Forever Beta London, United Kingdom

Project made for The Co-op in the Food industry for a B2C audience.Creating a Spooktacular Halloween for The Co-opThe Co-op has a store in every postcode of the UK. In 2015 their problem wasn’t getting enough people into these stores, it was finding ways to get customers to buy more while they were there.With this in mind, we took their annual Halloween promotion and turned it on its head. Instead of just pushing the usual pumpkins and witches hats, we created The Local Shop of Horrors. Turning existing Co-op produce into Halloween themed recipes. Hot dogs became severed fingers. Mini-rolls turned into bats. And burgers transformed into ghoulish monsters. Everything was truly horrible, except the sales figures.List of DeliverablesDigital outdoor, press, radio, POS, internal comms, DM, social and digital banner ads.ResultsOn Halloween itself, Co-op saw a 30% uplift in sales YoY— a significant uplift in non-food, confectionery and bakery products36% of customers said they were likely to buy and make the recipes at homePOS described as ‘best they’ve ever had’ by shop staff surveyThe ATL campaign received the highest recall out of all supermarkets (71%) and third highest in-store (52%)The website saw a 57% uplift in traffic and our Instagram campaign saw a 25% increase in followers - it’s best performing yet

Project made for The Co-op in the Food industry for a B2C audience.Getting families to throw mum the ultimate afternoon tea partyHow do you make Co-op a leading destination for Mother’s Day? Ask mum what she really wants. Then, knowing she prefers family time over gift time, own afternoon tea. We inspired dads, sons and daughters to organise their very own Mother of All Tea Parties for mum, mam, mummy, the boss.Fitting in line with Co-op’s own values around community, our POS, digital, press and radio all worked to get families excited about planning their tea parties with all they need to cater to their mum’s tastes. We even provided a selection of music playlists on Spotify, to help get the parties started.List of DeliverablesPOS, online film, social posts, digital banners, OOH, press & radio.ResultsAwaiting results.

Project made for The Co-op in the Food industry for a B2C audience.Making someone else’s Easter special with the Co-opThis Easter, we wanted to inspire people to do good and to do it with the Co-op. We created a fun, friendly and positive campaign that encouraged customers to treat others with delicious food from the Co-op. Our integrated campaign celebrated small acts of random kindness and reminded people how good it feels to give a small and spontaneous treat to a loved one.We leveraged the Co-op’s community values and their reputation for championing ‘good’ by launching a series of ‘Social Eggsperiment’ videos where, through hidden cameras, we captured the public carrying out good deeds. We then asked the public to nominate the Good Eggs in their life through the Co op’s social media channels. The hunt for Good Eggs was truly on.List of DeliverablesPOS, VOD 30”s and 15”s, social media channels including Facebook, Twitter and Youtube, national radio, digital displays, outdoor, national, weekly and weekend supplement pressResultsAwaiting results.

Project made for Google in the Media industry for a B2B audience.Turning Google Partner agencies into rockstarsGoogle Partners are digital advertising agencies who help clients succeed online with Google AdWords. We’re motivating them to win new business and grow existing clients in 2015. How? By turning them into rockstars.Across a year of engagement we’re empowering agencies with everything they need to rock business – including the latest tools, insights, monthly tasks and exclusive 12” LP DM packs for added inspiration.List of DeliverablesCampaign identity and style within Material Design. Quarterly 12” LP DM ‘albums’ inspired by rock vinyl sleeves, monthly calendar posters, interactive digital content, online hub, eDMs, G+ content calendar, monthly and quarterly competitions, sponsorship, film, leopard print pants.

Project made for Cheapflights in the Travel & Leisure industry for a B2C audience.Making Cheapflights a top travel comparison siteIn 2015, Cheapflights were a brand flying under most people’s radar. They needed to relaunch and make their name front of mind for anyone searching for a flight online. So how do you steal market share from the likes of Skyscanner and Kayak? Well, we decided to inject a bit of excitement and glamour with the help of a real life stuntman. A person who not only has to travel for a living but also has to make his own arrangements for getting there.List of deliverablesATL Campaign including TV, cinema, outdoor and digital campaign.Results65% increase in App downloads. 500k website visits in one day— the first time this has ever been achieved. Direct to site traffic up 117% YOY.

Project made for Mizuno in the Sports industry for a B2C audience.Propelling Mizuno forward using their innovative pastWe leveraged Mizuno’s 100 year old heritage and Japanese origins to create a unique and differentiating positioning for the brand - Authentic Japanese Innovation.We’ve since used the new brand guidelines across a number of pan European product launches including a range of 5 running shoes for 2014/15 and Mizuno’s Team sports portfolio of football, handball and volleyball - including a shoot with Brazilian Footballer, Hulk. List of DeliverablesAdvertising, retail, online, CRM and social media.ResultsSuccessful implementation of a refreshed brand identity across EMEAIncrease in channel partner engagement and satisfaction Increase of 23% of Mizuno Run Bird partner programme members