Branding

40 articles in Branding

Create a strong visual identity for yourself!

Creating, establishing and strategizing a strong brand is probably one of the most important things that companies need to do successfully. 

Strong brands stand the test of time, weather crises, and are much easier to retain customer loyalty and launch new products. But branding is a very broad topic. It takes into account the search for a brand name, the visual aspect of the brand image, the company’s values, customer relations, employee management, the employer brand and much more. 

It is in this category of the Sortlist blog that we explore all the topics of Branding to help you build your company’s brand ?

brand key model

The Brand Key Model as the Key to Success

1 March 2022 ∙ 5 minutes of reading time

It is often a challenge for companies that have a large number of products, such as multi-brand groups, to present and position themselves as a unified brand. Fast Moving Consumer Goods (FMCG) producers like to use the Brand Key model to raise their profile to customers. This model is a slightly more modern and detailed […]

By Doris Pundy
5.00/5(1)
Branding
line extension

Line Extension: Out of Ideas on How to Continue Company Growth?

31 January 2022 ∙ 6 minutes of reading time

Many brands find themselves in a position where they have achieved some success with their product line and are under pressure from investors and business partners to continue growing. The solution appears to be to produce new items that are comparable to their popular offering. A line extension is a marketing technique in which a […]

By Gaurav Roy
5.00/5(1)
Branding
branding agency

How to Find the Right Branding Agency!

10 January 2022 ∙ 6 minutes of reading time

For companies, the right corporate branding is indispensable these days. When customers or business partners visit a company’s website, it is important that its content is convincing, appealing and subconsciously evokes emotions from start to finish. This is exactly what branding is responsible for. Now, not every company is able to design its own corporate […]

By Valerie Ritter
5.00/5(1)
Branding
cultural branding

Cultural Branding: Start Expanding Your Target Market

4 January 2022 ∙ 7 minutes of reading time

Cultural branding, when used properly, could have an astounding effect on your business. Cultural branding creates relevance with your target audience. It does this by creating a certain level of relevance with their lifestyle. By appealing to their lifestyle, you can outperform the competition because your brand carries a certain level of lifestyle relevance. Come […]

By Anne-Gaëlle Sy
5.00/5(1)
Branding
brand pyramid

How a Brand Pyramid Can Save Your Company’s Branding

3 January 2022 ∙ 6 minutes of reading time

A brand pyramid is used to answer fundamental questions about a brand. Building a brand pyramid is an important step new brands should take. It creates an understanding of the company’s core values and benefits and as a result, defines the brand idea. The brand pyramid model was first introduced in the late 20th century. […]

By Anne-Gaëlle Sy
5.00/5(1)
Branding
branding models

The Ultimate Guide To Branding Models: Know What Works

28 December 2021 ∙ 6 minutes of reading time

A brand is a name, sign, logo, or any other feature that identifies a particular service. Or at least that’s the simplest explanation you’ll find when searching up the term online. The definition itself isn’t entirely wrong; it just doesn’t tell the whole story. In truth, a brand is much more than just a sign […]

By Anne-Gaëlle Sy
5.00/5(1)
Branding
product branding

What Is Product Branding and How to Use It to Your Advantage

6 December 2021 ∙ 8 minutes of reading time

Product branding is an excellent tool that businesses can use to develop a branding campaign for specific products instead of the business as a whole. It is an important strategy that businesses must understand if they want to appeal to different segments outside their current audience. Here’s everything you need to know and product branding […]

By Anne-Gaëlle Sy
5.00/5(1)
Branding
innovative branding

How Innovative Branding Can Help Your Business?

24 November 2021 ∙ 8 minutes of reading time

Innovative branding is a way to help your business stand out from the competition. Businesses can be innovative by using new products, new ideas, new messages, and new designs. If you can create something different from what everyone else is doing, then it will help you stand out.  A great example of this would be […]

By Anne-Gaëlle Sy
5.00/5(1)
Branding
Sortlist: Building Great Business Stories

The Secrets to Sortlist’s Rebranding Process & Signs You Need One Too

23 November 2021 ∙ 12 minutes of reading time

As September was coming to a close, we went through a rebranding process. It was months of hard work, back and forth. And with the new brand all we got was this new logo? A couple of new colours? Nope. Companies grow, and when they do, more often than not they change to meet the […]

By John Platt
5.00/5(2)
Branding
Sortlist: Building Great Business Stories

The Secrets to Sortlist’s Rebranding Process & Signs You Need One Too

23 November 2021 ∙ 12 minutes of reading time

As September was coming to a close, we went through a rebranding process. It was months of hard work, back and forth. And with the new brand all we got was this new logo? A couple of new colours? Nope. Companies grow, and when they do, more often than not they change to meet the […]

By John Platt
5.00/5(3)
Branding
Sortlist: Building Great Business Stories

The Secrets to Sortlist’s Rebranding Process & Signs You Need One Too

23 November 2021 ∙ 12 minutes of reading time

As September was coming to a close, we went through a rebranding process. It was months of hard work, back and forth. And with the new brand all we got was this new logo? A couple of new colours? Nope. Companies grow, and when they do, more often than not they change to meet the […]

By John Platt
5.00/5(3)
Branding
Sortlist: Building Great Business Stories

The Secrets to Sortlist’s Rebranding Process & Signs You Need One Too

23 November 2021 ∙ 12 minutes of reading time

As September was coming to a close, we went through a rebranding process. It was months of hard work, back and forth. And with the new brand all we got was this new logo? A couple of new colours? Nope. Companies grow, and when they do, more often than not they change to meet the […]

By John Platt
5.00/5(3)
Branding
Sortlist: Building Great Business Stories

The Secrets to Sortlist’s Rebranding Process & Signs You Need One Too

23 November 2021 ∙ 12 minutes of reading time

As September was coming to a close, we went through a rebranding process. It was months of hard work, back and forth. And with the new brand all we got was this new logo? A couple of new colours? Nope. Companies grow, and when they do, more often than not they change to meet the […]

By John Platt
5.00/5(3)
Branding
branding guidelines

Branding Guidelines: The Secret Recipes of Spotify, Uber and Yelp

18 November 2021 ∙ 7 minutes of reading time

Branding guidelines are the visual identity communicated by a brand. Logos, colors, typography, images and iconography, website, packaging, etc. A meticulous work that can take time but is essential. In this article, we take several examples to help you design your branding guidelines. We can also put you in touch with the best branding agencies. […]

By Tancrède d'Aspremont Lynden
5.00/5(1)
Branding
brand awareness metrics

Why Branding Doesn’t Work Without Brand Awareness Metrics

16 November 2021 ∙ 7 minutes of reading time

Brand awareness is not an easy metric to measure, but there are many reasons why it’s essential to measure and track it. It’s the percentage of people aware of your brand. It’s measured by conducting a brand awareness survey to determine how many are aware of its products or services or have heard about it […]

By Anne-Gaëlle Sy
5.00/5(1)
Branding
graphic charter

Design & Branding: What Price for a Graphic Charter?

10 November 2021 ∙ 7 minutes of reading time

What is the budget for a graphic design ? What is the price of a graphic charter to design a solid brand image? As a reminder, a graphic charter is a working document gathering all the fundamental rules of use of the graphic signs that constitute the visual identity of a company or a brand. […]

By Emma Guillaume
5.00/5(1)
Branding
employee branding

What Is Employee Branding & How Can It Help Strengthen Your Company Culture and Employer Brand?

8 November 2021 ∙ 6 minutes of reading time

Regardless of size or shape, every business has two sides: the side of the employer or the employer brand and the side of the employee or the employee brand. The latter side is internal, its main focus being on people and their perception of the company they work for. In simple terms, employee branding is […]

By Georgiana Gitschuk
5.00/5(1)
Branding
branding tactics

Branding Tactics: The Complete 2021 Introduction for Businesses

8 November 2021 ∙ 8 minutes of reading time

In this article we mainly address branding tactics, but we also look at the importance of brand strategy. So, before we start, we need to be clear that we understand the difference between the two.  In a nutshell, your brand strategy, or branding strategy if you prefer, sets out your long term plan to make your […]

By Anne-Gaëlle Sy
5.00/5(1)
Branding
corporate identity

What Is a Corporate Identity Manual and How to Make One in 7 Steps?

2 November 2021 ∙ 7 minutes of reading time

If we asked you about the difference between corporate identity, brand image, and brand positioning, could you answer without hesitation? Understanding these concepts in depth will directly affect the way your brand communicates and the effectiveness of the messages you deliver to your audience. In this article, we explain in detail the concept of corporate […]

By Clara Gil
5.00/5(1)
Branding
7 Effective Steps to Plan Your Brand Development Strategy

7 Effective Steps to Plan Your Brand Development Strategy

1 November 2021 ∙ 6 minutes of reading time

Any organization wants its business to grow at a faster rate. The quicker an organization reaches its goals, the better it is for overall development. New goals can be set in the future, and new heights can be reached for growth.  One smart way to achieve optimal growth is through developing the brand. There’s no […]

By Anne-Gaëlle Sy
5.00/5(1)
Branding
The Top 13.5 Debranding Examples to Follow For Your Branding Strategy

The Top 13.5 Debranding Examples to Follow For Your Branding Strategy

28 October 2021 ∙ 7 minutes of reading time

The modern world is going back to the basics. Everyone is slowly realizing minimalism is the need of the hour and that decluttering can be therapeutic. This is what debranding aims at doing: decluttering & minimizing. Debranding has slightly different meanings to different marketers. Debranding, by definition as a business strategy, is removing the brand […]

By Anne-Gaëlle Sy
5.00/5(1)
Branding
honest branding

Honest Branding: 7 Ways to Gain Your Clients’ Trust – Examples

26 October 2021 ∙ 7 minutes of reading time

Most people have good intuition. Good intuition means that we can identify something we it seems fishy…not right… This also holds true in the case of everything that we purchase, things that we believe in, people we choose to be with, content that we consume. In general, people love things that seem believable, honest, trustworthy. […]

By Gaurav Roy
5.00/5(1)
Branding
How Much Does It Cost to Create a Logo?

How Much Does It Cost to Create a Logo?

21 October 2021 ∙ 9 minutes of reading time

A logo is one of the essential components of every brand. It is what every customer will see of your company on social networks, your website, your premises, and your commercial proposals. So you’ll understand: logos are real stakes for companies. One of the main qualities of a logo is to be able to easily […]

By Lucas Gravier
5.00/5(1)
Branding
how to make a watermark for youtube

How to Make a Custom Watermark for YouTube Videos – Full Guide

19 October 2021 ∙ 6 minutes of reading time

One watches so many videos a week that it’s hardly possible to associate a clip with the brand unless the video is watermarked. At times some of the videos might have nothing to do with the product or service; for example, behind the scene videos. Yet, the video must remind the audience of your brand. […]

By Cristian Stanciu
5.00/5(1)
Branding
Visual Identity in 5 Steps: Definition & Creation | Guide + Examples

Visual Identity in 5 Steps: Definition & Creation | Guide + Examples

9 September 2021 ∙ 12 minutes of reading time

The first impression people will have of your brand will be based on its visual identity. We don’t always realize it, but the choices you make when creating your visual identity and branding will have an impact on how you are perceived. According to this study, 77% of people consider brands that use yellow to […]

By Tancrède d'Aspremont Lynden
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Branding
brand salience

What is Brand Salience, and Why is It Important For Brand Identity?

24 August 2021 ∙ 6 minutes of reading time

You can do more with your brand than capture people’s attention with a memorable logo. Being recognized in that pivotal moment in the buying phase of a consumer can be the difference between a sale for your product over another. You want your product in the mind of your buyers during the point of sale. […]

By Anne-Gaëlle Sy
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Branding
competitive positioning

Competitive Positioning Strategy: How To Stand Out Without Getting Overlooked

9 August 2021 ∙ 7 minutes of reading time

As we inch forward towards reopenings, after over a year of on-and-off lockdown, one thing that every brand has learned is that competitive positioning is one of the most important aspects that will impact their sustainability in the long term. Winning your customers’ trust among the myriad of businesses offering services and products in your […]

By Gaurav Roy
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Branding
under armour marketing strategies

Under Armour Marketing Strategies in 2021: Rebuilding a Brand

3 August 2021 ∙ 5 minutes of reading time

It didn’t take much for Kevin Plank to get the idea to create one of the world’s biggest sporting apparel brands in the world. He set off on a mission to create moisture-wicking athletic apparel for amateur and professional athletes that eventually saw his brand beat out Adidas for the 2nd biggest sportswear brand in the […]

By Anne-Gaëlle Sy
5.00/5(1)
Branding
brand communication

Brand Communication – How to Present Your Brand Successfully

2 August 2021 ∙ 8 minutes of reading time

Strong brand communication brings a brand into the focus of consumers. Only if the strengths and special features of the brand are anchored in the minds of the customers can the management of the brand be ensured. The definition of brand communication does not only refer to the advertising text or the corporate communication on […]

By Anne-Gaëlle Sy
5.00/5(1)
Branding
strong branding

Strong Branding: 5 Things Your Brand Needs to Stand Out Amongst the Competition

20 July 2021 ∙ 6 minutes of reading time

How do you build a strong brand? Why is strong branding so important? These are some of the questions that I will address in this article. To start, take note that a significant part of building a business involves establishing a solid and stable  brand name. It can take months, if not years, of intensive […]

By Anne-Gaëlle Sy
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Branding
value creation

How to Leverage Branding & Graphic Designing for Value Creation?

12 July 2021 ∙ 8 minutes of reading time

Branding is something that your business needs to grab your ideal customer’s attention and enables value creation through attention, engagement, and experiences. As far as graphic designing is concerned, value creation revolves around the perception created out of aesthetics. It transforms your first-time buyers into lifetime loyal customers and even turns the audience into brand […]

By Gaurav Roy
5.00/5(2)
Branding
co branding examples

Co-Branding : 7 Successful Examples to Inspire Your Next Co-Branding Campaign

8 June 2021 ∙ 6 minutes of reading time

You may have always admired the way a company other than your own creates their advertisements, or maybe you have noticed that a brand whose product you like is missing something your company could offer them.  It doesn’t necessarily have to be so…you could start a co-branding campaign and create a win-win marketing strategy. Let’s […]

By Anne-Gaëlle Sy
5.00/5(1)
Branding
types of brand strategies

What Are the Different Types of Brand Strategies?

17 May 2021 ∙ 4 minutes of reading time

If you are looking to define your company’s branding strategy, or even build a brand for a project, it is important to understand this:  The value of a brand lies primarily in the way it is perceived by its target audience.  For this reason, it is essential that you always listen carefully to your customers, […]

By Anne-Gaëlle Sy
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Branding
Coca cola brand name

5 Secrets to Choosing the Perfect Brand Name

10 May 2021 ∙ 12 minutes of reading time

Do you have an idea for a brand and are you planning on becoming an entrepreneur?  One of the challenges you will face is creating and choosing a brand name.  Choosing a brand name can be complex and time-consuming.  In this article, we share with you the secrets to having an original and striking name […]

By Anne-Gaëlle Sy
-
Branding
How to Write an About Me Page

How to Write an About Me Page

25 January 2021 ∙ 16 minutes of reading time

The about me page is one of the essential things on your website. It’s the first thing your readers will know about your company or your story. When you master your about me page, you’ll build better connections and improve your branding. By sharing your background, you will position yourself as an expert in your […]

By Sarah Madimba
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Branding
Brand Audit Process: Step-by-Step Guide and Agencies That Can Help

Brand Audit Process: Step-by-Step Guide and Agencies That Can Help

18 January 2021 ∙ 11 minutes of reading time

Branding plays a significant role in how customers choose companies with which to work or buy from. It’s one of your business’ most important assets, and it’s critical to develop an appealing brand and story that customers can connect with on an emotional level. If a business has excellent branding, it’s automatically more desirable to […]

By Sarah Madimba
5.00/5(1)
Branding
Tone of voice

Tone of Voice in Communication: What Is It and Why Is It So Important?

19 November 2020 ∙ 6 minutes of reading time

Everyone has experienced difficulty communicating clearly with others. People pay more attention to your tone of voice and body language than the words that come out of your mouth. While this can be helpful, it may sometimes work against you. Written communication also has a tone and voice. If you choose to express yourself in […]

By Sarah Madimba
5.00/5(1)
Branding
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