How are London-based influencer marketing agencies leveraging data analytics to enhance their strategies?

Data analytics plays a crucial role in modern influencer marketing strategies, especially in a dynamic and competitive market like London. Agencies are increasingly leveraging data to drive more effective, targeted, and measurable campaigns. Here's how data analytics is shaping influencer marketing in the British capital: 1. Audience Insights and Targeting London-based agencies use data analytics to gain deep insights into audience demographics, behaviours, and preferences. This allows for more precise targeting and better alignment between influencers and brand objectives. For instance, an agency might use social media analytics to identify which London neighbourhoods or boroughs are most engaged with specific types of content or products. 2. Influencer Selection and Vetting Data-driven tools help agencies in London identify and vet influencers based on quantitative metrics such as: Engagement rates Audience authenticity Content performance Brand alignment This ensures that brands collaborate with influencers who can deliver genuine impact and reach the right audience in the London market. 3. Performance Tracking and ROI Measurement Analytics tools enable agencies to track campaign performance in real-time and measure ROI more accurately. Key performance indicators (KPIs) might include: Engagement rates Reach and impressions Click-through rates Conversion rates Sales attribution For example, a London-based fashion brand working with an influencer marketing agency might track how many sales were generated from a specific influencer's promotional code or tagged Instagram Story. 4. Content Optimization Data analytics helps agencies understand what types of content resonate best with London audiences. This might include: Optimal posting times for maximum engagement Most effective content formats (e.g., video, stories, reels) Best-performing hashtags and keywords For instance, an agency might discover that food influencers in London get the most engagement with Instagram Reels posted during lunch hours. 5. Trend Forecasting By analysing large datasets, agencies can identify emerging trends in the London market before they go mainstream. This allows brands to create timely, relevant content that captures audience attention and positions them as trendsetters in the bustling London scene. 6. Fraud Detection In a market as lucrative as London's, influencer fraud can be a significant concern. Data analytics tools help agencies detect suspicious activity, such as fake followers or engagement, ensuring that brands invest in authentic partnerships. 7. Competitive Analysis Agencies use data to benchmark their clients' influencer marketing efforts against competitors in the London market. This helps in identifying gaps, opportunities, and best practices specific to various industries within the city. To illustrate the impact of data analytics, consider this example: A recent study by a London-based marketing firm found that influencer campaigns using data-driven strategies saw a 30% higher ROI compared to those that didn't leverage analytics. Moreover, 72% of London brands reported that data analytics helped them identify more relevant influencers for their target audience. In conclusion, data analytics has become an indispensable tool for influencer marketing agencies in London. By harnessing the power of data, these agencies are able to create more targeted, effective, and measurable campaigns that resonate with the diverse and trendsetting London audience. As the influencer marketing landscape continues to evolve, the role of data analytics will only become more crucial in driving success and innovation in this dynamic field.

How are influencer marketing companies in London adapting their strategies for B2B markets and niche industries?

Influencer marketing companies in London are continuously evolving their strategies to cater to B2B markets and niche industries. This adaptation is crucial as the B2B sector in the UK's capital is thriving, with many global corporations and innovative startups calling London home. Here's how these companies are refining their approach: 1. Focusing on Thought Leadership London-based influencer marketing agencies are increasingly partnering with industry experts and thought leaders rather than traditional 'lifestyle' influencers. These collaborations often involve: Hosting webinars and podcasts featuring industry experts Creating in-depth whitepapers and case studies Organizing exclusive roundtable discussions for C-suite executives 2. Leveraging LinkedIn LinkedIn is becoming the go-to platform for B2B influencer marketing in London. Companies are: Identifying and engaging with industry-specific LinkedIn influencers Creating and promoting long-form, educational content Utilizing LinkedIn's advanced targeting options for sponsored content 3. Micro-Influencer Partnerships For niche industries, London agencies are focusing on micro-influencers with highly engaged, specific audiences. This strategy involves: Collaborating with subject matter experts who have smaller but more dedicated followings Creating tailored content that resonates with specialized industry segments Measuring success based on engagement and lead quality rather than just reach 4. Content Co-Creation Influencer marketing companies are moving beyond simple product endorsements to co-create valuable content with B2B brands. This includes: Developing industry-specific tutorials and how-to guides Producing video series that showcase real-world applications of products or services Creating interactive tools or resources that provide value to the target audience 5. Data-Driven Approach London agencies are leveraging advanced analytics to refine their B2B influencer strategies: Utilizing AI and machine learning to identify the most relevant influencers for specific industries Implementing robust tracking systems to measure ROI and attribution Conducting in-depth audience analysis to ensure message resonance 6. Long-Term Partnerships Rather than one-off campaigns, companies are fostering long-term relationships with influencers. This approach includes: Developing ambassador programs specific to B2B sectors Integrating influencers into product development and feedback loops Creating exclusive influencer communities within niche industries 7. Account-Based Influencer Marketing Adapting to the B2B sales cycle, London agencies are aligning influencer strategies with account-based marketing (ABM) approaches: Identifying and engaging influencers within target accounts Creating personalized content for specific high-value prospects Utilizing influencer relationships to facilitate introductions and meetings By implementing these strategies, influencer marketing companies in London are successfully bridging the gap between traditional consumer-focused influencer marketing and the unique demands of B2B and niche industries. This evolution reflects the city's position as a global business hub and demonstrates the adaptability of the influencer marketing model to diverse business landscapes.

How do top influencer marketing agencies in London measure and report ROI for their campaigns?

Successful influencer marketing agencies in London employ a variety of sophisticated methods to measure and report the Return on Investment (ROI) of their campaigns. Here's an overview of the key approaches used: 1. Engagement Metrics London agencies closely track engagement rates, which include: Likes, comments, and shares Click-through rates (CTR) Follower growth Time spent on content 2. Conversion Tracking Agencies use unique tracking links and promo codes to measure: Direct sales attributed to influencer content Lead generation and sign-ups App installations 3. Brand Awareness Metrics To gauge brand impact, agencies monitor: Reach and impressions Brand mention frequency Hashtag usage and trending data 4. Audience Growth and Quality Agencies assess the value of new followers by analyzing: Demographic alignment with target audience Engagement rates of new followers Retention rates over time 5. Sentiment Analysis Using AI-powered tools, agencies evaluate: Tone and sentiment of comments and mentions Brand perception shifts 6. Comparative Analysis To provide context, agencies often compare campaign performance to: Previous influencer campaigns Industry benchmarks Other marketing channel ROIs 7. Long-term Value Metrics Forward-thinking London agencies also consider: Customer Lifetime Value (CLV) of influencer-acquired customers Repeat purchase rates Brand loyalty indicators To report ROI effectively, top London agencies typically use a combination of these methods: Comprehensive Dashboards: Real-time reporting dashboards that aggregate data from various platforms and tools. Regular Performance Reports: Detailed reports that break down KPIs, often including data visualizations for easy interpretation. ROI Calculation: A clear formula showing the financial return: ROI = (Revenue generated - Campaign cost) / Campaign cost x 100 Attribution Modeling: Multi-touch attribution models to understand the influencer's role in the customer journey. By employing these measurement and reporting techniques, London's top influencer marketing agencies provide clients with a clear, data-driven picture of campaign performance and ROI. This approach not only justifies investment but also informs strategy for future campaigns in the dynamic London market.

Top Influencer Marketing Agencies in London

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Unlock the power of social influence with London's top-tier Influencer Marketing agencies. Our curated list showcases vetted experts who can amplify your brand's message across digital platforms. Explore each agency's portfolio and client testimonials to find the perfect match for your campaign needs. Whether you're aiming for viral TikTok content, Instagram collaborations, or YouTube partnerships, these specialists can connect you with the right influencers to elevate your brand presence. Looking for tailored influencer strategies? Use Sortlist to post your project requirements, and let London's finest Influencer Marketing companies reach out with bespoke proposals designed to achieve your specific marketing goals and target audience engagement.

Top Featured Influencer Marketing Agencies

Pickle Social
(0 review)
The social-first agency that delivers the results you need.
Top awarded
We specialize in blending creativity with performance. We know that in today’s digital landscape, success comes from combining innovative ideas with measurable results. This is where we excel—unlike traditional agencies that focus solely on one or the other, we offer a holistic approach that drives both engagement and performance. Many creative agencies may struggle to deliver performance, and many performance agencies may fall short on creative vision. At Pickle Social, this is where we make a difference. We bridge the gap between creativity and data-driven strategies, ensuring that every campaign we create not only captures attention but also delivers tangible results. Whether it’s expanding your Social presence, optimizing Paid Media campaigns, crafting social-first Creative, or launching Influencer-driven initiatives, our strategies are customized to fit your brand, business, and goals—always grounded in insights and analytics to ensure maximum impact.
22 works in Influencer Marketing
Located in Amsterdam, Netherlands
From €2,000 for Influencer Marketing
Worked in Clothing & Accessories (+11)
Speaks English
11-50 members

All Influencer Marketing Companies in London

1000heads
4.8
(2 reviews)
1000heads is a Social Transformation™ Company
Top awarded
🇬🇧 We’re a Social Transformation™ Company. We’re on a mission to transform the way brands talk and are talked about. We’re proud to be a strategic partner to some of the very best brands on the planet, helping them stay relevant, conversational, and advocated—all at the speed of social. Today’s fragmented media landscape presents myriad complex new social communications challenges. Brands are held to higher standards of humanness than ever before. That means being good listeners and being in the moment. It means being empathetic, conversational, authentic, and interesting. All this requires a fundamental communications shift—a transformation of priorities, competencies, processes, and activities. We’re working with some of the world’s best-known brands as a global strategic partner, building dedicated cross-functional teams across data, strategy, and activation in order to deliver Social Transformation™ to the brands. 🇩🇪 Als Agentur für Social Transformation™ begleiten wir unsere Kunden auf ihrem Weg in die Digitalisierung. Wir helfen ihnen, die Sprache von Social zu sprechen. Und zu gestalten, wie dort über sie gesprochen wird. Social Media erfindet sich jeden Tag neu. Seit über 20 Jahren sind wir strategischer Partner für einige der weltweit bekanntesten Marken, die wir tagtäglich dabei unterstützen, relevant und im Gespräch zu bleiben. Die heutige fragmentierte Medienlandschaft stellt eine Vielzahl komplexer neuer Herausforderungen an Marken. Sie sollen menschlicher sein als je zuvor: Ein guter Zuhörer und passend zum Zeitgeist. Einfühlsam, gesprächig, authentisch und immer interessant. Das erfordert einen grundlegenden Wandel in der Kommunikation – eine Transformation der Prioritäten, Kompetenzen, Prozessen und Marketingaktivitäten. Als globaler strategischer Partner bauen wir maßgeschneiderte, interdisziplinäre Teams in den Bereichen Data, Strategie und Kampagnen-Aktivierung auf, um so Social Transformation™ möglich zu machen.
2 works in Influencer Marketing
Located in London, United Kingdom (+4)
From €20,000 for Influencer Marketing
Worked in Technology Hardware & Equipment (+8)
Speaks English, Chinese(+10)
201-500 members
Pearl Lemon
4.9
(48 reviews)
AWARD WINNING SEO & B2B LEAD GENERATION AGENCY
Highly recommended
Top awarded
Pearl Lemon are a multi-award-winning SEO, Lead Generation, Content and Sales Agency based in London but serving clients Worldwide. We'd love to help you grow your company Tired of underperforming agencies? Want to close B2B and B2C deals? Looking for a company that is transparent? Someone who can guide you through the process from start to finish? Want to rank page 1/rank 1 of Google with white-hat links? Want to a team you can talk to daily, have weekly calls and understand EXACTLY what's going on? If any of this sounds like you - then we ABSOLUTELY need to talk. We'd love to help you with your online growth journey and see if we can achieve massive success together Book a call with Ion (pronounded E-on) to get started today: http://pearllemon.com/ion/ OR add him on Whatsapp directly: +44 7746 279127
Looking for work in Influencer Marketing
Located in London, United Kingdom (+2)
From €3,000 for Influencer Marketing
Worked in Food (+15)
Speaks English, Hindi(+2)
51-200 members
Adapts Media
4.9
(17 reviews)
The Right Agency For Your Digital Marketing Needs
Highly recommended
Top awarded
Adapts Media is a creative marketing agency specializing in curating multi-pronged marketing strategies. Our experts will help you discover the best opportunities and execute campaigns to drive higher ROI for your business.
1 work in Influencer Marketing
Located in London, United Kingdom (+3)
From €1,000 for Influencer Marketing
Worked in Real Estate (+17)
Speaks English, Arabic(+5)
51-200 members
The Social Sort
5
(4 reviews)
The Social Sort is the social agency with a difference. we know the tools to get sales.
Recommended
The Social Sort is the social agency with a difference. The agency is built on over 25 years’ experience in live entertainment and a deep knowledge of what works in the marketing world of music, events, and entertainment. This is what makes us uniquely placed to understand the audience and how to get to them. We work with content creators and influencers to join the dots between some of the most exciting entertainment events and their audiences.
2 works in Influencer Marketing
Located in Greater London, United Kingdom
From €1,000 for Influencer Marketing
Worked in Travel & Leisure (+1)
Speaks English
1-10 members
SOCIALLYWITHIT.
4.9
(9 reviews)
We are SOCIALLYWITHIT. Are you?
Highly recommended
Founded in 2023 in the heart of London - We are a data driven, result led creative agency. Talk to us about creative production, paid media marketing and SEO.
4 works in Influencer Marketing
Located in Greater London, United Kingdom
Budget on request
Worked in Marketing & Advertising (+6)
Speaks English
1-10 members
Media Bodies
(0 review)
MEDIA BODIES - Award Winning Influencer Marketing Agency
Top awarded
Media Bodies is a leading data-driven Influencer Marketing Agency with widespread global networks across YouTube, Podcasts, TikTok, Instagram, and Twitch; and 13 years of experience scaling ROI on Influencer Marketing campaigns across platforms and industries. We work with hundreds of influencers around the world each month for clients across gaming, e-commerce, retail, wellness, travel, tech and more. Our data insights apply to all industries and ensure every client’s campaigns are optimised at each step- from planning, through to execution and post campaign analysis.
3 works in Influencer Marketing
Located in Greater London, United Kingdom
From €20,000 for Influencer Marketing
Worked in Video games (+1)
Speaks English
11-50 members
JIN, European PR Agency
4.8
(9 reviews)
120 PR and social media experts for your European communications
JIN is a European boutique communication agency specializing in digital influence and media relations. Our mission : support brands to build trust with their digital communities. Since its creation in 2012 , JIN has supported more than 500 clients in the tech, agri-food, health, mobility and finance sectors. In 2022, JIN is joining forces with Opinion Act , a digital strategy consulting firm, to provide our clients with digital and PR activations reinforced by the data expertise of Opinion Act and the international dimension of JIN. Today, the JIN and Opinion Act teams have 140 employees based in Paris, Lyon, London, Berlin and New York. Our expertise : Corporate : Become a positive force online, drive your reputation forward. New Social : Integrated 360 campaigns across Content, Commerce and Influencer. Media Relations : Enter the digital age of public relations. Data and Insights : Leverage the power of data to understand communities. Ecosystem Strategy : Deploy an amplified digital experience for your audiences. Amongst our references : April, Air Liquide, Allianz, Alltrails, Arkema, Arkopharma, Asus, BEABA, Blablacar, Bonduelle, Bouygues, Casino, Cassegrain, Chipotle, Dermapharm, Duolingo, Europcar, Ferrero, GrandOptical, Jollibee, IONITY, Organon, Pantone, Plastic Omnium, Philips Hue, Samsung, Sarenza, SNCF, Tarkett, Tinder, TF1. *** JIN est une agence européenne de conseil en communication, spécialiste de l’influence digitale et des relations publiques. Notre métier : accompagner les marques pour construire un lien de confiance avec leurs communautés digitales. Depuis sa création en 2012 , JIN a accompagné plus de 500 clients des secteurs de la tech, de l’agroalimentaire, de la santé, de la mobilité et de la finance. En 2022, JIN s'associe à Opinion Act , cabinet de conseil en stratégie digitale, pour apporter à nos clients des activations digitales et RP renforcées par l'expertise data d'Opinion Act et la dimension internationale de JIN. Aujourd’hui, les équipes JIN et Opinion Act comptent 140 collaborateurs présents à Paris, Lyon, Londres, Berlin et New York. Nos expertises : Corporate : Construire la réputation du Leadership, l'engagement des communautés et de l'opinion publique. Social Media : Des campagnes intégrées qui associent contenu, social commerce et influence. Relations Médias : Des campagnes RP qui relèvent le défi de l'ère digitale. Veille & Etudes : Comprendre l'opinion et les communautés grâce à la data. Stratégie d'Ecosystème : Déployer une expérience digitale amplifiée pour vos publics. Parmi nos références : April, Air Liquide, Allianz, Alltrails, Arkema, Arkopharma, Asus, BEABA, Blablacar, Bonduelle, Bouygues, Casino, Cassegrain, Chipotle, Dermapharm, Duolingo, Europcar, Ferrero, GrandOptical, Jollibee, IONITY, Organon, Pantone, Plastic Omnium, Philips Hue, Samsung, Sarenza, SNCF, Tarkett, Tinder, TF1.
7 works in Influencer Marketing
Located in Paris, France (+2)
From €20,000 for Influencer Marketing
Worked in Hospitals & Healthcare (+10)
Speaks French, English(+4)
51-200 members
Create The Culture
(0 review)
THE HOME OF ARTIST DEVELOPMENT
SOCIAL STRATEGY | CONTENT CAPTURE | DIGITAL MARKETING | GLOBAL MARKETING | INFLUENCERS | DIGITAL PR | COMMUNITY MANAGEMENT
Looking for work in Influencer Marketing
Located in Greater London, United Kingdom
From €3,000 for Influencer Marketing
Works in multiple industries
Speaks English
1-10 members
Pickle Social
(0 review)
The social-first agency that delivers the results you need.
Top awarded
We specialize in blending creativity with performance. We know that in today’s digital landscape, success comes from combining innovative ideas with measurable results. This is where we excel—unlike traditional agencies that focus solely on one or the other, we offer a holistic approach that drives both engagement and performance. Many creative agencies may struggle to deliver performance, and many performance agencies may fall short on creative vision. At Pickle Social, this is where we make a difference. We bridge the gap between creativity and data-driven strategies, ensuring that every campaign we create not only captures attention but also delivers tangible results. Whether it’s expanding your Social presence, optimizing Paid Media campaigns, crafting social-first Creative, or launching Influencer-driven initiatives, our strategies are customized to fit your brand, business, and goals—always grounded in insights and analytics to ensure maximum impact.
22 works in Influencer Marketing
Located in Amsterdam, Netherlands
From €2,000 for Influencer Marketing
Worked in Clothing & Accessories (+11)
Speaks English
11-50 members
Influencers Bible
(0 review)
Bespoke Social Media Agency, offering a range of different services, including A Programme and Online course for Upcoming and Established Bloggers & Influencers.
Looking for work in Influencer Marketing
Located in London, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Redmint Communications
(0 review)
Redmint was born in 2006 from the desire to create an agency that enhanced the global reach for their clients with the flexibility and personal approach of the boutique. As a multi-service PR and communications agency based in London, Paris and Istanbul specialising in the corporate, travel and lifestyle sectors, we excel in helping businesses grow having launched a wide array of international clients in the UK and Europe. We always take the time to listen to our clients’ stories and what makes them unique, transforming them into connected communications that make a real business impact. From PR, strategy and content to social media, digital, B2B, special events and bespoke projects, we have the knowledge, experience and wide network of global contacts to make things happen. We inspire journalists with stories that capture their imaginations. We motivate, communicate and energise to deliver high-impact communications and thought-provoking marketing strategies, whether creating brand recognition, boosting sales or enhancing reputations. Each consultant brings years of experience from a variety of media and business backgrounds. People trust our expertise and advice, as their success is our success. Take a look at some of our most exciting campaigns… Talk to us; we’re listening.
Looking for work in Influencer Marketing
Located in London, United Kingdom
From €1,000 for Influencer Marketing
Worked in Banking & Financials (+3)
Speaks English, French(+1)
1-10 members
Social Element
(0 review)
Making social better, for everyone
Social Element is a social media agency located in the UK and US that provides global services to hundreds of brands such as Keurig Dr Pepper, Mondelez International, Visa, Nissan, SonyPlaystation, Westfield, Mind, Cracker Barrel, Molson Coors and Diageo. Offering a full portfolio of social media services including social strategy, social-first creative content, fan engagement, influencer management and brand safety its number one focus is to Make Social Better. Founded by Tamara Littleton, a serial entrepreneur, Fellow of The Marketing Society, co-host of The Genuine Humans podcast and proud member of the LGBTQ+ community who is regularly featured in the Outstanding Top 100 Global LGBTQ+ Executives list, Social Element has been the pioneer of social since 2002. The agency is led by strong values and prides itself on being an inclusive, connected and passionate place to work.
Looking for work in Influencer Marketing
Located in London, United Kingdom
From €1,000 for Influencer Marketing
Worked in Marketing & Advertising
Speaks English
201-500 members
Pointbleu Design
(0 review)
Pointbleu es una agencia de « branding » ubicada en Barcelona. Nos gusta pensar que las marcas son historias y que creamos herramientas para contarlas. Analizamos todos sus componentes para encontrar el relato visual más efectivo con el que impactar y conectar con el consumidor. Un “brandtelling” que conseguimos gracias a la empatía, innovación y creatividad de nuestra red internacional de talentos que aporta color a sus ideas de una forma muy distinta a la habitual. Con colaboraciones en más de 15 países, creamos historia de marcas a través de diseño packaging, corporativo, industrial, retail, para sectores muy diversos: FMCG, personal care, telecom, spirit o deporte. ¿Cuál es su historia? ------------------------------- Pointbleu est une agence de "branding" située à Barcelone. Nous aimons à penser que les marques sont des histoires et que nous créons les outils pour les raconter. Nous analisons toutes ses composants afin de déterminer la narration graphique la plus pertinente dans le but d’impacter et connecter avec le consommateur. Un « brandtelling » que nous obtenons grâce à l’expérience, la créativité et l’innovation de notre réseau international de talents, qui nous permet d’apporter un approche différente et colorée pour donner vie à vos idées et vous offrir de nouvelle perspective. Avec des partenariats dans plus d’une quinzaine de pays, nous créons des histoires de marques à travers le design packaging, corporate, retail, industriel, pour des secteurs très variés comme les FMCGs, spirit, telecom, sport et l’automobile. Et vous, quelle est votre histoire ?
Looking for work in Influencer Marketing
Located in London, United Kingdom (+1)
From €1,000 for Influencer Marketing
Worked in Beverage (+4)
Speaks Spanish, Catalan(+2)
11-50 members
BAME Difference
(0 review)
BAME Difference is an influencer marketing agency focussed on working with ethnic influencers to bring medium and large brands to ethnic consumers. With experience working with influencers, and an existing influencer network with a 3 million+ audience count, we are able to help brands and businesses grow with long and short term partnerships and collaborations. We also do our bit for the wider community with a percentage of our profits going to charity every year, from UK homeless charities to UK-based international charities working abroad.
Looking for work in Influencer Marketing
Located in London, United Kingdom
From €3,000 for Influencer Marketing
Works in multiple industries
Speaks English
1-10 members
Digital Voices
(0 review)
Digital Voices is an award-winning social media agency specialising in Influencer Marketing. We run authentic Influencer Marketing campaigns on YouTube, Instagram and TikTok.
Looking for work in Influencer Marketing
Located in London, United Kingdom
Budget on request
Works in multiple industries
Speaks English
1-10 members
Okev
4.7
(10 reviews)
Les marques ont une personnalité, nous révélons leur authenticité.
Recommended
Chez Okev, nous considérons toutes les disciplines créatives : cet engagement à rechercher les meilleures pratiques nous permet de trouver les solutions créatives idéales que nous développons à vos côté. Nous sommes un nouveau modèle d’agence de publicité créative : vous connecter à la culture, ancrée dans notre présent. Avec les entreprises, nous voulons une histoire sur le long terme, relever des défis et dépasser des limites afin de captiver, susciter la surprise et l’émerveillement. Développer une image de marque solide et une communication puissante afin de créer des histoires interpellantes et sensées. En fonction de votre défi, nos solutions s'adaptent : conseils créatifs, stratégie de marque, branding, contenu digital, activation sur différents médias sociaux, influences, publicité, événements… Pour nos clients, nous inventons des campagnes originales, innovantes sur le fond comme sur la forme. Nous avons une véritable passion pour ce métier. Le goût et la culture nous tiennent à cœur et nous croyons au pouvoir de la beauté. De la photographie à la création et la production de visuels, de vidéos, de projets interactifs et transmedia… Nos capacités ne se limitent qu’à nos idées, que nous emmenons toujours au plus loin dans un axe choisi ensemble, pour vous. Conseils et expertise, identité de marque, campagne publicitaire, expériences digitales ou physiques… Nous saurons penser, développer, et produire les contenus qu’il vous faut pour vos différentes plateformes et réseaux sociaux.‍Notre pôle marketing s'occupe d'organiser et gérer vos projets sereinement d'A à Z. Nous vous offrons également la possibilité de collaborer avec nos équipes d’Okev Influence pour créer des campagnes 360 sur l'ensemble des supports de communication possibles. En tant que designers spécialistes de la communication et du marketing, nous donnerons vie à votre marque et vos produits en créant des visuels impactants et signifiants. Nous créons du contenu répondant à vos envies, sur le support le plus adapté. Pour faire de votre idée un grand projet, nous nous évertuons à être ambitieux à chaque étape de création. Le design est un pilier fondateur de notre entreprise. Nous sommes formés pour répondre techniquement à vos besoins et vos rêves - même les plus exigeants. Stratégie de marque, publicité, solutions digitales ou CRM, sites web ou e-commerce, médias sociaux, contenu, expérience interactive… Nous développons vos idées pour en faire des concepts solides. Nous avons à cœur de vous offrir un contenu qui compte vraiment pour vous. Notre ambition ? Porter votre message et révélerla puissance de votre marque. Nous créons des expériences émotionnelles qui établissent des relations durables entre le public et les marques. Lorsque vous réunissez des personnes passionnantes dans un même lieu, sans frontières ni barrières, les plus belles choses se produisent.
8 works in Influencer Marketing
Located in Paris, France (+1)
From €1,000 for Influencer Marketing
Worked in Travel & Leisure (+8)
Speaks French, Chinese(+4)
11-50 members
Creative Engine - Animation & Video Production Agency
5
(6 reviews)
Bringing your vision to life
Highly recommended
Creative Engine is a Production focus company. Solving all the creative problems faced by the organisations from 3d Animations to Video Production, From Brand Development to Corporate Communication. Our creative teams are divided into specialized categories with their own team leads and client servicing. These departments are divided as follows: Video Production 3D Animation 2D Animation and Motion Design Brand & Graphic Design Event & Corporate Communication For more information Please visit: www.creative-engine.pk or contact us at: +92 349 470 4194 or email us at: [email protected]
21 works in Influencer Marketing
Located in Lahore, Pakistan (+6)
From €300 for Influencer Marketing
Worked in Retail (+29)
Speaks English
11-50 members
Favoured
5
(4 reviews)
We're Favoured, and we’re here to help you get more customers and boost your profits - simple as tha
Recommended
Top awarded
We're Favoured, and we’re here to help you get more customers and boost your profits. We’re specialists in results-driven performance marketing to deliver fantastic results for our clients. Clients love us because of our proactive communication, our strategic approach to marketing, and our funky creativity! We have industry experts (our co-founder is a former Apple marketing lead) who will support your business by marketing through the full customer funnel. From attracting new people to converting them into customers, to engaging and retaining them long-term - we’ve got you covered. Let’s get creative, let’s get clever, and let’s smash your marketing goals. We have full video production in-house including TikTok content creators, so we can develop best-in-class creative to maximise the performance of your campaigns from advertising to email to website optimisation. Chat with us today. We’d love to talk to you and see how we can help your business reach the next level.
7 works in Influencer Marketing
Located in London, United Kingdom
From €1,000 for Influencer Marketing
Worked in Retail (+4)
Speaks English
11-50 members
Acceleration Partners
(0 review)
Top awarded
Acceleration Partners is a global, award-winning affiliate management agency. The leading brands trust our team to grow their affiliate marketing partnerships.
Looking for work in Influencer Marketing
Located in London, United Kingdom
From €1,000 for Influencer Marketing
Works in multiple industries
Speaks English, German(+1)
201-500 members
wonderwork
5
(6 reviews)
The only marketing agency your brand will ever need
Top awarded
Hello, we’re wonderwork. We build marketing ecosystems for growth-getter brands looking to shake up their industry, scale fast, capture hearts, and market share. We do this by developing bullet-proof & research-backed growth marketing strategies. wonderwork is a content and performance marketing agency specialising in driving growth through omni-channel marketing strategies. We are working with brands across retail, fashion, construction, food and beverages, education, renewable energy, and much more. The question we ask ourselves everyday? How can we ensure that you reach your growth and revenue targets through best-in-class marketing while pushing the boundaries of innovation and getting ahead of your competition?
Looking for work in Influencer Marketing
Located in Greater London, United Kingdom
From €1,200 for Influencer Marketing
Worked in Education (+3)
Speaks English
11-50 members

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Customer reviews about Influencer Marketing Agencies in London

Social Media ManagerFashion | London, UK

Choosing this Influencer Marketing Agency in London was the best decision for our brand's social media growth. Their unique strategy and deep understanding of influencer networks really catapulted our campaign to viral status. Highly recommend their innovative approach and professional service!

Brand ManagerBeauty and Cosmetics | London, UK

When it comes to Influencer Marketing Companies in London, this team stands out. They offered a tailored solution that perfectly matched our target audience. Their ability to negotiate with top influencers and execute immaculate campaigns made a significant enhancement in our online visibility.

Marketing DirectorTechnology | London, UK

Working with an Influencer Marketing Company in London has transformed our digital strategy. Their rigorous data-driven approach ensured we connected with the right influencers, boosting our engagement rates like never before. Their team is dynamic, creative, and always on the pulse of the latest digital trends.

Insights from a Local Expert: Influencer Marketing in London

London, a vibrant hub for creativity and digital innovation, stands out in the realm of influencer marketing. With a vast array of specialist agencies, the city is at the forefront of pairing brands with influential voices. Our extensive database includes agencies showcasing 128 projects and receiving 106 client reviews, affirming London as a key player in the influencer marketing sector.

Key Players and Their Successes

Diverse Range of Agencies

In London, influencer marketing agencies vary from large-scale operators to niche boutiques, each bringing a unique blend of creativity and strategic insight. These agencies excel in connecting brands with the right influencers, ensuring campaigns are both authentic and impactful.

Prestigious Clients and Awards

The city's agencies have partnered with high-profile clients including fashion icons, major tech firms, and global beverage brands, showcasing their capability to manage significant, influential campaigns. Many London-based agencies have been recognized with distinguished awards, such as the Influencer Marketing Awards, highlighting their excellence in campaign execution.

Choosing the Right Agency: Budget Considerations

Assessing Your Budget

Understanding budget constraints is pivotal in selecting the right agency for influencer marketing. Costs in London can vary widely based on the agency’s size and the campaign's scale:

Small Businesses and Startups: Engaging with mid-sized agencies or specialized boutiques could be beneficial, resulting in quality services with competitive pricing. Basic influencer campaigns might range from £5,000 to £15,000.
Mid to Large Enterprises: For these, opting for agencies known for large-scale campaigns might be best. A comprehensive influencer marketing strategy could cost £20,000 to £100,000, depending on the intricacies and goals.

Reviewing Past Work

Examining an agency's past projects is crucial. The 128 projects listed offer insights into each agency's creative approach and strategic prowess, helping businesses align with agencies whose capabilities match their branding needs.

Agency Specializations

Some agencies specialize more deeply in certain types of influencer marketing, such as micro-influencer campaigns or sector-specific influencer partnerships. Choosing an agency with the right expertise ensures that specific promotional needs are met effectively.

Amplify Your Brand with London’s Influencer Marketing Experts

London continues to be a beacon of innovation in digital marketing, with a robust network of influencer marketing agencies leading successful campaigns. Whether you are a small business seeking to boost online presence or a large corporation aiming for extensive campaign reach, London offers an agency suited to every need. With a rich database of capable agencies, significant project executions, and detailed client reviews, finding the ideal partner for your influencer marketing initiative is more accessible than ever. Explore the numerous options available and rely on London’s expertise to take your brand to greater heights.

Written by Ray Baijings Sortlist Expert in LondonLast updated on the 22-01-2025

Latest Projects Submitted to Influencer Marketing Companies in London

Influencer Collaboration for Product LaunchMid-sized health and wellness company€30,000-€50,000 | 10-2024The client is seeking an influencer marketing agency to collaborate with health-focused influencers for the launch of their new wellness product line in London. The agency should have a strong network in the health and wellness sector and show previous successful campaigns.

Influencer Strategy OverhaulTech startup in the consumer electronics sector€20,000-€30,000 | 10-2024This tech startup requires an Influencer Marketing Agency to develop and implement a comprehensive influencer strategy to increase brand awareness and drive sales for their latest gadget release in the London market.

Seasonal Influencer Campaign for Fashion LabelEmerging fashion brand€40,000-€60,000 | 10-2024An emerging fashion label is looking for an Influencer Marketing Agency to plan and execute a seasonal campaign targeting fashion influencers in London. The campaign should integrate seamlessly with the brand’s vision and current market trends.

Sustainable Travel Influencer ProjectSustainable travel agency€15,000-€25,000 | 10-2024A sustainable travel agency committed to eco-friendly practices desires an Influencer Marketing Agency to promote their green travel options in London. The aim is to drive engagement and bookings through well-followed travel influencers with a proven interest in sustainability.

Influencer-Led Brand Awareness for New BeverageStartup beverage company€10,000-€20,000 | 10-2024This startup beverage company needs an Influencer Marketing Agency to build brand awareness and excitement around the launch of their innovative drink product in the London market through creative and engaging influencer partnerships.

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Frequently Asked Questions.

Data analytics plays a crucial role in modern influencer marketing strategies, especially in a dynamic and competitive market like London. Agencies are increasingly leveraging data to drive more effective, targeted, and measurable campaigns. Here's how data analytics is shaping influencer marketing in the British capital:

1. Audience Insights and Targeting

London-based agencies use data analytics to gain deep insights into audience demographics, behaviours, and preferences. This allows for more precise targeting and better alignment between influencers and brand objectives. For instance, an agency might use social media analytics to identify which London neighbourhoods or boroughs are most engaged with specific types of content or products.

2. Influencer Selection and Vetting

Data-driven tools help agencies in London identify and vet influencers based on quantitative metrics such as:

Engagement rates
Audience authenticity
Content performance
Brand alignment

This ensures that brands collaborate with influencers who can deliver genuine impact and reach the right audience in the London market.

3. Performance Tracking and ROI Measurement

Analytics tools enable agencies to track campaign performance in real-time and measure ROI more accurately. Key performance indicators (KPIs) might include:

Engagement rates
Reach and impressions
Click-through rates
Conversion rates
Sales attribution

For example, a London-based fashion brand working with an influencer marketing agency might track how many sales were generated from a specific influencer's promotional code or tagged Instagram Story.

4. Content Optimization

Data analytics helps agencies understand what types of content resonate best with London audiences. This might include:

Optimal posting times for maximum engagement
Most effective content formats (e.g., video, stories, reels)
Best-performing hashtags and keywords

For instance, an agency might discover that food influencers in London get the most engagement with Instagram Reels posted during lunch hours.

5. Trend Forecasting

By analysing large datasets, agencies can identify emerging trends in the London market before they go mainstream. This allows brands to create timely, relevant content that captures audience attention and positions them as trendsetters in the bustling London scene.

6. Fraud Detection

In a market as lucrative as London's, influencer fraud can be a significant concern. Data analytics tools help agencies detect suspicious activity, such as fake followers or engagement, ensuring that brands invest in authentic partnerships.

7. Competitive Analysis

Agencies use data to benchmark their clients' influencer marketing efforts against competitors in the London market. This helps in identifying gaps, opportunities, and best practices specific to various industries within the city.

To illustrate the impact of data analytics, consider this example: A recent study by a London-based marketing firm found that influencer campaigns using data-driven strategies saw a 30% higher ROI compared to those that didn't leverage analytics. Moreover, 72% of London brands reported that data analytics helped them identify more relevant influencers for their target audience.

In conclusion, data analytics has become an indispensable tool for influencer marketing agencies in London. By harnessing the power of data, these agencies are able to create more targeted, effective, and measurable campaigns that resonate with the diverse and trendsetting London audience. As the influencer marketing landscape continues to evolve, the role of data analytics will only become more crucial in driving success and innovation in this dynamic field.

Influencer marketing companies in London are continuously evolving their strategies to cater to B2B markets and niche industries. This adaptation is crucial as the B2B sector in the UK's capital is thriving, with many global corporations and innovative startups calling London home. Here's how these companies are refining their approach:

1. Focusing on Thought Leadership

London-based influencer marketing agencies are increasingly partnering with industry experts and thought leaders rather than traditional 'lifestyle' influencers. These collaborations often involve:

Hosting webinars and podcasts featuring industry experts
Creating in-depth whitepapers and case studies
Organizing exclusive roundtable discussions for C-suite executives

2. Leveraging LinkedIn

LinkedIn is becoming the go-to platform for B2B influencer marketing in London. Companies are:

Identifying and engaging with industry-specific LinkedIn influencers
Creating and promoting long-form, educational content
Utilizing LinkedIn's advanced targeting options for sponsored content

3. Micro-Influencer Partnerships

For niche industries, London agencies are focusing on micro-influencers with highly engaged, specific audiences. This strategy involves:

Collaborating with subject matter experts who have smaller but more dedicated followings
Creating tailored content that resonates with specialized industry segments
Measuring success based on engagement and lead quality rather than just reach

4. Content Co-Creation

Influencer marketing companies are moving beyond simple product endorsements to co-create valuable content with B2B brands. This includes:

Developing industry-specific tutorials and how-to guides
Producing video series that showcase real-world applications of products or services
Creating interactive tools or resources that provide value to the target audience

5. Data-Driven Approach

London agencies are leveraging advanced analytics to refine their B2B influencer strategies:

Utilizing AI and machine learning to identify the most relevant influencers for specific industries
Implementing robust tracking systems to measure ROI and attribution
Conducting in-depth audience analysis to ensure message resonance

6. Long-Term Partnerships

Rather than one-off campaigns, companies are fostering long-term relationships with influencers. This approach includes:

Developing ambassador programs specific to B2B sectors
Integrating influencers into product development and feedback loops
Creating exclusive influencer communities within niche industries

7. Account-Based Influencer Marketing

Adapting to the B2B sales cycle, London agencies are aligning influencer strategies with account-based marketing (ABM) approaches:

Identifying and engaging influencers within target accounts
Creating personalized content for specific high-value prospects
Utilizing influencer relationships to facilitate introductions and meetings

By implementing these strategies, influencer marketing companies in London are successfully bridging the gap between traditional consumer-focused influencer marketing and the unique demands of B2B and niche industries. This evolution reflects the city's position as a global business hub and demonstrates the adaptability of the influencer marketing model to diverse business landscapes.

Successful influencer marketing agencies in London employ a variety of sophisticated methods to measure and report the Return on Investment (ROI) of their campaigns. Here's an overview of the key approaches used:

1. Engagement Metrics

London agencies closely track engagement rates, which include:

Likes, comments, and shares
Click-through rates (CTR)
Follower growth
Time spent on content

2. Conversion Tracking

Agencies use unique tracking links and promo codes to measure:

Direct sales attributed to influencer content
Lead generation and sign-ups
App installations

3. Brand Awareness Metrics

To gauge brand impact, agencies monitor:

Reach and impressions
Brand mention frequency
Hashtag usage and trending data

4. Audience Growth and Quality

Agencies assess the value of new followers by analyzing:

Demographic alignment with target audience
Engagement rates of new followers
Retention rates over time

5. Sentiment Analysis

Using AI-powered tools, agencies evaluate:

Tone and sentiment of comments and mentions
Brand perception shifts

6. Comparative Analysis

To provide context, agencies often compare campaign performance to:

Previous influencer campaigns
Industry benchmarks
Other marketing channel ROIs

7. Long-term Value Metrics

Forward-thinking London agencies also consider:

Customer Lifetime Value (CLV) of influencer-acquired customers
Repeat purchase rates
Brand loyalty indicators

To report ROI effectively, top London agencies typically use a combination of these methods:

Comprehensive Dashboards: Real-time reporting dashboards that aggregate data from various platforms and tools. Regular Performance Reports: Detailed reports that break down KPIs, often including data visualizations for easy interpretation. ROI Calculation: A clear formula showing the financial return:

ROI = (Revenue generated - Campaign cost) / Campaign cost x 100

Attribution Modeling: Multi-touch attribution models to understand the influencer's role in the customer journey.

By employing these measurement and reporting techniques, London's top influencer marketing agencies provide clients with a clear, data-driven picture of campaign performance and ROI. This approach not only justifies investment but also informs strategy for future campaigns in the dynamic London market.