The 10 Best Branding Agencies in Edinburgh - 2025 Reviews

Top Branding Agencies in Edinburgh

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Elevate your brand identity with Edinburgh's premier branding agencies and companies. Our curated selection showcases expert branding specialists ready to transform your business's image and market positioning. Explore each agency's portfolio and client testimonials to gauge their creativity and strategic prowess. Whether you're a startup seeking a distinct identity or an established company looking to refresh your brand, you'll find tailored solutions to meet your needs. From logo design to comprehensive brand strategies, Edinburgh's branding professionals offer a wealth of expertise. Let Sortlist connect you with the perfect partner – simply post your branding project requirements, and watch as the city's top agencies reach out with bespoke proposals aligned with your vision and goals.

Top Featured Branding Agencies

All Branding Companies in Edinburgh

  • 5
    (18 reviews)

    We believe that understanding the core purpose of a brand is fundamental to effective communication.

    Recommended
    Top awarded
    At Be-cause, we start with a simple question: why? It’s not just about what you do - it’s about the driving force behind it. Understanding your why is the key to authentic, impactful communication. Without it, your message risks getting lost in the noise. We go beyond the surface, asking the tough questions to uncover your purpose and the because behind your brand. Be-cause when you communicate with clarity and authenticity, you build real connections. So, what's your why? Let's find it together!
    6 works in Branding
    Located in Cape Town, South Africa (+1)
    From €3,000 for Branding
    Worked in Education (+7)
    Speaks English
    1-10 members
  • 5
    (2 reviews)

    Edinburgh Unleashed. Chaos Crafted, Creativity Captured.

    Welcome to Miller McCarthy Marketing, founded by the dynamic duo Ed Miller and Sam McCarthy. At the heart of Edinburgh's vibrant scene, we bring a youthful flair, boundless creativity, and a steadfast belief in Chaos Theory to the world of marketing. Our services span the digital realm, where we master the art of digital marketing, craft compelling content, and bring your brand to life through innovative web development. With a strategic approach, we navigate the ever-evolving landscape of marketing to ensure your brand stands out. We're not just about services; we're about partnerships. So, let's break the ice over a cup of coffee. Sit down with us, share your vision, and together, let's map out the next steps for your brand's journey. Miller McCarthy Marketing - Where Chaos Sparks Brilliance, and Creativity Finds its Home.
    3 works in Branding
    Located in City of Edinburgh, United Kingdom
    From €500 for Branding
    Worked in Military (+4)
    Speaks English, French(+3)
    1-10 members
  • 5
    (7 reviews)

    Bringing your vision to life

    Highly recommended
    Creative Engine is a Production focus company. Solving all the creative problems faced by the organisations from 3d Animations to Video Production, From Brand Development to Corporate Communication. Our creative teams are divided into specialized categories with their own team leads and client servicing. These departments are divided as follows: Video Production 3D Animation 2D Animation and Motion Design Brand & Graphic Design Event & Corporate Communication For more information Please visit: www.creative-engine.pk or contact us at: +92 349 470 4194 or email us at: [email protected]
    48 works in Branding
    Located in Lahore, Pakistan (+6)
    From €500 for Branding
    Worked in Energy & Oil (+29)
    Speaks English
    11-50 members
  • 4.9
    (5 reviews)

    PR for tech companies and startups.

    Highly recommended
    Around PR Studio is an international boutique agency filling the gap between your startup, venture investors and your audience. We have years of experience working with tech companies and know how to get your story heard, seen and well known.
    5 works in Branding
    Located in WC2N, United Kingdom
    From €1,000 for Branding
    Worked in Banking & Financials (+7)
    Speaks English, Polish
    11-50 members
  • (0 review)

    No strings attached

    No More Parachutes is a ‘cut loose from the known’ impact-minded strategic and creative agency that specialises in sport, culture, style and positive-living. Led by ex-Nike Creative Director Wai Lau, we’re a fully remote team, with small-agency nimbleness but a big-agency network and senior expertise. Our leadership team have worked both brand-side and agency-side and draw from a collective of decades of industry experience. Our clients include household names alongside an array of exciting young start-up enterprises. So we understand the pragmatics of balancing commercial realities with high-level creative ambition. Our approach is a partnership-minded one and we like to build long-term supportive collaborations. Our intention is always to leave a legacy of success and culturally-positive impact in our wake. We lead all the stages of creativity from strategy and concepting through to final delivery. This includes strategic and creative direction, design, production and project management. We range from large scale projects (brand strategies and identities; major brand campaigns and events; product ideation and launches) to one hit wonders (including design, campaign and retail executions including documentaries, films and animations).
    8 works in Branding
    Located in Greater London, United Kingdom
    From €5,000 for Branding
    Worked in Sports (+3)
    Speaks English
    1-10 members
  • 5
    (13 reviews)

    We help data-driven businesses grow through world-class digital product and branding design solution

    Top awarded
    Qubstudio is a globally recognized Digital Product Design Agency founded in 2007. We have been long-term partners of worldwide digital-first companies. We design digital products and brands in various industries, such as financial, logistics, medical, educational, and entertainment. For five years in a row, our agency has been globally recognized as a Top UX Design Agency by Clutch. We have received the Red Dot Best of the Best Design Award, Red Dot Design Award, UX Design Award, and others. Our team is 70 highly-qualified creative professionals working on a wide range of design and development. Together we form a community of open-minded people ready to solve complex business issues.
    6 works in Branding
    Located in Lviv, Ukraine (+1)
    Budget on request
    Worked in Education (+16)
    Speaks English, Ukrainian
    51-200 members
  • 4.9
    (6 reviews)

    The Acceleration Agency | Certified B Corp 💙 🌍

    Top awarded
    Outfly is London's leading acceleration agency, helping corporates innovate and guiding startups to scale. Since 2012, we have positioned, branded, launched and scaled 100+ businesses from our home in Queen Elizabeth Olympic Park at Europe’s largest innovation hub. We’re not here to deliver a brief. But to spot and unlock true potential and ROI. From brand and strategy to product and growth, we join the team, look under the hood, and get involved in everything you do. Our blend of left/right brain design thinking, along with our history of award-winning brands, campaigns, strategies and serial-entrepreneurship allow us to help businesses to understand and reach their potential. We work with organisations of various scales, from early stage startups to larger scaleups raising Series A. We also provide innovation consulting services to global corporations. Sector agnostic, our team has accelerated growth across Mobility, Cybersecurity, F&B, Climate, Health, AI, Social Impact, Telco, Tourism and Wellbeing, to name but a few. If you're looking to build a long-term, win-win relationships, get in touch.
    12 works in Branding
    Located in Greater London, United Kingdom
    From €10,000 for Branding
    Worked in Industrial Goods & Services (+12)
    Speaks English
    11-50 members
  • (0 review)
    A data, search and technology agency. We unlock data insights to help you do more with less. More efficient, more effective, more responsible.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    From €1,000 for Branding
    Works in multiple industries
    Speaks English
    51-200 members
  • 5
    (10 reviews)

    We help brands reach their digital growth goals.

    We drive online growth for consumer brands through fully managed content & marketing services. Our superpower? Our people. We perform differently because we're built differently, we re-wrote the agency handbook and shifted our focus to attracting and nurturing the region's brightest talent, providing the perfect ecosystem for our people to flourish, in turn our clients thrive. Offices in London & Dubai. In 2017 Connily started as a house of brands, and in 2019 we opened our doors to external client projects, since which we have built an in-house team of brand strategists, designers, copywriters, digital marketers & automation professionals, creating an eco-system designed to launch & scale FMCG Brands. e-Commerce Consulting Full-service Digital Marketing Strategy & Management (Campaign ideation, copywriting, content creation, ad-buying Meta, TikTok, Google, email marketing). Full-service Social Media Management (Campaign ideation, Copywriting, graphic, photography, videography, community management) Full-service Amazon management (Copywriting, Content creation, SEO, PPC, CRO, Storefront design)
    5 works in Branding
    Located in Dubai, United Arab Emirates (+1)
    From €3,000 for Branding
    Worked in Clothing & Accessories (+7)
    Speaks English, Arabic
    11-50 members
  • 4.9
    (11 reviews)

    TRIARE unlocks IT potential of YOUR business

    Recommended
    TRIARE is a WEB and MOBILE software development company based in Europe. We are delighted to offer our services as your long-term partner, taking all technical matters off your shoulders and allowing you to focus on your business development. YOU WILL GET: ✔ In-house team . Work with a dedicated team that is 100% focused on your product and located in the same office. ✔ Efficiency & transparency , as our process is based on Scrum methodology and managed by certified Scrum Masters. ✔ Fast result. Working with us, you will get the first result in 1 week. ✔ High quality, as TRIARE has well-established processes of software development and experienced specialists. ✔ Full cycle development . Our company covers all stages of development, handling everything from Discovery and prototyping to Design, development, and maintenance. ✔ IP rights . From the very beginning, you are the only owner of the intellectual property of your project materials: source code, design, documentation, etc. ✔ Warranty period will be provided for your system for free. ASPECTS OF OUR MINDSET: - Focused on results. We are focused on the result of your business with an understanding of the real goals and KPIs that our team should achieve. - Solution Provider. It means that we always come to you with solutions, not with questions. We take all technical aspects of the project off your shoulders, allowing you to focus on the marketing and business strategies. - We go the extra mile. Being a proactive company, we always think and take a step ahead. TECHNOLOGIES WE USE: - Mobile app development: Kotlin, Java, Swift, Objective-C. - Cross-platform development: Flutter, React Native. - Web frameworks: Node.JS, React.JS, PHP, Ruby on Rails.
    4 works in Branding
    Located in Greater London, United Kingdom (+3)
    From €20,000 for Branding
    Worked in Food (+18)
    Speaks English, Ukrainian
    51-200 members
  • 5
    (3 reviews)

    We deliver World-Class experiences.

    Founded by Craig McGee in 2014, Panoptic Events are a Glasgow based event management company. Internationally delivering event excellence with design expertise, and marketing and campaign management. The company vision is to deliver world-class experiences cross-sector that amaze and inspire! Panoptic’s mission is to be known for our international expertise in event delivery, leading the creative curve in event design with access to the world’s stage. Being innovative and using creative concepts, Panoptic provides a professional service underpinned by years of event management experience, giving an honest, high quality and personalised service to all clients. With an enviable black book of suppliers, Panoptic value: People, Respect, Delight and Determination. We want to know your story, then we create a legacy through your event. After all, it is your event. We are a full-service Event Management company. What started as a dream of doing experiential events at Festivals with drinks brands, has turned into working with some of the worlds largest names. Through our passion for events, travel and amazing experiences, we are now connected worldwide. In our first 5 years, we were involved in over 2500 events – that is an average of over an event per day. That number is still increasing, why not let our experience and passion create your perfect event?
    1 work in Branding
    Located in Glasgow City, United Kingdom
    Budget on request
    Worked in Beauty (+1)
    Speaks English, Spanish
    1-10 members
  • (0 review)

    Your marketing project? I’ve been preparing for it.

    Wallace Marketing provides a range of services that covers most marketing wish lists:   - Research and insight. - Marketing strategy and planning. - Implementation of marketing plans and campaigns. - Training and coaching.   The business was established in 2006 by David Wallace, an experienced, commercial MBA-qualified marketing professional with a proven track record in strategic and operational management.   Clients represent a wide range of sectors locally, nationally and internationally. They have included start-ups, SMEs, large multinationals, professional services firms, not-for-profit organisations, public sector bodies, investors and advisers.   If you’re looking for help with a market research exercise, a marketing strategy development project, implementation of a marketing plan or campaign, or marketing training, please get in touch.   For more information and client testimonials, please visit www.wallacemarketing.co.uk
    2 works in Branding
    Located in City of Edinburgh, United Kingdom
    From €1,000 for Branding
    Worked in Retail
    Speaks English, German
    1-10 members
  • 5
    (5 reviews)

    The only marketing agency your brand will ever need

    Top awarded
    Hello, we’re wonderwork. We build marketing ecosystems for growth-getter brands looking to shake up their industry, scale fast, capture hearts, and market share. We do this by developing bullet-proof & research-backed growth marketing strategies. wonderwork is a content and performance marketing agency specialising in driving growth through omni-channel marketing strategies. We are working with brands across retail, fashion, construction, food and beverages, education, renewable energy, and much more. The question we ask ourselves everyday? How can we ensure that you reach your growth and revenue targets through best-in-class marketing while pushing the boundaries of innovation and getting ahead of your competition?
    3 works in Branding
    Located in Greater London, United Kingdom
    From €3,600 for Branding
    Worked in Education (+3)
    Speaks English
    11-50 members
  • (0 review)

    The Atlas Promotions’ team channel their passion to pursue their professional goals and achieve

    Atlas Promotions offers a professional development pathway for business consultants looking to gain branding expertise. We guide them in developing their abilities to boost client recognition. Our collective energy and passion significantly increase revenue for our companies that are looking to grow quickly. As a group, we direct our talent and focus to the areas most conducive to growth. Our campaigns focus on activity in residential and commerce settings. We waste no time in enhancing brand awareness through a broad range of events. Our in-person interactions bring companies and consumers together for lasting impact. Whether you manage a nonprofit, a fresh startup, or a global firm, we’ll secure increased revenues on your behalf.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Product marketing agency and consultancy for B2B software.

    Hey! We’re Sophie and Matt — the husband-and-wife team behind Chief Studio. With nearly two decades of experience in technology, marketing, writing, and the arts, we help B2B software companies get their product marketing right. Originally founded in Edinburgh, Chief Studio is now based in sunny Lanzarote, Spain, where we live the digital nomad life with our 5 year old son.
    Looking for work in Branding
    Located in City of Edinburgh, United Kingdom
    From €3,000 for Branding
    Worked in Software & Computer Services
    Speaks English
    1-10 members
  • (0 review)

    Design | Online

    Established in Edinburgh 2010, Web Agency Pooka & Co offer WordPress web design, WooCommerce and CiviCRM development, web support services and Open Source solutions.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    We love making websites.

    We take on the full process from design through to build and specialise in WordPress development.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    The Gutsy Creative Agency... Grabbing people's insides and making them interesting since 2004.

    StudioLR is an Edinburgh creative agency specialising in standout brand strategy and creativity. We work with ambitious leaders to build brands and campaigns with guts.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    We’re Multiply, an independent marketing communications agency.

    Multiply Agency is an award winning marketing agency based in Edinburgh and London with specialisms in Brand, Digital and Shopper marketing.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    From Proposition to Performance. We are a creative and media agency realising growth ambitions for inspired businesses.

    A creative and media agency realising growth ambitions for inspired businesses. Find out how we can help you grow. Get in touch today.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    11-50 members
  • (0 review)

    We design & develop class leading medical products that provide improved outcomes for patients & success for our clients

    We design and develop class leading medical products which provide improved outcomes for patients and success for our clients.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Branding and packaging for premium brands.

    Edinburgh based creative design studio specialising in brand identity and packaging for premium drinks brands.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Brand Builders

    Four-by-Two is a design consultancy specialising in retail, leisure, exhibitions and brand environments. Our creative approach is matched by practical delivery - combining innovative conceptual design with effective management of the implementation process.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    From €1,000 for Branding
    Works in multiple industries
    Speaks English
    11-50 members
  • (0 review)

    We are company specialized in eCommerce web design and have a great confidence that we can deliver outstanding website.

    At MH Design Lab we provide website design service. We build Magento, Shopify or Wocommerce online shops, Ebay store design, Amazon store design, Wordpress
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Visual Communications in pixels and print

    At Zero we believe that quality of design is the most important factor in the sales or promotion of everything. What we do is make your design project stand out. We don’t do ‘me-too’ or mediocre, we only do ‘different’ and ‘effective’. We make our designs shout louder, work harder, and look better than the rest. We call this visual noise. As a small group of highly creative, passionate designers we offer a set of design skills that are equally at home designing for print as they are for screen, digital and moving image. Working with us, you’ll find we offer the skills and approach of a full-service agency, with the intimacy of working directly with the guys that matter. You don’t get a set of project management and account management staff, instead we each manage our own projects as we work. Throughout any project we follow the practices set out in ISO 9001 for all quality management, and we work with many clients who also adhere to this industry standard, so we can fit seamlessly into their systems and practices, too. We also have government standard cyber security certification, giving you that added peace of mind. All in all, our everyday skills and approach give us the confidence to approach any project with the verve of a hungry new agency, but with the experience of the established agency that we are.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Transforming brands through storytelling and digital experiences.

    We know what it takes to drive competitive advantage. Through an intimate understanding of your business, we help accelerate brand success.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Tenant Satisfaction and Engagement

    Our market research clients come in all shapes and sizes, from small charities, to SMEs, to large public bodies. Although we work across a variety of sectors, we are recognised for our expertise in customer satisfaction research, business to business investigations, and employee research. Our clients know us for our attention to detail and as a business that consistently provides services on time and to budget. Above all we are recognised in our field for delivering responsive, reliable and robust research.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Firefly is a design agency based in Edinburgh specialising in branding, website design, video production and print.

    Firefly is a creative agency based in Edinburgh, Scotland providing design for print & online as well as digital, branding, video & advertising services.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    The creative and digital marketing agency for hotel and travel brands.

    80 DAYS is a full service creative and digital agency that specialises in working with some of world's most respected hotel and travel brands.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Working together in Edinburgh and Inverness to create architecture which makes a positive contribution.

    LDN Architects work throughout the UK on commissions of all scales. We are best known for our award-winning approach to conservation complemented with creative design; delivering projects that meet the aspirations of each client and buildings that enhance the lives of those who use them. We deliver understanding of each client’s requirements; imagination in creating designs that fully meet these requirements; and commitment to delivering a successful outcome for each client.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    From €1,000 for Branding
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Design and digital marketing specialists: we’ve been telling brand stories for more than 30 years

    We bring creativity to every element of every marketing or communications project - strategy, branding, design, content creation, websites, digital marketing.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    We are a small and agile team of creative thinkers with the skills to grow your brand.

    Moriarti have designed and positioned brands of value for decades. Working behind the scenes, your customers will never know who we are, but we know how they think.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Digital marketing campaigns that blend Data, Creativity, Science, Search & Social

    Mackerel Media specialises in delivering high quality traffic to clients'​ sites through SEO, Paid Search, Paid & Organic Social and Display Advertising. We work with clients who depend on digital and depend on brilliant results and brilliant client service.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    we're an international branding and design agency, delivering outstanding creative solutions.

    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • Denholm find, attract and hire future-fit talent that you simply can't find yourself – creatively, sustainably and cost-effectively.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    From €1,000 for Branding
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    BMS Performance is a recruitment agency for sales, marketing, engineering & IT professionals. Visit us for the latest jobs, recruitment services & training
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    From €1,000 for Branding
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    product design and industrial design consultancy based in edinburgh scotland
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • Find out more about Calgary Communications - who we are, what we do and how we could create the perfect internal and external employer brand for your organisation.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    A copywriting studio in Edinburgh run by copywriter Jamie Thomson. We help your business communicate better by providing website copy, product descriptions, video scripts and content marketing. We work with selected industries, all over the globe. Contact us today for a free quote.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    We’re a small team with the experience to handle large projects yet agile enough to cope with the unexpected.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • We're an agency of writers, designers and strategists who create branding systems for organisations of all sizes, locations and ambitions.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Helping you grow your B2B business by attracting the RIGHT kind of clients, with great branding

    We are 39steps – a straightforward creative agency with soul. Our purpose is to make a positive impact On ours, and our clients’ bottom line Through excellent work Created by an engaged, talented and curious team, In a sparky and friendly environment, That enables us to help our community the best way we can. How? Through strategic marketing plans executed well. Impactful branding. Websites that work, and creative design that moves people to action. We want to help the SME businesses stand toe-to-toe with big businesses, and win. We use jargon-free language and transparent pricing to demystify marketing and design. We’re on a quest to simplify the complex and harness tech to help small businesses grow. Sparky, curious, engaging, responsible and clear, 39steps = creativity unleashed!
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    We are a cool web, media and digital agency that likes to do things differently. We help people stand out.

    Creative Design Agency Edinburgh & Newcastle. We specialise in Design & Branding, Digital Marketing & Social Media Marketing, Websites and Apps
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Consumer insight to help businesses jump forward

    Jump Research is focused on one simple goal: delivering strategic research solutions to help our clients keep moving forward. We think of ourselves as being somewhere between a research agency and a consultancy – we have access to all the back-office operations you need to run large and small scale research projects but also bring a strategic focus that’s more usual from a consultancy. With broad methodological experience we uncover real insights using a huge range of qualitative and quantitative techniques. Check out our website to find out more.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    15 Years of Making Good Stuff Great

    nexus24 is a creative marketing, advertising and design agency based in Edinburgh and Aberdeen, Scotland. Our key services are advertising, design, digital, video, copywriting and brand development for clients across the UK.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    We inspire and grow ambitious brands.

    Helping companies position or re-position themselves, through strategic branding, graphic design and communications.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    From €1,000 for Branding
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Branding from the inside out

    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    11-50 members
  • (0 review)
    Nevis Design Consultants is a leading edinburgh creative design agency. We have a client list that includes UK and internationally recognised brand names.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    For the courageous. For the curious.

    We’re fed up of the boring, the safe. The path of least resistance. The easy option. We like do things differently. Shake up the echo chamber, and tip it upside down. We’re here to create something different. Something that is bigger than us, something that is bigger than you. In all honesty, we are not in the business of design. We’re in the business of legacy creation.
    Looking for work in Branding
    Located in East Lothian, United Kingdom
    From €5,000 for Branding
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Scotland's favourite branding & comms co., specialising in effective, inspirational brands

     are renowned for enhancing businesses, addressing what really matters to our clients. From launch through to strategy and delivery of effective and inspirational brands and communications, we partner our clients locally and internationally, to achieve their goals and ambitions.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    We provide a range of services that help companies innovate and grow. We support companies to achieve their goals in launching a new product or concept through a unique product design and development process. We have a range of expertise in design, mechanics, electronics and programming and we are experts at combining our skills to build unique products. Our team has a proven track record in wining international awards for product design.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Let's create something special

    Website design, graphic design, mobile applications, online marketing services by Piranha Designs. Offices in Gibraltar, Edinburgh, London and Spain.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • i4pd is a leading UK product design consultancy based in Edinburgh & London. A trusted design & engineering partner for 20 years.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Productworks is a product design and innovation consultancy in Edinburgh, Scotland. We help businesses bring new products to market. Combining a user centred design approach with engineering, manufacturing and commercial experience to deliver successful products.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Stand out in your field with affordable, custom logo and website design!

    Moo Web Design are dedicated web design specialists in Edinburgh, providing custom website design & marketing services since 2006. We help you stand out in your field, reaching more customers & increasing your sales with the best design solutions for your business.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Byzantium is an end-to-end fundraising services provider

    Blockchain service provider and consulting agency with the track record of $152 million raised
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Smart Tourism is a marketing consultancy based in Edinburgh, Scotland. Marketing strategy, communications & project management of tourism marketing projects
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • Edinburgh SEO Agency | Web Design | Content Creation | Social Media Advertising Specialists: SEO Consultants & Experts in Edinburgh, Glasgow: Scotland
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Suppliers of every type of branded promotional product that a business could need.

    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Primate is a Digital Transformation Agency. We partner with ambitious clients to solve problems and help businesses grow

    We are a digital transformation agency based in Edinburgh. We solve problems and help businesses grow.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    11-50 members
  • (0 review)

    Award winning advertising agency.

    Award winning creative advertising and marketing agency in Edinburgh. We specialise in advertising, whatever the channel; from strategy, to design & branding, to digital to TV, film and print.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    An award-winning communications consultancy providing integrated PR, public affairs, digital and design services.

    Orbit Communications is an award-winning PR, public affairs, digital and design consultancy. Find out how we can support you to meet your goals.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Andy Johnston works with passionate clients to deliver quality graphic & brand design. From business naming to print, illustration and web design - he cares that business is simple, beautiful, and exceptional.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Black Box Signs design and digitally print all aspects of signage including vehicle wraps, window graphics, banners, shop fronts, illuminated neon signs and so much more.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • We are a Scotland-based creative design agency specialising in design for digital and traditional mediums.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Guizzo delivers unique & affordable branding & design for small businesses in & around Edinburgh. Find out more about our print, digital design services!
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Designers on the Run can help you embrace design as a strategic competitive

    Designers on the Run provide Branding, graphic design, web design and related services throughout Edinburgh, Scotland, the UK and beyond. We work for the public sector, private sector, social enterprise, charitable organisations
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    We're a supercreative design agency based in Edinburgh.

    You must be looking for a custom web design & strategic marketing company with a complete range of integrated website marketing and graphic design services.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Design & marketing - print, digital, motion, mobile apps, 3D

    SBP Creative is an established brand and marketing agency based in Edinburgh. We combine great design with smart thinking and a practical approach.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Lingo24 combines human creativity and the power of industry-leading AI technology to deliver modern content services for global organisations
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • We are Affordable Edinburgh Website Designers and provide cheap web design and internet marketing services in Edinburgh, midlothian, Fife and the Borders
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Advancing Your Brand Impact with Cultural Intelligence.

    Design and Branding Consultancy, Creative Agency in Edinburgh focuses on bringing purpose to businesses and organisations to drive positive change in the world with clarity, creativity and sustainability. We specialise in graphic design, brand building, strategy, and research with a mission at its heart.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Crafted for your brand.

    We are a dynamic and innovative agency that specialises in creating partnerships with our clients to ensure their long-term success. Our mission is to help businesses and organisations develop a unique voice and brand identity in the market. ‍ As a full-service agency, we provide a range of options to suit whatever stage you're at. And with over 10 years of experience, you can rest assured that you’re in safe hands. Our team strives to fully understand our clients and their needs from first contact, allowing us to Craft a bespoke strategy to meet, and exceed, their requirements. Our people are passionate about all things digital and are always happy to discuss any project, no matter how big or small. Whether it’s a full business branding package to help you stand out, a website update or even a simple flyer design, we'd love to hear from you.
    Looking for work in Branding
    Located in City of Edinburgh, United Kingdom
    From €1,000 for Branding
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    corporateprm have been implementing successful design projects for over 30 years both on and offline across a variety of industry sectors throughout the UK.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  •  
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    From €1,000 for Branding
    Worked in Automotive
    Speaks English
    1-10 members
  • We provide reliable and enthusiastic workers for the construction, hospitality, industrial, food processing, packaging, and manufacturing industries around Scotland.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    From €1,000 for Branding
    Works in multiple industries
    Speaks English
    1-10 members
  • Kettle Collective Architects is a unique design studio, committed to high performance and energy efficient design on an international scale.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    RBrand Design is Scottish award winning design agency specialising in drinks packaging. We are based in Edinburgh and Thornhill.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Accent is a totally integrated, full service agency. We deliver bespoke research solutions to answer those important questions clients need answering.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • Home page for Alba volunteers, part of Alba Science. Offering Consumer Product Testing.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    We are a strategic design studio, specialising in intercultural design and branding for a wide range of UK and international clients
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Bold specialise in ethical brands, charities and social enterprise. Our purpose is to provide top level design work and solid brand thinking to the third sector and in particular to advance the social enterprise movement in Scotland.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Lumi is a design partner for product-led startups. We work with ambitious teams to create product experiences that drive value.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    One of #Scotland's most dynamic #PR agencies delivering winning ideas, dedicated services & results.

    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • An experienced Marketing Consultant in Edinburgh. Supports charities, small businesses and social enterprises with strategy, project management and training
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • A full-service creative design & marketing agency in Edinburgh, Scotland. Branding, identity, graphics, web, exhibitions, interiors, interpretation, signing
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    Seton Design is a branding and marketing consultancy with over 20 years of experience in the corpora

    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)

    We give clients the confidence to challenge for bravely effective results.

    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Graphic Design, Photography, Logo Design, Website Design, Web Hosting, Lunaria Ltd. and based at Summerhall, Edinburgh, Scotland.
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    From €1,000 for Branding
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
     
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    From €1,000 for Branding
    Works in multiple industries
    Speaks English
    1-10 members
  • Edinburgh Logo Design specialise in Logo Design, Company Branding, Graphic and Digital Design for small and medium businesses. Let's build your brand!
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • Freelance Graphic Designer Edinburgh . Logo Design . 2D Animation . Digital and Print . Illustration . Game Design . Character Design . 15+ years experience
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • Tall Poppies Scotland est un cabinet de conseil en communication stratégique et en gestion de projet spécialisé dans le développement d’initiatives novatrices de démarrage, principalement dans le secteur du tourisme. Nous proposons à nos clients des services de gestion de projets, de gestion intérimaire, de planification stratégique, d’interprétation pratique de l’intelligence économique, de conception d’ateliers et de facilitation, de conception et autres activités de communication marketing.
    Looking for work in Branding
    Located in City of Edinburgh, United Kingdom
    From €1,000 for Branding
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
     
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    From €1,000 for Branding
    Works in multiple industries
    Speaks English
    11-50 members
  • (0 review)
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members
  • (0 review)
    Looking for work in Branding
    Located in Edinburgh, United Kingdom
    Budget on request
    Works in multiple industries
    Speaks English
    1-10 members

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Insights from Our Expert: Branding Agencies in Edinburgh

Edinburgh, renowned for its rich history and vibrant culture, also stands out as a hub for innovative branding solutions. With 37 projects and 13 client reviews, this city boasts a competitive landscape of branding agencies poised to elevate any business.

Notable Achievements and Client Collaborations

Celebrated Partnerships

Branding agencies in Edinburgh have an impressive track record of partnering with a diverse array of businesses, from burgeoning startups to established multinational corporations. These partnerships often result in transformative branding strategies that resonate with global audiences.

Awards and Recognitions

The local agencies are not just known for their creative flair but also for their excellence in the field, having received various industry accolades that underscore their commitment to quality and innovation in branding.

Client Reviews and Project Highlights

Client Testimonials

The testimonials from clients play a pivotal role in highlighting the efficacy and impact of these branding agencies. With 13 reviews, the feedback often points to agencies’ ability to craft distinct brand identities that not only reflect the company’s vision but also appeal to the target market effectively.

Showcase of Works

Analyzing the 37 showcased projects can offer prospective clients insights into the agencies' creative processes and outcome delivery, helping in making an informed choice for their branding needs.

Choosing the Right Branding Agency in Edinburgh

Understanding Your Budget

Budget considerations are crucial when selecting a branding agency. In Edinburgh, pricing can vary significantly based on the agency's renown and the complexity of the project. Businesses should outline their financial limits and expectations clearly to find a compatible agency that offers the best value for their investment.

Small Businesses and Startups: Opting for smaller or mid-sized agencies can be cost-effective while still providing bespoke branding services tailored to unique needs.

Established Corporations: Larger enterprises may benefit from partnering with more esteemed agencies that can manage broader, more intricate branding strategies.

Evaluating Past Successes

Consideration of an agency's previous works is essential. Reviewing their past projects provides valuable insights into their thematic and design capabilities, ensuring alignment with your business’s branding goals.

Enhance Your Brand with Edinburgh's Top Talent

Edinburgh's branding landscape is equipped with highly capable agencies ready to assist businesses in making a substantial impact in their industries. By leveraging local expertise and creative prowess, Edinburgh’s branding agencies help businesses thrive in a competitive market. As a local expert at Sortlist, I recommend exploring the potential partnerships available here to elevate your brand to new heights.

Ray Baijings
Written by Ray Baijings Sortlist Expert in EdinburghLast updated on the 13-05-2025

Discover what other have done.

Get inspired by what our agencies have done for other companies.

Marketing strategy for a jewellery retailer

Marketing strategy for a jewellery retailer

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Marketing strategy for a frozen yogurt company

SKY TV - Brand Guidelines

SKY TV - Brand Guidelines


Frequently Asked Questions.


In Edinburgh, as in many progressive cities, sustainability and social responsibility have become integral components of modern branding strategies. This shift reflects a growing awareness among both businesses and consumers about the importance of ethical practices and environmental stewardship. Here's how these elements are being incorporated and their impact on consumer perception in the Scottish capital:

Incorporation of Sustainability and Social Responsibility:
  • Local Sourcing: Many Edinburgh brands are emphasizing the use of locally sourced materials and services, reducing carbon footprints and supporting the local economy.
  • Eco-Friendly Packaging: There's a notable trend towards minimalist, recyclable, or biodegradable packaging, especially in the food and beverage sector.
  • Circular Economy Initiatives: Some brands are adopting circular economy principles, offering product recycling or upcycling services to customers.
  • Community Engagement: Brands are increasingly participating in local community projects and charitable initiatives, showcasing their commitment to Edinburgh's social fabric.
  • Transparency: Companies are being more open about their supply chains and business practices, often publishing sustainability reports.
Impact on Consumer Perception:
  1. Increased Brand Loyalty: According to a 2023 survey by Edinburgh Council, 68% of local consumers said they're more likely to be loyal to brands that demonstrate genuine commitment to sustainability and social causes.
  2. Willingness to Pay Premium: 57% of Edinburgh residents reported they would pay up to 10% more for products from socially responsible brands.
  3. Trust and Credibility: Brands that authentically engage in sustainable practices are perceived as more trustworthy. This is particularly important in Edinburgh, where there's a strong sense of community and local pride.
  4. Alignment with Local Values: Edinburgh has set ambitious goals to become a net-zero city by 2030. Brands that align with this vision are viewed more favorably by environmentally conscious consumers.
  5. Attracting Younger Demographics: Millennials and Gen Z in Edinburgh are particularly drawn to brands with strong ethical stances, influencing their purchasing decisions significantly.

However, it's crucial to note that Edinburgh consumers are savvy and can easily spot 'greenwashing'. Brands must ensure their sustainability claims are genuine and verifiable to maintain credibility. The impact is most positive when sustainability is woven into the core brand identity rather than treated as an add-on.

For branding agencies in Edinburgh, this trend presents both a challenge and an opportunity. They must help clients authentically integrate sustainability and social responsibility into their brand narratives, ensuring that these elements resonate with the values of the local community while also meeting broader business objectives.

Key AspectEdinburgh Consumer Response
Brand Loyalty to Sustainable Brands68% increase
Willingness to Pay Premium57% (up to 10% more)
Most Influenced DemographicsMillennials and Gen Z
City Sustainability GoalNet-zero by 2030

In conclusion, incorporating sustainability and social responsibility into branding strategies is no longer optional for Edinburgh businesses – it's becoming a necessity. Brands that successfully integrate these elements, with the help of skilled branding agencies, are likely to see improved consumer perception, increased loyalty, and potentially higher sales in the Edinburgh market.



Measuring the success and impact of branding efforts is crucial for Edinburgh businesses to ensure their investments are paying off and to guide future strategies. Here are some effective ways to measure branding success and key performance indicators (KPIs) to focus on:

1. Brand Awareness Metrics:
  • Social media mentions and engagement rates
  • Search volume for brand-related keywords
  • Brand recall and recognition surveys
2. Customer Perception Metrics:
  • Net Promoter Score (NPS)
  • Customer satisfaction surveys
  • Brand sentiment analysis
3. Financial Metrics:
  • Brand equity valuation
  • Revenue growth
  • Customer lifetime value (CLV)
4. Digital Performance Metrics:
  • Website traffic and engagement
  • Conversion rates
  • Email open and click-through rates
5. Market Performance Metrics:
  • Market share
  • Customer acquisition cost
  • Brand loyalty and retention rates

For Edinburgh businesses, it's particularly important to consider local context when measuring branding success. For example, tracking mentions and engagement in local Edinburgh publications, social media groups, and events can provide valuable insights into brand performance within the local community.

To effectively measure these KPIs, businesses should:

  1. Set clear objectives: Define what success looks like for your brand before launching campaigns.
  2. Use tools and analytics: Utilize platforms like Google Analytics, social media insights, and survey tools to gather data.
  3. Conduct regular audits: Perform periodic brand audits to assess overall brand health and perception.
  4. Benchmark against competitors: Compare your brand's performance to others in the Edinburgh market.
  5. Track trends over time: Monitor KPIs consistently to identify patterns and long-term impact.

Remember, while quantitative metrics are important, qualitative feedback can also provide valuable insights. Engaging with customers through focus groups or interviews can offer deeper understanding of brand perception and impact.

Lastly, it's crucial to align branding KPIs with overall business objectives. For instance, if an Edinburgh business aims to expand its presence in the local market, focusing on metrics like local brand awareness and community engagement would be particularly relevant.

KPI CategoryExamplesRelevance to Edinburgh Businesses
Local Engagement Mentions in Edinburgh publications, participation in local events High - Indicates brand's integration with local community
Digital Presence Geo-targeted web traffic, local SEO rankings High - Reflects online visibility to Edinburgh audience
Customer Loyalty Repeat purchase rate, customer referrals Medium - Indicates brand strength in competitive Edinburgh market
Brand Differentiation Unique value proposition recognition, brand association studies High - Crucial in standing out in Edinburgh's diverse business landscape

By focusing on these KPIs and measurement strategies, Edinburgh businesses can gain a comprehensive understanding of their branding efforts' success and impact, enabling them to make data-driven decisions to enhance their brand presence in the local market.



For Edinburgh businesses, effectively communicating brand values and mission through visual and verbal branding elements is crucial for standing out in a competitive market. Here are some key strategies:

1. Visual Elements:
  • Logo Design: Incorporate symbols or elements that reflect Edinburgh's rich history or landmarks, such as the castle silhouette or the Scott Monument, to convey a sense of local pride and heritage.
  • Colour Palette: Choose colours that resonate with your brand values. For example, use green to represent sustainability or purple to evoke luxury, which aligns well with Edinburgh's high-end retail and tourism sectors.
  • Typography: Select fonts that match your brand personality. A traditional serif font might suit a law firm in Edinburgh's New Town, while a modern sans-serif could work for a tech startup in the Quartermile development.
  • Imagery: Use authentic photos of Edinburgh or illustrations inspired by local scenes to create a strong sense of place and community connection.
2. Verbal Elements:
  • Brand Voice: Develop a tone that reflects Edinburgh's sophisticated yet friendly culture. This could range from formal for financial services to playful for creative industries in areas like Leith.
  • Tagline: Craft a memorable phrase that encapsulates your mission. For instance, an eco-friendly Edinburgh clothing brand might use: 'Sustainable style, inspired by Auld Reekie'.
  • Brand Story: Weave your company's history with Edinburgh's rich narrative. This could involve highlighting your roots in the city or how local culture influences your products or services.
  • Key Messages: Develop clear, concise statements that articulate your values. For an Edinburgh tech company, this might include phrases like 'Innovating at the heart of Scotland's Silicon Glen'.
3. Integrated Approach:

Consistency across all branding elements is key. Ensure your website, social media, packaging, and marketing materials all align with your brand values and mission. For example, an Edinburgh-based sustainable food delivery service could use green packaging with illustrations of local produce, coupled with messaging about reducing carbon footprint in the city.

4. Local Engagement:

Demonstrate your brand values through actions. Participate in Edinburgh's festivals, support local charities, or sponsor community events. This not only communicates your values but also strengthens your brand's connection to the city.

5. Digital Presence:

Utilize Edinburgh-specific hashtags and geo-tagging in social media to increase local visibility. Share content that showcases your involvement in the community and aligns with local interests, such as posts about Edinburgh's tech scene for IT companies or the Fringe Festival for creative businesses.

6. Customer Experience:

Ensure that every touchpoint with customers reflects your brand values. This could mean eco-friendly practices for a sustainable brand or exceptional personal service for a luxury brand, aligning with Edinburgh's reputation for quality and hospitality.

By thoughtfully integrating these visual and verbal elements, Edinburgh businesses can create a strong brand identity that effectively communicates their values and mission while resonating with the local market. Remember, authenticity is key – your branding should be a true reflection of your company's ethos and its place within the Edinburgh business landscape.