SEO

36 articles in SEO
The Evolution of Social Search: How Google's Algorithm Updates Impact Social Media Trends

The Evolution of Social Search: How Google’s Algorithm Updates Impact Social Media Trends

30 October 2023 ∙ 11 minutes of reading time

Introduction The importance of search engines in digital marketing The role of social search engines in shaping online experiences and influencing social media trends cannot be overstated in today’s times. With its perpetual quest to enhance user experience, Google has played a pivotal role in shaping how we interact with the internet.  This article takes […]

By Alesia Pop
5.00/5(1)
Marketing & Advertising
Google SGE vs. Traditional Search: A New Era in Information Retrieval

Google SGE vs. Traditional Search: A New Era in Information Retrieval

9 October 2023 ∙ 11 minutes of reading time

Google’s Search Generative Experience (SGE) is the most recent revolution in online information retrieval. Unlike traditional search engines, Google SGE depends on advanced generative AI models to understand and answer client queries in a more nuanced and context-aware way. While utilising Google SGE, you can get brief solutions to your questions and relevant visual content. Also, […]

By Alesia Pop
5.00/5(1)
Marketing & Advertising
Google's Algorithm Revolution: UGC and Social Platforms Take Centre Stage

Google’s Algorithm Revolution: UGC and Social Platforms Take Centre Stage

2 October 2023 ∙ 10 minutes of reading time

User-generated content (UGC) refers to content created by individuals who lack affiliations with a brand, company, or media outlet. It encompasses various user-generated posts and content forms, such as text, photographs, videos, and other content types like product reviews, blog comments, or forum posts. So how do UGC and social platforms take centre stage? Consider Amazon […]

By Alesia Pop
5.00/5(1)
Marketing & Advertising

Google is your friend thanks to SEO

SEO is not an easy discipline to master, despite the stakes it represents for brands. 

Indeed, for a company, being well positioned in Google’s search results is key to being visible, capturing customers and generating leads.

To obtain convincing results through natural referencing, many ingredients must be taken into consideration. We are talking about On-Page, Off-Page, metadatas, sitemap, keyword search, breadcrumbs, or linkbuilding. And to get in the first results of a Google search, all these ingredients must be combined in the right way. 

There is a lot to be said on the subject and this category is dedicated to it. It’s at Sortlist that you will find all the content you need to build your SEO strategy.

Exploring Google's FAQ Rich Results Update

Exploring Google’s FAQ Rich Results Update

6 September 2023 ∙ 11 minutes of reading time

Did you know that Google changes its search algorithm almost 500 to 600 times every year? The aim behind these continuous updates is relevance and accessibility.  With every tweak and innovation, Google transforms its search engine results from just blue links to rich snippets. In most cases, these snippets work as a gateway to knowledge and answers. […]

By Alesia Pop
5.00/5(1)
Marketing & Advertising
The Impact of Artificial Intelligence in SEO: How to Stay Ahead of the Game in the Age of AI?

The Impact of Artificial Intelligence in SEO: How to Stay Ahead of the Game in the Age of AI?

10 July 2023 ∙ 10 minutes of reading time

Artificial intelligence (like ChatGPT, for example) has been making massive waves across various industries in the past year and is one of the most discussed and debated topics on the internet. AI is the simulation of human intelligence through the use of computer algorithms. As these algorithms become more sophisticated and complex, do the answers […]

By Velislava Georgieva
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Marketing & Advertising
Can I Get a Link, Mate? How to Get Quality Backlinks

Can I Get a Link, Mate? How to Get Quality Backlinks

26 June 2023 ∙ 13 minutes of reading time

Did you know that a whopping 90.63% of web pages receive zero organic traffic from Google? That’s a staggering number! So is it important to know how to get quality backlinks? This clearly defines why implementing effective strategies to acquire high-quality backlinks is crucial. And by high-quality backlinks, we mean those that can assist in catapulting your […]

By Alesia Pop
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
SEO
mastering tiktok seo

Mastering TikTok SEO: The Ultimate Guide to Boosting Your Video Visibility in 2024

22 May 2023 ∙ 16 minutes of reading time

With a more than 1.5 billion user base, TikTok is, by far, the most popular social media platform. No wonder why every other business owner is interested in leveraging it to meet explosive growth. But, using TikTok for brand discoverability, profit, and growth isn’t as simple as it might appear. Having a strong TikTok SEO strategy is important.  […]

By Alesia Pop
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Marketing & Advertising
Sortlist's Insider Insights from Front-Row at BrightonSEO 2023-GA4 ChatGPT SEO and More

Sortlist in the Front Row at BrightonSEO 2023

8 May 2023 ∙ 10 minutes of reading time

Here’s our front-row seat experience at BrightonSEO 2023! At this incredible event, Sortlist had the pleasure of learning from the industry’s top experts on the hottest topics in digital marketing, including GA4, ChatGPT, SEO, content, and more. But that’s not all! We were thrilled to have our very own PR specialist, Raluca Zdru, as a […]

By Jazmin Villarino
3 votes, average: 3.67 out of 53 votes, average: 3.67 out of 53 votes, average: 3.67 out of 53 votes, average: 3.67 out of 53 votes, average: 3.67 out of 53.67/5(3)
Marketing & Advertising
5 Benefits of Advertising Online and How To Incorporate Them into Your Digital Marketing Strategy

SEO Audit Pricing: How Much Does An SEO Audit Cost?

7 December 2022 ∙ 8 minutes of reading time

Your notions behind SEO auditing price might be many – perhaps you want to determine how your website is working or wish to detect any issues with the site or simply want to gain additional insights. Irrespective of what the reason is, you must be wondering, “how much will I end up spending on SEO […]

By Anne-Gaëlle Sy
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
SEO
The 8 Best Ways to Rank Better With SEO for Architects

The 8 Best Ways to Rank Better With SEO for Architects

3 October 2022 ∙ 11 minutes of reading time

Almost every architect thinks that a website is a place to showcase their portfolio, which isn’t a wrong assumption.  But, only uploading the photos of your project won’t help you accomplish the expected success online. Of course, your website might look pretty, but that’s it! And we don’t think “pretty” or “aesthetically appealing” are the […]

By Anne-Gaëlle Sy
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
SEO
restaurant seo

10 Top Restaurant SEO Tips to Rank Your Restaurant 1st

5 September 2022 ∙ 9 minutes of reading time

Restaurants that rank on the first page of Google searches are much more likely to win new customers, which helps them grow. With so many restaurants competing with each other, it can be hard to stand out. But if your restaurant appears first when people search online, you’ll have a head start. Follow this guide […]

By Anne-Gaëlle Sy
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
SEO
Top 5 SEO Automation Tools to Start Ranking Better

Top 5 SEO Automation Tools to Start Ranking Better

27 July 2022 ∙ 8 minutes of reading time

SEO is a marathon that requires continuous efforts to outrank your competitors, drive more organic traffic, and generate leads that will convert to sales. Doing it manually is fine but will require more time and energy which you can channel to other aspects of your business. Does your online business thrive through SEO, and you’re […]

By Chuks Chukwuemeka
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
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seo cost

SEO Cost: Stop Overinvesting. How Much Is Too Much?

4 July 2022 ∙ 6 minutes of reading time

Search engine optimization is an integral part of any well-thought-out and future-oriented online marketing strategy. However, since only very few team members in the marketing departments of companies are also experienced SEO experts themselves, the cooperation with an agency specialized in SEO offers itself. Here, however, not only the scope of the services offered varies, […]

By Sandra Redlich
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Marketing & Advertising
seo methodology

Establishing an SEO Methodology: 5 Tactics to Reach Your Customers

17 May 2022 ∙ 7 minutes of reading time

Search engine optimization, or SEO, allows you to attract quality web traffic from major search engines like Google or Bing. The purpose of optimizing your website for SEO is to rank highly on the right search engine results pages, or SERPs.  The higher you rank on relevant SERPs, the more likely your website is to […]

By Adam Steele
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
SEO
seo myths

5 SEO Myths Debunked to Speed Up Your Optimizations

9 May 2022 ∙ 4 minutes of reading time

Focus on keywords, creating new content regularly, and indexing! Pay attention to backlink building, exquisite content, and a high reputation! Use SEO tools and implement the measures there! As a website owner and SEO, you constantly read and hear about tips and optimization activities that are – supposedly – indispensable. And are supposed to boost […]

By Anne-Gaëlle Sy
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
SEO
content optimization

11 Reasons Your Website Needs Content Optimization for Solid SEO

21 February 2022 ∙ 7 minutes of reading time

As much as 80% of all purchases start online, so it’s easy to see the importance of ranking high in the SERPs (search engine results pages). However, you’ve just done a website audit and found a bunch of old content that doesn’t rank. Since you know that quality content plays a huge role in your […]

By Patricija Šobak
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
SEO
seo agency

What Are the Criteria for Choosing a Good SEO Agency?

25 November 2021 ∙ 2 minutes of reading time

As a website owner or traffic manager, you naturally want to make your company known to as many people as possible. To ensure your visibility and develop your business, it is often preferable to entrust the work of natural referencing of your site to an SEO agency. How to choose a good provider? What are […]

By Yves Attias
5.00/5(1)
SEO
SEO vs. SEA - How to Implement a Successful SEO Strategy?

SEO vs. SEA – How to Implement a Successful SEO Strategy?

25 August 2021 ∙ 6 minutes of reading time

To improve the traffic of your website, you can use 2 SEO techniques: SEO and SEA. To choose the right SEO strategy, it is essential to understand all the options available to you. Specifically, you can opt for paid search engine optimization (SEA) or for organic search engine optimization (SEO). In this article, we define […]

By Maxime Lebail
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Marketing & Advertising
Is SEO Worth It In 2023? 8 Reasons Why It's Still Essential

Is SEO Worth It In 2023? 8 Reasons Why It’s Still Essential

23 August 2021 ∙ 6 minutes of reading time

In a world where 68% of the experience online starts with a search engine, knowing how to maximize your business website to generate more organic traffic is a priority. With various options for digital marketing out there, it can be tough to see why SEO is worth it for your business to use. Many businesses […]

By Anne-Gaëlle Sy
5.00/5(1)
Marketing & Advertising
Low Hanging Fruit: Minimum Effort, Maximum Success for Your Business

Low Hanging Fruit: Minimum Effort, Maximum Success for Your Business

27 July 2021 ∙ 5 minutes of reading time

It doesn’t always take a lot of effort to achieve a sense of achievement. Sometimes a few simple steps are enough to significantly increase the company’s sales, for example. Strategies to get a relatively high benefit with little effort are also called low hanging fruit. In this article, we will show you what low hanging […]

By Anne-Gaëlle Sy
5.00/5(1)
Marketing & Advertising
Semantic Analysis: Definition, Why Use It, and Best Tools

Semantic Analysis: Definition, Why Use It, and Best Tools

26 July 2021 ∙ 7 minutes of reading time

Semantic analysis is a mechanism that allows machines to understand a sequence of words in the same way that humans understand it. This depends on understanding what the words actually mean and what they refer to based on the context and domain which can sometimes be ambiguous. Applied to SEO, semantic analysis consists of determining […]

By Lucas Gravier
5.00/5(1)
Marketing & Advertising
What Is a Focus Keyword and Why Is It So Important?

What Is a Focus Keyword and Why Is It So Important?

12 July 2021 ∙ 7 minutes of reading time

In today’s internet-based society, it’s essential to know how to promote your products or services online. Creating content is a vital aspect of digital marketing. Blog posts and articles can draw attention to your business by attracting people interested in the topics you write about. What is a focus keyword? The main word or phrase […]

By Anne-Gaëlle Sy
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Marketing & Advertising
Website Audit Checklist: How to Uncover Critical SEO Mistakes on Your Website

Website Audit Checklist: How to Uncover Critical SEO Mistakes on Your Website

5 July 2021 ∙ 8 minutes of reading time

It’s so important that website owners understand that successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users. If your website is SEO-friendly, the content offers value to your readers, and the overall user experience is appealing, you can easily boost your search engine […]

By Anthony Gaenzle
5.00/5(2)
Marketing & Advertising
The Ultimate Content Plan: 7 Content Writing Tips That Will Boost Your SEO

The Ultimate Content Plan: 7 Content Writing Tips That Will Boost Your SEO

28 June 2021 ∙ 8 minutes of reading time

If you’re trying to improve your search engine optimization (SEO), you need to be constantly publishing high-quality content on your website. And, to get the best results, one of the most useful content writing tips is to plan a lot of your content in advance. In this article, we’re going to outline how you can […]

By Alex Ratynski
5.00/5(1)
Marketing & Advertising
Ultimate Netlinking Guide: Best Internal Linking Strategy for SEO

Ultimate Netlinking Guide: Best Internal Linking Strategy for SEO

14 June 2021 ∙ 15 minutes of reading time

Netlinking, or internal linking, is essential for optimal site performance and search engine optimisation (SEO). It’s what drives visitors to navigate from one part of your website to another. It also affects your search engine results page (SERP) ranking. That’s why having a netlinking strategy with quality internal linking and backlinks is crucial. Sure, you […]

By Anne-Gaëlle Sy
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Marketing & Advertising
How to Maximise Internal Linking

How to Maximise Internal Linking

30 March 2021 ∙ 7 minutes of reading time

Internal linking is essential for optimal site performance and search engine optimisation (SEO). It’s what drives visitors to navigate from one part of your website to another. It also affects your search engine results page (SERP) ranking. That’s why having an internal linking strategy is crucial. Sure, you can add links to your content without […]

By Anne-Gaëlle Sy
-
Marketing & Advertising
link building

Sustainable Link Building Techniques: Your Ultimate Guide

29 March 2021 ∙ 13 minutes of reading time

It’s not 2007 anymore, and while the rules have definitely changed, link building is still a crucial component of search engine optimisation (SEO). High-quality and relevant backlinks indicate to Google that your on-site content is valuable, thus improving your rankings.  Still, the internet is a wildly competitive place. With tonnes of link building techniques and […]

By Anne-Gaëlle Sy
1 vote, average: 1.00 out of 51 vote, average: 1.00 out of 51 vote, average: 1.00 out of 51 vote, average: 1.00 out of 51 vote, average: 1.00 out of 51.00/5(1)
Marketing & Advertising
Unhooking Link Bait: Your Ultimate Guide to What, Why and How?

Unhooking Link Bait: Your Ultimate Guide to What, Why and How?

22 March 2021 ∙ 8 minutes of reading time

Have you ever dreamed of creating a piece of content that’ll spread far and wide? Do you want to create something that gets the backlinks rolling in? Then you’re likely trying to make link bait, one of the most crucial types of content in marketing. It’s also some of the hardest to create, and with […]

By Anne-Gaëlle Sy
5.00/5(1)
Marketing & Advertising
The Beginner’s Guide to Writing SEO Optimised Metadata

The Beginner’s Guide to Writing SEO Optimised Metadata

16 March 2021 ∙ 6 minutes of reading time

If you have a website, work in marketing or design, or have an IT background, you’ve probably heard about metadata. Meta titles, descriptions, and data make it easier for systems and search engines to understand and interpret files, content, and web pages. It does a critical job, and although most people know that, they still […]

By Anne-Gaëlle Sy
5.00/5(1)
Marketing & Advertising
SEO: Everything you need to know about Search Engine Optimisation!

SEO: Everything you need to know about Search Engine Optimisation!

15 March 2021 ∙ 13 minutes of reading time

Search engine optimisation (SEO) is one of the most important steps you need to take to make your business thrive online.  By working on your SEO, you are boosting organic search results for your website and increasing its findability.  SEO allows you to improve your ranking position in Google and you can either do this […]

By Anne-Gaëlle Sy
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Marketing & Advertising
Have You Thought About Pillar Pages? 4 Steps to Rebuilding Your SEO

Have You Thought About Pillar Pages? 4 Steps to Rebuilding Your SEO

18 February 2021 ∙ 6 minutes of reading time

Is your blog post traffic slowing down? Are your old SEO tricks no longer working for your business? It’s probably because Google is constantly changing the SEO game, and it’s hard to stay on top of it. But don’t discourage just yet. There is an easy fix to your problem and it only involves some re-organising. Search […]

By Anne-Gaëlle Sy
5.00/5(1)
Marketing & Advertising
Easy, Simple Fix Tricks on How to Increase Domain Authority and Score

Easy, Simple Fix Tricks on How to Increase Domain Authority and Score

25 January 2021 ∙ 15 minutes of reading time

Online creators want people to see their work. Whether it’s a blog post or a local news article, anything published on the internet has a domain; an identifying detail that people can enter to find particular content. Since search engines, such as Google, are the primary way that users find more content, you’re going to […]

By Sarah Madimba
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
SEO
Exposing Black Hat SEO: Examples of How You Could Lose Your Website

Exposing Black Hat SEO: Examples of How You Could Lose Your Website

25 January 2021 ∙ 11 minutes of reading time

All is fair in love and war, but the same can’t be said for marketing techniques with regards to online search engines. There are many tactics available to boost your site’s presence online, and using these can have a big impact. Referred to as SEO (search engine optimisation) tools, they can increase traffic, expose new […]

By Sarah Madimba
1 vote, average: 1.00 out of 51 vote, average: 1.00 out of 51 vote, average: 1.00 out of 51 vote, average: 1.00 out of 51 vote, average: 1.00 out of 51.00/5(1)
Marketing & Advertising
New Google Criteria: Core Web Vitals 

New Google Criteria: Core Web Vitals 

1 December 2020 ∙ 7 minutes of reading time

In SEO marketing, companies, blogs, websites, and online platforms compete daily. The top of Google’s list is where they want to be. Of the countless listings on Google, 90% of listed sites never make it to the front page. The 10% that do are the paid adverts, knowledge graphs, and approximately ten organic listings. Traffic […]

By Sarah Madimba
5.00/5(1)
Marketing & Advertising
SEO Outsourcing: What Is It and 4 Tips in Choosing the Right Agency

SEO Outsourcing: What Is It and 4 Tips in Choosing the Right Agency

30 July 2020 ∙ 10 minutes of reading time

An SEO agency can help drive more traffic to your site, increasing your chances of turning leads to customers. Here’s how to choose the best SEO agency!

By Alyzza Junett Cabuenas
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Marketing & Advertising
3 Easy Steps to Prepare Your Brand for Voice Search Development

3 Easy Steps to Prepare Your Brand for Voice Search Development 🗣

29 July 2020 ∙ 9 minutes of reading time

The development of voice search presents exciting opportunities for businesses. But it also poses some challenges. Is your business ready for voice search?

By Alyzza Junett Cabuenas
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Marketing & Advertising
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