Marketing that works. At Xpand, we care about what matters most to you. That means achieving tangible, measurable results that help your business achieve sustainable growth and a positive return on your marketing investment. Our 7 stage process to marketing success. Over the years, we have developed a tried and tested process that we follow to achieve your desired outcome. We call it SOLAR 7. Whether you are a new start-up or an established business, SOLAR 7 can help your business cut through the noise and become the market leader in your industry. How it works: Stage 1: Discovery In the Discovery stage, we get to know your business. Where it’s been, where it is now, and where you want it to go. We’ll learn the key functions of your business, why it exists, your goals and objectives, your target market, your competition, your unique selling point (USP), and more. By thoroughly understanding your business, we can create and implement a marketing strategy that works to help you achieve your goals. Stage 2: Strategy Once we have a thorough understanding of your business, we move on to the Strategy phase. This involves us thoroughly researching your competitor's marketing activity, your target audience and then outlining everything that needs to be done in order to achieve your core business objectives. Your strategy will contain a step-by-step roadmap that sets out exactly what you need to do and when you need to do it. Stage 3: Brand & Content Your brand and content are at the heart of your marketing strategy. Your brand dictates how people perceive your business and your content is key to the message you give your target audience. At this stage we work with you to advise on the best way to maximise your brand impact and message to ensure it suitably communicates through all your marketing channels. Stage 4: Website Your website is often central to your digital enquiry generation or online credibility building – it is like the sun in your marketing SOLAR system. It is the central point where your potential customers and your product or service intersect, and so its main function should be to convert visitors into enquirers or customers. At Xpand, we build websites that focus on creating a perfect user experience, to allow the conversion to occur seamlessly. Stage 5: Channels With so many marketing channels available to use, how can you know which is right for your business? We will work with you to identify a multi-channel approach, made up of the platforms that will best serve your target audience. We appreciate that you do not have an endless budget, so we will advise on the most suitable activity to get your return on investment. Stage 6: Review & Measure You can’t optimise your marketing activity if you don’t know how it is performing. It is vital that you continually review and measure your results in line with your objectives. As a business, if you are not aware of which channels are bringing in the most custom or how effective they are, you will find it difficult to identify the areas that can be improved and the areas that are losing you money. The Review & Measure stage is a key part of SOLAR 7 that helps you stay on track to get the results you want. Stage 7: ROI This is the focus of everything we do – getting you a positive return on investment. We base our performance on tangible, hard results achieved for clients, instead of vanity metrics that have no bearing on revenue. The results that matter to you are the results that matter to us. Interested? We're a full service online marketing agency offering digital marketing & web design in Saltaire, Bradford. Contact us to discuss how we can help you get results.
