Comprehensive guides and tips for getting started in marketing.
8 May 2023 ∙ 10 minutes of reading time
Here’s our front-row seat experience at BrightonSEO 2023! At this incredible event, Sortlist had the pleasure of learning from the industry’s top experts on the hottest topics in digital marketing, including GA4, ChatGPT, SEO, content, and more. But that’s not all! We were thrilled to have our very own PR specialist, Raluca Zdru, as a […]
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5 July 2022 ∙ 9 minutes of reading time
Our survey shows that most users report a positive experience after following influencer advice. Still, not many seem willing to switch from traditional experts. Sortlist surveyed 1,000 users who followed health and nutrition influencers, and users who follow finance and wealth influencers. The goal was to understand the power of influencers on people’s decisions and where […]
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14 March 2022 ∙ 7 minutes of reading time
Social media marketing has become indispensable for certain businesses to generate leads, reach new audiences, and increase overall visibility. But what does this latest kind of marketing mean in terms of cost? How much should your company expect to pay for an external service? Is it possible to have a social media marketing plan on […]
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14 February 2022 ∙ 6 minutes of reading time
Marketing is an essential part of growing your business. The acceleration of technological advances has expanded what marketing entails for a company as people are flooded with information every single day. Your business needs to have an effective marketing strategy that directly targets your desired audience and offers thriving financial results to stand out from […]
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11 February 2022 ∙ 9 minutes of reading time
Advertising is the major form of communication between a company and its potential consumers and advertisements have the main goal of informing or influencing their viewers. Gaining and holding the attention of consumers is never straightforward, and modern advertisers often employ novel and creative ideas to try and achieve this. From time to time, however, […]
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26 January 2022 ∙ 9 minutes of reading time
Creative work is in higher demand now than ever before, with the growth in online connectivity and the digital world. Sortlist reveals the best cities and towns in the UK for digital creatives, the best countries for creative industries, and the most in-demand digital agencies of 2021. The demand for web designers and mobile app […]
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11 October 2023 ∙ 11 minutes of reading time
In an era where consumers wield the power of choice, their preferences and experiences are of ultimate importance. User experience encompasses every touchpoint a user has with a brand, from the first contact to the final interaction. As businesses vie for consumer loyalty in a competitive market, delivering an exceptional UX has become a critical […]
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24 May 2023 ∙ 9 minutes of reading time
In recent years, artificial intelligence (AI) has emerged from the shadows of technological novelty to take centre stage as a transformative force in sales. No longer a mere buzzword, AI is redefining the way businesses approach sales, offering a powerful toolkit for enhancing efficiency, driving customer engagement, and propelling revenue growth. As AI swiftly cements […]
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23 January 2023 ∙ 8 minutes of reading time
Having access to customer data is a powerful business enabler. It provides you with the opportunity to get to know your customers better, optimize your marketing efforts, and make decisions that will maximize the value of your business. In this guide, we will explore vital components of successful client data management and the advantages of […]
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11 September 2023 ∙ 10 minutes of reading time
Information has been the gold standard that delivers phenomenal outcomes for businesses irrespective of the industry verticals they operate. But the presentation of the information too matters. In such a situation, how can we connect and convince our audience rather than simply deliver facts from raw data? Enter the art of data storytelling – an […]
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16 August 2023 ∙ 9 minutes of reading time
On July 23, users who logged onto Twitter discovered a black X instead of the usual small blue bird logo in the corner of their browser tab. Has Twitter’s rebrand shocked you as well? Elon Musk, a software entrepreneur and Twitter’s CTO, recently shocked almost everyone by announcing plans to rebrand Twitter, which he had […]
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17 July 2023 ∙ 11 minutes of reading time
In advertising initiatives, graphic design is essential since it is a potent instrument for efficient communication. Graphic design helps companies meaningfully connect with their target consumers. It enhances the impact and memorability of advertising via the smart use of visual components. Graphic design in ads produces eye-catching pictures that grab attention. It is used for delivering […]
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27 November 2023 ∙ 10 minutes of reading time
A majority of the purchase decisions online happen on the mobile nowadays. Hence, responsive website design has become indispensable for creating websites that seamlessly and responsive design adapt to smaller screens on various devices, ensuring an optimal user experience. This approach to modern responsive website design involves crafting responsive websites that dynamically adjust their browser […]
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22 November 2023 ∙ 8 minutes of reading time
Front-end developers‘ roles in web development have been fortified in recent times due to the increased focus on incredible user experience. With the rising number of web clients, organisations are trying to make sites that look great as well as function well. The front-end developers‘ job is to develop the piece of the site that […]
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20 November 2023 ∙ 9 minutes of reading time
Have you ever wondered what drives the slick website interfaces you love or the fluid user interactions in state-of-the-art applications? The secret is in front-end development. Now that user experience is king in the digital age, learning front-end programming is a strategic need rather than a luxury. So let’s dive into the best front-end development […]
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8 November 2023 ∙ 10 minutes of reading time
Online business and digital marketing are constantly evolving. Hence, understanding the intricacies of website analytics is paramount. So, what is bounce rate? Website analytics acts as a lighthouse, guiding us through the vast sea of data. It helps us make informed decisions and ultimately improves our online presence. In this article, we embark on a journey […]
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30 October 2023 ∙ 11 minutes of reading time
Introduction The importance of search engines in digital marketing The role of social search engines in shaping online experiences and influencing social media trends cannot be overstated in today’s times. With its perpetual quest to enhance user experience, Google has played a pivotal role in shaping how we interact with the internet. This article takes […]
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25 October 2023 ∙ 8 minutes of reading time
Experts the world over are predicting to see massive traction in the usage and value of marketing automation software. Companies of all sizes and industries are turning to marketing automation software to accelerate the team’s marketing efforts. Plus, it assists in meeting the stringent outcomes needed to promote a brand and its offering. This blog […]
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