Digitalization has left the business world in a state of unprecedented change, with power that has shifted from supply to demand. Buyers, just like yourself, are now in charge. This is exactly what Sortlist’s mission is all about: we help you be in control and start your journey by being surrounded by pros you can trust at the right time.
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Digital marketing agencies London: Before You Hire an Agency
There are hundreds of London digital marketing agencies to choose from, but only a few of them can get you the results that you want for your business. Also, you only need to select the best one that fits your brand. So, finding a digital agency in London could be a pretty massive task.
We know clients who had to spend a rather painful amount of time, energy, and money just to find a digital marketing agency for their companies, only to get mediocre results.
This is why Sortlist exists. It is our goal to help clients and digital companies based in London, and even anywhere in the world, to meet in a marketplace website and work together to achieve a desirable common goal.
And beyond helping various clients find the best media marketing guys in London or anywhere around the globe, we also aim to assist in making sure that you get the best digital marketing agency for your company.
So, here are a few tips or reminders before you hire a digital agency.
Leverage a marketplace for London’s digital agencies.
Using a B2B marketplace to find the right agency in London can save you plenty of time, energy, and money, without having to compromise the quality of the media marketing company that you will be hiring.
Gone are the days where your team had to find and screen potential online marketing teams painstakingly - our platform does that nitty-gritty work for you.
How do we do it? Glad you asked.
As the leading marketplace website for media marketing companies in London and around the world, we follow high-quality criteria that help us screen agencies and match them to businesses like yours according to your needs and demands.
Here are some of the criteria that Sortlist follows as a B2B marketplace for digital marketing:
- Your marketing budget as a company (e.g., from €1,000 to €40,000 or more)
- The location or city the agency is operating (e.g., London, Bristol, Liverpool)
- The size of the digital marketing agency in terms of members (e.g., a small agency with 1-10 members)
- The languages that the marketing group speaks (English, French, Dutch)
- The industry that your company belongs (e.g., Food, Beverage, Clothing)
- Your specific digital marketing projects as a business (e.g., social media management, social media marketing, content marketing, email marketing, web design, new website SEO, etc.)
There are heaps of other criteria that we follow in Sortlist.
In fact, we keep on improving our standards in listing digital groups in our platform so that we can always ensure that we're bringing the most value to the people who use the marketplace, whether companies looking for agencies or agencies seeking for opportunities.
Choose the digital market agency that has more experience in your industry.
Choosing an agency that has already worked with one or more businesses in your industry can pay dividends - their marketing strategy will be more highly-targeted.
So, they can capture your target audience better no matter how "boring" your business may appear in popular social media sites where your target market is typically found, especially if you're looking to improve your content marketing and social media marketing efforts.
So, once you find an agency that has worked with similar businesses in your industry, don't forget to ask them how they were able to achieve conversion goals that are similar to your company.
For instance, if you're a SaaS company seeking to market your new product to B2C clients, has the advertising team successfully built a similar campaign? If yes, enquire the results that they have achieved.
Most importantly, choosing the agency that is already an expert in your niche can not only help you create excellent content marketing campaigns but also advise you to steer clear from any content strategy that doesn't work.
Don’t forget to ask your potential digital marketing agency these fundamental questions.
If you find yourself torn when choosing between our vetted list of digital companies, asking a few key questions can make a huge difference.
And remember that these fundamental questions usually revolve around the following points:
- The KPIs that they measure
- Their expertise in their craft
- Their expertise in your niche
- The number of experience they have acquired in your industry
- Their report management
- The ROI that you can expect from them
- Their portfolio or success stories
- Their team members (do they outsource?)
- Their specialisation (e.g., web design, social media marketing, web development, conversion optimisation, content creation, etc.)
Ready to hire from the best digital agencies in London?
Now that you have a marketplace to go to whenever you need a digital consultancy team, whether in London or internationally, it's time to engage with our vetted list of experts to help you with your business growth.
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June 23, 2020
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