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Content Marketing Agencies in London: Choosing the Right Fit
Let's be real here - choosing the right content production agency for your business can be a pretty challenging feat.
Especially if you see hundreds of promising content marketing companies all over the United Kingdom, particularly in London, and they all seem capable of bringing promising results for your company.
However, let's not forget that just because the digital agency claims to have the \"best\" content creation processes, marketing strategy and digital strategy, it does not mean that they are the right fit. Your brand needs unique, content marketing needs and demands.
And due to the growing number of digital marketing services in the United Kingdom, especially in London, finding the right fit for your brand can be such an exhausting, nitty-gritty task - scouring through a plethora of content and social media marketing \"experts\" requires more of your time, energy, and even money.
So, we will share three (3) essential tips or reminders to help you find the right content marketing team for your business, with less effort, less friction, and more success when choosing the right match for your brand awareness efforts.
Leverage a B2B marketplace for content marketing companies in London
The best thing about utilising a B2B marketplace for content marketing companies, especially in the United Kingdom, is that the platform does the hard work of carefully examining potential candidates based on your business needs and demands.
Sortlist, for instance, shows you a vetted list of marketing groups that can match your requirements based on the following criteria:
- Your specific purpose for the project (e.g. content strategy, content production, etc.)
- Your most comfortable budget range for creating content and digital strategy
- The specific city or country the advertising support is coming from (e.g., London, United Kingdom)
- The size of the online marketing team that you prefer
- The languages that they speak
- The industry where your business belongs
This criteria alone can save you a substantial amount of time and energy by letting you choose from a vetted list of candidates - leaving those that don't matter behind. What's more, using the platform costs you NOTHING.
At Sortlist, we always say; don't reinvent the wheel.
We always believe that if a platform exists, such as a B2B marketplace of content marketing services whether it's for social media marketing, email marketing, search engine optimisation, and branding, it exists as your leverage to take your company to new heights.
Make sure that the content marketing agency you choose is an expert in your niche.
Choosing content marketers that are subject-matter experts in your niche can give you an unfair advantage in your content strategy - they are the ones who know your target audience like the backs of their hands.
So, no matter how \"boring\" your industry might be, your marketing team can still find a way to be creative with content production and deliver compelling stories as well as useful information to your target market - piquing their interests like no content marketer can.
Check the actionable buyer personas that the digital media agency has created previously for other clients in your industry.
Since content speaks to your market, and your market is composed of different buyers, creating actionable buyer personas is a vital element in content marketing strategies.
So, before you choose a content marketing firm, ask to see some buyer personas they have created for other clients in your industry - assess if they are actionable:
- Did they define the goals and challenges of each buyer persona?
- Did they describe the positioning and purchase triggers of each customer persona?
- Do they have a list of possible objection or question from each persona?
- Do they have a list of possible terminologies that the target market use to deal with the industry?
- Do they have a list of social media platforms where your target audience hangs out? (This is vital for B2C and P2P businesses)
Ready to Choose Your Digital Marketing Agency in London?
Sortlist helps you with choosing the right content marketing team for your company, whether it's in the United Kingdom or anywhere in the world.
Feel free to tell us what you need as well as everything else that you require; we're not just trying to be social, we aim to give you prompt service despite doing the painstaking task of making sure that you get not only the BEST but also the RIGHT FIT for your brand or niche.
We do it so well; you get to see a vetted list of options with just minutes!
June 23, 2020
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