20 March 2024 ∙ 12 minutes of reading time
With 7.5 million blogs and 3.7 million YouTube videos posted every day, it is quite challenging to find something that really interests us. Hence, Google Discover was introduced in 2018. This queryless search product helps users discover content without entering anything in the search query. Isn’t it fascinating? The logged-in users get a curated and […]
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23 October 2023 ∙ 9 minutes of reading time
Are you a forward-looking content creator who wants to engage your audience with trending forms of content? Then you cannot ignore the power of short-form video marketing. Whether YouTube Shorts or Facebook Reels, they have captivated the video audience. At the same time, they have helped many brands to pitch their marketing messages to great […]
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16 October 2023 ∙ 8 minutes of reading time
Introduction – Empowering Online Safety with AI Content Detectors It would not be wrong to say that the internet and social media have permeated nearly every aspect of our lives. In such a situation, it has become essential to ensure a safe online environment for users. This challenge has grown exponentially with the proliferation of […]
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With the development of the Internet, the cost of producing and distributing content has collapsed.
Prior to digitalisation, content production was reserved for a minority and was limited to radio, television and the press. Today, anyone can produce and consume content at will: launch a YouTube channel, start a podcast, animate a blog, build an audience on Instagram, share tweets, etc.
For brands, the content strategy represents a real opportunity to broadcast their own content on several platforms to bring value to their target audience.
Copywriting, video production, podcast production, use of CMS, and storytelling, we offer you to discover all the strategies you can use to develop effective and impactful content marketing.
4 October 2023 ∙ 9 minutes of reading time
Imagine making money just by creating content online! Thanks to the internet, it’s now possible, especially with the rise of influencers on platforms like TikTok and Instagram. So, what is a UGC creator? Have you ever wondered if you could be an influencer without needing a massive following? That’s where UGC content creators come in. […]
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21 August 2023 ∙ 8 minutes of reading time
Every single marketing platform is now saturated with video content. It’s everywhere – from social media and professional networking sites to landing pages, product descriptions, and demos – and businesses of all types and sizes want to break into this dynamic medium. Therefore, as a marketing agency, you need to excel at it. So what […]
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26 July 2023 ∙ 10 minutes of reading time
In recent years, content creation has evolved into an art form that not only entertains but also serves as a viable source of income. For instance, there are more than 50 million creators on popular social media platforms, including YouTube, Instagram, TikTok and Twitch. Out of these 50 million creators, 2 million make a 6-figure income. No […]
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19 July 2023 ∙ 12 minutes of reading time
Did you know that AI-powered tools are transforming how content creators craft their narratives? Have you heard about AI Story Generator? The surveys and reports listed below clearly highlight how AI Tech directly enhances business productivity – So, what is keeping you from harnessing the power of natural language processing, machine learning, and predictive algorithms? In fact, […]
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5 April 2023 ∙ 8 minutes of reading time
In this competitive digital realm, it takes more than just creating high-quality products and exceptional services to succeed. Unless you showcase all the right features of your products and services while highlighting their key benefits to the customers, the chances of you making profits are next to null. Now the question is, how will you put […]
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27 March 2023 ∙ 11 minutes of reading time
As more companies recognize the value of building brand recognition, they must go beyond traditional marketing techniques to achieve customer loyalty and gain attention. This has prompted organizations to embrace sponsored content marketing—such as videos, podcasts, blogs, articles, and even live streams—as an effective way to engage audiences, express the company’s values, and communicate its […]
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1 March 2023 ∙ 6 minutes of reading time
The means of conveying narratives through digital channels is changing, and this transformation is having a substantial effect on the way corporations approach their marketing and content initiatives. As technology progresses, digital storytelling is becoming more immersive and effective with the aid of virtual reality, augmented reality, and AI. For instance, virtual reality is becoming […]
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27 February 2023 ∙ 6 minutes of reading time
Have you noticed how fast your attention span has dwindled lately? This is why businesses are turning to visual storytelling to capture their target audience’s attention and drive website traffic. By using visuals, from images to videos to infographics, businesses can create a memorable brand experience and engage with their audience like never before. In […]
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10 January 2023 ∙ 8 minutes of reading time
Blogging is an essential part of today’s digital marketing landscape and an effective way to build an online presence and draw in potential customers. It can also be a great way to connect with your audience and share your expertise in a particular field. Blog managers must have a plan in place to make sure […]
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4 January 2023 ∙ 7 minutes of reading time
YouTube seems like that one video platform not yet marred by constant bugs, an existential crisis or paywalls, and that’s why brands naturally still want in. So how should you solidify your YouTube Channel Branding? Besides, it’s probably the strongest platform to create a genuine fan base and also solidify your brand identity, since it […]
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4 January 2023 ∙ 7 minutes of reading time
YouTube seems like that one video platform not yet marred by constant bugs, an existential crisis or paywalls, and that’s why brands naturally still want in. But how do you master your YouTube channel branding? Besides, it’s probably the strongest platform to create a genuine fan base and also solidify your brand identity, since it […]
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3 January 2023 ∙ 7 minutes of reading time
With more than 2 billion monthly active users, YouTube has become a household name. In fact, YouTube is accountable for 37% of all mobile internet traffic, thereby showcasing its popularity among ordinary people. What’s interesting is that more and more people are now leaning toward becoming YouTube content creators. And why not? Given top YouTubers make anywhere between $20 […]
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19 December 2022 ∙ 9 minutes of reading time
Isn’t it downright exhausting to be creative each day and deliver content that converts? Drumming up blog topics that make money and attract followers isn’t easy. Choosing the right topic to cover is key to monetize your blog. Hence, we are here to help you with a comprehensive guide that’ll help you generate innovative and […]
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14 December 2022 ∙ 9 minutes of reading time
If your expectation is to reach more customers, appear on the top of search engines and earn double revenue online, then content marketing should be your priority. Find out more about the content marketing price now! Not only does content marketing help deliver valuable information to your audience, but it also helps the audience understand […]
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13 December 2022 ∙ 7 minutes of reading time
As a business owner, you know that marketing is essential to your company’s success. But how do you make an impact in an overcrowded online marketplace? Words can play a vital role in the effectiveness of your marketing campaigns. After all, each month, nearly 409 million people view more than 20 billion web pages. It […]
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12 September 2022 ∙ 9 minutes of reading time
If you’re a business owner, you’ve likely thought about how to get more customers in the door. You may have even come up with some ideas for how to do just that. But when it comes down to writing the copy on your website or social media pages, things can get a little tricky. How […]
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7 July 2022 ∙ 8 minutes of reading time
Understanding the best practices for content strategy is a key element for the success of your digital marketing strategy. Whether it’s to gain visibility and awareness, reach your target audience, generate leads, or optimize your conversions and increase sales: having a good content strategy will always help. In this article, we give a definition of […]
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22 June 2022 ∙ 7 minutes of reading time
Content marketing has now gone mainstream. This means that companies large and small rely on content distribution to increase brand awareness and attract new customers. But creating successful content also requires an associated content seeding strategy. On this page, we’ll tell you exactly what content seeding is and what you need to keep in mind. […]
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23 May 2022 ∙ 7 minutes of reading time
User-generated content is a great way for companies to create authentic and compelling content for their social media marketing. In this article, we’ll therefore tell you what exactly UGC is, what advantages and disadvantages it entails, and how you can profitably use different forms of user-generated content for your business. What is User Generated Content? […]
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3 May 2022 ∙ 7 minutes of reading time
Businesses design numerous strategies and try out disparate ways in which they can acquire more sales leads and increase the customer base. The predominant work, regardless of the type of organization today, is to generate sales. Imagine any business that does not go under any sales processes and does not have a sales and marketing […]
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18 April 2022 ∙ 6 minutes of reading time
Digital marketing has increased exponentially in the last few years with the digital age booming. Businesses now have to keep up with the latest trends, stay active on social media and upload content on multiple platforms daily. With more and more online content, people are flooded with digital information every single day. The more content […]
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8 March 2022 ∙ 6 minutes of reading time
Successful content creation is at the core when it comes to marketing your business to the ideal target audience. It may seem easier, quicker, and more affordable to invest in establishing an in-house marketing team to create all your content marketing. However, ensuring that high-quality content is achieved within your marketing strategy, outsourcing content marketing […]
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1 March 2022 ∙ 8 minutes of reading time
The best strategy to attract, engage, and catch the attention of your target audience is to use video. With today’s social media platforms, such as YouTube, Instagram, Facebook, Snapchat, TikTok, and others, focusing on and heavily promoting video capabilities, the need for quality video content is bigger than ever, not just by individuals but also […]
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28 February 2022 ∙ 4 minutes of reading time
Why Think About the Name of Your YouTube Channel? If you want to share video content to promote your business on the Internet, YouTube is inevitable. And to succeed on YouTube, the name of your channel is very important. In addition to the title of your videos and their thumbnails, these are the only elements […]
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21 December 2021 ∙ 11 minutes of reading time
Today, countless amounts of content are posted online every minute. It is estimated that 306.4 billion emails are sent every day and 500 million tweets are created. In that sense, brands see it as increasingly important to be able to retain their traffic with content that is different and stands out from the crowd. It […]
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14 December 2021 ∙ 7 minutes of reading time
To persuade customers to buy things from your website, you need exceptional content. Great material, on the other hand, might be tough to come by. It must be interesting, instructive, and valuable. Rich content improves long text fields by allowing you to use the Rich Text Editor to format the text. You may customize the […]
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30 November 2021 ∙ 6 minutes of reading time
Nowadays, most businesses around the world are run using online platforms. They require a strong, effective content plan to grab the attention and create content engagement. Content marketing is one of the best strategies in regards to attracting visitors to these platforms. However, you need to keep a watchful eye on its results. To analyze […]
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28 September 2021 ∙ 7 minutes of reading time
Content marketing is a proven strategy that will help drive traffic and reach your buyer audience. So, is your content reaching your target audiences? Your business needs a roadmap for publishing content. Having a digital content strategy benefits both new and existing content. It’s a chance to review your business goals and plan and produce […]
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15 September 2021 ∙ 7 minutes of reading time
Content marketing in the form of blog posts continues to be one of the most important tools this year for increasing the reach of one’s own company and products and, accordingly, increasing sales. The different forms of blogging, whether on the company’s own website or through posts, guest posts, and blogs on social media, are […]
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14 September 2021 ∙ 5 minutes of reading time
Over a period of time, as the markets flooded with new entrants and bigger corporations started emerging, it was understood that one needs to create valuable content for the entire sales funnel instead of focusing on a few phases like discovery and engagement. Among all phases, the decision-making process is among the most crucial parts […]
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30 August 2021 ∙ 8 minutes of reading time
Every day, more blogs and websites are being created, and it ends up being a little difficult to make your blog stand out from the crowd and make it as profitable as possible. So how to monetize a blog? The realization that blogs can bring extra income, or even turn into your main source of income, […]
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4 August 2021 ∙ 7 minutes of reading time
A copy strategy is a one to two-page document that summarises a marketing strategy. It helps guide the communication actions that a company wants to carry out. In other words, a copy strategy is a specification that allows an agency to know exactly what it must do to meet the expectations of an advertiser. In […]
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2 August 2021 ∙ 5 minutes of reading time
A powerful company knows what it stands for, why it exists, and what added value it provides to people and society. Around us, we see many companies that struggle first to find their mission, but also to hold on to it and use it. How do you deal as a business with these turbulent times […]
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3 May 2021 ∙ 8 minutes of reading time
To succeed on YouTube, optimising your videos for search engine optimisation is a must. Optimising and adding tags to your YouTube videos will help them appear high in search results. With several billion views daily, YouTube is the place to be to reach more people. To rank your videos at the top of the results […]
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23 March 2021 ∙ 6 minutes of reading time
If you have stumbled upon this article, you might be thinking about restructuring your website content creation. Maybe it’s time for a change, or maybe you’re starting something new. Regardless of the situation you may be in, this blog post is valuable to you. It’s time to start thinking about slow content. In recent decades, […]
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8 March 2021 ∙ 6 minutes of reading time
For a while, it may have seemed like FAQ pages were on their way to extinction. But in the past few years, they have become a staple addition to certain websites. Some are long, some are short, some are interactive, some are block paragraphs…whatever their characteristic, it is becoming evident that these informative pages have […]
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1 March 2021 ∙ 7 minutes of reading time
When it comes to current content, there’s no debate that vlogs are winning! It’s not surprising since a vlog is basically an interactive and entertaining video blog. Although almost every Tom, Dick, and Harry is vlogging nowadays, it can be challenging to create a successful vlog…but how do you start a vlog? There are many […]
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9 February 2021 ∙ 7 minutes of reading time
The History of Content Marketing Content marketing has existed for many hundreds of years, just in different forms. This form of storytelling has helped brands to attract and keep their clients. Some examples from history are The Edison Electric Lighting Company, which used a bulletin to spread the word about its service benefits as far […]
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1 February 2021 ∙ 7 minutes of reading time
One thing that every blog author has in common is the stress of trying to increase traffic on their site. It would be dreamy if all your targeted readers simply flocked to your page with no effort but the undeniable reality is that you have to build your audience. It can be a very stressful […]
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11 January 2021 ∙ 10 minutes of reading time
Clickbait is everywhere. From social media platforms to news websites, clickbait headlines have even found their way onto search engines. Let’s take a closer look at the modern art of clickbait, what it is, how it works, and we’ll even show you some clickbait examples to get you started. What is Clickbait? We’ve all experienced […]
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26 November 2020 ∙ 6 minutes of reading time
Every day millions of blog posts are published. With such high volumes flooding the internet, it isn’t easy to stand out or rank high on search results. As important as writing an interesting article with relevant information is, taking time to optimise it makes all the difference. Wanting to get on the front page of […]
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3 May 2018 ∙ 5 minutes of reading time
Gamification is the use of various techniques from the game world for marketing purposes. What are the advantages of gamified content and how can you apply this interactive dimension to your content marketing? We open our blog to Qualifio, a specialist in the subject, who tells you a bit more! It is no secret that […]
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