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London Email Marketing: 3 Tips Before You Hire the Agency
Email marketing London wide can be pretty dense these days. There are heaps of email marketing services that are available not only in London but also in the entire United Kingdom.
With tons of advertising from various digital marketing agencies, finding the best email marketing agency London wide can feel like searching a needle in a haystack.
So, we will share three vital tips or reminders before you decide to hire any marketing agency in London or anywhere in the United Kingdom, and even anywhere in the world.
Use a B2B marketplace for email marketing companies in London.
A digital marketing marketplace like Sortlist, not only helps you get access to the best agencies for email marketing London wide but also assist you in making sure that you hire the right agency that fits the needs and demands of your business niche.
This is made possible by the top-notch listing criteria that Sortlist, as a leading B2B marketplace, follows - we perform the nitty-gritty task of screening any agency that wants to provide a variety of marketing service in the United Kingdom and even globally.
So, whenever a business like yours find out that there's a need for a specialist email marketing strategy or any kind of digital campaign strategy, you can easily find the experts in marketing campaigns available in our platform.
With a marketplace like Sortlist, your searching and hiring process can take within minutes instead of days, thereby saving you more time, energy, and money because using our platform is 100% free.
Ask about the email marketing management tools they use.
Knowing the email campaign tools that the candidate agencies use can help you decide which one to hire, especially if your list is composed of highly competitive teams.
Also, this will give you an idea of what the team can do to help you produce effective email marketing campaigns. Other email marketing agencies, for instance, get third-party tools, such as MailChimp, to create and send email campaigns.
Although third-party email campaign tools can be great, you are still under the mercy of another service that you don't have direct contact with. So, if you stumble upon an issue or service outage, things can get nasty or complicated.
On the other hand, an ideal team has its own software that allows them to have more control when it comes to their services, such as digital strategy, social media, and most importantly, email marketing campaigns.
Don’t forget to ask important email marketing questions.
Asking the right questions allow you to garner the extent of what the team can do to create and implement compelling email campaigns for your target audience.
Generally, here's a list of important questions you should ask each candidate team:
- "How will you measure the effectiveness of the campaigns?"
- "Will my business emails appear the way I want regardless of the device my target audience uses?"
- "How can you make my email campaigns work with social media and enhance the overall strategy?"
- "What resources does your team use for the images that might be needed in my campaigns?"
- "Can you rate the responsiveness and customer service of your team?"
Asking these questions can definitely help you identify whether or not the potential agency that you're talking to meets your standards as a business and as a brand in general.
Ready to Hire the Best Email Marketing Agency in London?
Now that you remember which essential tools to check and important questions to ask, and most importantly, which B2B marketplace to use, it's time to hire the best company to help you manage your email content.
Sortlist is the super tool that allows you to quickly find the agency that can help you send a clear and compelling message to your customers - it has always been our aim to help you experience massive brand growth though the best agencies there is!
June 23, 2020
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