Content Marketing

47 articles in Content Marketing
Content Marketing World: Your Ultimate Guide to Success

Content Marketing World: Your Ultimate Guide to Success

1 July 2024 ∙ 19 minutes of reading time

Today’s shoppers are tired of constant interruptions and ads. In fact, they are constantly looking for effective ad blocking options. In response, marketers have turned to the world of content marketing. Content marketing is a smart and strategic approach to driving profitable customer actions. It opens the doors to attract potential customers and start a […]

By Clara Gil
5.00/5(2)
Content Marketing
Strategies for Successful Collaboration Through Branded Content Partnerships

Strategies for Successful Collaboration Through Branded Content Partnerships

29 April 2024 ∙ 9 minutes of reading time

Imagine telling compelling stories that connect with your audience was the focus of your marketing strategy rather than shouting your brand from the rooftops. That’s how partnerships with sponsored and branded content work. Ads that interrupt someone’s favourite TV or use appealing phrases are no longer the only strategies used. It all comes down to […]

By Alesia Pop
5.00/5(1)
Content Marketing
Understanding Google Discover Algorithms: Insights for Content Creators and Marketers

Understanding Google Discover Algorithms: Insights for Content Creators and Marketers

20 March 2024 ∙ 12 minutes of reading time

With 7.5 million blogs and 3.7 million YouTube videos posted every day, it is quite challenging to find something that really interests us. Hence, Google Discover was introduced in 2018. This queryless search product helps users discover content without entering anything in the search query. Isn’t it fascinating? The logged-in users get a curated and […]

By Alesia Pop
5.00/5(1)
Content Marketing

The content marketing guide to make you ranked!

With the development of the Internet, the cost of producing and distributing content has collapsed. 

Prior to digitalisation, content production was reserved for a minority and was limited to radio, television and the press. Today, anyone can produce and consume content at will: launch a YouTube channel, start a podcast, animate a blog, build an audience on Instagram, share tweets, etc. 

For brands, the content strategy represents a real opportunity to broadcast their own content on several platforms to bring value to their target audience. 

Copywriting, video production, podcast production, use of CMS, and storytelling, we offer you to discover all the strategies you can use to develop effective and impactful content marketing.

How to Master Short-Form Video Marketing for Success

How to Master Short-Form Video Marketing for Success

23 October 2023 ∙ 9 minutes of reading time

Are you a forward-looking content creator who wants to engage your audience with trending forms of content? Then you cannot ignore the power of short-form video marketing. Whether YouTube Shorts or Facebook Reels, they have captivated the video audience. At the same time, they have helped many brands to pitch their marketing messages to great […]

By Alesia Pop
5.00/5(1)
Content Marketing
AI Content Detector: A Game Changer in Ensuring Online Safety

AI Content Detector: A Game Changer in Ensuring Online Safety

16 October 2023 ∙ 8 minutes of reading time

Introduction – Empowering Online Safety with AI Content Detectors It would not be wrong to say that the internet and social media have permeated nearly every aspect of our lives. In such a situation, it has become essential to ensure a safe online environment for users. This challenge has grown exponentially with the proliferation of […]

By Alesia Pop
5.00/5(1)
Content Marketing
What is a UGC Creator and How to Become One?

What is a UGC Creator and How to Become One?

4 October 2023 ∙ 9 minutes of reading time

Imagine making money just by creating content online! Thanks to the internet, it’s now possible, especially with the rise of influencers on platforms like TikTok and Instagram. So, what is a UGC creator? Have you ever wondered if you could be an influencer without needing a massive following? That’s where UGC content creators come in. […]

By Alesia Pop
5.00/5(1)
Content Marketing
8 Must-Have Video Editing Tools Every Marketing Agency Needs (2024)

8 Must-Have Video Editing Tools Every Marketing Agency Needs (2024)

21 August 2023 ∙ 8 minutes of reading time

Every single marketing platform is now saturated with video content. It’s everywhere – from social media and professional networking sites to landing pages, product descriptions, and demos – and businesses of all types and sizes want to break into this dynamic medium. Therefore, as a marketing agency, you need to excel at it. So what […]

By Ralf Llanasas
5.00/5(1)
Content Marketing
What Is YouTube Automation and How Can It Benefit Content Creators?

What Is YouTube Automation and How Can It Benefit Content Creators?

26 July 2023 ∙ 10 minutes of reading time

In recent years, content creation has evolved into an art form that not only entertains but also serves as a viable source of income. For instance, there are more than 50 million creators on popular social media platforms, including YouTube, Instagram, TikTok and Twitch. Out of these 50 million creators, 2 million make a 6-figure income. No […]

By Alesia Pop
5.00/5(1)
Content Marketing
Unleashing the Power of Using an AI Story Generator: Best 11 AI Tools to Use

Unleashing the Power of Using an AI Story Generator: Best 11 AI Tools to Use

19 July 2023 ∙ 12 minutes of reading time

Did you know that AI-powered tools are transforming how content creators craft their narratives? Have you heard about AI Story Generator? The surveys and reports listed below clearly highlight how AI Tech directly enhances business productivity – So, what is keeping you from harnessing the power of natural language processing, machine learning, and predictive algorithms? In fact, […]

By Alesia Pop
5.00/5(1)
Content Marketing
What to Look for in a Copywriting Agency: 6 Tips for Finding the Right Fit

What to Look for in a Copywriting Agency: 6 Tips for Finding the Right Fit

5 April 2023 ∙ 8 minutes of reading time

In this competitive digital realm, it takes more than just creating high-quality products and exceptional services to succeed. Unless you showcase all the right features of your products and services while highlighting their key benefits to the customers, the chances of you making profits are next to null. Now the question is, how will you put […]

By Alesia Pop
5.00/5(1)
Content Marketing
7 Marketing Strategies for Creating Successful Sponsored Content for Your Brand

7 Marketing Strategies for Creating Successful Sponsored Content for Your Brand

27 March 2023 ∙ 11 minutes of reading time

As more companies recognize the value of building brand recognition, they must go beyond traditional marketing techniques to achieve customer loyalty and gain attention. This has prompted organizations to embrace sponsored content marketing—such as videos, podcasts, blogs, articles, and even live streams—as an effective way to engage audiences, express the company’s values, and communicate its […]

By Alesia Pop
5.00/5(1)
Content Marketing
The Future of Digital Storytelling

The Future of Digital Storytelling and How it Affects Marketing and Content Plans

1 March 2023 ∙ 6 minutes of reading time

The means of conveying narratives through digital channels is changing, and this transformation is having a substantial effect on the way corporations approach their marketing and content initiatives. As technology progresses, digital storytelling is becoming more immersive and effective with the aid of virtual reality, augmented reality, and AI. For instance, virtual reality is becoming […]

By Alesia Pop
5.00/5(1)
Content Marketing
How to Master Visual Storytelling and Boosting Website Traffic

How to Master Visual Storytelling and Boosting Website Traffic

27 February 2023 ∙ 6 minutes of reading time

Have you noticed how fast your attention span has dwindled lately? This is why businesses are turning to visual storytelling to capture their target audience’s attention and drive website traffic. By using visuals, from images to videos to infographics, businesses can create a memorable brand experience and engage with their audience like never before. In […]

By Alesia Pop
5.00/5(1)
Content Marketing
7 Impactful Strategies for Successful Blog Management

7 Impactful Strategies for Successful Blog Management

10 January 2023 ∙ 8 minutes of reading time

Blogging is an essential part of today’s digital marketing landscape and an effective way to build an online presence and draw in potential customers. It can also be a great way to connect with your audience and share your expertise in a particular field. Blog managers must have a plan in place to make sure […]

By Anne-Gaëlle Sy
5.00/5(1)
Content Marketing
youtube channel branding

9 Things to Commit to Before Starting Your Brand’s YouTube Channel

4 January 2023 ∙ 7 minutes of reading time

YouTube seems like that one video platform not yet marred by constant bugs, an existential crisis or paywalls, and that’s why brands naturally still want in. So how should you solidify your YouTube Channel Branding? Besides, it’s probably the strongest platform to create a genuine fan base and also solidify your brand identity, since it […]

By Rhiju Talukdar
5.00/5(1)
Content Marketing
youtube channel branding

9 Things to Commit to Before Starting Your Brand’s YouTube Channel

4 January 2023 ∙ 7 minutes of reading time

YouTube seems like that one video platform not yet marred by constant bugs, an existential crisis or paywalls, and that’s why brands naturally still want in. But how do you master your YouTube channel branding? Besides, it’s probably the strongest platform to create a genuine fan base and also solidify your brand identity, since it […]

By Rhiju Talukdar
5.00/5(1)
Content Marketing
youtube automation

Can You Really Make Money off of YouTube Automation?

3 January 2023 ∙ 7 minutes of reading time

With more than 2 billion monthly active users, YouTube has become a household name. In fact, YouTube is accountable for 37% of all mobile internet traffic, thereby showcasing its popularity among ordinary people.  What’s interesting is that more and more people are now leaning toward becoming YouTube content creators. And why not? Given top YouTubers make anywhere between $20 […]

By Anne-Gaëlle Sy
5.00/5(1)
Content Marketing
Blog topics that make money

6 Tactics to Generate Innovative Blog Topics that Make Money

19 December 2022 ∙ 9 minutes of reading time

Isn’t it downright exhausting to be creative each day and deliver content that converts? Drumming up blog topics that make money and attract followers isn’t easy. Choosing the right topic to cover is key to monetize your blog. Hence, we are here to help you with a comprehensive guide that’ll help you generate innovative and […]

By Hazel Raoult
5.00/5(1)
Content Marketing
How Much Does Content Marketing Cost? A Price Guide for 2024

How Much Does Content Marketing Cost? A Price Guide for 2024

14 December 2022 ∙ 9 minutes of reading time

If your expectation is to reach more customers, appear on the top of search engines and earn double revenue online, then content marketing should be your priority. Find out more about the content marketing price now! Not only does content marketing help deliver valuable information to your audience, but it also helps the audience understand […]

By Anne-Gaëlle Sy
5.00/5(1)
Content Marketing
Copywriting Price: What Costs Can You Expect?

Copywriting Price: What Costs Can You Expect?

13 December 2022 ∙ 7 minutes of reading time

As a business owner, you know that marketing is essential to your company’s success. But how do you make an impact in an overcrowded online marketplace? Words can play a vital role in the effectiveness of your marketing campaigns. After all, each month, nearly 409 million people view more than 20 billion web pages. It […]

By Anne-Gaëlle Sy
5.00/5(1)
Content Marketing
9 Copywriting Tips and Examples to Use On Your Restaurant Website

9 Copywriting Tips and Examples to Use On Your Restaurant Website

12 September 2022 ∙ 9 minutes of reading time

If you’re a business owner, you’ve likely thought about how to get more customers in the door. You may have even come up with some ideas for how to do just that. But when it comes down to writing the copy on your website or social media pages, things can get a little tricky. How […]

By Anne-Gaëlle Sy
5.00/5(1)
Content Marketing
content marketing best practices

Content Marketing: Best Practices for Creating a Successful Content Plan

7 July 2022 ∙ 8 minutes of reading time

Understanding the best practices for content strategy is a key element for the success of your digital marketing strategy. Whether it’s to gain visibility and awareness, reach your target audience, generate leads, or optimize your conversions and increase sales: having a good content strategy will always help. In this article, we give a definition of […]

By Tancrède d'Aspremont Lynden
5.00/5(1)
Content Marketing
content seeding

Content Seeding: These 5 Steps Will Get Your Content Growing

22 June 2022 ∙ 7 minutes of reading time

Content marketing has now gone mainstream. This means that companies large and small rely on content distribution to increase brand awareness and attract new customers. But creating successful content also requires an associated content seeding strategy. On this page, we’ll tell you exactly what content seeding is and what you need to keep in mind. […]

By Sandra Redlich
5.00/5(1)
Content Marketing
user generated content

How Your Business Benefits From User Generated Content

23 May 2022 ∙ 7 minutes of reading time

User-generated content is a great way for companies to create authentic and compelling content for their social media marketing. In this article, we’ll therefore tell you what exactly UGC is, what advantages and disadvantages it entails, and how you can profitably use different forms of user-generated content for your business. What is User Generated Content? […]

By Sandra Redlich
5.00/5(1)
Content Marketing
Generate Sales With Content Marketing: Get More Leads and Customers

Generate Sales With Content Marketing: Get More Leads and Customers

3 May 2022 ∙ 7 minutes of reading time

Businesses design numerous strategies and try out disparate ways in which they can acquire more sales leads and increase the customer base. The predominant work, regardless of the type of organization today, is to generate sales. Imagine any business that does not go under any sales processes and does not have a sales and marketing […]

By Sortlist Team
5.00/5(1)
Content Marketing
outsource video production

Outsource Video Production: 5 Ways it Will Improve Your Marketing Efforts

18 April 2022 ∙ 6 minutes of reading time

Digital marketing has increased exponentially in the last few years with the digital age booming. Businesses now have to keep up with the latest trends, stay active on social media and upload content on multiple platforms daily. With more and more online content, people are flooded with digital information every single day. The more content […]

By Anne-Gaëlle Sy
5.00/5(1)
Content Marketing
outsourcing content marketing

Why Outsourcing Content Marketing is Essential for Your Business

8 March 2022 ∙ 6 minutes of reading time

Successful content creation is at the core when it comes to marketing your business to the ideal target audience. It may seem easier, quicker, and more affordable to invest in establishing an in-house marketing team to create all your content marketing. However, ensuring that high-quality content is achieved within your marketing strategy, outsourcing content marketing […]

By Anne-Gaëlle Sy
5.00/5(1)
Content Marketing
outsource video editing

Outsourcing Video Editing: A Smarter, Better Choice

1 March 2022 ∙ 8 minutes of reading time

The best strategy to attract, engage, and catch the attention of your target audience is to use video. With today’s social media platforms, such as YouTube, Instagram, Facebook, Snapchat, TikTok, and others, focusing on and heavily promoting video capabilities, the need for quality video content is bigger than ever, not just by individuals but also […]

By Anne-Gaëlle Sy
5.00/5(1)
Content Marketing
YouTube: How to Find the Perfect Name for Your Channel?

YouTube: How to Find the Perfect Name for Your Channel?

28 February 2022 ∙ 4 minutes of reading time

Why Think About the Name of Your YouTube Channel? If you want to share video content to promote your business on the Internet, YouTube is inevitable. And to succeed on YouTube, the name of your channel is very important. In addition to the title of your videos and their thumbnails, these are the only elements […]

By Tancrède d'Aspremont Lynden
5.00/5(1)
Content Marketing
Interactive content

Experts Talk: Interactive Content Is the 2022 Trend You Can’t Ignore

21 December 2021 ∙ 11 minutes of reading time

Today, countless amounts of content are posted online every minute. It is estimated that 306.4 billion emails are sent every day and 500 million tweets are created. In that sense, brands see it as increasingly important to be able to retain their traffic with content that is different and stands out from the crowd. It […]

By Jorge Uceda
5.00/5(1)
Content Marketing
rich content

The Hidden Powers of Rich Content to Increase Engagement

14 December 2021 ∙ 7 minutes of reading time

To persuade customers to buy things from your website, you need exceptional content. Great material, on the other hand, might be tough to come by. It must be interesting, instructive, and valuable. Rich content improves long text fields by allowing you to use the Rich Text Editor to format the text. You may customize the […]

By Gaurav Roy
5.00/5(1)
Content Marketing
content engagement

Why Content Engagement is Key To Your Content Marketing + Equation

30 November 2021 ∙ 6 minutes of reading time

Nowadays, most businesses around the world are run using online platforms. They require a strong, effective content plan to grab the attention and create content engagement. Content marketing is one of the best strategies in regards to attracting visitors to these platforms. However, you need to keep a watchful eye on its results. To analyze […]

By Anne-Gaëlle Sy
5.00/5(1)
Content Marketing
10 Steps to Build a Flawless Digital Content Strategy

10 Steps to Build a Flawless Digital Content Strategy

28 September 2021 ∙ 7 minutes of reading time

Content marketing is a proven strategy that will help drive traffic and reach your buyer audience. So, is your content reaching your target audiences? Your business needs a roadmap for publishing content. Having a digital content strategy benefits both new and existing content. It’s a chance to review your business goals and plan and produce […]

By Anne-Gaëlle Sy
5.00/5(1)
Content Marketing
Top 10 Blog Trends in 2023 – Make Sure You Don’t Miss Out!

Top 10 Blog Trends in 2023 – Make Sure You Don’t Miss Out!

15 September 2021 ∙ 7 minutes of reading time

Content marketing in the form of blog posts continues to be one of the most important tools this year for increasing the reach of one’s own company and products and, accordingly, increasing sales. The different forms of blogging, whether on the company’s own website or through posts, guest posts, and blogs on social media, are […]

By Leonard Basse
5.00/5(1)
Content Marketing
How to Create Lead Converting Sales Enablement Content

How to Create Lead Converting Sales Enablement Content

14 September 2021 ∙ 5 minutes of reading time

Over a period of time, as the markets flooded with new entrants and bigger corporations started emerging, it was understood that one needs to create valuable content for the entire sales funnel instead of focusing on a few phases like discovery and engagement. Among all phases, the decision-making process is among the most crucial parts […]

By Gaurav Roy
5.00/5(1)
Content Marketing
6 Easy Steps to Learn How to Monetize a Blog and Make it Grow

6 Easy Steps to Learn How to Monetize a Blog and Make it Grow

30 August 2021 ∙ 8 minutes of reading time

Every day, more blogs and websites are being created, and it ends up being a little difficult to make your blog stand out from the crowd and make it as profitable as possible. So how to monetize a blog? The realization that blogs can bring extra income, or even turn into your main source of income, […]

By Anthony Gaenzle
5.00/5(1)
Content Marketing
Copy Strategy: Why and How to Create One?

Copy Strategy: Why and How to Create One?

4 August 2021 ∙ 7 minutes of reading time

A copy strategy is a one to two-page document that summarises a marketing strategy. It helps guide the communication actions that a company wants to carry out. In other words, a copy strategy is a specification that allows an agency to know exactly what it must do to meet the expectations of an advertiser. In […]

By Anne-Gaëlle Sy
5.00/5(1)
Content Marketing
StoryDoing: 8 Steps in Marketing to Be Less Talk, More Action

StoryDoing: 8 Steps in Marketing to Be Less Talk, More Action

2 August 2021 ∙ 5 minutes of reading time

A powerful company knows what it stands for, why it exists, and what added value it provides to people and society. Around us, we see many companies that struggle first to find their mission, but also to hold on to it and use it. How do you deal as a business with these turbulent times […]

By Anne-Gaëlle Sy
5.00/5(1)
Content Marketing
YouTube Tags Guide: Rapid Tags Review & Top 5 Tag Generators

YouTube Tags Guide: Rapid Tags Review & Top 5 Tag Generators

3 May 2021 ∙ 8 minutes of reading time

To succeed on YouTube, optimising your videos for search engine optimisation is a must. Optimising and adding tags to your YouTube videos will help them appear high in search results. With several billion views daily, YouTube is the place to be to reach more people. To rank your videos at the top of the results […]

By Anne-Gaëlle Sy
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Content Marketing
Website Content Creation: What About Slow Content?

Website Content Creation: What About Slow Content?

23 March 2021 ∙ 6 minutes of reading time

If you have stumbled upon this article, you might be thinking about restructuring your website content creation.  Maybe it’s time for a change, or maybe you’re starting something new.  Regardless of the situation you may be in, this blog post is valuable to you.  It’s time to start thinking about slow content.   In recent decades, […]

By Anne-Gaëlle Sy
5.00/5(1)
Content Marketing
Build the Ultimate FAQ Page - Examples

Build the Ultimate FAQ Page – Examples

8 March 2021 ∙ 6 minutes of reading time

For a while, it may have seemed like FAQ pages were on their way to extinction. But in the past few years, they have become a staple addition to certain websites. Some are long, some are short, some are interactive, some are block paragraphs…whatever their characteristic, it is becoming evident that these informative pages have […]

By Anne-Gaëlle Sy
5.00/5(1)
Content Marketing
How to Start a Successful Vlog in 10 Simple Steps

How to Start a Successful Vlog in 10 Simple Steps

1 March 2021 ∙ 7 minutes of reading time

When it comes to current content, there’s no debate that vlogs are winning! It’s not surprising since a vlog is basically an interactive and entertaining video blog. Although almost every Tom, Dick, and Harry is vlogging nowadays, it can be challenging to create a successful vlog…but how do you start a vlog? There are many […]

By Anne-Gaëlle Sy
5.00/5(2)
Content Marketing
6 Ways to Become an Influential Copywriter by Using a Content Marketing Strategy

6 Ways to Become an Influential Copywriter by Using a Content Marketing Strategy

9 February 2021 ∙ 7 minutes of reading time

The History of Content Marketing  Content marketing has existed for many hundreds of years, just in different forms. This form of storytelling has helped brands to attract and keep their clients. Some examples from history are The Edison Electric Lighting Company, which used a bulletin to spread the word about its service benefits as far […]

By Sarah Madimba
5.00/5(1)
Content Marketing
how to get traffic to your blog

How to Get Traffic to Your Blog

1 February 2021 ∙ 7 minutes of reading time

One thing that every blog author has in common is the stress of trying to increase traffic on their site. It would be dreamy if all your targeted readers simply flocked to your page with no effort but the undeniable reality is that you have to build your audience. It can be a very stressful […]

By Sarah Madimba
5.00/5(1)
Content Marketing
The 5 Golden Rules to Creating Clickbait Titles and Headlines

The 5 Golden Rules to Creating Clickbait Titles and Headlines

11 January 2021 ∙ 10 minutes of reading time

Clickbait is everywhere.  From social media platforms to news websites, clickbait headlines have even found their way onto search engines. Let’s take a closer look at the modern art of clickbait, what it is, how it works, and we’ll even show you some clickbait examples to get you started. What is Clickbait? We’ve all experienced […]

By Sarah Madimba
5.00/5(1)
Content Marketing
How to Optimise Your Blog: A Simple Guide

How to Optimise Your Blog: A Simple Guide

26 November 2020 ∙ 6 minutes of reading time

Every day millions of blog posts are published. With such high volumes flooding the internet, it isn’t easy to stand out or rank high on search results. As important as writing an interesting article with relevant information is, taking time to optimise it makes all the difference. Wanting to get on the front page of […]

By Sarah Madimba
5.00/5(1)
Content Marketing
Gamification: How To Use Gaming in Your Content Marketing

Gamification: How To Use Gaming in Your Content Marketing

3 May 2018 ∙ 5 minutes of reading time

Gamification is the use of various techniques from the game world for marketing purposes. What are the advantages of gamified content and how can you apply this interactive dimension to your content marketing? We open our blog to Qualifio, a specialist in the subject, who tells you a bit more! It is no secret that […]

By Sortlist Team
5.00/5(1)
Content Marketing
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