Mellowburn Media

Affordable marketing support for local business. I use proven strategies to get you in front of the right audience and present your company in the way you intend. Reach new customers through effective blogs and social media strategies. Stay connected to existing customers with newsletters and e-shots. Build a great reputation through excellent reviews and make sure your website is optimised as the powerful tool it should be.

For a start, your website should make it crystal clear about what it is you do and what you’re offering. Let’s face it, peoples time is valuable - they want things to be easy to figure out and quick. In the short amount of time you have to make an impression, your audience should be left in no doubt. Make sure you can hold the attention of visitors long enough to get them wanting to learn more. So I say, let’s make it as easy as possible for them! Talking of your audience, who are they? If your target audience are young hip teenagers then you’re going to need a different look and feel to that of a website for care homes right?! Considering who you are actually serving will determine a lot about what your website ends up looking like and how you’re speaking to your people. A website should also give a feel for your company’s personality. Whether you are uber professional and slick or more personable and friendly, your website design has to reflect that. From the language you use, to the perfect images fonts and colours, everything should be well thought out and complimentary to your brand. As well as your website design being beautifully designed and professional - it should be easy to navigate around and have obvious calls to action. A good website designer should also be a dab hand at copywriting. That means engaging them and making them want to learn more about you! Being understood is as important as understanding - that’s how positive relationships are built. Having a Surrey web designer that understands the nuances of your customer base and how to speak to them is key to your success. But that’s not all a good website should do When someone searches for your business terms, it’s really important to try to get on the first page. It’s no good having the perfect website if you’re always on page 12 of the search engine results! To beat your competitors and have a website that actually gets seen, you need to apply SEO techniques. This is where you build the ‘strength’ of your website, ensuring you show up in google search results. Your website is a way to build email lists, promote your latest offers and products, showcase your latest work and cast your net as wide as possible by connecting it to all your social platforms. Truly use your website as a way to convert visitors to paying customers. Mellowburn Media is based in Guildford but I cover the whole of Surrey, Sussex, Hampshire and Berkshire and I LOVE to help small business. My marketing knowledge and attention to detail means I can help your website go way beyond just looking pretty and towards making the business tool that it is.

Social Media - Part Time Management Social media can be extremely time consuming - and frustrating! Each month, I will post 12 professional, strategically scheduled, engaging and creative social media posts which can be reused across facebook and instagram. I will use your unique company branding and themes, as well as the best and most relevant hashtags to get you noticed. With proven techniques such as hashtag research and location management, I will grow your social media audiences organically, repost stories and spend time engaging and building relationships, including call to action with links back to your website. £200 per month Social Media - Full Time Management As above but with complete take over. This includes 20 targeted posts per month, using a blend of stories, gifs, bespoke designs, videos and images. I will spend time engaging with your followers with comments, likes and follow researched target audiences. I only use specific techniques designed to organically grow your audience relevant to you who are likely to convert into customers. See here for an example of a full time social media account, managed over a period of 6 months £350 per month Single Professional Facebook Advert Facebook is the single best way to get your business noticed. I will design an ad that will specifically and effectively target your customised audience. Reach new customers using existing Facebook algorithms and profiling. Adverts will be split tested to determine the best one for your company and you will be billed at intervals directly from Facebook. I will provide all resulting statistics. Note; this price does not include Facebook advert charges. Rates may vary but all costs will be transparent before work commences. Mellowburn Media fee £150