UXB London, London | Sortlist

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UXB London London, United Kingdom

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UXB London is a user experience and service design consultancy. We solve business problems and generate new customer propositions through UX strategy, research and service design. Our user-centred methods deliver better customer experience and pave the way for digital transformation.


We have many years of experience with large and small enterprise and a considerable track record in many sectors sector.


Some of the organisations we have worked with include:


BUPA, PepsiCo, The Arts Council, Willmott Dixon construction, TFL, Royal Academy of Arts, Tate, British Film Institute, Cranfield School of Management, Goldsmiths University, Royal Trinity House, Notting Hill Housing, Crossrail, The Carbon Trust 

When to hire us:

Recognising that your business has an issue is the first step to improving it.

Every business faces constant demands to innovate. Whether that is from customers that adopt new tech at great speed, or from staff that are drowning in legacy systems.

While each client challenge is unique, the scale of the solution often falls within in three categories.


Your content is good but your CMS is horrible to use. Your website doesn't work on mobile and offers a poor user experience.

To ensure your content doesn't go stale you need a content management tool that you actually enjoy using.


Your customers needs and expectations are ahead of your ability to meet them. You need user research and insight to inform your digital business strategy.


Your business has committed to digital transformation. You want to rapidly explore new product and service propositions and develop those that will deliver your business goals.




6 people in their team
Speaks English
9 projects in their portfolio
Sortlist member since 2016
Founded in 2013
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2 services offered by UXB London

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    Skills in Innovation (3)
    Digital TransformationService DesignService Blueprint

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  • Description
    Our web design services include: Responsive design Front end development Content management Iterative and agile optimisation Ongoing support and hosting We think of ourselves as being ‘technology agnostic’ and stay abreast of all the latest developments. This means we can help you select the best solution for your business needs – and how to make good use of it from the start of a digital project, to completion and beyond. We do this through: In-house development System integration and hosting management A special interest in user experience Placing emphasis on good and robust accessibility practice Being active in the web standards community A commitment to open-source solutions
    Works in Website Creation (5)
    Making the case for a £16bn Infrastructure project - Website Creation
    Data sharing best practice for The Audience Agency - Website Creation
    Working with PepsiCo globally - Website Creation
    Experience design and digital strategy for one of - Website Creation
    Clients in Website Creation (5)
    Wilmott Dixon ConstructionConstruction | national
    A New DirectionEducation | regional
    TFLTransportation | regional
    The Audience AgencyArt & Handcraft | national

    Learn more about Website Creation

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9 projects performed by UXB London

User-centered focus makes for high performing site
User-centered focus makes for high performing site

Project made for St Christopher's school in the Education industry for a B2C audience.Our 'mobile first', user centred design process helped to uncover the content and functionality that parents and staff valued most. The result is an elegant site, optimised for mobile, that is useful for parents, easy for staff to update, and even attracting new customers. The staff at St Chris were frustrated by their website, which was no longer fit for purpose. Updating their content was tortuous. Adding new pages required help from the developers. And parents stopped using it because they got confused by the navigation. Highlights Extensive research with parents and staff define strategy Prioritise mobile delivery through our 'mobile first' design approach Responsive design for optimum user experience an any device New wysiwyg content management system Significant increase in new enquiries from prospective parents. Project costs were met by diverting budget from under performing above the line ad spend. "Just to let you know that for the first time ever we are now receiving real enquiries from our website". Richard Palmer, Head. Results The new St Chris website is delivering value on many fronts. Parents and staff have spontaneously praised how easy it is to use. For the first time the school now receives enquiries through the site and visitors are also subscribing to receive school content. Compared to the previous year: Site visits up 15% Pages viewed per visit up 47% Bounce rate down 38%

Digital Strategy
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Making the case for a £16bn Infrastructure project
Making the case for a £16bn Infrastructure project

Project made for TFL in the Transportation industry for a B2C audience.Highlights Parliamentary Bill submission Public consultation communications Marketing communications Exhibitions Shop design Digital strategy Website design,

Website Creation
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Data sharing best practice for The Audience Agency
Data sharing best practice for The Audience Agency

Project made for The Audience Agency in the Art & Handcraft industry for a B2C audience.Designed and delivered in record time, this site helps arts and cultural organisations understand the legal requirements for data sharing. This information based website helps arts organisations understand the data protection requirements of sharing customer data with other organisation.We designed the new website to be easy to navigate and mobile friendly it provides information, advice and examples to help organisation share data responsibly.It was created for The Audience Agency and Arts Council England. Estimated time: 2 weeksEstimated budget: £10k

Website Creation
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Working with PepsiCo globally
Working with PepsiCo globally

Project made for PepsiCo in the Food industry for a B2B / B2C audience.Designing Websites for PepsiCo Designing, maintaining and managing digital services in the UK, EU countries, Turkey and Australia.UXB have been working with PepsiCo in the UK, across Europe and Australia since 2005.Working with the PepsiCo UKOur work in the UK has included:First website for PepsiCo UK 11 years to date evolving and keeping the UK website relevant Creative direction and brand management both online and offline Digital marketing and e communications services Content marketing and copywriting services Ongoing digital consultancy and digital brand management Art direction and creation of photographic assets and infographics Direction and production of marketing videoIn Europe and Australia we have:Provided consultation on a proposed rollout of websites across all European territories Implemented the rollout with 15 European countries, creating new websites and providing content and project management services to facilitate this process Created a new website for Australia and New Zealand and provided update and management services for 4 years Created content managed websites using our CMS for PepsiCo Belgium and PepsiCo Netherlands The Pepsico belgium website is a dual language and content managed Worked closely with the Belgium and Holland teams for 4 years to keep the websites relevant and suitable for their needs Continued to provide consultation services, support and advice on digital in all territories

Website Creation
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Experience design and digital strategy for one of
Experience design and digital strategy for one of

Project made for Wilmott Dixon Construction in the Construction industry for a B2B / B2C audience.We recently launched the new website for Willmott Dixon. It's a bold, responsive design that's a huge step forward in usability, UX design and brand positioning for this UK success story.Willmott Dixon has been a family business since 1852. Their reputation in the UK construction sector, and in the wider business community is the envy of many. Their work reaches far and wide into society – from schools, to homes, to leisure and health facilities – 90% of the population is never more than a mile from one of their projects. Standing out in the sector and becoming a leader in digital communications In common with a surprisingly high number of large businesses, Willmott Dixon's old website had been outpaced by the digital habits and expectations of site users. They had some great content but visitors would struggle to find it, particularly if using a mobile device. In short, their reputation was not being upheld online. Discover, define, develop, deliver We were appointed to discover what the business needed to become online, develop a digital strategy that would catapult them ahead of their peers, and reposition the brand in the digital realm. As with most of our work, we applied the 'double diamond' service design process. After several months of close collaboration we launched a bold new website that is unlike anything else in the UK construction sector. User centred design thinking There is a paradox that exists in the construction sector. From architects, to engineers, product manufacturers to contractors, the construction sector revolves around usability – but seems to ignore human factors when it comes to digital communication. For instance, during our research in the discovery phase, we found that only 7 of the Top 100 UK Construction Companies have a mobile optimised website. This, at a time when nearly 80% of adults in the UK have a smartphone (Ofcom) and 45% of active candidates have applied for a job via mobile device (LinkedIn). Thanks to the bravery of our client Andrew Geldard, and the support of the Willmott Dixon leadership, the business recognised the opportunity that this presented and embraced the chance to aim high. The challenge During the discovery phase it became clear that the major challenge for the business lay in the area of content. While they had some great content, sometimes buried deep inside the business, they weren't able to clearly and succinctly communicate what they did. A business of their status and reputation has much to be proud of and deserves to be seen as an exemplar in their field. Organising content into a logical, intuitive and findable hierarchy then became key to how we enhanced their brand online. The solution We were determined to simplify the site structure as much as possible to create quick user journeys for different site visitors. We also introduced tagging of all content types enabling users a very fluid yet easily navigable way to assemble the content they are interested in on the fly.We have maximised the use of Willmott Dixon's extensive image library and provided a home for their hugely popular web cams that let visitors see live progress from around 20 sites.

Website Creation
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A New Direction:
A New Direction:

Project made for A New Direction in the Education industry for a B2C audience.Funded by the Arts Council England, A New Direction connects children, young people and education with the best of arts and culture that the city of London has to offer.Their mission is for all children and young people in London to have a great cultural education and the freedom to lead a creative life. After having developed their brand and website in 2012, we have recently completed a redesign of the UX, IA in order to make their rapidly expanding content easier to find and navigate.AND’s content had expanded more than was anticipated and this excess was making it hard to navigate and filter for specific interests, something we needed to address in the overhaul of the site. In addition to this, the organisation is also more focused on events than they were in the past, so the site structure and functionality needed to reflect this change. To create an elegant response to meet their requirements we: simplified the navigation hierarchy and made it easy to get to content tagged content using user relevant keywords to create multiple routes to relevant pages cleaned up the design, reducing clutter and micro-copy to simplify presentation improved mobile and tablet views with clearer layout enhanced brand through extended colour palette and new screen fonts simplified brand image styles to make better use of photos and make it easier for editors to add images

Website Creation
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6 members in UXB London's team

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Contact details of UXB London


  • HeadquarterClifton Centre, 110 Clifton St, London EC2A 4HT, UK

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