Way To Blue Greater London, United Kingdom

Project made for SKY in the Music industry for a audience in 2022.Way to Blue has provided always-on, content creation, editing and social media strategy and posting over the Isle of Wight Festival weekend for 2021 and 2022 with Sky Arts.We have provided support in formulating a clear social media strategy over the weekend to drive to tune in, the highlights show as well as content on both social feeds and YouTube. On the ground we supported with content capture, bringing a crew done to get atmos, vox pops and a behind-the-scenes look at the festival for viewers at home, giving them access to the places you wouldn’t see on telly.We also provided quick turnaround edits. As the live show aired on telly, we worked closely with the production team to ingest the artist's performance and turn around edits of the clips for YouTube. The aim was to make SkyTV the place to go to rewatch your favourite artists and catch up on all the best bits of the festival.

Project made for eOne in the Entertainment & Events industry for a audience.Global Calendar Management | Copywriting | Asset Ideation & Creation | Community Management | Localisation | Paid Content | Influencer | Multi-Market PR CampaignsMultiple stakeholder management and client liaison across the globe.Way to Blue delivered multiple services to support eOne’s movie release of My Little Pony: A New Generation on Netflix, including devising and delivering global toolkits and managing key global social accounts.This included executing original creative concepts, copy and assets localisation for over 20 markets, as well as creative management for the paid media campaign. Community management for the global Facebook page and six local pages, as well as the global Instagram account, was also an integral foundation of this campaign with a brand that has a long history and legions of devoted and vocal fans.WTB managed the digital publicity campaign for eOne’s release of My Little Pony: A New Generation on Netflix for multiple territories, including the UK, Italy and Spain, by positioning the film as a feel-good family movie with a positive message.On our UK ‘Pony Trek,’ influencers each shared their own amazing craft or activity on a day of the week in the run up to the film’s platform release. They encouraged their followers to recreate their creations at home, adding some sparkle from the film into their daily lives. Activities included makeup looks, hairband making, arts and crafts and a dance routine. In other territories, key influencers created at home premieres and unboxing moments to resonate with the local audiences.#1 movie streamed on Netflix globally, week of September 26, 2021

Project made for Insight TV in the Entertainment & Events industry for a audience.Way To Blue worked on a multi-faceted campaign that embraced stunt, direct to consumer, PR and social outreach as well as paid to launch a new TV show by global content creator, Insight TV, that aimed to raise debate around mass meat consumption in a changing world of increasing veganism, vegetarianism and climate change. To kick-off the campaign, we developed a consumer omnibus survey in the UK, Germany and Netherlands to discover people’s attitudes towards meat production and consumption. We also asked for their reactions to the trailer and whether it would impact their desire to eat meat. We then handpicked a diverse panel of influencers, including vegans, vegetarians, meat eaters and farmers, and captured their reactions to the show as part of a ‘Gogglebox’ style screening to secure a broad collection of views. Ahead of launch date we ‘released’ life-sized model goats and giant 6m inflatable goats in London, Berlin and Amsterdam to visit famous landmarks and surprise morning commuters. This was accompanied by a fleet of branded taxis in Germany and London and cargo bikes in Amsterdam to act as eye-catching mobile adverts for the show. Understanding the power of influencer appeal, Way To Blue also organised a series of media interviews with the show’s talent, including Sophie Faldo and Selasi Gbormittah from Great British Bake Off. The show’s launch was further supported with a paid for media campaign across Spotify, Facebook, Instagram, YouTube and LinkedIn

Project made for Nickelodeon in the Entertainment & Events industry for a audience.WTB launched the Rise of the Teenage Mutant Ninja Turtles to media with a big bang!Way to Blue produced an exciting launch event at baysixty6 skatepark in Westbourne Grove, with press, influencers and talent were invited to a ‘turtle immersive’ experience. The skatepark was turned into a turtle lair with a range of activities: pizza truck, juice bar, cinema screening and play and display showcasing the new range of turtle toys.

Project made for Regal Cinema in the Entertainment & Events industry for a audience in 2020.Throughout 2019 - 2020 Way To Blue were appointed as Regal Cinema’s retained creative agency in the US. Working with influencers and presenters our specialist teams planned, filmed and edited end to end content for use across Regal’s digital channels, promoting new releases and putting the Regal experience at the heart of the content, pushing the brand front and centre as the optimum cinema going experience.

Project made for Intercontinental Hotels in the Travel & Leisure industry for a audience.WTB we responsible for raising awareness of InterContinental Hotels & Resorts’ milestone of reaching 200 hotels worldwide. And to promote the partnership between InterContinental Hotels & Resorts and contemporary artist Haut De Gamme, who individually hand-painted 200 champagne bottles in his bright and energetic drip style to celebrate the 200th.