcasing events in locations all across the world. From event management, destination management, delegate management, professional conference management and venue finding – the team will take the reigns to ensure your event is nothing but perfect. Our Virtual or Hybrid solutions for your event not only increase attendances and connects worldwide, it also maximizes sponsorship opportunities and reduces your carbon footprint. Bringing together our unique live events, Video Production and Audio-Visual experience allows us to create virtual and hybrid experiences that will surpass expectations.Skills in Event (12) Work in Event (1) Client in Event (1) UEFASports | international
Learn more about EventDescription No description provided for this service.
Skills in Branding & Positioning (7) brand designbrand identitybrand advertisingevent brandingbrand strategybrand creationbrand guidelinesWork in Branding & Positioning (1) Client in Branding & Positioning (1) Welsh Hospitals AssociationHospitals & Healthcare | national
Learn more about Branding & PositioningDescription Storytelling in an authentic way - brought to life through the most appropriate use of voice, word and image, all delivered across relevant media channels. Strategy – scoping out a calendar of coordinated and coherent messaging that builds your brand over the longer term. Copy writing – developing a consistent tone of voice, for short form social posts through to web copy and annual reports. Social media management – light touch or fully managed depending on your in house capacity and capability. Influencer marketing – leveraging the right talent to introduce their audiences to your brand in a positive way. Media relations – our relationships with key journos, help identify story opportunities, editorial coverage and contributor opportunities. Crisis management – Keeping the drama to a minimum, we’ll help you navigate choppy waters. Reputation management & Media monitoring – keeping abreast of the return loop, and understanding what people really think of your brand.Skills in Public Relations (PR) (12) copywritingsocial media campaignsocial media strategymedia relationsb2b public relationssocial media managementinfluencer marketingpr and marketingcrisis managementreputation management+2
Learn more about Public Relations (PR)Description Our award winning team will be able to expertly create and curate ideas through the production process so that your content resonates, inspires and persuades to deliver the outcome you need. Check out these stats ... - Including a video on your landing page can boost your conversation rate by up to 80% - Social media videos generate 1200% more shares than text and image content combined - On average, viewers retain 95% of a message when they watch it in a video, compared to just 10% if they read it in text. TV commercials We really understand what it means to make a great TV commercial, after all, we’ve made hundreds of them. Whatever the budget, we know how to turn it into a narrative that works. Promotional video Digital promo films that wow the audience. Stylish. Strong narratives. Beautiful. Content that inspires. Social and digital content Thumb–stopping content - Engaging, quirky, direct. Always quality. Corporate and brand filming It may have to be a corporate message, but that doesn’t mean it needs to be boring. Engaging content that conveys a company’s message, that’s what we do.Skills in Movie (20) podcast recordingImmersive 360 contentSponsorship stingsRadio productionBrand filmsproduct launchesAerial filmingpromotional videocorporate filmfilm production+10Work in Movie (1) Client in Movie (1) Visit WalesTravel & Leisure | international
Learn more about Movie
Portfolio
4 projects performed by The Orchard Media & Events Group
Promotional destination marketing film
Project made for Visit Wales in the Travel & Leisure industry for a B2C audience in 2022.
Media PlanningMovie
Read moreHelping breathe new life into an 80 year old brand
Project made for Welsh Hospitals Association in the Hospitals & Healthcare industry for a B2B audience.WHA approached us with a complex commercial challenge. To not only breath new life into their existing brand and the presentation of their healthcare cash plan offering, but to reach and educate a younger end-user demographic on their category as a whole, whilst growing their market share within the corporate segment.Despite health insurance or private healthcare being relatively well understood by their target end users, healthcare cash plans were less so. WHA are also operating within a highly competitive market, so it was crucial that we not only established a clear point of difference for WHA as a brand, but ensured clarity and relevance when presenting the product offering.
Branding & Positioning
Read more4-day UEFA Champions Festival
Project made for UEFA in the Sports industry for a B2C audience in 2019.Key objectives * Full event management and production including: * Site & design management * Stage production * Production of the Ultimate Champion's Pitch * Commercial Partner Management * Design and branding management * Exhibition management * Security management * Event filming * Artist booking & contracting
Event
Read moreCampaign and sponsorship awareness
Project made for Principality Building Society in the Banking & Financials industry for a B2C audience in 2022.As the Autumn 20 Nations Cup kicked-off, the Wales National team found themselves unable to play at their home ground for the competition, the Principality Stadium having been turned into a 2000 bed field hospital during the Covid-19 pandemic.
Media Planning
Read moreTeam
50 members in The Orchard Media & Events Group's team
Story
Formed in 2010 through merger of two established companies Greenfield Media & Push 4 Group. Orchard has grown organically while also making the tactical acquisitions of Mela Media (PR Social) and Brand 68 (Creative).
The group structure also includes Orchard Connects & Orchard Live
Awards
The Orchard Media & Events Group was awarded 7 times
Cardiff Business Awards 20152015-04-01SME Business of the Year
Travel and Marketing Awards 20182018-11-01Silver with Visit Wales
CIM Marketing Excellence Awards 20182018-10-01Gold with Welsh Water
The Drum Roses Creative Awards 20192019-04-01Gold for Public Sector; Silver for TV / Cinema commercial (in association with team of Agencies)
The Drum Recommends Awards 20192019-04-01Client Service
The Drum Recommends Awards 20212021-04-01Events
#14 Top 100 Independent UK Agency (The Drum)2019-12-01
