Which industry needs SEO the most
Advertising & Marketing

What Industries Need SEO the Most?

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Navigating the digital marketing landscape can be a challenging task, particularly when it comes to SEO utilisation. It’s an important part of the marketing strategy for numerous industries, from e-commerce to local services and professional services.  We’ll explore the integral role of SEO in sectors like healthcare, hospitality, and real estate, along with its impact on startups and small businesses. Stay tuned to understand why SEO could be your top strategy to reach new customers.

Who Needs an SEO Service? Understanding the Importance of SEO in Business

SEO, or search engine optimisation, is a critical element for businesses looking to increase their online visibility and attract potential customers. By optimising their websites for relevant keywords, businesses can improve their search engine rankings, which is essential for driving organic traffic. In this sense, we can say that basically everyone needs SEO. But let’s dig a little deeper into that answer.

Medical services and providers, real estate, professional services, startups, entertainment, legal services, small businesses, travel, pet services, home repair, employment services, e-commerce, service providers, and restaurants are among those that benefit the most from SEO. Why? Because they have two things in common:

Either they have a high level of local competition, or their primary source of revenue is the online world.

For example, a well-executed SEO strategy can significantly benefit local businesses such as restaurants and home repair companies. These businesses often rely on local SEO to reach customers who are searching for services “near me”, and have realised that they can no longer rely on just walk-in customers; they need to attract more people who are actively looking for something they have to offer.

E-commerce sites, or any business for that matter, benefit from the brand awareness that comes from ranking on the first page of search results. It helps them gain credibility and trust from users. This is especially important in a competitive market where staying visible is key, and can be achieved by implementing a robust SEO strategy that includes on-page SEO, off-page SEO, local SEO, and technical SEO.

Key Elements of SEO and Their Role in Marketing

A robust SEO strategy is made up of various elements that help provide value to the end reader and translate it so that search engines can crawl, index, and rank it. These elements include

  • Keyword research. Refers to the process of identifying relevant keywords to help your business understand what your target audience is searching for. This is the foundation of any SEO strategy and guides your content creation and optimisation efforts..
  • On-page SEO. Involves optimising individual web pages to rank higher and attract more relevant traffic. Some key areas of focus include content, title tags, URLs, meta descriptions, and header tags. Ensuring that these elements are aligned with target keywords can improve your site’s visibility.
  • Quality content. Essential for engaging users and keeping them on your site. High-quality, informative content addresses the needs and pain points of your users and establishes your company as an authority in your industry. This not only improves rankings, but also builds trust and credibility.
  • Off-page SEO. Building backlinks from reputable websites is crucial to your site’s ranking. These backlinks act as endorsements, signaling to search engines that your site is a credible source of valuable information.
  • Monitoring and analysis of SEO performance. Regularly tracking data helps you make timely adjustments and ensures that your strategy evolves as algorithms and user behavior change.

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How SEO Practices Benefit Different Industries

With that in mind, let’s look at the details of how SEO benefits different industries. If you serve local areas, there’s a good chance you’ll find your industry here!

SEO for Service-Based Businesses

seo benefits and key strategies for service-based businesses

Service-based businesses are among the most likely to benefit from a well-planned SEO strategy. As we mentioned earlier, optimising for local search helps them attract customers who are actively searching for these services in their area.

Some of the best local SEO strategies you should put in place if you are in a service-based business include

  • Creating a solid Google Business Profile. This profile will help you appear in local search results and allow potential customers to see important information such as address, phone number, website, hours of operation, reviews, and services offered.
  • Developing and implementing a content marketing strategy. Publishing informative blog posts or articles can help establish your business as an authority in its field by providing valuable information and attracting potential clients through search queries. For example, a law firm could write about common legal topics such as family law, employment law, or even intellectual property.
  • Using social media effectively. Sharing content, engaging with followers, and running targeted ads can drive traffic to the website and improve overall SEO performance. This multi-faceted approach ensures that your service-based business can effectively reach and engage its target audience.

SEO for Product-based Businesses

seo benefits and key strategies for product-based businesses

If you have a product-based business, you can also reap significant benefits from a well-executed SEO strategy. It gives you the opportunity to attract new customers by appearing in organic search results and reaching prospects who are actively searching for your products, increasing the likelihood of conversions.

Among the best practices you should follow, we feel it is important to highlight the following:

  • Improve your domain authority. Creating high-quality, keyword-optimised content and earning backlinks from reputable sites can signal to search engines that your site is trustworthy. This, in turn, will help improve your rankings over time.
  • Link building. This helps improve domain authority and drives referral traffic back to your site. For example, if you are a tech company, you could work with industry bloggers to review your products, earning valuable backlinks and exposure or hire a linkbuilding agency.
  • Local SEO. Drives foot traffic for your brick-and-mortar businesses. Optimising for local search terms ensures that your products are visible to nearby customers, increasing both online and offline sales.

SEO for E-Commerce Businesses

seo benefits and key strategies for e-commerce businesses

If you run an e-commerce business, SEO strategies are crucial for driving organic traffic and increasing visibility – after all, you rely on online users to find, visit and buy from your site.

Some effective methods of applying SEO include:

  • Conducting keyword research. By identifying high-volume, relevant keywords, you can optimise your product pages to rank higher in search engine results. This increases your chances of attracting potential buyers.
  • Optimise for technical SEO. Making sure your site loads quickly, is mobile-friendly, and has a clean URL structure are just a few of the things you need to take care of. They improve your user experience, but also help search engines crawl and index your site more effectively.
  • Content marketing. Creating valuable, informative content such as blog posts, how-to articles, and product reviews can attract and engage your target audience. Well-crafted content can establish your brand as an authority, build trust, and encourage repeat visits.
  • Building quality backlinks from reputable sites can significantly increase your domain authority. This not only improves rankings, but also drives referral traffic to your site, increasing the potential for conversions.

SEO for Local Businesses

seo benefits and key strategies for local businesses

Finally, if you have a local business, you need to implement an SEO strategy to get your brand in front of new potential buyers. There are several things you can implement to do this, but we highly recommend that you focus on the following:

  • Optimise your Google Business Profile with key information such as your address, phone number, website, and product.
  • Implement local keywords to increase your chances of showing up in searches by nearby customers looking for your services.
  • Writing blog posts about local events or collaborating with neighbouring businesses can enhance your online presence.
  • Gather positive local reviews from satisfied customers on platforms such as Google or Yelp.

These actions will help increase your visibility and drive more organic traffic to your website.

Which Industries Need SEO the Most?

In today’s world, any business with an online presence will benefit greatly from having a robust SEO strategy in place and handled by professionals. However, there are some that find it necessary to survive. Especially those related to local general services, startups, real estate and professional services.

As of 2024, the top industries that need SEO the most include:

which industries benefit the most from SEO

Sources: Desire Marketing,​ NSM SEO Dubai, and​ Ignite Visibility

  • E-commerce: By optimising product pages for higher conversions and using effective product categorisation techniques, you can improve your site’s visibility, attract a targeted audience, and drive more sales.
  • Healthcare Services: If you are in the healthcare industry, you need to work on having a strong online presence to attract new patients, establish credibility, engage with potential patients, and ultimately grow your practice.
  • Real Estate: SEO best practices, such as incorporating relevant keywords related to the real estate industry into your website content (and in strategic locations such as meta tags, meta descriptions, URLs, and headers), can increase the site’s visibility to potential customers searching for real estate online.
  • Financial Services: If you are in this industry, implementing SEO strategies is no longer an option, it has become essential to your success. It increases online visibility, engagement with your target audience, and helps optimise for lead generation, allowing you to stay ahead of the competition and establish yourself as a trusted industry leader.
  • Travel and Hospitality: SEO helps you attract travellers to your website and get more bookings, visitors and tourists, restaurants and tourist attractions. Especially when you optimise for local SEO with relevant keywords and take advantage of Google My Business.
  • Beauty and Personal Care: As an owner or leader in this industry, you need to focus your efforts on optimising your website for keywords relevant to your products so that you can drive organic traffic to your websites.

In short, these industries are using SEO not only to increase their visibility, but also to build brand trust, attract the right audience, and drive significant business growth. But let’s take a closer look at how they can take advantage of SEO and implement it correctly.

The Role of SEO in the Medical Services Industry

With an estimated 70% of adults using the Internet to research medical information, it’s imperative that the healthcare industry has a strong online presence today – one that helps guide users on what to do when a symptom occurs and who to call. Today, this is only possible through content creation and optimisation for relevant medical keywords.

In other words, if you are a doctor, nurse, practitioner, or healthcare facility, you need to invest resources, budget, and time in a well-executed SEO strategy. Make sure it includes several key components:

  • Local SEO: Targeting local search terms ensures that medical services are visible to nearby patients. For example, a clinic in Los Angeles might use keywords such as “urgent care LA” to attract local searchers.
  • Quality content: Creating informative blog posts and detailed service descriptions helps engage patients and establish the practice as an authority. If you’re a dermatologist, you can create a content hub around the importance of protecting your skin on a daily basis.
  • Technical SEO: Ensuring the website is mobile-friendly and loads quickly improves the user experience and search engine rankings. This involves a number of actions that are better handled by professional web teams.
  • Patient reviews: Positive reviews on platforms such as Google My Business can increase credibility and visibility in local searches. Take the time to carefully ask your satisfied patients and their families to share a comment and review. This works better than word of mouth and is public to anyone who encounters your practice in the digital world.

The Impact of SEO on Real Estate Businesses

We live in a digital world, one in which potential buyers are checking out houses, apartments and land online even before they consider taking the time to actually visit one. This way, they can disregard those that don’t meet their buying criteria (size, number of bedrooms and bathrooms, location, parking, garden, etc.). In other words, having a robust website that ranks high on search engine results pages is a must.

To succeed in the real estate business, you need to develop and implement an SEO strategy that focuses on increasing your online visibility and attracting potential customers. These efforts will allow you to rank higher in search engine results, making it easier for buyers and sellers to find your services.

Some key elements you need to consider to ensure the effectiveness of SEO in real estate include

  • Keyword optimisation: Work on relevant keywords related to real estate listings and services that will help attract targeted traffic. For example, you want to use queries like “home for sale in [location]” or “best neighborhoods in [area]”, you can even try with “how to get a mortage”.
  • Content creation: Create high-quality blog posts, market reports, and property descriptions that help establish authority and provide valuable information to potential clients. Use the keywords relevant to your audience to create content hubs around them and fill your blog with relevant information. For example, you can publish a post on “How to get a mortgage to buy a home in [specific neighborhood].”
  • Local SEO: Optimise your website and content for local search terms. This will ensure that your site appears to users searching for properties in specific areas, driving more localised traffic. If you work around a specific area, you can use keywords like “best realtor in [area]” or “real estate agents in [location]”.
  • User experience: Make sure your site is mobile friendly, fast loading, and easy to navigate. This increases user engagement and satisfaction.

The Importance of SEO for Professional Services

There are many different ways for people to find and hire professional services. They all have one thing in common: they rely on the Internet. Whether it’s local listings or directories, Google, or direct websites, people turn to the Internet to find someone who can help them solve a specific situation or problem. In short, if you provide professional services and want to increase your customer base, you need to invest time and budget into having a robust website filled with content that ranks high on search engine results pages.

Some key actions you need to consider are

  • Local SEO benefits: If you work in specific locations, local SEO helps you attract clients in your area. This is especially useful for lawyers, consultants, and healthcare providers. You want to use keywords similar to “divorce lawyers in [specific location]” or “investment management in [specific location]”.
  • Content creation and site optimisation: With a list of keywords relevant to your audience, you want to implement on-page best practices that will help you improve your content and rank in the SERPs.
  • Link building: When other websites and businesses refer traffic to your site, you get more visitors and send more positive signals that you are an authority in the field and worthy of their business.
  • Social media: Being active on social media and sharing relevant and informative content makes it easier for people to find you and trust you enough to hire your services to meet a need or solve a problem.
  • User experience: Ensuring that your site loads quickly, is mobile responsive, and provides an exceptional user experience will help keep visitors engaged with your content for longer periods of time. Both of these signals are positive for your search engine rankings.

Top Three SEO Strategies for Different Industries

Here are the top three SEO strategies that We’ve tailored them to specific industries, but with a complete understanding of your target audience, good keyword research, and a great content development team, you can quickly adapt them to your business.

Strategy 1: Local SEO for Home Repairs and Renovation Services

For home repair and remodeling services, we highly recommend starting by claiming and optimising your Google Business Profile (GBP). Make sure all the information listed there is accurate and up to date, including your business name, address, phone number, and hours of operation. Be sure to include location-specific keywords throughout your page and your BP, such as “home repair services in [city]” or “bathroom remodeling in [neighborhood].

You should also take the time to encourage satisfied customers to leave reviews on your GBP. Positive comments not only improve your online reputation, but also boost your rankings in local search results.

Creating localised content is also a must. Have your team consistently write blog posts or articles that focus on common home repair issues in your area and provide seasonal maintenance tips. This can drive local traffic to your website and establish your business as a trusted local authority.

Building local backlinks is also important. Partner with local businesses, participate in community events, and get featured in local online publications. This will increase your site’s authority and relevance in local searches.

Strategy 2: Content Marketing for E-commerce Businesses

When developing a content marketing strategy for your ecommerce business, it’s important to focus on creating content that resonates with your target audience. At Sortlist, we encourage you to start by identifying your customers’ pain points and interests. This information will guide you in creating content that addresses their needs.

You’ll also want to diversify the content formats you work with. This will help keep your audience engaged. You should consider creating

  • Blog posts that provide solutions to common problems.
  • Product guides that highlight the benefits and uses of your products.
  • Videos that demonstrate product features or share customer testimonials.

It’s also important to use social media platforms to distribute your content and drive traffic back to your website. Engage with your audience by responding to comments and encourage user-generated content.

Create a content calendar to help you stay organised and consistent. Plan and schedule your content in advance to ensure regular updates and maintain audience interest.

Finally, monitor the performance of your content using analytics tools. Track metrics such as traffic, engagement, and conversions to understand what works best and refine your strategy accordingly.

Strategy 3: On-page SEO for Professional Services

As a professional service provider, you should devote sufficient time and resources to keyword optimisation. It helps you identify and use the keywords that potential customers are searching for, increasing your chances of attracting and converting more customers.

Throughout the website optimisation process, you need to pay close attention to title tags and meta descriptions as they are crucial elements. Ensure that your title tags are compelling and contain primary keywords. Your meta descriptions should be engaging and provide a clear summary of the page’s content, enticing users to click through.

Content quality is another key consideration. Create informative, well-structured content that addresses the needs and questions of your target audience. When optimising your content, be sure to break up text with subheadings, bullet points, and relevant images to improve readability.

Use internal links to direct visitors to other relevant pages on your site. This not only improves the user experience, but also helps search engines understand the structure of your site.

Finally, make sure your site is mobile-friendly. With a significant number of users accessing websites via mobile devices, responsive design is essential for both user experience and SEO.

Detailed Case Studies on Industries Benefiting from SEO

So far we have covered different ideas and strategies for different industries, but we would like to share some case studies with you. They illustrate how different industries, such as architecture, can use SEO to increase their online visibility, build brand awareness, attract the right audience, and help companies achieve significant growth.

Case Study #1. River Pools® – How a Local Service Business Benefited from SEO 

Source: River Pools®

Overview:

River Pools® is a swimming pool installation company based in Virginia. In 2008, the company faced severe financial difficulties due to the economic recession, which led to a decline in customer inquiries and sales. To overcome this challenge, they turned to content marketing and SEO.

Challenges:

  1. Decline in sales: The economic downturn led to a significant drop in sales and customer inquiries.
  2. Limited online presence: Although the company had a website, it wasn’t generating significant traffic or leads.
  3. Intense competition: The pool installation industry is highly competitive, especially for local businesses.

SEO Strategy Implemented:

  1. Content Marketing (Blogging): The company began producing high-quality blog content that answered common questions customers had about pools. They took a “they ask, you answer” approach, focusing on content that addressed customer concerns such as cost, maintenance, installation and more.
  2. Keyword optimisation: Each blog post was optimised for relevant keywords that potential customers might use when searching for pool-related information. This included long-tail keywords such as “how much does a fiberglass pool cost” or “fiberglass vs. concrete pools”.
  3. Transparent content: They openly discussed topics that most competitors avoided, such as pricing. By being transparent, they gained the trust of potential customers.
  4. Educational videos: In addition to written content, they produced educational videos that explained the pool installation process, maintenance tips, and more.
  5. On-Page SEO Improvement: The website was optimised for on-page SEO, including meta descriptions, title tags, and internal linking.
  6. Lead generation: The company introduced tools such as cost calculators and downloadable guides to capture leads from site visitors.

Results:

  • Dramatic increase in website traffic: Within a few years, the company’s website traffic skyrocketed from a few thousand visitors per month to over 400,000 monthly visitors.
  • Higher search engine rankings: The website began to rank on the first page of Google for many pool-related search terms, especially those related to cost and comparison.
  • Significant revenue growth: The increase in traffic and improved search rankings led to a significant increase in sales. The company reported over $4 million in revenue directly attributable to their content marketing and SEO efforts.
  • Industry recognition: The success of their SEO strategy made River Pools and Spas an industry leader, and they now serve as a model for other companies looking to implement similar strategies.

Key Takeaways:

  • Content is king: By addressing customer pain points and questions through high-quality content, River Pools and Spas was able to attract and convert more leads.
  • Transparency builds trust: Discussing pricing openly helped the company stand out from the competition and build trust with potential customers.
  • SEO is a long-term investment: Results weren’t immediate, but over time, consistent SEO and content marketing efforts led to significant growth.

Resource Link/s:

  1. River Pools and Spas Blog – Explore their blog to see the type of content that helped them achieve SEO success.
  2. The River Pools Case Study by IMPACT – A detailed case study on how River Pools used content marketing and SEO to dominate their industry.

Case Study # 2. Brian Gavin Diamonds– The Impact of SEO on an E-commerce Business’s Sales

Brian Gavin Diamonds website homepage

Source: Brian Gavin Diamonds

Overview:

Brian Gavin Diamonds is a Houston-based e-commerce company specialising in high quality diamonds and custom engagement rings. The company was founded by Brian Gavin, a fifth-generation diamond cutter who leveraged his expertise in the diamond industry to build a successful online business. Despite offering a premium product, the company faced challenges in attracting online customers and increasing sales.

Challenges:

  1. Highly competitive industry: The online diamond and jewelry industry is extremely competitive, with established players dominating search engine results.
  2. Limited online visibility: Although the company had a website, it did not rank well for relevant keywords, which meant it was missing out on potential customers searching for diamond products online.
  3. Low organic traffic: The website was not receiving significant organic traffic, limiting its ability to generate sales.

SEO Strategy Implemented:

  1. Comprehensive keyword research: The team conducted extensive keyword research to identify high-value keywords and long-tail keywords related to diamonds, engagement rings, and jewelry. They focused on both commercial keywords (e.g., “buy engagement ring online”) and informational keywords (e.g., “how to choose a diamond”).
  2. On-Page optimisation: The site was optimised for these keywords by updating meta titles, descriptions, header tags, and content to align with the targeted keywords. Product pages were optimised with detailed descriptions, high-quality images, and relevant keywords.
  3. Content marketing: A blog was launched to address common questions and concerns about diamonds and engagement rings. Content included buying guides, educational articles on diamond cuts and clarity, and engagement ring trends.
  4. Technical SEO improvements: The site’s speed, mobile-friendliness, and overall user experience were improved. Structured data markup was also implemented to improve the site’s visibility in search results.
  5. Link building: The team executed a targeted link building campaign to acquire high-quality backlinks from reputable sites in the jewelry and wedding industry. This included guest blogging, partnerships, and outreach to industry influencers and bloggers.
  6. Local SEO: Since Brian Gavin Diamonds also had a physical showroom, they optimised for local SEO by creating and optimising a Google My Business profile, building local citations, and encouraging customer reviews.

Results:

  • Increased organic traffic: Within a year, the site’s organic traffic increased by 50%. The company began ranking on the first page of Google for several competitive keywords, such as “custom engagement rings” and “Houston diamonds.
  • Higher conversion rates: The combination of increased traffic and improved site usability resulted in a 30% increase in conversion rates. More visitors became customers.
  • Significant revenue growth: The SEO efforts resulted in a 25% increase in sales within the first year. The increase in organic traffic directly contributed to this growth as more customers found the site through search engines.
  • Industry recognition: Brian Gavin Diamonds became a recognised name in the online diamond industry, and the brand’s visibility continued to grow as the SEO efforts were maintained.

Key Takeaways:

  • SEO drives long-term growth: By investing in a well-rounded SEO strategy, Brian Gavin Diamonds was able to achieve sustained growth in organic traffic and sales.
  • Content and SEO synergy: The combination of high-quality content and on-page optimisation played a critical role in improving the site’s search engine rankings.
  • Importance of technical SEO: Improving the technical aspects of the site, such as site speed and mobile optimisation, contributed to a better user experience and higher rankings.

Resource Link/s:

  1. Brian Gavin Diamonds Website – Visit their website to explore their products and see the impact of their SEO efforts.
  2. Case Study: Brian Gavin Diamonds by Google Analytics – Detailed breakdown of the SEO strategies implemented and the results achieved.

Case Study #3. Coffey Communications – How a Professional Service Improved Its Online Presence Through SEO

Source: Coffey Communications

Overview:

Coffey Communications is a full-service healthcare marketing agency based in Washington state that specialises in creating digital and print content for hospitals, health systems and other healthcare providers. Although a well-established company with decades of experience, Coffey Communications realised that its online presence did not reflect its industry leadership. They needed to increase their visibility to attract more clients and maintain their competitive edge.

Challenges:

  1. Low search engine rankings: Despite having a website, Coffey Communications did not rank well for industry-specific keywords related to healthcare marketing and content creation.
  2. Limited online leads: The company’s online lead generation was minimal, with most clients coming from referrals or existing relationships.
  3. Outdated website structure: The website was not optimised for search engines, with technical issues, poor site architecture, and a lack of keyword-focused content.

SEO Strategy Implemented:

  1. Website redesign: The website was completely redesigned to improve usability and SEO. This included updating the site architecture, improving navigation, and ensuring the site was mobile responsive.
  2. Comprehensive keyword strategy: Coffey Communications conducted in-depth keyword research to identify relevant keywords that potential clients were searching for. This included terms such as “healthcare content marketing,” “hospital website design,” and “healthcare SEO services.
  3. Content optimisation: The company optimised existing content and created new keyword-focused content to target these terms. This included detailed service pages, blog posts, case studies, and resources that showcased their expertise in healthcare marketing.
  4. Technical SEO improvements: Technical SEO improvements were made, such as fixing broken links, improving page load speed, implementing proper header tags, and optimising meta descriptions and title tags.
  5. Local SEO: Because Coffey Communications serves a national audience but is based in Washington, they also optimised for local SEO by updating their Google My Business profile, building local citations, and encouraging customer reviews.
  6. Link building: A targeted link building campaign was implemented to increase the site’s authority. This included earning backlinks from reputable industry publications, guest blogging, and partnering with relevant healthcare organisations.

Results:

  • Improved search rankings: Within a year, Coffey Communications saw significant improvements in their search engine rankings. They achieved first page rankings for key terms such as “healthcare content marketing” and “hospital website design.
  • Increased organic traffic: The website’s organic traffic increased by 75%, with a significant increase in visits from healthcare organisations and professionals looking for marketing services.
  • Higher quality leads: The improved visibility and targeted content resulted in a 60% increase in high-quality leads from the healthcare industry. These leads were more closely aligned with Coffey’s ideal customer profile.
  • Increased brand authority: By consistently ranking well for industry-specific terms and producing high-quality content, Coffey Communications established itself as a thought leader in healthcare marketing.
  • Revenue growth: The increase in online leads contributed to significant revenue growth as the company secured new contracts with hospitals and healthcare providers across the country.

Key Takeaways:

  • Website structure matters: A well-structured, SEO-friendly website can significantly improve search engine rankings and user experience, leading to better business results.
  • Industry-specific SEO: Tailoring SEO strategies to target industry-specific keywords is critical for professional services firms looking to attract relevant clients.
  • Long-term investment: SEO is a long-term investment that can lead to sustained growth in visibility, leads, and revenue.

Resource Link/s:

  1. Coffey Communications Website – Explore their website to see how their SEO strategy has been implemented.

Why Local SEO Practices are Crucial for Certain Industries

Local SEO practices are especially important for industries that rely heavily on foot traffic and local customers.

Restaurants need local SEO to ensure that they appear in search results when potential customers search for nearby dining options. A well-optimised Google Business Profile can display important information such as hours of operation, menu items, and customer reviews, making the restaurant more appealing to local diners.

Real estate agents also benefit greatly from local SEO. By optimising for local search terms, real estate agents can attract customers looking to buy or sell property in a specific area. Including local keywords in property listings and blog content helps improve search engine visibility, making it easier for potential clients to find them.

Medical services such as clinics and dental practices rely on local SEO to connect with patients in their area. Accurate and consistent information across online directories, along with positive patient reviews, can greatly enhance their online presence and build trust within the community.

How are you taking advantage of local SEO?

The Future of SEO: What Industries Need to Know

As we look to the future of SEO, several key trends and considerations are emerging for businesses across different industries.

  • AI integration: AI is becoming an integral part of SEO, helping to analyse search intent and personalise user experiences. Industries such as e-commerce and healthcare can leverage AI for better targeting and content customisation.
  • Voice search: With the rise of smart speakers and voice assistants, optimising for voice search is critical. This is especially important for local businesses and service-based industries, where users often search for “near me” services.
  • Mobile optimisation: Ensuring that websites are mobile-friendly is no longer optional. Industries such as real estate and tourism must prioritise mobile optimisation to cater to on-the-go users.
  • Video content: Video dominates content consumption. Industries such as education and entertainment can benefit from creating engaging video content to improve their SEO rankings.
  • E-E-A-T: Demonstrating experience, expertise, authority, and trustworthiness is essential. This is especially true in the medical and financial sectors, where credibility can have a significant impact on user trust and engagement.

Ready to Take Your Business to the Next Level with a Tailored SEO Strategy?

Whether you’re in the United Kingdom, looking for SEO agencies in London, or based anywhere else in the world, Sortlist can connect you with top agencies that fit your unique needs. Let us help you find the perfect partner to fuel your growth and ensure your business stands out in today’s competitive marketplace.

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