Wallace Marketing

City of Edinburgh, United Kingdom

Your marketing project? I’ve been preparing for it.

Wallace Marketing provides a range of services that covers most marketing wish lists: - Research and insight. - Marketing strategy and planning. - Implementation of marketing plans and campaigns. - Training and coaching. The business was established in 2006 by David Wallace, an experienced, commercial MBA-qualified marketing professional with a proven track record in strategic and operational management. Clients represent a wide range of sectors locally, nationally and internationally. They have included start-ups, SMEs, large multinationals, professional services firms, not-for-profit organisations, public sector bodies, investors and advisers. If you’re looking for help with a market research exercise, a marketing strategy development project, implementation of a marketing plan or campaign, or marketing training, please get in touch. For more information and client testimonials, please visit www.wallacemarketing.co.uk

1 person in their team

Speaks English, German

2 projects in their portfolio

Works remotely across the globe

Sortlist member since 2017

Founded in 2006

No review yetBe the first to write one

Services

9 services offered by Wallace Marketing

Description
Your organisation’s brand is a potentially powerful resource that lies at the heart of everything you do. A strong brand will help you:

Improve your commercial performance and market value.
Stand out and gain a competitive edge.
Short-cut customers’ decision-making, attract new customers and encourage loyalty and advocacy.
Make it easier to recruit and retain staff, improve their sense of purpose and belonging, and drive their attitudes and behaviours.

I use a simple, logical but rigorous modular process that will help you identify that resource and fulfil its potential. Building a strong brand takes both strategic and creative mindsets, so on brand strategy projects I work alongside a creative agency. We will leverage analytical thinking, commercial sense and imagination to help you define, articulate, create, project and deliver a strong brand.
Skills in Branding & Positioning (26)
brand advertisingInternational BrandingBrand CreationBrand StrategyBrand Designsocial mediaadvertisingbrandingcreative advertisingbrand design+16
Works in Branding & Positioning (2)
Clients in Branding & Positioning (2)
Jewellery RetailerRetail | national
Frozen Yogurt BusinessRetail | regional
Learn more about Branding & Positioning
Description
Whatever your business’s sector, location, size, age or stage of development, you need a strategy to market your products or services effectively in order to exploit your growth potential.

Yet, every organisation is different. While I follow a tried and tested strategy development process, using proven frameworks, the resulting strategy is unique for each business.

Marketing strategy is about where you want to be and how you’ll get there. It involves high level decisions that focus and drive your efforts to achieve sustained profitable growth by finding, winning and keeping customers.

I will work with you to formulate a focused, structured strategic marketing plan that is commercial and immediately actionable. I can help you shape your vision, set clear objectives, consider your options and make choices, calculate resources needed, and set milestones and measures of success.

Your strategic marketing plan is likely to include:

Clear objectives to be achieved.
Strategies to achieve them.
Positioning, branding and core messages to be communicated.
Trends to be exploited.
Products and services, pricing and distribution.
Key market segments and customer groups to be targeted.
Competitors that are operating in the same space.
Collaborators to be partnered with.
A calendar of relevant, prioritised, integrated promotional activities.
Resourcing needs and budget.
Milestones and metrics.
Skills in Digital Strategy (28)
external advertisingcreative advertisingsocial media marketingdigital campaignsocial media consultantsocial media managementadvertisingsocial media promotionsocial media engagementmarketing design+18
Works in Digital Strategy (2)
Clients in Digital Strategy (2)
Jewellery RetailerRetail | national
Frozen Yogurt BusinessRetail | regional
Learn more about Digital Strategy
Description
No description provided for this service.
Skills in Content Strategy (12)
advertisingsocial media engagementtwitter marketingsocial mediagraphic designsocial marketingbrandingsocial media campaigndesignsocial media marketing+2
Work in Content Strategy (1)
Client in Content Strategy (1)
Frozen Yogurt BusinessRetail | regional
Learn more about Content Strategy
Description
No description provided for this service.
Work in Web analytics/Big data (1)
Client in Web analytics/Big data (1)
Frozen Yogurt BusinessRetail | regional
Learn more about Web analytics/Big data
Description
No description provided for this service.
Skills in Social Media (3)
Social Media MarketingSocial Media ManagementSocial Marketing
Learn more about Social Media
Description
No description provided for this service.
Learn more about Data Consulting
Description
No description provided for this service.
Skills in Advertising (3)
Brand AdvertisingAdvertising CampaignDigital advertising
Learn more about Advertising
Description
No description provided for this service.
Work in Marketing (1)
Client in Marketing (1)
Jewellery RetailerRetail | national
Learn more about Marketing
Description
No description provided for this service.
Learn more about Market Research

Reviews

No review for Wallace Marketing yet

Worked with Wallace Marketing?

Share your experience with us.

Write a review

Contact

Contact details of Wallace Marketing

Details

http://www.wallacemarketing.co.uk

Headquarter21 Young Street, Edinburgh, UK

Wallace Marketing

Services

9 services offered by Wallace Marketing

Team

1 member in Wallace Marketing's team

Awards