outside the box create integrated marketing campaigns for some of the UK's biggest companies.We believe that it is the quality of the idea that creates the greatest return on investment.outside the box is an integrated marketing agency, made up of diverse, empowered and intelligent individuals who deliver exciting and unique possibilities for our clients. We combine incisive, marketing strategy with fresh, compelling creativity that truly connects with its target audience and delivers great results. Simply outstanding solutions every day.We create campaigns that deliver our clients' commercial objectives with effective, targeted customer proposition.....and with outstanding creative. Our creative attracts attention, creates interest, desire and action...it consistently achieves outstanding return on marketing investment.Our digital, creative, studio and account management teams deliver excellent customer service evidenced by the longevity of our client relationships.When we are delivering a campaign we follow a five stage process:AbsorptionExplosionConsolidationActionCapitalisation.This is a cyclical process where everything that is achieved in a campaign is learnt from and fed into the next campaign, which will then feed into the next, and so on. The explanation of each stage is as follows:AbsorptionWe immerse ourselves in the brief, the issues, the brand, the products, the DOP culture, the objectives, the data on target audience and buying patterns, and every other conceivable aspect that could have an influence on a campaign, using primary and secondary research where appropriate. We also try the service or buy the product to test the customer / member experience firsthand, where possible.ExplosionThis is where we turn all of the information that we have gathered into ideas. We explore every angle, discounting nothing. We listen to everyone’s view and think through the whole range of formats, media, offers and concepts available. It is important to use thinking tools to help stimulate ideas, as one of the best ways to have a great idea is to have lots of ideas!ConsolidationWe take the ideas and give them a reality check against the factors which are critical to the success of the idea - this could be budget, time, brand fit, speed to market, etc. The ideas that are filtered out must be creative, practical and fit for purpose. ActionHere we outline how we will put the great ideas into action, using realistic planning and scheduling that will move things along. It is, essentially, a process of turning concept into reality.CapitalisationOnce campaigns have aired, it is time to assess our success. Be it profit, new customers or other measures, we have to ask if our work achieved its objectives so that we can build for the future. Capturing performance data is essential and this data can feed back into the Absorption stage for the next campaign.By following this model we can be sure that we will have fully maximised the potential of the campaign and can use the outputs to refine and inform future campaigns.
