The Specialist Works, London | Sortlist

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The Specialist Works London, United Kingdom

The Specialist Works (TSW) is the only independent international performance media agency, specialising in online and offline customer acquisition, working with companies such as OVO Energy, ELEX Technology (Clash of Kings), Charles Tyrwhitt, Mr Green, Hotels Combined, Multiyork, and PhotoBox . TSW is all about delivering ‘extraordinary performance’. Unlike the big networks, we are free of trading constraints, and unlike independents, TSW is truly international (with offices in the USA, Nordics, Germany and Ireland) which is crucial for fast-growth e-commerce companies. Our clients appreciate our ‘six-star’ service, which elevates everyday operational processes and efficiencies to exceptional levels. It was client votes that netted us Media Buying Agency of the Year at the 2016 RAR Awards - Media Agency of the Year at the 2015 Drum Network Awards and we are #1 in the Media Agencies financial performance table in The Drum 2016 Independent Agencies Census and #2 in the Elite Agency list. Our unique Pathways central planning team will supercharge your communications - becoming experts in your business, audience and sector - providing detailed planning, access to market leading tools and state of the art attribution technology, all underpinned by the granular specialist skills of our channel teams: broadcast, digital/mobile, press/inserts and print management/data. In addition, the TSW Creative team bring their high-performance creative skills to the table: strong concepts backed by audience insight. Ideas that work across any and all media to create incredibly effective campaigns. Our innovative TV for Apps tool attributes actions to individual TV spots, telling you which ones drive install, subsequent in-app purchase, and purchase value. It allows optimisation between creative executions and calls to action while a campaign is live, enabling changes to the shape of the schedule by day of week, daypart, channel and programme. You can see the results the same way you can with any digital marketing. Our Goodwill Works sharing economy brings companies together, creating a framework of cooperation and collaboration that massively benefits everyone involved. It takes customer acquisition marketing ‘swaps’ to the next level - allowing multi-channel and cross-channel trades, at scale. Well-matched but non-competing brands are partnered to give great offers to respective customer bases. It’s a winning formula for customer acquisition and CRM benefit. We don’t ever stand still - constantly evolving better ways to plan and buy media. We don’t think in terms of just response or brand - that’s why TSW owns the conversation around ‘brand reaction’, as the smartphone revolution continues to evolve consumers’ instinctive reactions to advertising. We improve clients’ performance by understanding their customers’ journeys, how they need to influence them and how this should change their wider media strategy. Come be a part of it. Call Martin Woolley on +44 (0) 20 7539 6121, +44 (0) 7717 834 929 or email [email protected]
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  • HeadquarterLondon - England (GB)

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