The 10 Best CRM Marketing Agencies in Birmingham - 2025 Reviews
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Top CRM Marketing Agencies in Birmingham

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Software DevelopmentCRM MarketingEnglandWest MidlandsBirmingham
13 agencies
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Elevate your customer relationships with Birmingham's top CRM Marketing agencies. Our curated selection showcases expert companies specializing in customer relationship management and targeted marketing strategies. Explore each agency's portfolio and client testimonials to find the perfect match for your business needs. From data-driven campaign optimization to personalized communication solutions, these CRM marketing specialists can help you nurture leads, boost customer loyalty, and drive revenue growth. Looking for the ideal CRM marketing partner in Birmingham? Use Sortlist to post your project requirements, and let skilled agencies reach out with tailored proposals designed to enhance your customer engagement and maximize your marketing ROI.

All CRM Marketing Companies in Birmingham

  • Bullshark

    claimed-flagcertified-flag
    4.7
    (14 reviews)

    We deliver 360-degree growth, powered through digital.

    Recommended
    Established in late 2020, Bullshark has grown to become a leading 360-degree digital services provider. We empower businesses to achieve revenue growth and operational efficiency through our integrated solutions across strategy, technology, marketing, and data. OUR SERVICES We deliver expertise and capabilities across 4 key service areas: (1) Strategy: We immerse ourselves into our clients’ businesses, unpacking their challenges and objectives to develop a strategic roadmap for growth. (2) Technology: An unparalleled technological offering that spans websites through to complex custom software. Our approach essentially means there are no barriers or limitations to what we can create. This enables value delivery across the board, creating a true competitive advantage for our clients. (3) Marketing: We support our clients with a fully managed marketing service, aggregating capabilities that range from content creation all the way through to performance marketing. The scope of our marketing services is the enablement of customer acquisition, retention, and lifetime value maximisation. (4) Data: We implement robust data acquisition tools across each touch point, enabling the transitioning of our clients’ businesses to a data-driven decision-making culture, fostering intelligence and profitability. OUR TRACK RECORD We have built a robust client base exceeding 150 brands, earning trust and recognition from globally renowned names including Wolt, Juventus Academy, The Government of Malta, Bioderma, Pfizer, Farsons, Thirteen Group, and more. Our portfolio showcases successful client engagements across diverse industries and regions, including the UK, Malta, USA, Europe, and UAE. OUR PRESENCE Headquartered in Malta, with a strategic presence in the UK, Bullshark combines local expertise with a global outlook to deliver tailored digital solutions that drive tangible results for our clients.
    Looking for work in CRM Marketing
    Located in AL3, United Kingdom (+1)
    From €1,000 for CRM Marketing
    Worked in Human Resources (+4)
    Speaks English, Italian(+1)
    11-50 members

  • popcorn CRM & Lead Management

    (0 review)
    CRM & Prospecting for Small Business | popcorn | The tools a small business needs to track, manage & convert more prospects. Call now.
    Looking for work in CRM Marketing
    Located in Birmingham, United Kingdom
    From €1,000 for CRM Marketing
    Works in multiple industries
    Speaks English
    1-10 members

  • Outfly

    claimed-flag
    4.9
    (6 reviews)

    The Acceleration Agency | Certified B Corp 💙 🌍

    Top awarded
    Outfly is London's leading acceleration agency, helping corporates innovate and guiding startups to scale. Since 2012, we have positioned, branded, launched and scaled 100+ businesses from our home in Queen Elizabeth Olympic Park at Europe’s largest innovation hub. We’re not here to deliver a brief. But to spot and unlock true potential and ROI. From brand and strategy to product and growth, we join the team, look under the hood, and get involved in everything you do. Our blend of left/right brain design thinking, along with our history of award-winning brands, campaigns, strategies and serial-entrepreneurship allow us to help businesses to understand and reach their potential. We work with organisations of various scales, from early stage startups to larger scaleups raising Series A. We also provide innovation consulting services to global corporations. Sector agnostic, our team has accelerated growth across Mobility, Cybersecurity, F&B, Climate, Health, AI, Social Impact, Telco, Tourism and Wellbeing, to name but a few. If you're looking to build a long-term, win-win relationships, get in touch.
    Looking for work in CRM Marketing
    Located in Greater London, United Kingdom
    From €10,000 for CRM Marketing
    Worked in Industrial Goods & Services (+12)
    Speaks English
    11-50 members

  • Story Agency

    claimed-flag
    (0 review)

    Work that makes a difference.

    Story is an award-winning, full-service creative agency that produces campaigns that deliver fantastic results for our clients. This is evidenced through our many client testimonials.
    Looking for work in CRM Marketing
    Located in Wythall, United Kingdom
    From €10,000 for CRM Marketing
    Works in multiple industries
    Speaks English
    51-200 members

  • JE Consulting

    (0 review)
    We use a unified approach to social media, web design and direct marketing to invent a new narrative for professional firms. Marketing for Accountants.
    Looking for work in CRM Marketing
    Located in Birmingham, United Kingdom
    From €1,000 for CRM Marketing
    Works in multiple industries
    Speaks English
    1-10 members

  • Kinetic Communications

    (0 review)

    Send your communications cosmic.

    We are a communications consultancy based in the heart of Birmingham, specialising in sustained growth, business PR & bespoke marketing.
    Looking for work in CRM Marketing
    Located in Birmingham, United Kingdom
    From €1,000 for CRM Marketing
    Works in multiple industries
    Speaks English
    1-10 members

  • Made Media Ltd

    (0 review)
    A full-service digital agency who work with cultural, entertainment and experience led brands to produce world-class digital solutions, strategic innovation and digital marketing campaigns.
    Looking for work in CRM Marketing
    Located in Birmingham, United Kingdom
    From €1,000 for CRM Marketing
    Works in multiple industries
    Speaks English
    1-10 members

  • Matrix

    (0 review)
    We intelligently create quality, impactful assets for use on every channel, whatever the scale – on time, on budget, no fuss. The Drum Recommended.
    Looking for work in CRM Marketing
    Located in Birmingham, United Kingdom
    From €1,000 for CRM Marketing
    Works in multiple industries
    Speaks English
    1-10 members

  • HDY Agency

    (0 review)

    Powerful content that drives business performance || We develop always-on strategies to drive growth ||

    HDY is an award-winning content marketing agency based Birmingham who specialise in content strategy, planning, delivery and digital.
    Looking for work in CRM Marketing
    Located in Birmingham, United Kingdom
    From €1,000 for CRM Marketing
    Works in multiple industries
    Speaks English
    11-50 members

  • Angry Apple Media

    (0 review)

    Lead generation focused digital marketing agency helping to strategically grow your business 📈

    Your website is at the core of what you do as a business 🍎 That’s why at Angry Apple Media we aim to support the growth of SME’s by designing and developing websites that showcase what you do best! Once the seeds are sown with design, content and call to actions, then we will work with you to develop strategies that will work best to find and capture your ideal audience through SEO and PPC Digital marketing can be a lot for SME owners to learn and establish themselves - we are here to make it bite-sized and easy to understand with our combined 26 years of experience in the industry. We have worked together with local and international businesses, offering professional knowledge in service and eCommerce marketing to exhibition companies to children’s toy manufacturers! 🌍 Give us a call so we can start getting to know you and your business 📞
    Looking for work in CRM Marketing
    Located in West Midlands, United Kingdom
    From €1,000 for CRM Marketing
    Works in multiple industries
    Speaks English
    1-10 members

  • 4icg Ltd

    claimed-flag
    (0 review)
    4icg delivers exceptional client results through a proprietary blend of data points, business performance tracking and direct engagement with decision makers.Measuring and monitoring literally thousands of data points per prospect and how they interact with each other, 4icg has built a continuously refining model that ensures our clients target buyers that are ready to engage.
    Looking for work in CRM Marketing
    Located in Glasgow City, United Kingdom
    From €1,000 for CRM Marketing
    Works in multiple industries
    Speaks English
    1-10 members

  • Sircles

    claimed-flag
    5
    (3 reviews)

    Connecting Social Circles Transforming your brand..FULL CIRCLE!

    Getsircles was established on Feb 1st 2013 as a full-fledge Digital Agency. To date, GetSircles comprising of 60 staff members with offices in Egypt and the United Kingdom, we handle businesses throughout EMEA . Digital is at the heart of everything we do GetSircles Services  Social Media Marketing Content Production: Planning, Content development, Community Management, and Reporting.  Video / Image / Animation / Sound and Copy production,  Digital and on-ground Activation Research: Social Listening / Monitoring / Reporting / and Analysis/ Market Research  Influence​r​ Marketing: Planning, Identification, and Managing,  Media: Digital Media Planning and Buying. HubSpot Services: Inbound Marketing, CRM, Automation  
    Looking for work in CRM Marketing
    Located in New Cairo City, Egypt
    From €1,000 for CRM Marketing
    Worked in Government & Administration (+8)
    Speaks English, Arabic
    51-200 members

  • Avid Panda

    (0 review)

    We are a well-oiled team of digital marketing experts who are passionate about everything

    We help businesses grow in an ever changing technological world. Providing SEO, Pay Per Click Advertising, Web Analytics and more.
    Looking for work in CRM Marketing
    Located in West Midlands, United Kingdom
    From €1,000 for CRM Marketing
    Works in multiple industries
    Speaks English
    1-10 members

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Insights from Birmingham: Navigating CRM Marketing Success

Birmingham, a bustling hub of commerce and innovation, is home to a thriving CRM marketing landscape. Known for its dynamic approach and strategic expertise, the city’s agencies have claimed multiple awards and served an impressive array of clients.

Key Players and Their Achievements

A Spectrum of CRM Expertise

In Birmingham, CRM marketing agencies offer a diverse set of skills tailored to enhance customer relationships and drive sales. From large-scale companies to niche agencies, each brings its own innovative solutions and strategic insights to the table.

Clients and Prestigious Awards

Local agencies have partnered with prominent clients across various sectors, showcasing their ability to handle significant projects and deliver substantial outcomes. These partnerships often result in remarkable campaigns that earn regional and national recognition, including specific CRM-focused awards which affirm their capabilities and position in the industry.

Tips for Choosing the Right CRM Marketing Agency

Consider Your Budget

Budgeting is a crucial aspect when selecting a CRM marketing agency. In Birmingham, the cost can vary considerably based on agency size and reputation. Here are a few budgeting tips for companies of different scales:

  • Small Businesses: Opt for medium-sized or specialized agencies that offer competitive prices without compromising on quality. A basic CRM setup can range from £2,000 to £7,000.
  • Mid-sized Businesses: These businesses might require more comprehensive services, including advanced customer segmentation and automated marketing operations. Prices for these could run between £10,000 and £30,000, depending on the scope.
  • Large Enterprises: For extensive, multifaceted CRM campaigns, top-tier agencies offer tailored strategies that could start at £50,000 and upwards.

Your investment should align with the expected ROI that the CRM system will bring to your business. Define your budget while considering potential returns through enhanced customer relationships and improved operational efficiencies.

Evaluate Past Success Stories

Reviewing an agency’s portfolio is crucial. Look for detailed case studies or past campaigns to gauge their strategic prowess and creative capabilities. Birmingham agencies often display a diverse range of successful CRM implementations which reflect their capacity to scale and adapt to different business needs.

The ideal agency for your CRM needs should not only fit your budget but also align with your business scale and goals. Birmingham’s CRM marketing scene is vibrant and varied, equipped to boost your customer engagements and drive significant growth. As a local expert here in Sortlist Birmingham, I highly recommend assessing each potential agency’s track record and client feedback to ensure a successful partnership.

Ray Baijings
Written by Ray Baijings Sortlist Expert in BirminghamLast updated on the 16-05-2025
E-commerceGame DevelopmentInnovationMobile AppSoftware DevelopmentWeb Analytics/Big dataWebsite CreationWeb ApplicationBelgium (FR)Belgium (NL)FranceGermanyItalyNetherlandsSaudi ArabiaSpainSwitzerlandUnited Arab EmiratesUnited KingdomUnited States

Frequently Asked Questions.

Successful CRM Marketing agencies in Birmingham approach customer segmentation and targeting with a blend of data-driven strategies and local market insights. Here's how they typically tackle this crucial aspect of CRM:

1. Data Collection and Analysis

Birmingham-based CRM Marketing companies prioritize thorough data collection from various touchpoints. They utilize advanced analytics tools to gather and process customer data, including:

  • Demographic information
  • Purchase history
  • Website behavior
  • Social media interactions
  • Customer service records
2. Segmentation Criteria

Agencies in Birmingham often segment customers based on multiple factors relevant to the local market:

  • Geographic: Neighborhoods within Birmingham, surrounding West Midlands areas
  • Demographic: Age, income, occupation (considering Birmingham's diverse population)
  • Psychographic: Lifestyle, values, interests (e.g., sports fans, culture enthusiasts)
  • Behavioral: Purchase frequency, loyalty program participation, preferred channels
3. Personalization at Scale

Top CRM Marketing agencies in Birmingham leverage AI and machine learning to deliver personalized experiences across various channels:

  • Tailored email campaigns
  • Personalized website content
  • Customized social media advertising
  • Individualized mobile app experiences
4. Multichannel Approach

Recognizing Birmingham's diverse population and business landscape, successful agencies employ a multichannel strategy:

  • Social media platforms popular among Birmingham residents
  • Local print media and radio stations
  • Mobile apps and SMS marketing
  • Targeted online advertising
5. Predictive Analytics

Leading CRM Marketing companies in Birmingham use predictive analytics to:

  • Forecast customer behavior and preferences
  • Identify potential churn risks
  • Spot upselling and cross-selling opportunities
6. Continuous Optimization

Successful agencies in Birmingham constantly refine their segmentation and targeting strategies by:

  • A/B testing campaign elements
  • Monitoring key performance indicators (KPIs)
  • Collecting and acting on customer feedback
  • Staying updated on local market trends and events
7. Local Market Expertise

Birmingham-based CRM Marketing agencies leverage their deep understanding of the local market to enhance targeting efforts:

  • Considering local events (e.g., Birmingham International Marathon, Frankfurt Christmas Market)
  • Tailoring campaigns to reflect Birmingham's industrial heritage and cultural diversity
  • Adapting strategies for key business sectors in Birmingham, such as manufacturing, finance, and healthcare

By combining these approaches, successful CRM Marketing agencies in Birmingham create highly targeted, personalized campaigns that resonate with local audiences and drive measurable results for their clients.

CRM (Customer Relationship Management) Marketing has undergone significant transformation in Birmingham's B2B sector over recent years, reflecting broader industry trends and local market dynamics. Here's an overview of the key evolutions:

  1. Data-Driven Personalisation: Birmingham's B2B companies have increasingly embraced data analytics to deliver highly personalised marketing campaigns. CRM systems now integrate with AI and machine learning tools to predict customer behaviour and tailor communications more effectively.
  2. Omnichannel Integration: The line between digital and traditional marketing channels has blurred. Birmingham's CRM Marketing agencies now focus on creating seamless experiences across multiple touchpoints, from email and social media to in-person events and direct mail.
  3. Account-Based Marketing (ABM) Adoption: There's been a notable shift towards ABM strategies in Birmingham's B2B landscape. CRM systems are now being used to support highly targeted campaigns focused on high-value accounts, aligning sales and marketing efforts more closely.
  4. Marketing Automation: Birmingham businesses have increasingly adopted marketing automation tools that integrate with CRM systems. This has enabled more efficient lead nurturing, scoring, and qualification processes, particularly important in the city's thriving manufacturing and tech sectors.
  5. Customer Experience Focus: CRM Marketing in Birmingham has evolved beyond just acquiring leads to encompassing the entire customer lifecycle. There's a greater emphasis on customer retention, loyalty, and advocacy programmes.
  6. GDPR Compliance: Since the introduction of GDPR in 2018, Birmingham's CRM Marketing practices have had to adapt to stricter data protection regulations, leading to more transparent and consent-based marketing approaches.
  7. Mobile-First Strategies: With the increasing use of mobile devices in B2B decision-making, Birmingham's CRM Marketing agencies have shifted towards mobile-optimised content and campaigns.
  8. Integration with Other Business Systems: CRM systems in Birmingham are now often integrated with ERP, supply chain management, and other business systems to provide a more holistic view of customer interactions and improve marketing effectiveness.

According to a 2023 survey by the Birmingham Chamber of Commerce, 78% of B2B companies in the city reported increased investment in CRM Marketing technologies over the past three years. This underscores the growing importance of advanced CRM strategies in the local business ecosystem.

As Birmingham continues to establish itself as a hub for innovation, particularly in sectors like fintech and advanced manufacturing, CRM Marketing agencies are playing a crucial role in helping B2B companies navigate this evolving landscape. The focus is now on creating more intelligent, data-driven, and customer-centric marketing strategies that align closely with sales objectives and deliver measurable ROI.

Personalization plays a crucial role in effective CRM Marketing campaigns, especially for businesses in Birmingham. As the UK's second-largest city with a diverse and dynamic market, tailoring your approach to individual customers can significantly impact your campaign's success.

Why personalization matters in Birmingham's CRM Marketing:

  • Enhanced customer experience: Personalized communications make customers feel valued and understood, which is particularly important in a competitive market like Birmingham.
  • Improved engagement rates: Tailored content is more likely to resonate with recipients, leading to higher open rates, click-throughs, and conversions.
  • Increased relevance: With Birmingham's diverse industry sectors, from manufacturing to services, personalization ensures that your marketing messages are relevant to each customer's specific needs and interests.
  • Better customer retention: Personalized experiences foster loyalty, which is vital for businesses in a city known for its strong local community ties.

Key personalization strategies for Birmingham businesses:

  1. Segmentation: Divide your customer base into distinct groups based on demographics, behavior, or industry sectors prevalent in Birmingham.
  2. Dynamic content: Use CRM data to automatically tailor email content, website experiences, and offers to individual preferences.
  3. Behavioral triggers: Set up automated campaigns that respond to specific customer actions or milestones, such as follow-ups after visiting your store in the Bullring or attending a local event.
  4. Localized messaging: Incorporate local references, events, or landmarks (like the Library of Birmingham or the Jewellery Quarter) to create a stronger connection with your Birmingham audience.

Data-driven insights: According to a recent study by Epsilon, 80% of consumers are more likely to make a purchase when brands offer personalized experiences. For Birmingham businesses, this translates to a significant opportunity to stand out in a crowded market.

Personalization ElementAverage Improvement in Campaign Performance
Personalized subject lines26% higher open rates
Behavior-based content32% increase in click-through rates
Personalized product recommendationsUp to 150% increase in conversion rates

To implement effective personalization in your CRM Marketing campaigns, Birmingham businesses should focus on collecting quality data, investing in robust CRM systems, and continuously testing and refining their personalization strategies. By doing so, they can create more meaningful connections with their customers and drive better business results in this vibrant West Midlands hub.