Our Marketing Guides

Introduction: The Evolving Landscape of Media Planning Media planning has undergone a radical transformation, driven by artificial intelligence, advanced data analytics, and evolving consumer expectations. Traditional demographic-based targeting has given way to sophisticated, real-time personalisation strategies. The convergence of machine learning, cross-platform integration, and predictive analytics is creating unprecedented opportunities for marketers to deliver more […]

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Mobile app marketing is essential for your app’s success. This guide explores pre-launch strategies, app store optimisation, and user retention. Discover how to attract and retain users in a competitive market. The mobile app market is fiercely competitive, making a well-rounded mobile app marketing strategy essential for app success. This guide will take you through […]

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App Store Optimisation (ASO) is the key to making your mobile app stand out among millions of competitors in the App Store and Google Play. This strategic process, known as app store optimisation work, enhances your app’s visibility and drives organic downloads through optimised metadata, compelling visuals, and targeted keywords. With over 5 million apps […]

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In today’s world, marketers have many different ways to communicate with their audience and promote a particular brand, product or service. However, the task of planning, distributing and analysing results is becoming more complicated every day – that’s where media planning comes in. Our media planning guide explains the elements and steps involved in the […]

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As marketers, we know how quickly things change and evolve in this space. Every few months there are new trends, new technologies and new ways of doing things. In this blog post, we explore the new marketing trends for 2025 with the goal of helping you better prepare, develop and implement strategies that will make […]

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2024 is almost over, and that means only one thing: everyone is sitting down to see if they were able to achieve their goals and set new ones for 2025. As a brand, even though the holiday shopping season is over, you can still make one last marketing push to increase brand awareness, sales and […]

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In an era where consumers wield the power of choice, their preferences and experiences are of ultimate importance. User experience encompasses every touchpoint a user has with a brand, from the first contact to the final interaction. As businesses vie for consumer loyalty in a competitive market, delivering an exceptional UX has become a critical […]

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In recent years, artificial intelligence (AI) has emerged from the shadows of technological novelty to take centre stage as a transformative force in sales. No longer a mere buzzword, AI is redefining the way businesses approach sales, offering a powerful toolkit for enhancing efficiency, driving customer engagement, and propelling revenue growth. As AI swiftly cements […]

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Having access to customer data is a powerful business enabler. It provides you with the opportunity to get to know your customers better, optimize your marketing efforts, and make decisions that will maximize the value of your business.  In this guide, we will explore vital components of successful client data management and the advantages of […]

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The rise of generative AI and web development tools has raised a common question: will web designers still be needed in 2025? The truth is, they will. According to the US Bureau of Labor Statistics, the demand for web designers is currently high and is expected to grow significantly, with employment projected to increase by […]

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In today’s digital landscape, video content has become an indispensable tool for small businesses looking to make a lasting impression on their target audience. The power of video lies in its ability to engage viewers, convey complex information quickly, and create emotional connections that text and static images simply can’t match. So read more to […]

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Today’s users are more demanding in terms of website design and usability. They expect websites and applications to run smoothly and provide them with the information they need in just a few clicks. That’s where user experience (UX) and user interface (UI) design come in. In this UX UI guide, we will explore both concepts, […]

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Stop taking pictures with your phone or camera in auto mode. Our photography guide helps you understand the basic settings, rules, and tips so you can start taking photos with confidence. It also guides you through the importance of this visual art and its many applications in everyday life.  Let’s get started, and please remember […]

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Stop taking pictures with your phone or camera in auto mode. Our photography guide helps you understand the basic settings, rules, and tips so you can start taking photos with confidence. It also guides you through the importance of this visual art and its many applications in everyday life.  Let’s get started, and please remember […]

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Do you have an idea for a brand and are you planning on becoming an entrepreneur?  One of the challenges you will face is creating and choosing a brand name.  Choosing a brand name can be complex and time-consuming.  In this article, we share with you the secrets to having an original and striking name […]

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The Role of Web Development in the Digital AgeIn today’s interconnected world, websites and web applications are vital for communication, business, and entertainment. From online shopping platforms to streaming services and social media, web development powers the digital infrastructure that people rely on daily. What Web Development EncompassesWeb development is the process of building, designing, […]

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In today’s digital landscape, mobile applications have become an indispensable part of our daily lives and business operations. Whether you’re an entrepreneur with a groundbreaking app idea or a business leader looking to expand your digital presence, understanding the intricacies of mobile app design cost is crucial for success. The importance of understanding mobile app […]

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As we approach 2025, the mobile app industry continues to push boundaries, redefine user experiences, and shape our digital interactions. This article explores the cutting-edge mobile app design trends set to dominate the industry in the coming years. The rapid pace of technological advancements has transformed mobile apps from simple utilities to complex ecosystems seamlessly […]

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Over the past few years, we’ve seen the rise and adoption of AI in almost every industry, to the point where nearly half of companies are spending up to 20% of their technology projects on adopting, integrating, and training AI models to improve business processes. Web design is no exception. As a professional in the […]

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Our guide to mobile app development is the perfect place to start the new year, especially if your business is planning to launch one in 2025. If you haven’t thought about it yet, it’s time to take it a step further than just having a website and provide your prospects and customers with a highly […]

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The year 2025 is here, with a fresh start and a different set of opportunities for you. Part of the tradition for this new beginning is to list your resolutions and goals for the coming year. Many have added transitioning to the e-commerce world to their list. If that’s you, this e-commerce guide is just […]

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Tl;dr: Gen Z expects to get 19% more than what companies are ready to offer. The Great Resignation is upon us, and in 2022 it’s one of the big concerns for companies. Beyoncé called it; her newly released song “Break My Soul” seems to be the anthem of a whole generation—namely, Gen Z—posting their resignations […]

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Let’s take a scenario.   A customer DMs your business on Instagram.  Two hours later, they haven’t received a response.  What happens next? According to Sprout Social: 35% of them will message a competitor 35% will not complete a purchase 33% will share their negative experience with their friends and family 18% will give a negative […]

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Which advertisers and industries spend the most on Meta adverts? In 2019, Facebook reportedly made $69.7 billion in advertising revenue while companies are investing between 10-20% of their innovation budget in the Metaverse, there is no denying that Meta is brimming with advertisements today. From website banners to sponsored posts and stories, there’s no shortage […]

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