Wallace Marketing, City of Edinburgh | Sortlist
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Wallace Marketing

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City of Edinburgh, United Kingdom
Your marketing project? I’ve been preparing for it.
Wallace Marketing provides a range of services that covers most marketing wish lists: - Research and insight. - Marketing strategy and planning. - Implementation of marketing plans and campaigns. - Training and coaching. The business was established in 2006 by David Wallace, an experienced, commercial MBA-qualified marketing professional with a proven track record in strategic and operational management. Clients represent a wide range of sectors locally, nationally and internationally. They have included start-ups, SMEs, large multinationals, professional services firms, not-for-profit organisations, public sector bodies, investors and advisers. If you’re looking for help with a market research exercise, a marketing strategy development project, implementation of a marketing plan or campaign, or marketing training, please get in touch. For more information and client testimonials, please visit www.wallacemarketing.co.uk
1 person in their team
Speaks English, German
2 projects in their portfolio
Works remotely across the globe
Sortlist member since 2017
Founded in 2006
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Services

9 services offered by Wallace Marketing

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  • Description
    Your organisation’s brand is a potentially powerful resource that lies at the heart of everything you do. A strong brand will help you:

    Improve your commercial performance and market value.
    Stand out and gain a competitive edge.
    Short-cut customers’ decision-making, attract new customers and encourage loyalty and advocacy.
    Make it easier to recruit and retain staff, improve their sense of purpose and belonging, and drive their attitudes and behaviours.

    I use a simple, logical but rigorous modular process that will help you identify that resource and fulfil its potential. Building a strong brand takes both strategic and creative mindsets, so on brand strategy projects I work alongside a creative agency. We will leverage analytical thinking, commercial sense and imagination to help you define, articulate, create, project and deliver a strong brand.
    Skills in Branding & Positioning (26)
    social media campaignInternational BrandingBrand Creationbrand advertisingbrand identity designopen advertisinginternational brandinglogo brandingsocial media consultantindustry branding+16
    Works in Branding & Positioning (2)
    Marketing strategy for a jewellery retailer - Branding & Positioning
    Marketing strategy for a frozen yogurt company - Branding & Positioning
    Clients in Branding & Positioning (2)
    Jewellery RetailerRetail | national
    Frozen Yogurt BusinessRetail | regional

    Learn more about Branding & Positioning


  • Description
    Whatever your business’s sector, location, size, age or stage of development, you need a strategy to market your products or services effectively in order to exploit your growth potential.

    Yet, every organisation is different. While I follow a tried and tested strategy development process, using proven frameworks, the resulting strategy is unique for each business.

    Marketing strategy is about where you want to be and how you’ll get there. It involves high level decisions that focus and drive your efforts to achieve sustained profitable growth by finding, winning and keeping customers.

    I will work with you to formulate a focused, structured strategic marketing plan that is commercial and immediately actionable. I can help you shape your vision, set clear objectives, consider your options and make choices, calculate resources needed, and set milestones and measures of success.

    Your strategic marketing plan is likely to include:

    Clear objectives to be achieved.
    Strategies to achieve them.
    Positioning, branding and core messages to be communicated.
    Trends to be exploited.
    Products and services, pricing and distribution.
    Key market segments and customer groups to be targeted.
    Competitors that are operating in the same space.
    Collaborators to be partnered with.
    A calendar of relevant, prioritised, integrated promotional activities.
    Resourcing needs and budget.
    Milestones and metrics.
    Skills in Digital Strategy (28)
    social media consultantcreative advertisingsocial media marketingdigital campaignsocial media managementadvertisingsocial media promotionsocial media engagementmarketing designsocial media+18
    Works in Digital Strategy (2)
    Marketing strategy for a jewellery retailer - Digital Strategy
    Marketing strategy for a frozen yogurt company - Digital Strategy
    Clients in Digital Strategy (2)
    Jewellery RetailerRetail | national
    Frozen Yogurt BusinessRetail | regional

    Learn more about Digital Strategy


  • Description

    No description provided for this service.

    Skills in Content Strategy (12)
    twitter marketingsocial mediagraphic designsocial media engagementadvertisingsocial media managementsocial media consultantsocial media marketingdesignsocial media campaign+2
    Work in Content Strategy (1)
    Marketing strategy for a frozen yogurt company - Content Strategy
    Client in Content Strategy (1)
    Frozen Yogurt BusinessRetail | regional

    Learn more about Content Strategy


  • Description

    No description provided for this service.

    Work in Web analytics/Big data (1)
    Marketing strategy for a frozen yogurt company - Web analytics/Big data
    Client in Web analytics/Big data (1)
    Frozen Yogurt BusinessRetail | regional

    Learn more about Web analytics/Big data


  • Description

    No description provided for this service.

    Skills in Social Media (3)
    Social MarketingSocial Media ManagementSocial Media Marketing

    Learn more about Social Media


  • Description

    No description provided for this service.


    Learn more about Data Consulting


  • Description

    No description provided for this service.

    Skills in Advertising (3)
    Advertising CampaignBrand AdvertisingDigital advertising

    Learn more about Advertising


  • Description

    No description provided for this service.

    Work in Marketing (1)
    Marketing strategy for a jewellery retailer - Marketing
    Client in Marketing (1)
    Jewellery RetailerRetail | national

    Learn more about Marketing


  • Description

    No description provided for this service.


    Learn more about Market Research

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Team

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http://www.wallacemarketing.co.uk

  • Headquarter21 Young Street, Edinburgh, UK