Nutcracker Agency

Greater London, United Kingdom

Where strategy meets creativity and digital expertise

Founded: 2014 | Founder & CEO: Jenny Knighting | Locations: Ipswich and London Nutcracker is a B2B marketing agency specialising in content marketing and strategy for SaaS companies, professional services, and manufacturers. The agency was founded when Jenny Knighting got tired of watching agencies waste client money on marketing that looked busy but didn't drive revenue. What makes us different: Their philosophy centres on "business to people" not "business to business." They challenge conventional B2B marketing wisdom, particularly the assumption that buyers are purely rational. They call out the 95/5 rule (only 5% of your market is ready to buy right now) and build strategies around long-term relationship building rather than chasing immediate conversions. Known for saying what other agencies won't: "92% of B2B budgets wasted on 5% of buyers." They become part of client teams, not just vendors, bridging the gap between sales and marketing departments that kills pipeline in most companies. Services: Marketing strategy, content, social media, design, lead generation, PR (particularly strong in tech/data/manufacturing), and digital marketing. Their nx³ Connected Marketing Strategy delivers integrated campaigns with measurable results (750% ROAS, 1,500% sales increases). Who we serve: Ambitious mid-market B2B businesses, tech startups scaling up, companies with complex sales cycles, and businesses stuck in "feast and famine" marketing. Strong focus on East Anglia, Ipswich, and London. Awards: Great Place To Work® UK Certified (100% employee satisfaction), Sunday Times Best Places to Work, TechRound Top Tech & Startup PR Company, Influential Women in Business Award 2024 (Jenny Knighting). Culture: "People first" business model. Team of 13+ called "Nuts" or "Nutcrackers." Contact: [email protected] | 0203 941 0305 | nutcrackeragency.com

20 people in their team

Speaks English

Sortlist member since 2025

Founded in 2014

4 awards conferred

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Services

17 services offered by Nutcracker Agency

Description
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Skills in Digital Strategy (12)
Gamification StrategyInbound MarketingOnline MarketingSearch MarketingDigital ConsultingTraffic AcquisitionDigital EntertainmentDigital ExpertiseDigital Media MarketingDigital Process Automation+2
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Skills in Advertising (13)
Display MarketingFull-ServiceAdvertising CampaignB2B AdvertisingBusiness AdvertisingDirect AdvertisingGeofencing AdvertisingGraphic Design AdvertisingIn-Game AdvertisingLocation Based Advertising+3
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Skills in Content Strategy (7)
StorytellingSocial Content StrategyBlogging StrategyContent AdvertisingShareable ContentSpecification WritingTarget Audience Definition
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Skills in Email Marketing (16)
Email CopywritingDirect MailingOutbound MailingRemarketingEmail Marketing AutomationEmail Marketing CampaignEmailingNewsletterOpt In EmailSms Marketing+6
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Skills in E-commerce (25)
eCommerce DevelopmentE-Commerce HostingShopify MarketingeCommerce Web DevelopmentElectronic commerceOnline storeEcommerceWordpress EcommerceB2B eCommerceCustomer Rating Optimization+15
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Skills in Corporate Communication (4)
Corporate PublishingInternal CommunicationCrisis communicationPublic Affairs
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Skills in Social Media (10)
Social Media ManagementSocial Media MarketingFacebook Business ManagerSocial Media ConsultingSocial Media PlanningSocial Media Video ProductionSocial Media ContentSocial Media Follower ManagementSocial Media MonitoringSocial Media Services
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Skills in SEO (29)
Local SEOSEO Content CreationKeyword ResearchSEO BacklinkingMarketplace SEOSEO Mobile OptimizationOn-Page SEOSEO AnalyseSmall Business SEOTech SEO+19
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Skills in Online Advertising (9)
Performance MarketingDigital AdPaid MediaRetargetingBlog AdvertisingEmail AdvertisingSearch Engine AdvertisingSEO AdvertisingSocial Media Advertising
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Skills in Marketing (11)
B2B MarketingMarketing AnalyticsMarketing AutomationMarketing StrategyCross Platform MarketingRecruitment MarketingReputation ManagementMarketing ConsultingMarketing ServicesMarketing Mix Optimization+1
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Team

20 members in Nutcracker Agency's team

StoryJenny Knighting founded Nutcracker in 2014 after watching B2B agencies waste client money on marketing that looked busy but didn't drive revenue. She built an agency that challenges conventional wisdom, calls out industry BS, and treats marketing like a growth engine, not a cost centre.

Awards

Nutcracker Agency was awarded 4 times

Influential Women in Business Award 20242024-11-01

TechRound Top Tech & Startup PR Company2024-10-01

Sunday Times Best Places to Work2023-11-01https://www.glassdoor.co.uk/Overview/Working-at-Nutcracker-Agency-EI_IE5181278.11,28.html

Great Place To Work® UK Certification2023-11-01

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Contact

Contact details of Nutcracker Agency

Details

HeadquarterCedar Road, Sutton, UK
Franciscan House, Princes Street, Ipswich, UK