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What is Web analytics/Big data?
Before beginning to specify your needs for your next Web analytics/Big data project, it's very important to know what it's all about. The digital era hasn't been so diversified regardless of of the particular set of skills for which our Web analytics/Big data agencies will be able to assist you with. Employing the ideal service for your job starts with the right definition of your requirements.
Web analytics is the measurement, collection and analysis of Internet data for purposes of understanding and optimizing web usage. The term can refer to both the singular ongoing process or to the overall framework used for making decisions based on raw information collected over time; that whit a combination of qualitative and quantitative methods.
Web analytics refers to this collection, analysis, and reporting of web data for the purposes of optimizing web site use or website usage by web visitors or search engine spiders. Web analytics isn't only a powerful tool for tracking website traffic but is also utilized as an effective tool for market research and analysis. Web analytics services utilize this information to build and maintain competitive advantage through strategic placement of sites. This permits the companies to serve their clients better by supplying them with the information that they will have to purchase what they need and make intelligent purchasing decisions.