Grow your company with affordable digital marketing for local business in Surrey. Increase your online presence, optimise your website and use social media email marketing and blogs to connect with new and existing customers
Affordable marketing support for local business.
I use proven strategies to get you in front of the right audience and present your company in the way you intend.
Reach new customers through effective blogs and social media strategies. Stay connected to existing customers with newsletters and e-shots. Build a great reputation through excellent reviews and make sure your website is optimised as the powerful tool it should be.
Skills in Digital Strategy (13)
Social Media MarketingEmail MarketingCopywritingDigital DesignSocial Media StrategyDigital StrategySocial Media ContentBloggingdigital onlineblog writing+3
For a start, your website should make it crystal clear about what it is you do and what you’re offering.
Let’s face it, peoples time is valuable - they want things to be easy to figure out and quick. In the short amount of time you have to make an impression, your audience should be left in no doubt. Make sure you can hold the attention of visitors long enough to get them wanting to learn more. So I say, let’s make it as easy as possible for them!
Talking of your audience, who are they? If your target audience are young hip teenagers then you’re going to need a different look and feel to that of a website for care homes right?! Considering who you are actually serving will determine a lot about what your website ends up looking like and how you’re speaking to your people.
A website should also give a feel for your company’s personality. Whether you are uber professional and slick or more personable and friendly, your website design has to reflect that. From the language you use, to the perfect images fonts and colours, everything should be well thought out and complimentary to your brand.
As well as your website design being beautifully designed and professional - it should be easy to navigate around and have obvious calls to action.
A good website designer should also be a dab hand at copywriting. That means engaging them and making them want to learn more about you! Being understood is as important as understanding - that’s how positive relationships are built. Having a Surrey web designer that understands the nuances of your customer base and how to speak to them is key to your success.
But that’s not all a good website should do
When someone searches for your business terms, it’s really important to try to get on the first page. It’s no good having the perfect website if you’re always on page 12 of the search engine results!
To beat your competitors and have a website that actually gets seen, you need to apply SEO techniques. This is where you build the ‘strength’ of your website, ensuring you show up in google search results.
Your website is a way to build email lists, promote your latest offers and products, showcase your latest work and cast your net as wide as possible by connecting it to all your social platforms.
Truly use your website as a way to convert visitors to paying customers.
Mellowburn Media is based in Guildford but I cover the whole of Surrey, Sussex, Hampshire and Berkshire and I LOVE to help small business. My marketing knowledge and attention to detail means I can help your website go way beyond just looking pretty and towards making the business tool that it is.