The 10 Best Innovation Consulting Agencies in London - 2025 Reviews

Top Innovation Consulting Agencies in London

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Unlock your business potential with London's leading innovation consulting agencies. Our curated selection features top-tier experts in driving transformative change and fostering creativity. Explore each consultancy's track record and client testimonials to find the perfect match for your innovation needs. Whether you're seeking disruptive strategies, design thinking workshops, or digital transformation guidance, these innovation consulting companies are equipped to propel your organization forward. Leverage Sortlist to post your project requirements and allow London's finest innovation consultants to reach out with tailored proposals, ensuring you find the ideal partner to revolutionize your business in today's fast-paced market.

Top Featured Innovation Consulting Agencies

All Innovation Consulting Companies in London

  • 5
    (6 reviews)

    High-impact digital products. Thoughtfully crafted solutions driven by data and creativity.

    Pixie Labs is a leading London-based digital product studio. We partner with ambitious organisations to design and build high-impact apps, platforms and digital tools. Whether you're at the ideation stage, need help with user-centric design, are ready to build a rock-solid platform or app, or want to improve an existing product - we can help. We'll partner with you to deliver a unique solution to achieve your unique business goals.
    3 works in Innovation Consulting
    Located in London, United Kingdom
    From €10,000 for Innovation Consulting
    Worked in Government & Administration (+6)
    Speaks English
    1-10 members
  • 5
    (1 review)

    Your trusted partner for guaranteed software delivery

    Top awarded
    ELEKS is a trusted global company that provides full-cycle software engineering outsourcing services, from ideation to finished products.
    1 work in Innovation Consulting
    Located in Berlin, Germany (+15)
    From €20,000 for Innovation Consulting
    Worked in Energy & Oil (+10)
    Speaks English, French(+1)
    1001-5000 members
  • 4.9
    (48 reviews)

    AWARD WINNING SEO & B2B LEAD GENERATION AGENCY

    Highly recommended
    Top awarded
    Pearl Lemon are a multi-award-winning SEO, Lead Generation, Content and Sales Agency based in London but serving clients Worldwide. We'd love to help you grow your company Tired of underperforming agencies? Want to close B2B and B2C deals? Looking for a company that is transparent? Someone who can guide you through the process from start to finish? Want to rank page 1/rank 1 of Google with white-hat links? Want to a team you can talk to daily, have weekly calls and understand EXACTLY what's going on? If any of this sounds like you - then we ABSOLUTELY need to talk. We'd love to help you with your online growth journey and see if we can achieve massive success together Book a call with Ion (pronounded E-on) to get started today: http://pearllemon.com/ion/ OR add him on Whatsapp directly: +44 7746 279127
    Looking for work in Innovation Consulting
    Located in London, United Kingdom (+2)
    From €3,000 for Innovation Consulting
    Worked in Food (+15)
    Speaks English, Hindi(+2)
    51-200 members
  • 5
    (6 reviews)

    Product and Innovation Design

    THINGS IS a product & innovation design agency for disrupting global B2C/ B2B markets. We design compelling experiences for hybrid (IoT) or pure digital products & services (including any kind of functional touchpoints: physical devices, web apps/sites, mobile apps, environmental...) and communication touchpoints (websites, interactive showcases, video tutorials, packaging, brochures...). We create easy, immediate & natural (voice, gesture, haptic) interactions to increase inclusivity and bring real value to every stakeholder and user.
    13 works in Innovation Consulting
    Located in Milan, Italy (+1)
    From €20,000 for Innovation Consulting
    Worked in Home Services (+10)
    Speaks English, Italian
    11-50 members
  • 5
    (1 review)

    Product people that make complexity simple - product design, strategy, and build

    We're Inktrap, a London-based team of designers and devs who make B2B products easy to use. Initially designing and building MVPs for early-stage startups, we’ve grown to work with larger companies like Tysers, humn.ai and PwC’s innovation team across the past 10+ years. We work on new products and features or as an embedded team improving existing projects, ensuring they deliver what users genuinely need. As experts in designing complex fintech, legaltech and professional services products we know what it takes to deliver digital experiences that meet business KPIs at speed. Get in touch for an introductory call and we could be bringing your vision to life within days 🚀
    9 works in Innovation Consulting
    Located in London, United Kingdom
    From €10,000 for Innovation Consulting
    Worked in Automotive (+4)
    Speaks English
    11-50 members
  • (0 review)
    UXB London is a user experience and service design consultancy. We solve business problems and generate new customer propositions through UX strategy, research and service design. Our user-centred methods deliver better customer experience and pave the way for digital transformation.   We have many years of experience with large and small enterprise and a considerable track record in many sectors sector.   Some of the organisations we have worked with include:   BUPA, PepsiCo, The Arts Council, Willmott Dixon construction, TFL, Royal Academy of Arts, Tate, British Film Institute, Cranfield School of Management, Goldsmiths University, Royal Trinity House, Notting Hill Housing, Crossrail, The Carbon Trust   When to hire us: Recognising that your business has an issue is the first step to improving it. Every business faces constant demands to innovate. Whether that is from customers that adopt new tech at great speed, or from staff that are drowning in legacy systems. While each client challenge is unique, the scale of the solution often falls within in three categories. Small Your content is good but your CMS is horrible to use. Your website doesn't work on mobile and offers a poor user experience. To ensure your content doesn't go stale you need a content management tool that you actually enjoy using. Medium Your customers needs and expectations are ahead of your ability to meet them. You need user research and insight to inform your digital business strategy. Large Your business has committed to digital transformation. You want to rapidly explore new product and service propositions and develop those that will deliver your business goals.      
    Looking for work in Innovation Consulting
    Located in London, United Kingdom
    From €1,000 for Innovation Consulting
    Worked in Education (+6)
    Speaks English
    1-10 members
  • 4.8
    (11 reviews)
    Start Design is leading, strategic design consultancy based in London.  We have multi-skilled teams with cross-discipline expertise, collaboratively working with our clients around the world. We believe in  simplicity ,  relevance  and  brilliance , and through these principles define and design creative solutions that deliver extraordinary value for our clients and their customers. Today, Start Design is a destination for brand owners and managers that believe success is defined by brilliant customer experiences.
    4 works in Innovation Consulting
    Located in London, United Kingdom
    From €1,000 for Innovation Consulting
    Worked in Sports (+6)
    Speaks English, Arabic(+4)
    51-200 members
  • 5
    (6 reviews)

    PRODUCT DEVELOPMENT TAILORED FOR YOUR BUSINESS

    Recommended
    Magora is a Web & Mobile Development Company that offers digital services to businesses across a broad range of industries, including Pharma & Medtech, Edtech, eLearning and eCommerce. Whether a B2C or a B2B project, iOS or Android app, first of all, we take the time to understand your goals, your product and the end-user’s needs. Our software development cases are loved by users for their convenience and appreciated by customers for the real value they add to your business.
    4 works in Innovation Consulting
    Located in London, United Kingdom
    From €5,000 for Innovation Consulting
    Worked in Consumer Electronics (+9)
    Speaks English
    11-50 members
  • 5
    (2 reviews)

    Welcome to Edward Hotel Paddington

    Recommended
    The Edward Hotel Paddington is a 3* luxury hotel situated near Paddington tube station that offers the best budget holiday stay in London. Apart from that the hotel also offers 24-hour reception service for your needs. The Edward Hotel in London is likely to have various attractions nearby due to its central location that makes it a perfect place for a memorable trip to the city. Choosing Edward Hotel Paddington to book your stay and enjoy your holiday would never make you run out of money as it is one of the best budget hotels in the city. London is a famous and historical city in the world. The hotel offers other valuable services like newly refurbished modern decorated rooms for guests, Desk, Heating/Air Conditioning, Tea & Coffee facilities, Free Soap and Hair & Body Wash, En suite bathroom with shower and toilet, Television, Telephone, Daily Housekeeping, the hotel also offers delicious continental breakfast.
    Looking for work in Innovation Consulting
    Located in Greater London, United Kingdom
    From €0 for Innovation Consulting
    Works in multiple industries
    Speaks English
    11-50 members
  • 5
    (5 reviews)

    We combine research, UX and technical strategy for outcome-focused innovation and transformation.

    Full Clarity is a Digital Product and Service Design Consultancy, bringing together research, UX design and technical strategy to deliver outcome-focused innovation and transformation. Our expertise has delivered impactful digital experiences for clients such as ITV, Harrods and Gov.uk, built on our tried and tested process to deeply learn, adapt and optimise for user needs. Whether working on new product development, platform modernisation or improving customer experiences, we deeply understand the challenges and opportunities to create intuitive solutions to complex problems.
    3 works in Innovation Consulting
    Located in Farnham, United Kingdom
    From €10,000 for Innovation Consulting
    Worked in Software & Computer Services (+4)
    Speaks English
    11-50 members
  • (0 review)

    Crafting Memorable Experiences for Brands Worldwide

    Hirsch & Mann is a London based agency with a mission to create bold digital and physical experiences for premium brands. We offer our clients the complete range of design & technology services, leaving a long lasting impression on their audiences.
    Looking for work in Innovation Consulting
    Located in Greater London, United Kingdom
    From €5,000 for Innovation Consulting
    Works in multiple industries
    Speaks English, Arabic(+2)
    11-50 members
  • #Truth in Brands We uncover the truth in a brand’s promise, because by knowing the truth a brand can act confidently and authentically. We do this by reviewing brand values, redefining their positioning and articulating brand strategy. We name brands, create and manage brands and develop their visual and verbal identity. We design and we consult. Armed with the truth, we build performance culture and a communications framework. So the brand has the materials and motivation to fully deliver its promise to the audiences who count.
    Looking for work in Innovation Consulting
    Located in London, United Kingdom
    From €1,000 for Innovation Consulting
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Bringing the future to humanity

    AI Technologies architects, develops and manages data related software and solutions using state of the art algorithms and data science procedures (including but not limited to artificial intelligence). We are firm dedicated to implement data related solutions into business processes and procedures. We are able to: -transform highly repetitive, manual intensive processes into efficient, lean and error proof processes (our automation rate and so ROI is between 40-80%) -help clients with their data strategy -develop leading edge artificial intelligence IP solutions.
    6 works in Innovation Consulting
    Located in London, United Kingdom
    Budget on request
    Worked in Travel & Leisure (+6)
    Speaks English
    11-50 members
  • (0 review)

    We do things differently because we've done what most agencies haven't.

    The Limitless is a global, independent agency that builds strong and dynamic relationships between great companies and their customers. We know the possibilities for your brand are Limitless. We partner with forward-thinking brands, organisations and founders that understand the value of working with experienced strategists and great creatives. Together, we embrace change, envision new business models, and enhance existing practices to grow their business. As a dedicated team of entrepreneurs, strategists, creatives, consultants, designers, and developers. The focus is always on brands, businesses, consumers, trends, problems, solutions and opportunities. We pay close attention to how the world is changing, so we know what to do for your brand to succeed.
    Looking for work in Innovation Consulting
    Located in London, United Kingdom
    From €10,000 for Innovation Consulting
    Works in multiple industries
    Speaks English
    11-50 members
  • We develop a unique approach to IT so that every vision turns into an algorithm for success. We create with one aim in mind — to have your goals achieved. We have no major or minor goals, and we do not track the time while developing our products. By doing so, we create solutions for you and about you. We believe that every goal is worth pursuing, from the idea to the result. We understand that different achievements require different tools. That is why we develop unique algorithms for success and tailor our knowledge, experience, and high-tech solutions to your personal needs. For us, IT stands for Individual Technology. We do not break the rules, but we interpret them in our way. We know there are thousands of choices out there, but only one will lead to the best result — the one that is made for you.    
    3 works in Innovation Consulting
    Located in London, United Kingdom
    From €5,000 for Innovation Consulting
    Worked in Industrial Goods & Services (+1)
    Speaks English, Lithuanian
    1-10 members
  • (0 review)
    We are a creative and innovation agency based in London with offices in Manchester and New York. We offer full service from ATL campaigns to setting up Innovation Labs.  Our clients are Google, Pernod Ricard, Cheapflights, Get Taxi, LTA (British Tennis), Co-operative, Android, Pukka, Twitter, Rocket Fuel, etc.  Our Innovation Labs we set up for Absolut has been voted one of the best three Labs to watch in 2016 by Forbes.
    2 works in Innovation Consulting
    Located in London, United Kingdom
    From €50,000 for Innovation Consulting
    Worked in Food (+6)
    Speaks English
    11-50 members
  • Solid State Group is a UK Innovation Agency dedicated to building software solutions for corporates on web, mobile and IoT. Companies like Barclays, Visa or Unilever look to us when they need to build prototypes or implement new technology on their legacy systems. We also help digital executives looking at generating new ideas and use technology to grow their positioning. Our focus on using agile and lean methodologies help our clients get a whole understanding of each step of their project as well as integrate their feedback in a continuous process. Our team not only execute but also like to give technology insights and best practice for our clients to understand  what is the best solution to implement while taking into consideration timing and costs. The agency has been around for 15 years and is located in Old Street, London.
    2 works in Innovation Consulting
    Located in London, United Kingdom
    From €10,000 for Innovation Consulting
    Worked in Retail (+1)
    Speaks English
    11-50 members
  • 5
    (3 reviews)
    AVE Idea  is a digital creative agency creates high conversion landing pages, memorable websites, with unique design, branding, web development. Friendly and cost-effective service, capabilities include strategic consulting, web design and development, and full digital marketing cycle. Build and maintain the website and digital marketing for SMEs business, so you can stay connected with your clients—and attract a new one. Professionally designed and custom-built, no two AVE Idea websites are the same. And you never have to touch a line of code.
    1 work in Innovation Consulting
    Located in London, United Kingdom (+1)
    From €1,000 for Innovation Consulting
    Worked in Entertainment & Events (+2)
    Speaks English, German(+3)
    11-50 members
  • (0 review)
    antedote is a strategic innovation and insight consultancy that brings together deep understanding of the consumer and R&D expertise with brand and business strategy to solve complex business and brand challenges.
    Looking for work in Innovation Consulting
    Located in London, United Kingdom
    From €10,000 for Innovation Consulting
    Works in multiple industries
    Speaks English
    11-50 members
  • (0 review)

    Index helps you build high-performing software teams, fast.

    Index combines in-country sourcing, a rigorous vetting process, and easy to hire business model to help you scale your remote engineering team.
    Looking for work in Innovation Consulting
    Located in London, United Kingdom
    From €1,000 for Innovation Consulting
    Works in multiple industries
    Speaks English
    51-200 members

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Insights from Our Expert: Innovation Consulting in London

London, a globally recognised hub for business and innovation, stands at the forefront of the innovation consulting industry. With a vibrant ecosystem of 236 projects and 89 client reviews, London showcases its capability to drive significant transformations across various sectors.

Key Players and Their Achievements

Diverse Range of Agencies

In London, innovation consulting agencies vary from large, well-established companies to niche, specialized firms. Each agency offers unique expertise and approaches to fostering innovation within businesses, helping them stay competitive in rapidly changing markets.

Clients and Prestigious Awards

London agencies have partnered with prominent clients including global tech giants, leading financial institutions, and healthcare pioneers, demonstrating their wide-reaching expertise. These agencies are also frequently recognized with awards such as the Innovation Leadership Awards and Global Innovation Excellence Awards, highlighting their contributions to the industry.

Client Feedback

Client testimonials play a vital role in selecting the right innovation consulting partner. With 89 reviews, London's agencies have earned significant acclaim for their impactful solutions and client-centric approach, underscoring the high quality and effectiveness of their services.

Tips for Choosing Your Innovation Consulting Agency

Assessing Your Budget

Budget considerations are crucial when selecting an innovation consulting agency. In London, fees can vary based on the agency’s size and reputation. Defining your budget and expectations clearly before choosing an agency is essential. Here are a few budgeting tips for businesses of different sizes:

Startups and Small Enterprises

For startups and small enterprises, partnering with medium-sized or specialized agencies might be a wise choice. These agencies often offer competitive rates while still providing top-notch services. For instance, a basic innovation strategy session could range from £5,000 to £15,000.

Mid-Sized Businesses

Mid-sized businesses might require more comprehensive services and have a larger budget. Collaborating with agencies that have a solid track record and a diverse team can prove beneficial. Costs for an extensive innovation consultancy package could range from £20,000 to £100,000.

Large Corporations

Large corporations may need complex, tailor-made innovation strategies that require a top-tier agency with global insights. Budgets for these extensive consultancies can start from £100,000 and go upwards, depending on the scope of the project.

Reviewing Past Work

Analyzing previously completed projects is a crucial step. The 236 projects displayed on agency profiles provide valuable insights into each agency’s capabilities and style, helping businesses find a consulting partner whose vision aligns with their own objectives.

Considering Agency Specialties

Some agencies specialize in particular sectors like tech innovation, corporate restructuring, or startup scaling. It's vital to choose an agency with the expertise required to meet your specific business needs.

Enhance Your Business with London's Innovation Consultants

As London continues to be a beacon of business innovation, its network of skilled innovation consulting agencies is more capable than ever to facilitate your company's growth and adaptation in the dynamic market. Explore the multitude of available options and trust London’s expert consultants to take your business to new heights. As a local expert from Sortlist, I encourage you to leverage the vast expertise available in London’s innovation consulting scene.

Ray Baijings
Written by Ray Baijings Sortlist Expert in LondonLast updated on the 28-04-2025

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Frequently Asked Questions.


London-based innovation consulting firms employ several strategies to stay ahead of emerging trends and incorporate them into their advisory services. This proactive approach is crucial in a rapidly evolving business landscape, especially in a global hub like London. Here's how they manage to stay at the forefront:

  1. Continuous Learning and Research: Top innovation consultancies in London invest heavily in ongoing research and development. They often have dedicated teams that monitor global trends, emerging technologies, and shifts in consumer behavior. For instance, many firms subscribe to leading research databases and industry reports to keep their finger on the pulse of innovation.
  2. Collaboration with Academia: London's innovation consulting firms frequently partner with prestigious institutions like Imperial College London, UCL, and London Business School. These collaborations provide access to cutting-edge research and help consultancies stay informed about theoretical advancements that could shape future business practices.
  3. Leveraging Technology: Many consultancies use advanced AI and machine learning tools to analyze vast amounts of data and identify emerging trends. For example, some firms employ predictive analytics to forecast industry shifts and help clients prepare for future scenarios.
  4. Network of Experts: London's position as a global business center allows consulting firms to build extensive networks of industry experts, thought leaders, and innovators. Regular roundtables, workshops, and speaker series events enable consultancies to gather insights from diverse perspectives.
  5. Cross-Industry Exposure: London's diverse economy allows innovation consultancies to work across various sectors. This cross-pollination of ideas helps them identify trends that may be applicable across different industries, providing unique insights to their clients.
  6. Start-up Ecosystem Engagement: London's thriving start-up scene, particularly in tech hubs like Silicon Roundabout, provides a fertile ground for identifying disruptive innovations. Many consulting firms actively engage with start-ups through mentorship programs, accelerators, or venture arms.
  7. Global Perspective with Local Expertise: While focusing on London's unique business environment, these firms also maintain a global outlook. Many are part of international networks or have offices worldwide, allowing them to spot global trends and adapt them to the London market.
  8. Client Co-creation: Progressive consultancies in London often work closely with their clients in co-creation sessions. This approach not only helps in tailoring solutions but also exposes consultants to real-world challenges and emerging needs across various industries.

By employing these strategies, London's innovation consulting firms ensure they remain at the cutting edge of emerging trends. This enables them to provide their clients with forward-thinking, data-driven advisory services that drive innovation and maintain competitive advantage in a fast-paced global market.

According to a recent survey by the Management Consultancies Association (MCA), 78% of UK-based consulting firms, with a significant concentration in London, reported increased investment in emerging technologies and trend analysis tools in the past year. This underscores the industry's commitment to staying ahead of the curve and delivering value to clients in an ever-changing business landscape.



Measuring the Return on Investment (ROI) of engaging with an innovation consulting agency is crucial for London businesses to justify their expenditure and assess the value gained. Here are several key methods and metrics to consider:

  1. Financial Metrics:
    • Revenue Growth: Compare revenue before and after implementing innovation strategies.
    • Cost Savings: Quantify efficiency improvements or reduced operational costs.
    • Market Share Increase: Measure any expansion in your target market.
  2. Innovation Performance Indicators:
    • New Product Success Rate: Track the percentage of new products or services that meet or exceed targets.
    • Time-to-Market: Measure reduction in development cycles for new offerings.
    • Patent Filings: Monitor increase in intellectual property assets.
  3. Operational Improvements:
    • Process Efficiency: Quantify improvements in business processes.
    • Employee Productivity: Measure output per employee or team.
    • Resource Allocation: Assess optimisation of resource usage.
  4. Customer-Centric Metrics:
    • Customer Satisfaction Scores: Use surveys to gauge improvement in customer experience.
    • Net Promoter Score (NPS): Track changes in customer loyalty and advocacy.
    • Customer Acquisition Cost: Measure any reduction in the cost of acquiring new customers.
  5. Long-term Value Creation:
    • Brand Value: Assess improvements in brand perception and value.
    • Employee Retention: Monitor changes in staff turnover rates.
    • Sustainability Metrics: Measure progress on environmental and social responsibility goals.

To effectively measure ROI, London businesses should:

  1. Establish clear baseline metrics before engaging with the innovation consulting agency.
  2. Set specific, measurable goals aligned with your business objectives.
  3. Use a mix of short-term and long-term metrics to capture immediate impacts and sustained benefits.
  4. Implement robust tracking systems to collect data consistently.
  5. Conduct regular reviews and adjust strategies as needed based on the insights gained.

It's important to note that innovation often yields intangible benefits that may be challenging to quantify directly. Therefore, a holistic approach to ROI measurement is recommended, combining quantitative metrics with qualitative assessments of organisational culture changes and strategic positioning improvements.

According to a recent study by Deloitte, companies in the UK that invest in innovation consulting services report an average ROI of 5:1 over a three-year period. However, results can vary significantly based on the industry, scale of innovation initiatives, and the specific challenges addressed.

For London-based businesses, it's advisable to work closely with the innovation consulting agency to define tailored KPIs that reflect the unique context of the London market and your industry sector. This collaborative approach ensures that the ROI measurements are meaningful and aligned with the capital's dynamic business environment.



Customer-centric design plays a pivotal role in the innovation consulting process, especially in a dynamic and diverse market like London. As the business landscape in the UK's capital continues to evolve, innovation consulting agencies are increasingly emphasizing the importance of putting the customer at the heart of every strategy and solution.

Key aspects of customer-centric design in London's innovation consulting process:

  • Understanding the London market: Innovation consultants in London conduct thorough market research to grasp the unique needs and preferences of the city's diverse customer base.
  • Empathy mapping: Consultants create detailed empathy maps to better understand the emotions, pain points, and desires of target customers in London's competitive market.
  • Co-creation workshops: Many London-based innovation agencies facilitate co-creation sessions, bringing together clients and their customers to collaboratively design solutions.
  • Rapid prototyping and testing: Leveraging London's tech-savvy population, consultants use rapid prototyping and real-world testing to gather immediate customer feedback.
  • Data-driven insights: With access to advanced analytics tools, London consultants use big data to inform customer-centric design decisions.

According to a 2023 survey by the UK Design Council, 78% of London-based businesses that incorporated customer-centric design in their innovation process reported a significant increase in customer satisfaction and loyalty.

Moreover, customer-centric design in innovation consulting helps London businesses to:

Benefit Impact
Reduce risk By validating ideas with real customers before full-scale implementation
Increase ROI Through solutions that directly address customer needs and pain points
Enhance brand loyalty By creating products and services that resonate with London's discerning consumers
Drive innovation Through continuous feedback loops and iterative design processes

In conclusion, customer-centric design is not just a component but a fundamental philosophy driving the innovation consulting process in London. It ensures that innovations are not only groundbreaking but also relevant, useful, and appealing to the end-users in this global city. As London continues to be a hub for business and technology, innovation consultants who excel in customer-centric design are likely to be in high demand, helping companies stay competitive in a rapidly changing market.