Our Marketing Guides

Advertising has been around for years. In fact, it can be traced back to ancient Egypt, where a form of print advertising was found that promoted the capture of an escaped slave. However, many people tend to confuse advertising with marketing. These two terms are related, but they do not mean the same thing. The […]

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In today’s digital landscape, social media has become an indispensable tool for businesses and organisations to connect with their audience, build brand awareness, and drive engagement. However, simply having a social media presence is not enough. To truly harness the power of social platforms, it’s crucial to measure and analyse your social media success efforts. […]

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Want to expand your brand awareness and reach? If so, you need to consider influencer marketing. This collaboration between popular social media content creators gives your business the perfect boost to promote your brand and products. But for it to have a great return on investment, it has to be done the right way. Our […]

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In an era where consumers wield the power of choice, their preferences and experiences are of ultimate importance. User experience encompasses every touchpoint a user has with a brand, from the first contact to the final interaction. As businesses vie for consumer loyalty in a competitive market, delivering an exceptional UX has become a critical […]

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In recent years, artificial intelligence (AI) has emerged from the shadows of technological novelty to take centre stage as a transformative force in sales. No longer a mere buzzword, AI is redefining the way businesses approach sales, offering a powerful toolkit for enhancing efficiency, driving customer engagement, and propelling revenue growth. As AI swiftly cements […]

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Having access to customer data is a powerful business enabler. It provides you with the opportunity to get to know your customers better, optimize your marketing efforts, and make decisions that will maximize the value of your business.  In this guide, we will explore vital components of successful client data management and the advantages of […]

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Did you know that you have 7 seconds to make a good first impression? It’s such a short time, you need to make the most of it. You need to be able to connect with your audience and entice them to learn more or take action. This is only possible if you are working from […]

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Today, almost every business needs a web page. Even small businesses just starting out. It’s the perfect way to stay ahead of the game and attract new customers. But it can’t just be a random page with some pictures and a few words. You need a web design that converts visitors into customers. Our “Ultimate […]

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Keeping users engaged with mobile apps can be a tall task, especially when there are other apps vying for their attention. That’s why you need a mobile app engagement strategy.  90% of users who engage with an app tend to stick around. And 8 in 10 people will pay extra for an engaging experience. Check […]

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The first thing that crosses our minds when imagining a telecom company is heavy infrastructure. And why not? That is what we have been seeing for years. There are huge towers, data centers, transmitters and whatnot!  But, in recent years, even telcos are making a shift from physical infrastructure to digital, cloud-based applications. For instance, […]

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We live in a world that is continuously evolving and embracing digitisation to streamline processes. Hence, it is only normal for firms to embrace this shift, too. After all, following the trend is key to survival and growth! So how do you develop the perfect digital transformation strategy? As per reports, 92% of companies are already chasing digital […]

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The holiday season is upon us once more.  Businesses worldwide are trying to capitalize on the influx of shoppers taking to stores and ecommerce platforms to purchase gifts for loved ones.  While the holiday shopping season is the busiest period for retail companies, it’s also the time when competition is the stiffest. Businesses always look […]

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Tl;dr: Gen Z expects to get 19% more than what companies are ready to offer. The Great Resignation is upon us, and in 2022 it’s one of the big concerns for companies. Beyoncé called it; her newly released song “Break My Soul” seems to be the anthem of a whole generation—namely, Gen Z—posting their resignations […]

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Let’s take a scenario.   A customer DMs your business on Instagram.  Two hours later, they haven’t received a response.  What happens next? According to Sprout Social: 35% of them will message a competitor 35% will not complete a purchase 33% will share their negative experience with their friends and family 18% will give a negative […]

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Which advertisers and industries spend the most on Meta adverts? In 2019, Facebook reportedly made $69.7 billion in advertising revenue while companies are investing between 10-20% of their innovation budget in the Metaverse, there is no denying that Meta is brimming with advertisements today. From website banners to sponsored posts and stories, there’s no shortage […]

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