Our Marketing Guides

Comprehensive guides and tips for getting started in marketing.

The Ultimate Guide to Mobile Marketing

The Ultimate Guide to Mobile Marketing

10 June 2024 ∙ 22 minutes of reading time

How many times a day do you check your phone? We live in a world where mobile devices rule our lives. We use them to find a good restaurant, look up an address, chat with friends and family, join an online meeting, and even monitor our health. Brands that want to reach their target markets […]

By Clara Gil
5.00/5(1)
Mobile Marketing
The Ultimate Guide to Public Relations in Marketing

The Ultimate Guide to Public Relations in Marketing

3 June 2024 ∙ 18 minutes of reading time

More often than not, we run into companies that claim they don’t need to spend dollars on public relations efforts in marketing. They claim that they are fully covered with social media. Big mistake! Your marketing efforts should not be limited to Facebook, Instagram or TikTok. If you want to be successful, reach a wider […]

By Clara Gil
5.00/5(1)
Marketing & Advertising
The Ultimate Guide to Search Engine Advertising (SEA)

The Ultimate Guide to Search Engine Advertising (SEA)

6 May 2024 ∙ 23 minutes of reading time

More often than not, companies need an extra push to accelerate their pace to reach their marketing goals. Strategies like SEO and content marketing, while effective, will always appeal to your patience and time. Fortunately, you can turn to Search Engine Advertising (SEA) for that extra boost to reach a broader audience and drive more […]

By Clara Gil
3.00/5(2)
Marketing & Advertising
The Ultimate Guide to Google SEO

The Ultimate Guide to Google SEO

25 March 2024 ∙ 30 minutes of reading time

This complete Google SEO guide will help you discover how to create content that will rank highly in organic search results, attract new visitors to your website, and convert them into paying customers. Today, it makes no sense to have people creating content for your website or blog if you are not paying close attention […]

By Clara Gil
5.00/5(1)
Marketing & Advertising
Kickstart 2024 With These 12 Strategies to Increase App Engagement and User Retention

Kickstart 2024 With These 12 Strategies to Increase App Engagement and User Retention

21 February 2024 ∙ 10 minutes of reading time

Keeping users engaged with mobile apps can be a tall task, especially when there are other apps vying for their attention. That’s why you need a mobile app engagement strategy.  90% of users who engage with an app tend to stick around. And 8 in 10 people will pay extra for an engaging experience. Check […]

By Britney Steele
5.00/5(1)
Creative & Design
Top Digital Marketing Trends and Predictions for 2024

Top Digital Marketing Trends and Predictions for 2024

22 January 2024 ∙ 12 minutes of reading time

With every passing year, the attention span of customers is reducing, too. For instance, a few years ago, people used to wait for 12 seconds, at least. Now, they switch their interest in just 8 seconds. And why not? Technology is evolving; there are new apps launched every day, and smartphones are getting better. Also, the […]

By Alesia Pop
5.00/5(1)
Digital & Marketing Strategy
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Business

18 articles
Chatbots in Customer Service: Revolutionising User Experience

Chatbots in Customer Service: Revolutionising User Experience

11 October 2023 ∙ 11 minutes of reading time

In an era where consumers wield the power of choice, their preferences and experiences are of ultimate importance. User experience encompasses every touchpoint a user has with a brand, from the first contact to the final interaction. As businesses vie for consumer loyalty in a competitive market, delivering an exceptional UX has become a critical […]

By Roy Emmerson
5.00/5(1)
Business
The Future of AI in Sales: Embracing Innovation and Continuous Improvement

Sales AI: 9 Best Ways You Can Use AI in Sales

24 May 2023 ∙ 9 minutes of reading time

In recent years, artificial intelligence (AI) has emerged from the shadows of technological novelty to take centre stage as a transformative force in sales. No longer a mere buzzword, AI is redefining the way businesses approach sales, offering a powerful toolkit for enhancing efficiency, driving customer engagement, and propelling revenue growth. As AI swiftly cements […]

By Alesia Pop
5.00/5(1)
Business
managing customer data

Maximizing the Value of Managing Customer Data: B2B Guide

23 January 2023 ∙ 8 minutes of reading time

Having access to customer data is a powerful business enabler. It provides you with the opportunity to get to know your customers better, optimize your marketing efforts, and make decisions that will maximize the value of your business.  In this guide, we will explore vital components of successful client data management and the advantages of […]

By Anne-Gaëlle Sy
5.00/5(1)
Business
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Creative & Design

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Development & Product

34 articles
Unleashing the Power of Cloud-Based Software in Telecoms

Unleashing the Power of Cloud-Based Software in Telecoms

27 March 2024 ∙ 10 minutes of reading time

The first thing that crosses our minds when imagining a telecom company is heavy infrastructure. And why not? That is what we have been seeing for years. There are huge towers, data centers, transmitters and whatnot!  But, in recent years, even telcos are making a shift from physical infrastructure to digital, cloud-based applications. For instance, […]

By Alesia Pop
5.00/5(1)
Development & Product
Essential Elements of a Successful Digital Transformation Strategy

Essential Elements of a Successful Digital Transformation Strategy

11 March 2024 ∙ 13 minutes of reading time

We live in a world that is continuously evolving and embracing digitisation to streamline processes. Hence, it is only normal for firms to embrace this shift, too. After all, following the trend is key to survival and growth! So how do you develop the perfect digital transformation strategy? As per reports, 92% of companies are already chasing digital […]

By Alesia Pop
5.00/5(1)
Development & Product
Unleashing AI's Power Elevating Holiday Marketing Campaigns for Success

Successful Holiday Marketing Campaigns: Transforming this Season’s Data with the Help of Artificial Intelligence (AI)

19 December 2023 ∙ 9 minutes of reading time

The holiday season is upon us once more.  Businesses worldwide are trying to capitalize on the influx of shoppers taking to stores and ecommerce platforms to purchase gifts for loved ones.  While the holiday shopping season is the busiest period for retail companies, it’s also the time when competition is the stiffest. Businesses always look […]

By Joanne Camarce
5.00/5(1)
Artificial Intelligence
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Marketing & Advertising

292 articles
The Ultimate Guide to Mobile Marketing

The Ultimate Guide to Mobile Marketing

10 June 2024 ∙ 22 minutes of reading time

How many times a day do you check your phone? We live in a world where mobile devices rule our lives. We use them to find a good restaurant, look up an address, chat with friends and family, join an online meeting, and even monitor our health. Brands that want to reach their target markets […]

By Clara Gil
5.00/5(1)
Mobile Marketing
The Ultimate Guide to Public Relations in Marketing

The Ultimate Guide to Public Relations in Marketing

3 June 2024 ∙ 18 minutes of reading time

More often than not, we run into companies that claim they don’t need to spend dollars on public relations efforts in marketing. They claim that they are fully covered with social media. Big mistake! Your marketing efforts should not be limited to Facebook, Instagram or TikTok. If you want to be successful, reach a wider […]

By Clara Gil
5.00/5(1)
Marketing & Advertising
Mastering Google Gemini: Tips and Tricks for Optimising Your Advertising Campaigns

Mastering Google Gemini: Tips and Tricks for Optimising Your Advertising Campaigns

27 May 2024 ∙ 9 minutes of reading time

Google’s AI-powered chatbot is Google Gemini 1.0 ultra. It was previously known as Bard. The massive multitask language understanding bot can answer queries and offer information. It’s a subtle means to create content and interact with other Google services and apps with ease.  Unlike ChatGPT and Copilot, Gemini 1.0 ultra only defines itself by processing spoken inquiries. The chatbot provides audio replies and even composes multiple versions […]

By Alesia Pop
5.00/5(1)
Advertising
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