Comprehensive guides and tips for getting started in marketing.

social media marketing price

Social Media Marketing Price: What to Expect When Working With an Agency

14 March 2022 ∙ 7 minutes of reading time

Social media marketing has become indispensable for certain businesses to generate leads, reach new audiences, and increase overall visibility.  But what does this latest kind of marketing mean in terms of cost?  How much should your company expect to pay for an external service? Is it possible to have a social media marketing plan on […]

By Anne-Gaëlle Sy
5.00/5(1)
Social Media
outsourced marketing

5 Reasons Outsourcing Marketing Is the Right Choice to Make

14 February 2022 ∙ 6 minutes of reading time

Marketing is an essential part of growing your business. The acceleration of technological advances has expanded what marketing entails for a company as people are flooded with information every single day. Your business needs to have an effective marketing strategy that directly targets your desired audience and offers thriving financial results to stand out from […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital & Marketing Strategy
Ad Complaints in the UK: The Most Complained About UK Adverts of All Time

Ad Complaints in the UK: The Most Complained About UK Adverts of All Time

11 February 2022 ∙ 9 minutes of reading time

Advertising is the major form of communication between a company and its potential consumers and advertisements have the main goal of informing or influencing their viewers. Gaining and holding the attention of consumers is never straightforward, and modern advertisers often employ novel and creative ideas to try and achieve this. From time to time, however, […]

By Sortlist Team
5.00/5(1)
Sortlist Insights
2021 Sortlist Report: Discover the Most In-Demand Digital Industries and the Top Locations for Creatives

2021 Sortlist Report: Discover the Most In-Demand Digital Industries and the Top Locations for Creatives

26 January 2022 ∙ 9 minutes of reading time

Creative work is in higher demand now than ever before, with the growth in online connectivity and the digital world.  Sortlist reveals the best cities and towns in the UK for digital creatives, the best countries for creative industries, and the most in-demand digital agencies of 2021. The demand for web designers and mobile app […]

By Sortlist Team
5.00/5(1)
Sortlist Insights
Reinventing the Future of B2B Services: Behind Our Series B Funding

Reinventing the Future of B2B Services: Behind Our Series B Funding

15 September 2021 ∙ 5 minutes of reading time

Today, we announced our latest fundraising, raising €11 million.  You can read the full press release to know more about it.  But here, we want to talk to you about the future of the B2B marketplace and the importance of the human and digital relationship for the customer: two topics close to our heart. Over […]

By Anne-Gaëlle Sy
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Sortlist Insights
netflix marketing strategy

Netflix’s Nearly Flawless Marketing Strategy – How Can You Apply It?

31 May 2021 ∙ 7 minutes of reading time

Before we were all pulled into the Netflix marketing strategy we all know, the company was founded in 1997 as a DVD rental service where you could order a movie to watch at home and receive it through the mail. The company could easily have gone the same way as competitors like Blockbuster, but the […]

By Anne-Gaëlle Sy
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Digital & Marketing Strategy
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Marketing

210 articles
pr campaign

5 Impactful PR Campaign Examples and Steps to Successfully Create One

5 July 2022 ∙ 8 minutes of reading time

A Public Relations (PR) campaign is a strategically launched plan that, if executed effectively, improves a company or brand’s reputation, sales, and more. Yet, there’s more to PR than just launching a press release or organizing fundraisers. PR campaigns also include other functions that require software tools to measure the success of each PR project.  […]

By Karen Hau
5.00/5(1)
Marketing
How a Conversion Optimization Specialist Helps Boost Transactions

How a Conversion Optimization Specialist Helps Boost Transactions

5 July 2022 ∙ 7 minutes of reading time

Increasing online profitability depends largely on conversion optimization because if you don’t convert your visitors’ traffic into revenue, the time, and money you spend bringing them to your site is meaningless. Even today, a majority of websites have no conversion goals. In reality, many companies view their websites as mere presentation pages, often overlooking important […]

By Sarah Madimba
5.00/5(1)
Digital & Marketing Strategy
seo cost

SEO Cost: Stop Overinvesting. How Much Is Too Much?

4 July 2022 ∙ 6 minutes of reading time

Search engine optimization is an integral part of any well-thought-out and future-oriented online marketing strategy. However, since only very few team members in the marketing departments of companies are also experienced SEO experts themselves, the cooperation with an agency specialized in SEO offers itself. Here, however, not only the scope of the services offered varies, […]

By Sandra Redlich
5.00/5(1)
SEO
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Web & Software Development

17 articles
Live Commerce: The Latest Multi-Billion E-Commerce Trend

Live Commerce: The Latest Multi-Billion E-Commerce Trend

22 June 2022 ∙ 8 minutes of reading time

We know it: marketing and e-commerce are transforming rapidly. It is clear that the age of traditional brick-and-mortar stores is over. For a few months now, a new trend has been making the rounds: live commerce. And I’m not talking about a small trend. In this article on Shopatainment, Connie Chan explains that online shopping […]

By Tancrède d'Aspremont Lynden
5.00/5(1)
E-commerce
WordPress Tutorial: Step-By-Step Guide to Creating a Professional Website

WordPress Tutorial: Step-By-Step Guide to Creating a Professional Website

3 June 2022 ∙ 5 minutes of reading time

You want to create a website for your business but you don’t know where to start? You’ve heard that WordPress is a good option, but you don’t know how to use it? Don’t worry – we’re here to help! In this WordPress tutorial, we’ll show you step-by-step how to create a professional website. Everything from […]

By Kai Spriestersbach
5.00/5(1)
Web Development
outsource web development

Tips and Advice on How to Outsource Web Development in 2022

15 February 2022 ∙ 5 minutes of reading time

Outsourcing software development is becoming a global phenomenon. Outsourcing web development services is a great decision for businesses that do not have the appropriate services in-house. This is especially true where web development doesn’t provide you with a competitive edge, and it isn’t an important part of your core business processes/trade secrets. After all, not […]

By Gaurav Roy
5.00/5(1)
Web Development
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