Digitalization has left the business world in a state of unprecedented change, with power that has shifted from supply to demand. Buyers, just like yourself, are now in charge. This is exactly what Sortlist’s mission is all about: we help you be in control and start your journey by being surrounded by pros you can trust at the right time.
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Best Ad Agencies London: Choosing the Greatest Among the Rest
London is swarming with tons of agencies advertising various marketing services for companies in the entire United Kingdom. And due to this plethora of creative agencies London wide, it's important to remember that NOT every media marketing agency can cater to your business, especially to the unique demands of your niche.
So, finding the digital agency that fits right to your brand can be a very challenging feat. It will require a substantial amount of your time, painstaking effort, and probably some money to spend just to sort through a gigantic list of media agencies without the promise of a right fit.
This compels us to help you in choosing the digital marketing agency that can best handle the advertising needs and demands of your brand... through the three simple tips below.
Utilise a B2B marketplace for London's top advertising agencies
The United Kingdom leads the way in media advertising, especially in terms of the number of existing UK media marketing companies as well as their top-notch performance and content strategy. So, sorting through creative agencies in London alone can be an exhausting task.
The good news is that you can leverage Sortlist - a B2B marketplace for media advertising companies in London and even around the world. This platform can be the game-changer when it comes to ensuring that your company only hands out advertising projects to seasoned media marketing agencies whether they reside in the city of London or any other city in the globe (thanks, Internet).
Sortlist, as an agency marketplace, painstakingly screens agencies on your behalf so that you can save more time and energy, and most notably, money because the platform is 100% free for businesses like yours that are looking for top London advertising companies.
Whether you're looking for an integrated advertising service or a more specialised digital marketing effort, such as social media marketing, web design, creative advertising, and so much more, Sortlist can help you find the right agency for your brand.
We made this possible by streamlining our screening process without compromising our criteria when recommending an agency for you. In fact, we continually improve the standards we follow when matching agencies to clients.
Here are a few of those criteria:
- The location of the creative agency (e.g., London, Manchester, Edinburgh)
- The expertise of the agency (e.g., social media management, social media marketing, online advertising, SEO)
- The languages that the online solutions team speaks (e.g., English, French, Dutch, Spanish, German, Italian)
- Your campaign budget
- Your preferred agency size in terms of the number of employees
- Your niche as a business
- Your specific advertising focus and desired results
With these criteria, you can really tell that Sortlist does the nitty-gritty task of listing the ad companies in London and around the world so that brands like yours can easily find the marketing provider that they need in just a few minutes instead of days!
Choose the advertising agency that specialises in your industry.
Industry expertise can prove invaluable - ad agencies that have more experience and focus on targeting highly-specific audience types in your niche, whether it's B2B, B2C, or P2P, can help you reach your advertising goals speedily and easily, thereby saving you more money in the long run.
Also, hiring an ad agency that specialises in your industry can give you an unfair advantage against your competitors.
This is because a niche-specific agency can better assist you in creating a unique selling proposition, thereby setting you apart from a sea of competitors.
Don’t forget to ask about the advertising agency’s “creative brief.”
The creative brief is one of the crucial factors that can show you how an advertising company approaches their craft and, most importantly, how they will handle each project in your marketing campaigns.
As you may already know, the creative brief is typically a document that outlines the parameters of each project that they will work on, such as the following:
- The objective of each campaign
- Due date of each task
- Budget for each campaign
- Metrics to target
- The message that your brand wants to convey for each project
- The tone of voice for all content
- The style to follow when creating content
- Disclosure SOPs for information between your company and your design agency
So, feel free to ask your candidates for a creative brief based on what you give them as you send your advertising needs and demands to the Sortlist platform.
Ready to look for the top London creative agencies?
London may have tons of digital marketing agencies, and finding the right one for your brand can be pretty daunting. However, now that you have a free B2B marketplace to rely on as well as a few factors to remember when choosing your agency, it’s time that you pick one.
Click the “I need an agency button” and let Sortlist do the hard work for you. No risks here. It’s 100% free!
June 23, 2020
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