The 10 Best Email Marketing Agencies in London - 2025 Reviews

Top Email Marketing Agencies in London

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Elevate your digital communication strategy with London's premier email marketing agencies and consultants. Our curated selection features experienced professionals adept at crafting compelling campaigns that drive engagement and conversions. Explore each agency's portfolio and client testimonials to gauge their expertise in email automation, list management, and personalized content creation. Whether you're a startup looking to build your subscriber base or an established brand aiming to optimize your email performance, you'll find specialists to meet your needs. Sortlist allows you to post your specific project requirements, enabling London's top email marketing talents to reach out with tailored solutions that align with your business goals and target audience. Discover the power of effective email marketing to boost your ROI and strengthen customer relationships.

Top Featured Email Marketing Agencies

All Email Marketing Consultants in London

  • (0 review)
    LeadsClick is "Done-For-You" Online Marketing Consultancy Based In London. Whether You Have A Website Or Not, We Will Take Your Small Biz Into The 21st Century!
    Looking for work in Email Marketing
    Located in London, United Kingdom
    From €1,000 for Email Marketing
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Embrace, the sector-focused communications agency based in London. Multi-channel expertise and inspirational creativity to grab attention and build deeper relationships.
    Looking for work in Email Marketing
    Located in London, United Kingdom
    From €1,000 for Email Marketing
    Worked in Clothing & Accessories
    Speaks English
    11-50 members
  • (0 review)
    We offer multi-channel solutions to business, from consultancy and project management to production and delivery. Direct Mail, transactional output...
    Looking for work in Email Marketing
    Located in London, United Kingdom
    From €1,000 for Email Marketing
    Works in multiple industries
    Speaks English
    201-500 members
  • (0 review)
     
    Looking for work in Email Marketing
    Located in London, United Kingdom
    From €1,000 for Email Marketing
    Worked in Beverage
    Speaks English
    11-50 members
  • (0 review)
     
    Looking for work in Email Marketing
    Located in London, United Kingdom
    From €1,000 for Email Marketing
    Works in multiple industries
    Speaks English
    1-10 members
  • Looking for work in Email Marketing
    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Looking for work in Email Marketing
    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Looking for work in Email Marketing
    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Looking for work in Email Marketing
    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • Looking for work in Email Marketing
    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • Looking for work in Email Marketing
    Located in Greater London, United Kingdom
    From €1,000 for Email Marketing
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Looking for work in Email Marketing
    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • 5
    (10 reviews)
    As a freelance web designer and digital marketing consultant, I am completely flexible and will ensure your business and marketing goals are met. When I begin working with any client, I instantly have a vested interested in their business. Not only is this because I am passionate about my work but because I enjoy helping businesses succeed. You can be assured that I’ll use my skills and knowledge and treat your business as if it were my own. I have worked across a number of niches including travel, health & beauty, real estate and engineering which has enabled me to gain an insight into the complex business environment and continuous transformation of many industries. Look forward to working with you!
    1 work in Email Marketing
    Located in Greater London, United Kingdom
    From €1,000 for Email Marketing
    Worked in Marketing & Advertising (+5)
    Speaks English
    1-10 members
  • (0 review)
    Growth Hakka is a growth hacking consultancy based in London, UK. We are a team of colleagues who previously worked together in the corporate world working for the likes of Intel, Virgin Media, Nokia, Accenture and more. We are experienced in conceptualizing successful, data-driven, growth-oriented digital marketing and growth hacking campaigns for start-ups, bootstrapping firms, small businesses and larger clients. Bringing enterprise level marketing skills to entrepreneur level firms and making them successful. Our raison d’etre revolves around the principle of growth hacking. What is growth hacking? The term originated in Silicon Valley and in its essence it’s the idea that an entrepreneur or organisation can take a non-traditional approach to increasing the growth rate/adoption of their product by “hacking” something together specifically for growth purposes. Its more about achieving an objective rather than following a prescribed process. Its about the intersection between Marketing, Product, Technology, Data and even HR, Finance and other departments. Its about rapid exponential and viral growth. Its about testing and learning i.e. Hypothesis-Experiment-Learn-Implement and then repeating over and over. That is, hard-core data analysis of user experience and conversion. In general Growth Hacking has been used for technology products and software. There is a big focus on code and many “Growth Hackers” are coders. Growth hackers are a unique hybrid of coder and marketer. But the principles of Growth Hacking can be applied to any business that has customers, consumers, users, and fans. Whether you want more people to download your mobile app or follow you on Twitter or use your software, a growth strategy can be applied and executed. To clarify, wherever you want more ACTIVE USERS, a growth hacking stratagem will ensure achievement of that goal rapidly. Successful “growth hacks” can make a certain company/brand/product extremely popular practically overnight. Our goal as growth hackers is to build a self-perpetuating marketing machine that reaches millions by it’s self. Our services whilst always focused on Growth, either as a managed service or strategic input include any relevant combinations of the below: Affiliate Marketing A/B Testing – Product and Marketing Analytics, Command Centre Dashboards, Communications Management, Conversion Rate Optimisation, Content Strategy & Management – Adobe CQ, Drupal, Joomla, WordPress, Magento CRM Strategy Digital Branding Digital Consumer Profiling Digital Marketing Digital Merchandising Digital Strategy Digital Media Planning & Buying across Search, Display, Mobile and Social Media E-Commerce Email Marketing Gamification Strategy Mobile App Design & Development Mobile Marketing Multi-Channel Touchpoint [Marketing Mix] & Retail planning and strategy Multi Screen Campaign Strategy Operating Model & Org Structure Payment Platform APIs Platform / Tool Selection Press Release Digital Distribution Search Engine Marketing & Optimisation Social Media Automation, Care, Enterprise, Management, Marketing and Monitoring Web Design & Development
    Looking for work in Email Marketing
    Located in London, United Kingdom
    From €1,000 for Email Marketing
    Worked in Telecommunications (+1)
    Speaks English
    1-10 members
  • (0 review)
    Move, an independent, digital recruitment consultancy specialises in building relationships with digital people. Our fresh personable approach coupled with our broad industry knowledge allows both clients and candidates to thrive.
    Looking for work in Email Marketing
    Located in London, United Kingdom
    From €1,000 for Email Marketing
    Worked in Banking & Financials
    Speaks English
    1-10 members
  •  
    Looking for work in Email Marketing
    Located in London, United Kingdom
    From €1,000 for Email Marketing
    Works in multiple industries
    Speaks English
    11-50 members
  • (0 review)
    In a world where people are crippled by the tyranny of choice, they look for reassurance as they unpick the decision making process.At Soul we know that understanding state of mind at the time of action is critical to helping people navigate this landscape.We leverage brands one to one, giving them meaning as people make their choice.The trick is to do it soulfully.
    Looking for work in Email Marketing
    Located in London, United Kingdom
    From €1,000 for Email Marketing
    Works in multiple industries
    Speaks English
    11-50 members
  • (0 review)
    Propeller makes brands come alive online. We believe in bright ideas, beautiful, functional design and technology that makes you wonder. We are all things digital. With a team of 70 digital agency specialists who are Diligent project managers, UX experts and Conversion Masterminds, we understand your brand and get the job done. We build relationships that really make sense. We go beyond just connecting with audiences, we captivate and give them an experience like no other. Named Best Agency & Best Leisure Website for Monreal at The eCommerce Awards for Excellence 2016. Winners of Best Pub/ Restaurant User Experience at The Caterer's Digital Vision Awards 2016.
    Looking for work in Email Marketing
    Located in London, United Kingdom
    From €1,000 for Email Marketing
    Works in multiple industries
    Speaks English
    51-200 members
  • Full-service and award-winning eCommerce agency for digital marketing and online businesses. Email marketing, SEO, PPC, CRO, Facebook Ads, and PR.
    Looking for work in Email Marketing
    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Modernize salesforce CRM applications with Wipro's salesforce services, powered by automation, cognitive intelligence to improve conversions, sales volumes, customer retention
    Looking for work in Email Marketing
    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
     
    Looking for work in Email Marketing
    Located in London, United Kingdom
    From €1,000 for Email Marketing
    Works in multiple industries
    Speaks English
    51-200 members
  • Income Entity Limited is digital marketing in different expertise, SEO analysis, WordPress development and design, Email Marketing, and Social Media.
    Looking for work in Email Marketing
    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • Underwaterpistol are a full service ecommerce agency specialising in helping your brand scale and grow. We use expert data-driven UX design, development, SEO, email & digital marketing.
    Looking for work in Email Marketing
    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Based in London & Exeter, Devon - find out how Web Wise Media can help with your website design, shopify website design and digital marketing. Established in 2010
    Looking for work in Email Marketing
    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Dripping Businesses Digitally

    Digi Drip is a UK-based digital marketing agency with a strong presence in Pakistan. We offer a wide range of digital marketing services to clients in both the UK and Pakistan, helping businesses to reach and engage with their target audience online. With a team of experienced marketers, Digi Drip provides effective and innovative solutions to help businesses grow and succeed in today's fast-paced digital landscape. Whether it's through search engine optimization, social media management, or pay-per-click advertising, Digi Drip is dedicated to helping businesses achieve their goals and drive growth through the power of digital marketing. In addition to our core services, Digi Drip also provides custom digital marketing strategies tailored to each client's unique needs and goals. With a focus on data-driven decision making, we continuously analyze and optimize our clients' campaigns to ensure the best possible results. Our team stays up-to-date with the latest trends and technologies in digital marketing, allowing them to provide cutting-edge solutions that keep clients ahead of the competition. Whether you're a small business just starting out or a large enterprise looking to expand your digital footprint, Digi Drip has the expertise and experience to help you succeed.
    Looking for work in Email Marketing
    Located in Greater London, United Kingdom
    From €1,000 for Email Marketing
    Works in multiple industries
    Speaks English
    11-50 members
  • A friendly London-based digital marketing agency for charities. We do Google Ads, Facebook Ads, digital strategy, and more.
    Looking for work in Email Marketing
    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Looking for work in Email Marketing
    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
     
    Looking for work in Email Marketing
    Located in London, United Kingdom
    From €1,000 for Email Marketing
    Works in multiple industries
    Speaks English
    1-10 members
  • At London Creative Media Our purpose is to get to know you, your brand and understand where you are at with your Digital Marketing.
    Looking for work in Email Marketing
    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    London Based SEO Agency, Pearl Lemon is the most innovative SEO Companies offering results oriented seo services that will double your organic traffic!
    Looking for work in Email Marketing
    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    HELPING YOU GROW YOUR BUSINESS through more effective small business marketing

    Strategic and operational marketing support to help you achieve the growth targets you have for your small business
    Looking for work in Email Marketing
    Located in Greater London, United Kingdom
    From €1,000 for Email Marketing
    Works in multiple industries
    Speaks English
    1-10 members
  • Fusion Insight and Strategy: Experts at combining research with market experience to deliver meaningful insight.
    Looking for work in Email Marketing
    Located in London, United Kingdom
    From €1,000 for Email Marketing
    Worked in Energy & Oil
    Speaks English
    11-50 members
  • (0 review)
    Azam Marketing is a full-service digital marketing and design agency which unleashes the potential of the internet to grow our clients' businesses. Our focus is one thing and one thing only: results.
    Looking for work in Email Marketing
    Located in London, United Kingdom
    From €1,000 for Email Marketing
    Works in multiple industries
    Speaks English
    11-50 members
  • 4.8
    (5 reviews)

    You are unique. And so are our digital solutions.

    Top awarded
    Embrace your uniqueness. In the realm of digital solutions, your challenges are as distinct as your fingerprint. So, when you're seeking to maximise your investment and achieve tangible results, where do you turn? Look no further than Works Digital. We're not your run-of-the-mill digital agency. We're a dynamic team of creative minds with many years of experience, dedicated to delivering unparalleled white-label digital solutions that transcend the ordinary. We don't just offer services; we forge partnerships, committed to walking alongside you on your journey to success. With us, there are no disappearing acts - only steadfast support and unwavering dedication. From strategic consultancy to a myriad of digital services - whether it's event portals, copywriting, design, content creation, sales and event support, SEO, SEM, email marketing, mobile apps, customer acquisition and retention portals, or searchable collateral document stores - we've got you covered. Our process is as flexible as it is effective. While we tailor our approach to suit your unique needs, our methodology generally unfolds in five stages: Consult, Design, Build, Report, Support. With Works Digital by your side, you're not just a client; you're a partner in progress. Let's embark on this journey together and unlock the full potential of your digital presence.
    Looking for work in Email Marketing
    Located in Hertfordshire, United Kingdom
    From €1,000 for Email Marketing
    Worked in Technology Hardware & Equipment (+9)
    Speaks English
    1-10 members
  • (0 review)

    We cut out any kind of middleman between client and agency.

    RichClicks is an Award-Winning Digital Marketing Consultancy Agency specialised in Performance Marketing and E-Commerce. We offer SEO, Search Advertising, Social Media, Automation Marketing and E-commerce services for companies in the UK, Italy, Spain and France. Founder of 360 Group Agency and DALL Int. We are a proud RAR Recommended Agency and among the top 10 agencies for 16 categories in the Digital Marketing Industry. We are a 4 times winner of the prestigious RAR Digital Awards and a Mediastars Awards winner in 2018. We are one of the top 100 agencies for Google in the EMEA Market. Unlike other agencies, we don’t have an Account Manager or different departments that handle your project as a number. We know how frustrating it could be when you have a problem and you never get to talk to the right person. This is why in Rich Clicks each project is assigned to the most suitable consultant in the team that will guide you through the entire strategy. No middlemen to talk to solve a problem. This, of course, doesn’t mean we don’t work as a team, to integrate different skills. It only means we take care of your business in a more efficient way.
    Looking for work in Email Marketing
    Located in London, United Kingdom
    From €1,000 for Email Marketing
    Worked in Insurance
    Speaks English
    11-50 members
  • Based in Chiswick, London Origin design and develop bespoke websites, apps, online systems, offer digital marketing services, Ecommerce, PWA, magento developers, wordpress, woocommerce, website design, ecommerce web designers
    Looking for work in Email Marketing
    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • Looking for work in Email Marketing
    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Looking for work in Email Marketing
    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • Looking for work in Email Marketing
    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Looking for work in Email Marketing
    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Looking for work in Email Marketing
    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Looking for work in Email Marketing
    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Looking for work in Email Marketing
    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • Looking for work in Email Marketing
    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Looking for work in Email Marketing
    Located in Greater London, United Kingdom
    From €1,000 for Email Marketing
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Brandspill your full service marketing agency in London, Madrid and Miami
    Looking for work in Email Marketing
    Located in London, United Kingdom
    From €1,000 for Email Marketing
    Worked in Consumer Electronics
    Speaks English
    51-200 members
  • (0 review)
     
    Looking for work in Email Marketing
    Located in London, United Kingdom
    From €1,000 for Email Marketing
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Turning big ideas into systems that drive revenue and growth.
    Looking for work in Email Marketing
    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Webonet are transforming customer acquisition through partnerships & technology
    Looking for work in Email Marketing
    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • 5
    (11 reviews)

    We help your brand STAND UP and STAND OUT

    Schparkly Creative is a branding and design studio. We develop and support the brand visions of kick-ass companies who are transforming the way business should be done while making a profit. Inclusivity, diversity, and sustainability are our foundation. Our extensive experience, killer design skills, and creative ingenuity will help your brand STAND UP and STAND OUT. We’re hell-bent on creating positive change in the world. Let’s be a force for good.
    3 works in Email Marketing
    Located in Greater London, United Kingdom
    From €1,000 for Email Marketing
    Worked in Construction (+2)
    Speaks English
    1-10 members
  • (0 review)
    Milton Bayer are Digital delivery experts working with global brands to help them achieve their goals and overcome digital challenges.
    Looking for work in Email Marketing
    Located in Northamptonshire, United Kingdom
    From €1,000 for Email Marketing
    Works in multiple industries
    Speaks English
    11-50 members
  • (0 review)

    Trusted to Perform

    Thrive with CJ—the world's largest and most established affiliate marketing network designed to help you achieve intelligent, scalable, and sustainable growth.
    Looking for work in Email Marketing
    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  •  
    Looking for work in Email Marketing
    Located in London, United Kingdom
    From €1,000 for Email Marketing
    Works in multiple industries
    Speaks English
    11-50 members
  • (0 review)

    Inspiring trust for a more resilient world

    BSI Group, UK standards body, Global certification company. Training, Kitemark, Healthcare, Supply Chain, Compliance, Consultancy, ISO 9001 14001 45001 27001. We are a global leader of standards solutions helping organizations improve.
    Looking for work in Email Marketing
    Located in London, United Kingdom
    From €1,000 for Email Marketing
    Works in multiple industries
    Speaks English
    5001-10000 members
  • GSA is different to other Lead Generation Telemarkting agencies. We are not a call centre with rigid scripts focusing on quantity over quality.
    Looking for work in Email Marketing
    Located in London, United Kingdom
    From €1,000 for Email Marketing
    Works in multiple industries
    Speaks English
    11-50 members
  • Looking for work in Email Marketing
    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    We help SME's reduce their online licence/subscriptions bills by developing cheaper alternatives.

    We are a small yet competent SaaS development company situated in the UK. We primarily help businesses in reducing their software expenses by developing platforms for internal use. We don't want to reinvent the wheel but by integrating current technologies; we want to make use of the vast array of open source code accessible on the internet that small and medium enterprises will benefit from. We have created platforms for social networking, analytics, file sharing, SEO audits, wordpress plugins, ecommerce platforms, as well as other areas... Our customers save a lot of money by not having to use dozens of pay-per-user/seat platforms that may or may not deliver the intended results that they are looking for.    We believe in letting our development process be guided by our clients and visitors. We use our website as a means for users to participate in up-voting projects that they would like to see developed. We then scower the internet for an alternative solution using open source code to provide to the masses at a really affordable (if not free) rate.  Our objective is to continue building platforms until we can merge all of them into a single, reasonable package that everyone, regardless of company size, can use. Consider Adobe and how they cover every software programme; similarly, we are trying to create a SaaS and Online version of digital marketing solutions. Websites, the maintenance and upkeep, as well as the promoting of your business online (in our opinion) should not be as difficult or as costly as theyit is are today! Slowly, we intend to empower today's small enterprises by making the costs easier to manage by using cutting-edge technology that are traditionally only available to bigger corporations.
    Looking for work in Email Marketing
    Located in Greater London, United Kingdom
    From €3,000 for Email Marketing
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Propeller is a cutting-edge digital marketing agency based in Santa Monica, California. We specialize in helping businesses soar to new heights by propelling their online presence and maximizing their digital marketing efforts. With a team of highly skilled and experienced professionals, we offer a comprehensive range of services designed to drive growth, increase brand visibility, and generate measurable results for our clients. From strategic planning and campaign management to creative content development and data-driven analytics, we provide end-to-end solutions that deliver tangible business outcomes. At Propeller, we understand that the digital landscape is constantly evolving, and we stay ahead of the curve to ensure our clients stay ahead of their competitors. Our team is adept at leveraging the latest industry trends, technologies, and platforms to create innovative and impactful marketing strategies that engage audiences and drive conversions. What sets us apart is our unwavering commitment to our clients' success. We believe in forging strong partnerships, collaborating closely with our clients to understand their unique needs, goals, and challenges. By tailoring our strategies to align with their specific objectives, we are able to deliver targeted and effective digital marketing campaigns that generate a high return on investment. Whether you're a small startup or a large enterprise, we have the expertise and resources to help you thrive in the digital realm. Our client portfolio spans various industries, including e-commerce, technology, healthcare, hospitality, and more. We pride ourselves on delivering exceptional results, driving business growth, and building long-lasting relationships with our clients. If you're ready to propel your brand to new heights, let's connect. Reach out to us today to explore how our digital marketing expertise can help you achieve your business objectives and stand out in the ever-evolving online landscape.
    2 works in Email Marketing
    Located in Santa Monica, United States (+3)
    From €1,000 for Email Marketing
    Worked in Travel & Leisure (+2)
    Speaks English, French(+1)
    1-10 members
  • (0 review)
    Looking for work in Email Marketing
    Located in Greater London, United Kingdom
    From €1,000 for Email Marketing
    Works in multiple industries
    Speaks English
    11-50 members
  • (0 review)
    Looking for work in Email Marketing
    Located in Greater London, United Kingdom
    From €10,000 for Email Marketing
    Works in multiple industries
    Speaks English
    201-500 members
  • (0 review)
    Looking for work in Email Marketing
    Located in Greater London, United Kingdom
    From €1,000 for Email Marketing
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Publishing, Public Relations, and Event Management

    Looking for work in Email Marketing
    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Your brand, juiced to perfection.

    The BIG LIME Agency is a full-service marketing agency & creative studio serving a diverse range of industries including fashion, beauty, luxury lifestyle, ecommerce, and IT. Our full-funnel approach crafts a seamless customer journey, defining your audience, building loyalty, & fostering a thriving community for explosive growth. We specialize in delivering customized solutions such as branding, digital advertising (PPC & social ads), SEO, social media management, website design & development, email marketing, ecommerce management, and professional photography.
    Looking for work in Email Marketing
    Located in Greater London, United Kingdom (+1)
    From €1,000 for Email Marketing
    Works in multiple industries
    Speaks English
    11-50 members
  • (0 review)
    Digital BIAS is a B2B SaaS Marketing Agency and HubSpot Solutions Partner in London. Helping product companies create revenue through customer experience.
    Looking for work in Email Marketing
    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • 5
    (1 review)

    We are the brave agency for brave brands... brands which are ready to be challenged & reimagined

    Founded as an independent, full-service agency we have since evolved by bringing our successful tradition of strategic brand creation into the digital age. We have achieved this through our incredibly energetic team of creatives, digitals, programmers and client liaison professionals, including WilsonCooke’s very own, very hands-on owners. Whether we are creating beautiful websites that bring conversions or brilliantly insightful, strategic digital marketing, each member of the WilsonCooke team brings unique flair, expertise and drive to the project. We love transforming and re-energising organisations. We love inspiring relationships between brands, customers and stakeholders through engaging digital communications. We also love creating offline marketing that can work both independently or in perfect sync with online strategy. What we create has fuelled the successful, organic growth of our agency. So has how we create. We work as a brand and digital partner. That means we align ourselves with you: Your business, your industry, your objectives, your customers. This partnership approach makes finding the powerful idea that connects with your customers and stakeholders so much easier - and far more likely to deliver our shared objectives, time and time again. Our services include: SEO Email Marketing PPC (Google + Microsoft) Social Media Marketing Content Marketing Branding Campaigns Website Design and Development.
    4 works in Email Marketing
    Located in Greater Manchester, United Kingdom
    From €1,500 for Email Marketing
    Worked in Industrial Goods & Services (+1)
    Speaks English
    11-50 members
  • (0 review)
    Velo is an award-winning full-service B2B marketing agency for international technology, industrial and professional services companies.Small but mighty, our team is packed with smart, inquisitive and ambitious people who provide integrated marketing, brand comms and customer experience expertise that wraps around our clients, all with best client service possible. We craft B2B marketing to be proud of, which is why we’ve been built on client recommendation.
    Looking for work in Email Marketing
    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    The Brains is a full service lead generation agency. We help B2B and Luxury B2C businesses generate high value enquiries, bookings or leads through online advertising and outreach. Our team includes some of London's rising stars in Google PPC, SEO, Facebook Ads, LinkedIn Ads, Instagram Ads, YouTube Ads, Content Strategy, Copywriting, B2B Psychology, Video Shooting/Editing, Cold Email Marketing, LinkedIn Outreach Automation, Web Design, Graphic Design and Marketing Automation. We use online ads, B2B psychology, content strategy and marketing automation to create lead generation engines for our clients who include: DHL Education First Fraser Hart Greyhound Harley Street Fertility Clinic All our campaigns are data-led meaning we track all our activities and tie them to real revenue generated by your company. Visit our website in: www.thebrainsmarketing.co.uk
    Looking for work in Email Marketing
    Located in Greater London, United Kingdom (+1)
    From €1,000 for Email Marketing
    Works in multiple industries
    Speaks English, Bulgarian
    11-50 members
  • 5
    (10 reviews)

    Where Ambitions Become Achievements - A Premier Digital Marketing and Branding Partner

    Highly recommended
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    Navicosoft: Your Premier Digital Partner 🌟 📅 Established in 2008, Navicosoft stands proudly as an eminent and robust figure in the digital realm. Born and bred in Australia, we have now become a name synonymous with unparalleled hosting services, holding the prestigious badge of a certified Google partner. 🌍 Global Reach, Personal Touch: With our foothold in various regions, including the US, UK, and Asia, we've honed our skills to offer dynamic solutions to both local and international businesses. Today, we proudly serve 20,000+ satisfied clients worldwide , ensuring optimal performance and an impressive 600+ monthly conversion rates. 🔧 Diverse Digital Services: Digital & Brand Marketing: Elevate your brand with our strategic digital marketing and brand marketing expertise. SEO Mastery: Boost your online visibility and ranking with our advanced SEO strategies. Web Wonders: Experience state-of-the-art website development, web design, and tailor-made UX/UI designs. Logo & Graphic Design: Let your brand identity shine with our innovative logo and graphic design solutions. Content is King: Benefit from our content marketing strategies that resonate with your audience. SMM & PPC Power: Dive into the world of targeted marketing with our social media marketing, Google ads management, and PPC services. App Innovations: Bring your vision to life with our mobile app development and Shopify expertise. 💡 Tech-Savvy Developments: Custom Web Development: Whether it's Shopify, e-commerce, PHP, or Laravel, our tech wizards make it happen. Mobile App Development: Tailored solutions for both Android and iOS platforms. Design Delights: From web design to interactive UX/UI, we ensure your online presence is both functional and captivating. 🛡 Hosting & Beyond: Top-Tier Hosting Solutions: Offering everything from web hosting, cloud hosting, WordPress, to specialized OJS hosting. Server Specialities: Dive deep with our 150+ VPS hosting locations , dedicated servers, RDP servers, and both Windows and Linux hosting solutions. Email Marketing Servers: Unlock the potential of email campaigns with our robust servers. 🤝 Partnerships & Certifications: As a testament to our quality, we're certified partners with cPanel, Plesk, Cloud Linux, Virtualizor, Softaculous, and more. We don't just stop at providing services; we ensure they're the best in class. 🔒 Security & Domains: Your online safety is our priority. With our server management, cPanel, Plesk management, and website security services, rest assured your data is in safe hands. Plus, as an one and only Accredited ICANN registrars , we bring you affordable domain options. 💬 24/7 Customer Support: At Navicosoft, every client is a VIP. Experience round-the-clock dedicated customer support, ready to assist with any query, anytime. Endorsements & Achievements: "I've entrusted Navicosoft Pty Ltd with my website's design, development, content writing, and SEO for two years now. Their consistency, dedication, and professionalism have made them an indispensable partner in our digital journey. The results we've seen in both aesthetics and SEO rankings are a testament to their expertise. I wholeheartedly endorse their services." – A satisfied global client. At Navicosoft, we're more than just a digital agency; we're your partners in success. With over a decade of experience, trust us to propel your business forward in the digital age.
    3 works in Email Marketing
    Located in Melbourne, Australia (+2)
    Budget on request
    Worked in Automotive (+5)
    Speaks English
    51-200 members
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    PURVEYORS OF FINE DESIGN

    For more than 20 years, we've been advising brands on design and identity, specialising in creating impactful visuals that elevate your brand both in print and online. From crafting memorable logos to developing comprehensive corporate marketing materials, our range of services is tailored to meet all of your communication needs. Whether you're aiming to make a lasting impression with printed materials or captivate your audience with digital solutions - we've got you covered. YOUR CREATIVE POTENTIAL Our seasoned team of designers, based in both Wimborne, Dorset and London, approach each project with creativity, dedication and attention to detail. We view graphic design as a collaborative process, partnering closely with our clients to deliver innovative solutions that speak directly to your target audience. Every brand has a unique narrative waiting to be told, and we're here to help you bring that narrative to life through thoughtful and impactful design. Whether you're embarking on a product launch, rebranding initiative, or aiming to increase the reach your digital footprint, we're committed to finding the perfect design solutions tailored to your specific needs. BRAND IN HAND Plus, we offer promotional merchandise to further amplify your brand's reach and impact. We are experts in product sourcing, design, and production, offering comprehensive sales and marketing solutions for branded uniforms for the retail sector, curating promotional merchandise giveaways and event goodie bags and corporate gifts. We take pride in our bespoke merchandise service, tailoring a range of ideas to suit your specific needs. Whether you require a quick turnaround on stock products or desire something more unique and personalised, we're the agency equipped to make it happen.
    Looking for work in Email Marketing
    Located in Dorset, United Kingdom
    From €1,000 for Email Marketing
    Works in multiple industries
    Speaks English, Chinese
    1-10 members
  • Graphic design agency, B2B marketing communications consultants, London. Branding corporate identity, brochures, web & digital, PowerPoint presentations, events
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    Located in London, United Kingdom
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    Works in multiple industries
    Speaks English
    1-10 members
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    Allsopp media is a digital marketing agency. We provide online marketing solutions and strategy to aspirational brands with a purpose.
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    Works in multiple industries
    Speaks English
    1-10 members
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    We specialise in digital brand optimisation, UX design, WordPress Website Design & Development, Performance optimisation, and SEO.
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    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • Looking for Flyer Distribution or Leaflet Distribution London or national? We specialise in leaflet distribution, direct mail & door drops.
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    Located in London, United Kingdom
    From €1,000 for Email Marketing
    Works in multiple industries
    Speaks English
    1-10 members
  • We are a London-based Direct Mail Marketing company established over 60 years, offering professional direct mail fulfillment from London, UK
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    Located in London, United Kingdom
    From €1,000 for Email Marketing
    Works in multiple industries
    Speaks English
    1-10 members
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    Providing the editorial voice for your brand

    The Content Emporium is a Bristol-based creative content agency. We combine our skills in strategy, copywriting, photography, videography, design and motion graphics to create beautiful content to engage your audience. We can seamlessly connect all channels, making sure your brand performs its best via social media, email marketing, website content, print mediums and more.
    1 work in Email Marketing
    Located in City of Bristol, United Kingdom
    Budget on request
    Worked in Retail
    Speaks English
    11-50 members
  • Freedman International is an insight-driven localisation agency. We help you to speak to any audience, anywhere in the world. Learn more about us!
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    Located in London, United Kingdom
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    Works in multiple industries
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    1-10 members
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    Zjell is marketing advertising agency with expertise b2b export digital dropshipping d2c consumer products talent management services.
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    Works in multiple industries
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    Lucdigi is a B2B marketing accelerator that simplifies the marketing needs for B2B, SAAS, and IT solution providers.
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    Works in multiple industries
    Speaks English
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  • (0 review)
    eight&four’s speciality is digital marketing – we aim to become your ‘out-of-house’ digital marketing department.We start with getting under the skin of your business – fully understanding your business objectives, client base and products and services. Once we have fully understood this, we create tailored digital marketing plans for your business, and then implement them for you, carefully monitoring ROI each month.- Search Engine Optimisation and Pay Per Click Advertising- Email Marketing Strategy- Social Media Training & Management- Database Building, Segmenting and Targeting- Conversion goal tracking online- Website Usability Improvement- Partner Building Online and Offline- Monthly Analytics reporting
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    Located in London, United Kingdom
    From €1,000 for Email Marketing
    Works in multiple industries
    Speaks English
    11-50 members
  • 5
    (1 review)

    Incredible growth and consumer loyalty through intelligent unique techniques that boost your brand

    Have you? Taken over a company and don’t know where to start? Launched a new product and don’t know if you need to reach people online, offline or on Mars? Do you have a clear idea of what you want but just haven’t got the time? We need to have a friendly chat. Whether you’ve one customer or a million, you’re starting your business or you’ve hit a plateau I will make sure you grow. I’ll ensure you save money, not spend it, while receiving the very best return on your investment, in me. Whether it’s PR, Digital Marketing, Offline Marketing, Consumer Relations, Training or Campaigns I’ll use my 25 years as a creative persuasive writer, my academic awards and unmatchable skills to bring you customers, clients and sales. Chat with me today, I want to hear all about your brand dreams, your business goals. Together we can make sure stuff happens! I have incredible contacts in the media, many are friends and old associates and I am a multi award winning global, national and local PR, growth marketing, SEO and content expert ensuring startups and big brands get the exposure, sales and customer loyalty they deserve. With over 600 five star reviews, and testimonials from household names I provide result driven cost effective ad services to grow your brand substantially online and off. Using a blend of consumer psychology, marketing expertise, strong media contacts and harnessing current trends Martina is proactive, up to date and focused on bring you the very best results that continue to promote growth and keep your customers coming back for more. Not an agency, Martina works closely with every client and crawls under the skin of the brand to ensure she markets it with pride, authenticity, humility and passion. Please do take a look at the different services she excels at and don't hesitate to get in touch for a no obligation informal chat.
    1 work in Email Marketing
    Located in Devon, United Kingdom
    From €1,000 for Email Marketing
    Worked in Food
    Speaks English
    1-10 members
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    Looking for work in Email Marketing
    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    We're an agency who get closer to a business and its communication challenges, discovering unexpected opportunities, and then creating powerful ideas that take their brand further.
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    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • We move people to elect presidents, change laws, fall in love with brands, donate billions, and more.
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    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Web development Peckham. Find out how much your Project is worth, get a quick quote within minutes. No obligation.
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    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
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    Sugar Beet Agency helps Business Development Directors at Creative Agencies + SMEs win agency new business. Founders of THE GOODS Magazine.
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    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • FOR THE THEATRE’S WIDE VARIETY OF PRODUCTIONS. https://youtu.be/o6obLaBMQ_k
    Looking for work in Email Marketing
    Located in London, United Kingdom
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    Works in multiple industries
    Speaks English
    1-10 members
  • We are a full service marketing agency that helps you achieve your goals through branding, positioning, content creation and more into effective campaigns.
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    Located in London, United Kingdom
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    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Looking for work in Email Marketing
    Located in Greater London, United Kingdom
    From €1,000 for Email Marketing
    Works in multiple industries
    Speaks English
    11-50 members
  • ClickThrough Marketing is different from most online marketing agencies: few rival our skills, experience and expertise.Our insights director was named in the top 50 people worldwide to shape the future of marketing by CIM. Our SEO director has dedicated more than a decade to everything Google. Our PPC director has driven profits for seven-figure AdWords accounts. Our head of web development has been building great websites since 1998. And we were Content Strategy finalists in the first-ever RAR Digital Awards. We're a Kenshoo Enterprise Pro Agency, and a Google Certified Partner, with eight staff fully qualified in Google AdWords, Bing and Kenshoo, and five with Google Analytics certification.We have invested heavily in our experts. We’ve plucked the brightest, Google-qualified talents across all areas of digital. As a result, our biggest clients think we're "truly extraordinary”.ClickThrough manages digital marketing campaigns for both big brands and SMEs. Our clear, open and honest approach, tied to measurable key performance indicators, has impressed clients including Peugeot, Sport Relief, ScottishPower, Dunelm and Halfords Autocentres.For more on our SEO, PPC, web development and content marketing services, call now on 0800 088 7486.
    Looking for work in Email Marketing
    Located in London, United Kingdom
    From €1,000 for Email Marketing
    Works in multiple industries
    Speaks English
    11-50 members
  • (0 review)

    WE WAVE, YOU GROW Ottimizziamo e scaliamo il tuo Ecommerce verso nuovi orizzonti.

    Scaliamo e ottimizziamo il tuo Ecommerce verso nuovi orizzonti con il Metodo Wave™ . Lavoriamo esclusivamente con ecommerce dall’alto potenziale che desiderano scalare i loro risultati e diventare leader nel loro mercato. Il tutto gestendo le tue Ads , creando il tuo sistema di Marketing Automation e ottimizzando il tuo percorso d'acquisto attraverso esperimenti ed AB Test .
    Looking for work in Email Marketing
    Located in Greater London, United Kingdom
    From €3,000 for Email Marketing
    Works in multiple industries
    Speaks English, Italian
    11-50 members
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    Looking for work in Email Marketing
    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • Looking for work in Email Marketing
    Located in London, United Kingdom
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    Works in multiple industries
    Speaks English
    1-10 members
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    The world’s first global cloud-based agency - Expect More

    Welcome to UP THERE, EVERYWHERE. We deliver branding, marketing and digital services wherever you need us! UP is a full service branding, marketing and digital agency that operates globally. We work in distributed teams around the world while connecting with you locally. We offer creative and strategic services for everything from market research and analysis, branding, identity and communications, through to website and e-commerce site development, inbound, content and social media marketing, to film and webinars. Our unique business model (e-ployment®) has always embraced remote working, which means we can call on a much wider team to work on your global assignments. Because our teams span the globe, we can work on client projects 24/7. This boosts our efficiency and speed, making us much more flexible than any other agency on earth. We can help tie your online and offline branding together with digital and social media services, including websites, microsites, mobile websites, apps, SEO, content creation, blogging and inbound marketing.  As a HubSpot partner, we help many complex brands with their content marketing strategy and with the generation of new leads through inbound. From thought-provoking advertising campaigns to magazines or annual reports, our team can conceptualize and produce marketing communications that reflect your brand image and build credibility, as well as sales.  UP offers a full range of PR services from strategic messaging and press releases to media relations and blogger outreach. But more than that, we’ll make sure your PR efforts are integrated into your fundamental brand and marketing programs.  Our talent pool includes musicians, songwriters, and video technicians who can create unique soundtracks for your corporate films or put together a short-and-sweet YouTube streaming video that showcases your products or company.
    1 work in Email Marketing
    Located in Surrey, United Kingdom (+8)
    Budget on request
    Worked in Pharmaceuticals & Biotech (+5)
    Speaks French, Arabic(+16)
    201-500 members
  • Looking for work in Email Marketing
    Located in London, United Kingdom
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    Works in multiple industries
    Speaks English
    1-10 members
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    Looking for work in Email Marketing
    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
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    Looking for work in Email Marketing
    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • Looking for work in Email Marketing
    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
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    Looking for work in Email Marketing
    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
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    Looking for work in Email Marketing
    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
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    Located in London, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members

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Insights from a Local Expert: Email Marketing in London

Awards and Achievements in the London Scene

In the bustling business hub of London, Email Marketing Agencies have been consistently recognized for their innovative campaigns and client success stories. The local scene brims with accolades such as the prestigious DMA Awards, where many agencies have demonstrated their prowess by securing top honors for their creative and effective email marketing strategies.

Client Success Stories

London's email marketing specialists have an impressive roster of clients, including major retail brands, financial institutions, and burgeoning tech startups. These agencies have engineered successful campaigns with remarkable open and conversion rates, significantly boosting client revenues and brand engagement.

Budget Considerations for Email Marketing

Understandably, budget is a critical factor when it comes to choosing the right agency. In London, the spectrum of email marketing solutions means that services can be tailored to different financial thresholds:

  • Small Businesses: Starting packages for basic yet impactful email campaigns can range from £1,000 to £5,000. These solutions often include template designs and campaign analytics.
  • Mid-Sized Enterprises: More comprehensive strategies, including automation and advanced segmentation, typically range between £5,000 and £20,000.
  • Large Corporations: For bespoke, large-scale campaigns integrating multiple digital channels, costs can start from £20,000 and ascend based on the campaign complexity and ongoing management.

It's advisable for businesses to clearly define their marketing goals and customer engagement objectives to align with the best-suited email marketing expertise within budget constraints.

Leveraging Local Talents

London's diverse talent pool in digital marketing allows businesses to work with agencies that have specific strengths in email marketing. Whether needing a generalist approach or specialized services such as behavioral targeting or personalized content, London’s agencies offer a wealth of options.

With 167 projects showcased and 117 client reviews, businesses seeking email marketing services have access to a broad and accomplished range of providers who are ready to cater to various needs and budgets. Tapping into this proven expertise can significantly enhance your company’s engagement with current and potential customers.

Summary

As London continues to thrive as a center for marketing excellence, the effectiveness of partnering with a local email marketing agency cannot be overstated. With a strong track record of successful campaigns, considerable industry recognition, and a versatile array of service providers, London remains a vibrant landscape for any business aiming to boost their email marketing efforts.

Ray Baijings
Written by Ray Baijings Sortlist Expert in LondonLast updated on the 19-03-2025

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Frequently Asked Questions.


In London's fast-paced business environment, optimising email designs and content for mobile devices is crucial for improving user experience and achieving better campaign results. Here are some best practices to consider:

1. Responsive Design

Implement responsive design techniques to ensure your emails look great on all devices. London's professionals are often on the go, so your emails should adapt seamlessly to various screen sizes.

2. Concise Content

Keep your content brief and to the point. Londoners are busy and often check emails while commuting on the Tube or between meetings. Use short paragraphs, bullet points, and clear headings to improve readability.

3. Mobile-Friendly CTAs

Design call-to-action (CTA) buttons that are easily tappable on mobile devices. Aim for a minimum size of 44x44 pixels to ensure they're finger-friendly.

4. Optimise Subject Lines

Craft concise subject lines that are effective on mobile screens. Aim for 30-40 characters to ensure they don't get cut off on smaller devices.

5. Use Single-Column Layouts

Single-column layouts work best for mobile viewing. They're easier to read and require less resizing or scrolling.

6. Optimize Images

Use compressed images to ensure fast loading times, especially important for London's varying mobile network speeds. Include alt text for images in case they don't load.

7. Test Across Devices

Test your emails on various devices and email clients popular in London, such as iPhones, Android devices, and tablets.

8. Prioritize Content

Place the most important information at the top of the email. This is particularly crucial for London's time-pressed professionals who may not scroll through entire messages.

9. Use Legible Fonts

Opt for sans-serif fonts that are easy to read on small screens. A minimum font size of 14px for body text is recommended.

10. Implement AMP for Email

Consider using AMP (Accelerated Mobile Pages) for Email to create more interactive and engaging mobile experiences, a trend gaining traction in London's tech-savvy market.

ElementRecommendation
Email Width600px maximum
Font Size14-16px for body, 22-24px for headlines
CTA Button SizeMinimum 44x44 pixels
Image-to-Text Ratio80% text, 20% images

By implementing these best practices, companies in London can significantly improve their email marketing performance on mobile devices. Remember, with 55% of email opens occurring on mobile devices in the UK (source: Litmus, 2023), optimising for mobile is not just a nice-to-have—it's essential for success in London's competitive digital landscape.



Automation plays a crucial role in modern email marketing campaigns, particularly for businesses in London's fast-paced, competitive market. It allows companies to streamline their marketing efforts, improve efficiency, and deliver more personalized experiences to their subscribers. Here's how London businesses are leveraging automation and best practices for effective implementation:

Benefits of Email Marketing Automation for London Businesses:
  • Time and resource savings
  • Improved targeting and personalization
  • Increased engagement and conversion rates
  • Better scalability of marketing efforts
  • More consistent brand communication

Key Automation Strategies for London Email Marketers:

  1. Welcome Series: Automate a series of welcome emails to new subscribers, introducing them to your London-based brand and offerings.
  2. Behavioral Triggers: Set up automated emails based on specific user actions, such as abandoned cart reminders or product recommendations.
  3. Segmentation: Use automation to segment your list based on subscriber data, allowing for more targeted campaigns.
  4. Dynamic Content: Implement dynamic content that changes based on subscriber preferences or behavior.
  5. Re-engagement Campaigns: Automatically send re-engagement emails to inactive subscribers to maintain a healthy list.

Best Practices for Effective Implementation in London:

Practice Description
Start Small Begin with one or two automated workflows and gradually expand.
Personalization Use subscriber data to personalize content, subject lines, and send times.
Testing Regularly A/B test your automated emails to optimize performance.
Compliance Ensure all automated emails comply with UK and EU data protection regulations (GDPR).
Mobile Optimization Design automated emails for mobile devices, as many Londoners check email on smartphones.

Implementing Automation Effectively:

  1. Choose the Right Tools: Select an email marketing platform that offers robust automation features suitable for your London business needs.
  2. Map Customer Journeys: Understand your customers' interactions with your brand to create relevant automated workflows.
  3. Quality Content: Ensure your automated emails contain valuable, engaging content that resonates with your London audience.
  4. Monitor and Adjust: Regularly review the performance of your automated campaigns and make data-driven adjustments.
  5. Integrate with Other Systems: Connect your email automation with your CRM and other marketing tools for a unified approach.

According to a recent study by the UK DMA, automated emails generate 86% higher open rates, 196% higher click rates, and 320% more revenue than standard marketing messages. For London businesses, this translates to significant opportunities for growth and customer engagement.

By implementing these automation strategies and best practices, London businesses can create more efficient, personalized, and effective email marketing campaigns. As the digital landscape continues to evolve, leveraging automation will be key to staying competitive in the bustling London market and beyond.



London businesses, from startups in Shoreditch to established firms in the City, often encounter challenges with their email marketing efforts. As an expert with over a decade of experience in the London email marketing scene, I've observed several recurring mistakes. Here are the most common pitfalls and how to sidestep them:

  1. Neglecting list segmentation: Many London companies blast the same message to their entire email list. Instead, segment your audience based on demographics, behaviour, or preferences. For instance, a West End theatre could separate subscribers into 'musical lovers' and 'drama enthusiasts' for more targeted promotions.
  2. Overlooking mobile optimization: With Londoners constantly on the move, mobile-friendly emails are crucial. Ensure your emails are responsive and look great on smartphones. According to a recent study, 60% of email opens in the UK occur on mobile devices.
  3. Failing to comply with GDPR: Post-Brexit, London businesses must still adhere to UK GDPR. Always obtain explicit consent before sending marketing emails and provide clear opt-out options. Non-compliance can result in hefty fines from the ICO (Information Commissioner's Office).
  4. Ignoring local context: London is a diverse city with distinct neighbourhoods. Tailor your content to reflect local events, cultural nuances, or even area-specific offers. A Notting Hill-based business could reference the famous Portobello Road Market in their emails to increase relevance.
  5. Poor subject lines: In a city where professionals receive hundreds of emails daily, your subject line needs to stand out. Avoid clickbait and instead focus on clear, compelling, and concise subject lines. Consider using location-specific keywords like 'London exclusive' or 'Thames-side offer' to pique interest.
  6. Inconsistent sending schedule: Londoners appreciate predictability in their busy lives. Establish a consistent sending schedule, but be mindful of timing. For B2B communications, Tuesday to Thursday mornings often work well, as many London professionals catch up on emails during their commute.
  7. Neglecting analytics: With the wealth of data available, not tracking email performance is a missed opportunity. Use tools to monitor open rates, click-through rates, and conversion metrics. The average email open rate in the UK is around 18%, so use this as a benchmark for your London campaigns.
  8. Lack of personalization: Generic emails won't cut it in a city known for its personalized experiences. Use subscriber data to personalize content beyond just using first names. For example, a London-based travel agency could send tailored suggestions based on a customer's previous bookings or browsing history.
  9. Overlooking the power of storytelling: London has a rich history and vibrant present – use this in your email content. Share customer success stories, highlight local partnerships, or narrate your brand's journey in the city. This approach can significantly boost engagement and foster a stronger connection with your London audience.
  10. Failing to optimize for dark mode: With many Londoners working late or commuting in the early hours, dark mode usage is on the rise. Ensure your email designs look great in both light and dark modes to cater to all preferences and viewing conditions.

By avoiding these common mistakes, London businesses can significantly improve their email marketing effectiveness. Remember, the key is to provide value, respect your subscribers' preferences, and stay attuned to the unique pulse of London's diverse and dynamic market. Regular testing and optimization of your email strategies will help you stay ahead in this competitive landscape.