The School of Life, London | Sortlist

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The School of Life London, United Kingdom

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The School of Life is a global organisation dedicated to making the world more emotionally intelligent. We draw on psychology, philosophy, and culture to find and apply the best ideas for use in everyday life. Our brand development division helps brands to find and communicate their purpose and to develop more meaningful products.

We also bring together brands with today’s best writers, artists and thinkers to create beautifully designed content and experiences - white papers, films, talks, products, animations, PR activations and books - that help to engage customers more meaningfully. 

All our projects come pre-loaded with the credibility that comes from partnering with a trusted and much loved consumer brand.

Speaks English
4 projects in their portfolio
Sortlist member since 2017
Founded in 2008
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Services

2 services offered by The School of Life

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  • Description

    No description provided for this service.

    Works in Content Strategy (4)
    Minibar For The Mind - Content Strategy
    Minibar For The Mind - Content Strategy
    For Your Next Step - Content Strategy
    Finding Balance - Content Strategy
    Clients in Content Strategy (4)
    Bupa GlobalHospitals & Healthcare | national
    Morgans Hotel GroupTravel & Leisure | national
    Morgans Hotel GroupTravel & Leisure | international
    Lloyds BankBanking & Financials | international

    Learn more about Content Strategy


  • Description

    No description provided for this service.

    Works in Branding & Positioning (4)
    Minibar For The Mind - Branding & Positioning
    Minibar For The Mind - Branding & Positioning
    For Your Next Step - Branding & Positioning
    Finding Balance - Branding & Positioning
    Clients in Branding & Positioning (4)
    Morgans Hotel GroupTravel & Leisure | national
    Morgans Hotel GroupTravel & Leisure | international
    Lloyds BankBanking & Financials | international
    Bupa GlobalHospitals & Healthcare | national

    Learn more about Branding & Positioning

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Portfolio

4 projects performed by The School of Life

Minibar For The Mind
Minibar For The Mind

Project made for Morgans Hotel Group in the Travel & Leisure industry for a audience. We worked with Morgans Hotel Group to make travel more meaningful by creating bespoke amenities and events for launch across their international range of hotels. Our Minibar for the Mind was a midnight feast for the intellect designed to unleash guest's creative spirits. It included a box set of 250 Conversation Starters, a volume of Collected Thoughts, Seduce and Relax reading prescriptions, a Dreams and Fears notebook and a Writer's Block pencil set for pouring out your deepest and darkest thoughts. Hotel guests also received A Daily Aphorism postcard with their turn down service, and Conversation Menus served up in hotel restaurants.

Branding & PositioningContent Strategy
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Minibar For The Mind
Minibar For The Mind

Project made for Morgans Hotel Group in the Travel & Leisure industry for a B2C audience. We worked with Morgans Hotel Group to make travel more meaningful by creating bespoke amenities and events for launch across their international range of hotels. Our Minibar for the Mind was a midnight feast for the intellect designed to unleash guest's creative spirits. It included a box set of 250 Conversation Starters, a volume of Collected Thoughts, Seduce and Relax reading prescriptions, a Dreams and Fears notebook and a Writer's Block pencil set for pouring out your deepest and darkest thoughts. Hotel guests also received A Daily Aphorism postcard with their turn down service, and Conversation Menus served up in hotel restaurants.

Branding & PositioningContent Strategy
Read more
For Your Next Step
For Your Next Step

Project made for Lloyds Bank in the Banking & Financials industry for a B2C audience. Lloyds Bank provides the financial expertise to help you navigate through life's biggest events. But beyond this, Lloyds wants to offer practical support on the psychological aspects of taking these significant next steps too. Taking inspiration from philosophy, psychology and literature, we developed a series of films and articles examining marriage, buying a home, becoming a parent, starting university, experiencing a separation and losing a loved one. Our films and articles are currently the mostly widely consumed content on the Lloyds microsite.

Branding & PositioningContent Strategy
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Finding Balance
Finding Balance

Project made for Bupa Global in the Hospitals & Healthcare industry for a B2C audience. Bupa Global provides world class health insurance to an audience of affluent professionals. We wanted to provide uniquely engaging and valuable content for their member base that showed that living healthily is as much about taking care of your emotional health as it is about taking care of yourself physically. We created a beautifully designed series of animations, articles and podcasts on topics such as when to help and when to ask for help, how balance work with life and how to balance the pressures of today with worries about the future. The content lives on the Bupa Global content hub and is shared regularly through internal newsletters and social channels.

Branding & PositioningContent Strategy
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Details


  • HeadquarterThe School of Life , 75 Kenton St, London, London, WC1N 1NN, United Kingdom