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Creative Navy

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London, United Kingdom
Only senior designers. Evidence-based approach.
Creative Navy is a UX/UI design studio that tackles complex, high-stakes projects for professional and industrial applications. Using an evidence-based approach, they create intuitive, resilient interfaces for sectors like healthcare, manufacturing, automotive, and energy. They are specialists in embedded GUIs and touch interfaces for mission-critical systems—from surgical and diagnostic devices to automotive HMIs and marine control panels in extreme environments. Their work balances design finesse with operational realities such as latency, constrained screen space, and use under stress, backed by rigorous testing for clarity, cognitive load, and performance in edge cases. Beyond embedded systems, they design technical tools for engineers, clinicians, and analysts: B2B platforms, native desktop apps for research, and real-time data visualization. Their process integrates deep domain understanding, regulatory awareness, and the logic of expert decision-making. With teams in London, Berlin, and Basel, Creative Navy blends global insight with Germanic precision and Swiss reliability. Clients like Miele, Bosch, and Ford value their mix of design excellence, engineering alignment, and strategic thinking. Customers: ✅ Automotive: Jaguar, Hyundai, General Motors, Mazda, Ford ✅ Medtech: B Braun, Medtronic, Zethon, UnitedHealth Group, Humana, Johnson & Johnson, HCA Healthcare, Merck, Siemens Healthineers, Gilead ✅ Saas: Hubspot, Adobe, Zendesk, eToro ✅ Technology: BAE Systems, Siemens, Infineon Technologies, Miele, Philips, Bosch ✅ AI: Perplexity, Arlq, Owkin ✅ Finance: JPMorgan Chase, Bank of America, Goldman Sachs, American Express, Barclays ✅ Public bodies: UNICEF, OECD, Government of Canada, GOV.UK (GDS), Bundesagentur für Arbeit ✅ Other: Amazon, Walmart, ExxonMobile, Hilton, Comcast, PepsiCo, Delta, Linde, Shell, Deutsche Telekom, DHL, E.ON, Discovery Channel
17 people in their team
Speaks English, German, Italian, French, Swedish... See more
99 projects in their portfolio
Works remotely across the globe
Sortlist member since 2018
Founded in 2009
20 awards conferred
5/5
(22 reviews)

Services

5 services offered by Creative Navy

Service name
Experience level
Related reviews
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  • Description
    Our approach to design is mature and predictable. We're meticulous in discovering user needs, developing solutions and bringing you on the journey of figuring out what design options deliver what kind of results. We take the guess work, the subjectivity and the risk out of usability projects and give you a clear delivery plan where milestones are backed by useful deliverables.
    Skills in Ergonomy (UX/UI) (30)
    Design ThinkingUsability TestingUser TestingMobile App UI DesignUI Toolkit IntegrationUser ExperienceCustomer Facing InterfaceDashboard DesignErgonomy (UX/UI)Interaction Design+20
    Works in Ergonomy (UX/UI) (78)
    Infineon’s Developer UX Overhaul - Ergonomy (UX/UI)
    Siemens Healthineers Clinical UX - Ergonomy (UX/UI)
    Siemens Unified Industrial UX - Ergonomy (UX/UI)
    Shell Unified Operational UX - Ergonomy (UX/UI)
    Reviews in Ergonomy (UX/UI) (4)
    Lauren Bayley
    Jordan Yeates
    Selena Dacosta
    David Calado
    Clients in Ergonomy (UX/UI) (4)
    Infineon TechnologiesIndustrial Goods & Services
    Siemens HealthineersHospitals & Healthcare
    SiemensTechnology Hardware & Equipment
    ShellEnergy & Oil
    Learn more about Ergonomy (UX/UI)
  • Description
    Our UX agency adopts a holistic approach to product management, integrating user experience principles at every stage of development. Beginning with in-depth user research and analysis, we gain a deep understanding of our clients' target audience and their needs. This informs the creation of detailed user personas and journey maps, which serve as the foundation for iterative prototyping and testing. Throughout the development cycle, we prioritize user feedback and data-driven insights, ensuring that the final product not only meets but exceeds user expectations. By fostering collaboration between our multidisciplinary teams, including designers, developers, and product managers, we cultivate a culture of innovation and continuous improvement, resulting in user-centric products that drive meaningful impact and deliver exceptional value to our clients.
    Skills in Product Management (11)
    Product DesignProject ManagementMinimum Viable ProductProduct DiscoveryProduct ExplorationProduct Lifecycle ManagementProduct Roadmap DefinitionProduct DevelopmentProduct StrategyProduct Coaching+1
    Works in Product Management (38)
    Kingfisher UK – One Ordering System for Every Brand, Every Market - Product Management
    Siemens Healthineers Clinical UX - Product Management
    Siemens Unified Industrial UX - Product Management
    Barclays Unified Client Experience - Product Management
    Review in Product Management (1)
    Linda Rawles
    Clients in Product Management (4)
    Kingfisher UKRetail
    Siemens HealthineersHospitals & Healthcare
    SiemensTechnology Hardware & Equipment
    BarclaysBanking & Financials
    Learn more about Product Management
  • Description
    At our UX agency, we specialize in crafting web applications tailored for professional users, prioritizing functionality, efficiency, and user-centric design principles. Our approach is rooted in evidence-based design methodologies, where decisions are driven by rigorous analysis of user data, task workflows, and industry best practices. Through comprehensive user research, including interviews, surveys, and usability testing, we gain deep insights into the specific needs and pain points of professional users within various domains. These insights inform the creation of detailed user personas and scenarios, which serve as the foundation for our design process. We employ prototyping techniques to iteratively refine the user interface, ensuring seamless interaction and intuitive navigation. Additionally, we conduct A/B testing and analytics-driven evaluations to validate design choices and optimize user engagement. By integrating evidence-based design principles into every stage of development, we empower professional users with web applications that enhance productivity, streamline workflows, and ultimately drive tangible business results.
    Skills in Web Application (9)
    Product DesignPrototype DevelopmentSoftware ArchitectureWeb DevelopmentComputer SimulationInternet of ThingsResponsive DesignWeb App DesignWeb Display
    Works in Web Application (31)
    RWE – One Control Platform for Global Energy Operations - Web Application
    Carl Zeiss Meditec – Unifying Surgical Imaging and Workflow - Web Application
    Munich Re – Bringing Global Risk Intelligence Into One View - Web Application
    Beiersdorf Germany – Streamlining Skincare Launches Worldwide - Web Application
    Review in Web Application (1)
    Gianmaria Bertache
    Clients in Web Application (4)
    RWEEnergy & Oil
    Carl ZeissHospitals & Healthcare
    Munich ReInsurance
    BeiersdorfHospitals & Healthcare
    Learn more about Web Application
  • Description
    At our UX agency, our approach to mobile app design revolves around a seamless fusion of creativity and functionality, placing paramount importance on intuitive user interfaces and engaging user experiences. We kickstart our process by delving into the specific requirements of the mobile platform, understanding its constraints and opportunities. Through meticulous wireframing and prototyping, we craft visually stunning designs that not only captivate users but also prioritize ease of navigation and accessibility. Our iterative design process involves extensive usability testing on various devices and screen sizes, ensuring optimal performance across the entire spectrum of mobile devices. By leveraging cutting-edge design trends and staying abreast of emerging technologies, we strive to push the boundaries of mobile app design, delivering innovative solutions that resonate with users and elevate our clients' brands in the competitive app market landscape.
    Skills in Mobile App (5)
    Mobile App DesignMobile CommerceMobile PrototypingMobile App DesignConsumer App
    Works in Mobile App (28)
    Keller Group – Running Global Engineering Projects Without the Gaps - Mobile App
    Prudential UK – Wealth, Retirement, and Compliance in One Place - Mobile App
    Sainsbury’s – Seeing the Whole Supply Chain, All at Once - Mobile App
    Marks & Spencer – Making Every Channel Feel Like One Store - Mobile App
    Review in Mobile App (1)
    Tanja Berthues
    Clients in Mobile App (4)
    KellerRetail
    PrudentialBanking & Financials
    SainsburysRetail
    Marks and SpencerRetail
    Learn more about Mobile App
  • Description
    Designing websites for corporations with multiple geographic areas requires a nuanced understanding of diverse audiences, cultural sensitivities, and regional preferences. At our UX agency, we approach this challenge by employing a comprehensive research-driven methodology that begins with thorough stakeholder interviews and market analysis to identify the unique needs and expectations of each geographic region. We develop a cohesive information architecture that accommodates different languages, currencies, and regulatory requirements while maintaining brand consistency across all locations. Our user-centric design process involves creating customizable templates and modules that can be easily adapted to reflect regional variations in content and design aesthetics. Through usability testing and continuous feedback loops, we ensure that the website delivers a seamless and intuitive experience for users across all geographic areas, fostering trust, engagement, and brand loyalty on a global scale.
    Skills in Website Creation (6)
    Website OptimizationWebsite RedesignWireframe DesignWebsite DesignDark Mode DesignWeb Design
    Works in Website Creation (25)
    Keller Group – Running Global Engineering Projects Without the Gaps - Website Creation
    Prudential UK – Wealth, Retirement, and Compliance in One Place - Website Creation
    Sainsbury’s – Seeing the Whole Supply Chain, All at Once - Website Creation
    Marks & Spencer – Making Every Channel Feel Like One Store - Website Creation
    Reviews in Website Creation (2)
    Julia Beutnagel
    Andrei Linca
    Clients in Website Creation (4)
    KellerRetail
    PrudentialBanking & Financials
    SainsburysRetail
    Marks and SpencerRetail
    Learn more about Website Creation
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Team

17 members in Creative Navy's team

Creative Navy cover
StoryIn the realm of digital design, the Creative Navy UX Agency distinguishes itself through its team of seasoned professionals. With backgrounds steeped in cognitive science and engineering, each member brings a wealth of expertise cultivated through years of academic pursuit and practical experience. Notably, several tea
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Awards

Creative Navy was awarded 20 times

Enterprise UI Amsterdam2026-02-01
Awwwards2024-03-01Site of the day
Design Preis Schweiz2024-06-01
Enterprise software awards2024-11-01

Reviews

22 reviews for Creative Navy

5/5
(22 reviews)
CC
Cristian ChirtosEngineer at techcruiser
ServiceErgonomy (UX/UI)
5/5
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?We collaborated with Creative Navy to redesign the user interface and user experience for our moving service software.

What did you enjoy the most during your collaboration?Their work greatly improved usability and visual consistency across the platform. They delivered everything on time and were helpful along the way with everything we needed. The communication was transparent and efficient.

Cristian Chirtos recommends this agency

ServiceErgonomy (UX/UI)
ML
Michael LorenzManager Elektronik und Software at Torqeedo
ServiceErgonomy (UX/UI)
SectorTechnology Hardware & Equipment
Team201 - 500
5/5
Verified review
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?Ein neues Design für unser User Interface

What did you enjoy the most during your collaboration?Die guten Designs und die Erklärungen die es begleiten

Michael Lorenz recommends this agency

ServiceErgonomy (UX/UI)
SectorTechnology Hardware & Equipment
Team201 - 500
SP
Scott ParryDigital Lead at Easyprint
ServiceErgonomy (UX/UI)
5/5
Verified review
Budget
Quality
Schedule
Collaboration

What was the objective behind your collaboration?Webapplication and mobile application for managing orders with tie in to CRM. User friendlyness, productivity, user satisfaction, return customers. It's in a B2B environment mostly

What did you enjoy the most during your collaboration?Good to see the designs in real time, good dialogue and the reveal of the thinking behind this and that

Scott Parry recommends this agency

ServiceErgonomy (UX/UI)
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Contact

Contact details of Creative Navy

Details

  • Headquarter207 Regent St., London W1B 3HH, UK
  • Rudi-Dutschke-Straße 23, 10969 Berlin, Deutschland
  • Grosspeteranlage, 4052 Basel, Schweiz
  • Mauritskade 55C, 1092 AD Amsterdam, Niederlande
  • Stenersgata 8, 0184 Oslo, Norwegen
  • Via del Poggio Laurentino, 66, 00144 Roma RM, Italien
  • Slottsbacken 8, 111 30 Stockholm, Schweden
  • Calle de Covarrubias, 19, Chamberí, 28010 Madrid, Spanien