2023 Need to Know Animation Statistics
arrow_back Marketing Statistics

60+ Need to Know Animation Statistics (2024)


In this Marketing Report:

The animation industry has seen impressive growth in recent years, and experts agree that it will continue to grow at a rapid pace until at least 2030. Technological advances are not the only key players. Streaming services, the video game industry, marketing strategies, and animated explainer videos all play their part. These 60 animation statistics will give you a deep dive into industry trends and how audiences are responding.

It seems that people can’t get enough animated movies and videos and are demanding more original and exclusive content. The United States and Japan are major players here, but we can see how France, Germany, and the United Kingdom are making huge efforts to gain a larger market share.

Global Animation Statistics

2030

The global animation market size is expected to reach $528 billion by 2030

U.S.A

holds the largest market share in the global animation industry

30%

of all animation consumption in 2022 was through streaming platforms

Highest-grossing animated films of all times.

  • The global animation market size was valued at USD 394.6 billion in 2022. It is projected to grow to USD 528.8 billion by 2030. (Globe Newswire)
  • North America holds the largest market share in the global animation industry, accounting for approximately 35% of the total revenue generated in 2022. (Statista)
  • The animation industry in Japan accounts for over 40% of the animation market in Asia and over 10% of the global animation market. It employs more than 500,000 professionals. (Abdalslam)
  • In the European Union, the animation film industry is valued at over $5 billion and continues to grow. Employment in the sector is growing at a rate of 5-7% per year. (Abdalslam)
  • France, the United Kingdom, and Germany are major players in the European animation industry with market shares of 20%, 16.4%, and 10.7% respectively. (Abdalslam)
  • The integration of artificial intelligence in the animation industry is expected to increase, bringing greater efficiency and cost savings to the forefront. (Globe Newswire)
  • 7 of the 10 highest-grossing animated films in the history of the North American (U.S. and Canada) film market were released in the second half of the 2010s: Incredibles 2 (2018), The Lion King (2019), Finding Dory (2016), Frozen II (2019). The highest-grossing animated film is Frozen II. (Statista)
  • The media and entertainment industry is the largest end-user segment of animation videos, accounting for nearly 60% of the total market by 2022. (Statista)
  • Streaming platforms such as Netflix, Amazon Prime, and Disney+ account for nearly 30% of all animation consumption in 2022. (MarketSplash)
  • Disney was the highest-grossing animation studio in the world in 2022, with $12 billion in revenue from animation alone. Pixar Animation Studios was number 5 on the list with $770 million in revenue. (Zippia)

Animation Industry Statistics

2.5 million

animation jobs are expected by 2027 worldwide

$75,000

is the average salary for an animator in the United States

60%

of video game developers will use animation to create immersive gaming experiences

Average salary for animation professionals

  • The number of animation jobs worldwide reached the 2 million mark in 2022, and it’s expected to grow to 2.5 million by 2027. (Yahoo Finance)
  • The average annual salary for an animator:
    • $75,000 in the U.S. in 2022. (MarketSplash)
    • $50,000 in Japan in 2023. (LinkedIn)
    • $51,500 in the UK in 2022. (Statista)
  • Approximately 20% of the global animation workforce will be freelancers in 2023. (LinkedIn)
  • Demand for skilled professionals in the global animation industry will increase by 30% from 2018 to 2023. (LinkedIn)
  • A 25% increase in animated originals resulted from the partnerships between animation studios and streaming platforms to create exclusive content. (MarketSplash)
  • Virtual reality (VR) and augmented reality (AR) in animation will see a 35% increase in usage by 2026 due to their immersive experience. (MarketSplash)
  • Thanks to the growing importance of animation in education, 70% of e-learning platforms will use some form of animation by 2025. (Yahoo Finance)
  • Anime’s global market share is expected to grow 10% by 2026 due to increased consumption in non-native-speaking countries. (Statista)
  • By 2025, 60% of video game developers will use animation to create immersive and interactive gaming experiences. (Statista)
  • Computer-generated animation videos account for approximately 85% of the animation market for 2022. (Statista)

Women in Animation Statistics

34%

of creative jobs are held by women

74%

feel they have experienced career barriers related to their gender

93 cents

Women earn 93 cents for every $1 earned by men

Women's salary in the animation industry

  • More than 70% of animation and art school students, in the United States and Europe, are women. Only 34% of creative jobs are held by women. (Women in Animation)
  • The most common reason for the significant drop in the number of women in the animation sector is that most of them lose interest after graduation. (Prayan Animation Studio)
  • In the United Kingdom, 74% of women over the age of 30 working in animation and VFX feel that they have experienced or will experience career barriers related to their gender. (Animated Women UK)
  • Women of color make up only 3% of all animation directors and 3% of lead animators. (USC Annenberg Inclusion Initiative)
  • Only 10% of animation directors and producers are women, and less than a quarter of the animation workforce overall. (Women in Animation)
  • Women made up 17% of the directors of the top 250 highest-grossing films of 2021. (Center for the Study of Women in Television and Film at San Diego State University)
  • 90% of women in animation aspire to leadership roles. (Women in Animation)
  • The number of women in animation jobs will increase by 25% globally from 2018 to 2023. (LinkedIn)
  • In the United States, women in animation earn an average salary of $71,379. While the average salary for men is $76,498. This means that women earn 93 cents for every $1 earned by men. (Zippia)
  • The number of female protagonists in animated films has increased by 20% in the last three years, showing a positive shift toward inclusivity and diverse narratives. (MarketSplash)

Animation in Web Statistics

Conversion

Landing pages with videos see an 86% increase in conversions

88%

Users spend 88% more time on pages with video

Google

Websites with video content are 53 times more likely to rank on Google’s first page

User's content preferences on a website

  • Landing pages with videos see an 86% increase in conversions. (Wordstream)
  • Sites with videos generate 157% more organic traffic from SERPs. (Abdalsalam)
  • 93% of marketers have admitted to converting leads into paying customers with video. (Abdalsalam)
  • 90% of users say that watching a video about a product helps them make a decision, and 64% are more likely to buy a product online. (Forbes)
  • 75% of executives admit to watching work-related videos on company websites at least once a week. (Forbes)
  • Users spend 88% more time on pages with video. (Web FX)
  • 4 out of 5 users will leave a site if videos stop loading. (Web FX)
  • The visual elements that users value on a business website are images (40%), color (39%), and video (21%). (Top Design Firms)
  • Video backgrounds on a website can increase conversion rates by nearly 140%. (Website Builder Expert)
  • Websites with video content are 53 times more likely to rank on Google’s first page. (UK Web Host Review)

Stop Motion Animation Statistics

$250 m

No stop-motion animated movie has ever grossed more than $250 million

2%

Stop-motion animated movies account for 2% of global box office revenue in 2019

5%

Stop-motion animation represents less than 5% of the market

Most expesive stop-motion films all time

  • In 2022, the stop-motion animation market was valued at $2 billion and is expected to grow at a CAGR of 4% through 2026. (Yahoo Finance)
  • The cost of producing stop-motion animation is typically higher than other forms of animation due to the time and labor-intensive production process. On average, it costs between $500,000 and $1.5 million per half-hour episode. (Abdalslam)
  • No stop-motion animated movie has ever grossed more than $250 million, while other traditionally animated films have grossed over $1 billion. (Reddit)
  • The highest-grossing stop-motion animated film of all time is “Chicken Run” (2000). It earned over $225 million worldwide. (MarketSplash)
  • Stop-motion animated movies account for 2% of global box office revenue in 2019, compared to 41% for 3D animation and 30% for live-action films. (Parrot Analytics)
  • 3D printing for stop-motion animation is expected to grow 15% through 2026. (Yahoo Finance)
  • Stop-motion animation represents less than 5% of the market and is considered the least popular form in the animation industry. (Figma)
  • The most expensive stop-motion films are Missing Link ($102 million), The Little Prince ($77.5 million), Coraline ($60 million), and ParaNorman ($60 million). (Business Guide Africa)
  • Pinocchio is the first stop-motion film to win Best Animated Feature since Wallace and Gromit: The Curse of the Were-Rabbit in 2006. (Netflix)
  • Stop motion is great for video marketing and social media because it can make an impact without sound. (GF Photo)

Multimedia Artist and Special Effects Artist Statistics

26.9%

of multimedia artists are women and 73.1% of multimedia artists are men

$78,790

is the median wage for special effects artists and animators

40+

is the average age of special effects designers

Average age for multimedia artists in the animation industry

Multimedia Artists Stats

  • 26.9% of multimedia artists are women and 73.1% of multimedia artists are men. (Zippia)
  • Female multimedia artists earn an average of $61,240, while men in the industry earn $65,421 per year in the United States. (Zippia)
  • A Multimedia Artist working in Germany will typically earn around 29,540 EUR ($32, 601) per year. (World Salaries)
  • By 2030 the employment of multimedia artists is expected to grow by 16%. (U.S. Bureau of Labor Statistics)
  • 72% of multimedia artists have a bachelor’s degree, and only 3% have a high school diploma. (Zippia)

Special Effects Artist’s Stats

  • The global VFX market is expected to grow by more than $5.5 billion during 2021–2025. Its compound annual growth rate is expected to be around 12% during this period. (Research and Markets)
  • In the United States, the median pay for special effects artists and animators was $78,790 per year. (U.S. Bureau of Labor Statistics)
  • Employment of special effects artists and animators is projected to grow 5 percent from 2021 to 2031, about as fast as the average for all occupations. (U.S. Bureau of Labor Statistics)
  • The average age of special effects designers is 40+ years old, representing 47% of the special effects designer population. While the 30-40 years old represent 38%. (Zippia)
  • in 2020 and 2021 some of the most expensive and highest-grossing movies were the ones that used a massive number of visual effects: 1917, Tenet, No Time to Die. (Rebel Way)

Conclusion

The future of the animation industry is bright. Animation studios and producers have the task of satisfying the audience’s need for interesting, inspiring, and entertaining content.

But not everything is rosy. There’s still room for improvement in the gender disparities we see between men and women in the industry. Women can help bridge the talent gap and provide a new way of looking at things and solving problems.

Featured in

About the Sortlist Data Hub

The Sortlist Data Hub is the place to be for journalists and industry leaders who seek data-driven reports from the marketing world, gathered from our surveys, partner collaborations, and internal data of more than 50,000 industries.

It is designed to be a space where the numbers on marketing are turned into easy-to-read reports and studies.

close

Access our exclusive content!

email