Branding

70 articles in Branding

Create a strong visual identity for yourself!

Creating, establishing and strategizing a strong brand is probably one of the most important things that companies need to do successfully. 

Strong brands stand the test of time, weather crises, and are much easier to retain customer loyalty and launch new products. But branding is a very broad topic. It takes into account the search for a brand name, the visual aspect of the brand image, the company’s values, customer relations, employee management, the employer brand and much more. 

It is in this category of the Sortlist blog that we explore all the topics of Branding to help you build your company’s brand ?

What Is Brand Experience, And Why Is It Important?

What Is Brand Experience, And Why Is It Important?

8 January 2024 ∙ 13 minutes of reading time

During the pandemic, one trend that reached its peak was online shopping. As per data, e-commerce sales increased by a whopping 67.9% between February 2020 and July 2022. While many might think the craze of online shopping might have decreased since then, but that isn’t the case. It continues to stay elevated in selected subsectors, including electronics, […]

By Alesia Pop
5.00/5(1)
Branding
brand identity

How to Create a Strong Brand Identity?

5 January 2024 ∙ 11 minutes of reading time

One of the first things that businesses develop for creating brand identity is a logo. We agree that a logo can help differentiate your business from your competitors, but is it enough? Certainly not! In fact, designing a logo is just one small aspect of developing a potent brand identity.  Remember, your brand isn’t the […]

By Alesia Pop
5.00/5(1)
Branding
The Impact of Twitter's Rebrand on Users: Excitement vs. Scepticism

The Impact of Twitter’s Rebrand on Users: Excitement vs. Scepticism

16 August 2023 ∙ 9 minutes of reading time

On July 23, users who logged onto Twitter discovered a black X instead of the usual small blue bird logo in the corner of their browser tab. Has Twitter’s rebrand shocked you as well? Elon Musk, a software entrepreneur and Twitter’s CTO, recently shocked almost everyone by announcing plans to rebrand Twitter, which he had […]

By Alesia Pop
5.00/5(1)
Branding
5 Common Website Redesign Mistakes: What to avoid?

What is Retail Branding? 7 Benefits to Get on Board

24 January 2023 ∙ 7 minutes of reading time

Long before retail even entered the digital realm, it was given that to compete, retailers need to create distinct identities for themselves.  Retail branding helps customers recognize brands and their positioning in the marketplace. This same philosophy holds for the digital market as well.  Sure, customer engagement and consumer behavior are different when a customer shops […]

By Oliver Thyra
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Branding
small business branding

The Power of Small Business Branding: Making an Impact

10 January 2023 ∙ 10 minutes of reading time

Small businesses are often seen as the underdog in the world of business. They are up against large corporate giants and often have to fight for their share of the market. But, when it comes to branding, small enterprises have a unique opportunity to make an impact in a crowded market. Through effective branding, small […]

By Anne-Gaëlle Sy
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Branding
branding workshop

Everything You’ll Ever Need to Know About a Branding Workshop

4 January 2023 ∙ 11 minutes of reading time

Warning – this article may provoke ideas and leave you wanting more. You know where to find us. If you’re reading this, you either work for one or you own one… So let’s get started with a simple question, what exactly is a brand? People tend to speak of “business” and “brand” as if they […]

By Max White
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Branding
brand identity package

Calculating Your Budget for a Brand Identity Package

20 December 2022 ∙ 9 minutes of reading time

From the moment the consumers wake up until they go to bed, they are bombarded with different services and products both digitally and in real life. As an emerging company, you may find yourself struggling to establish an identity in this overly saturated marketplace.  And this is exactly where branding comes into the picture. Not […]

By Anne-Gaëlle Sy
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Branding
packaging design costs

Managing Your Packaging Design Costs: What to Expect

19 December 2022 ∙ 7 minutes of reading time

There are quite a few factors to consider when it comes to a packaging design project. The first step is to understand your product and your target audience. What are your product’s features and benefits? What are your target customers’ needs and wants? Once you understand your product and your audience, you can start to […]

By Anne-Gaëlle Sy
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Branding
brand photography

Brand Photography: Why It’s Essential for Your Business

12 December 2022 ∙ 9 minutes of reading time

The world we live in today is filled with so much information and it can get overwhelming. Hence, users only look for information they truly need and won’t waste time paying attention to anything else. So, how can you showcase your brand most efficiently and effectively as possible? The answer might be brand photography. Instead […]

By Andre Oentoro
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Branding
business card design price

Business Card Design Price: Old but Bulletproof Way of Networking

5 December 2022 ∙ 7 minutes of reading time

Business cards are one of the most old-school networking tools, but they are still one of the most effective. Why? Because they are a physical reminder of who you are and what you do. They are also great conversation starters. What is the business card design price? If you’re in business, you know the importance […]

By Anne-Gaëlle Sy
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Branding
branding budget

What Should Your Branding Budget Look Like and How to Build Your Own?

15 November 2022 ∙ 9 minutes of reading time

Most people can identify certain brands merely from a logo. Think of major names such as Nike, Starbucks, or Walt Disney. These brands have managed to build an enviously effective brand image. But how much does branding cost? But branding is much more than just that… Branding is a systematic endeavor to create a desirable […]

By Anne-Gaëlle Sy
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Branding
brand advertising

Brand Advertising: How to Boost Your Brand Image

1 November 2022 ∙ 6 minutes of reading time

When it comes to brands, there is an asset that is priceless: trust. It is responsible for convincing a person to buy your products or services. It is the one that makes it easier for your satisfied consumers to recommend your brand. Trust is the one that creates close ties and stable relationships between your […]

By Clara Gil
5.00/5(1)
Branding
branding palette

Brand Color Palette: What Is It & Best Free Tools to Create Your Own

24 October 2022 ∙ 10 minutes of reading time

By definition, a branding palette, or color palette is “a color chart of different shades” that is used as a color scheme for brand colors. Your color palette meets an essential need for your brand, which is the visual identity or the graphic charter of your website, but not only! It also allows users to […]

By Emma Guillaume
5.00/5(1)
Branding
Logo Redesign: Definition, Examples, and How to Succeed

Logo Redesign: Definition, Examples, and How to Succeed

17 October 2022 ∙ 8 minutes of reading time

Your logo is the element that most represents your company. It is your main tool, allowing you to communicate your message and stand out from competitors. But a logo is not eternal and a logo redesign may be necessary. Over time, your logo no longer represents precisely what your brand has become. It is sometimes […]

By Maëlys Bonnet
5.00/5(1)
Branding
brand storytelling

Brand Storytelling: 5 Steps to Telling Your Brand Story

4 October 2022 ∙ 7 minutes of reading time

Brand storytelling is a way to connect with your customers on an emotional level. It’s much more than just writing sales copy – it’s about crafting compelling stories about your brand and products to create an authentic relationship with consumers. By effectively communicating your brand story, you can build trust between your company and your […]

By Sandra Redlich
5.00/5(1)
Branding
Branding for Architects: Essentials to Help Your Firm Stand Out

Branding for Architects: Essentials to Help Your Firm Stand Out

25 September 2022 ∙ 11 minutes of reading time

As an architect, your priority must be building world-class spaces and interiors for your clients, right? But what about your architecture brand identity in the online space? How will you let people know your architecture firm exists?   We agree you must have an architecture portfolio in place that reveals your potential skills to the job […]

By Anne-Gaëlle Sy
5.00/5(1)
Branding
12 Brand Archetypes to Use & Turn Into Powerful Marketing Tools 

12 Brand Archetypes to Use & Turn Into Powerful Marketing Tools 

6 September 2022 ∙ 10 minutes of reading time

The correct implementation of brand archetypes in your marketing can change the way clients perceive your brand. In a world where emotions drive sales, you can turn this knowledge into a powerful marketing tool. But, how to do it? Familiarize yourself with the 12 brand archetypes in this article and learn how to implement them.  […]

By Alina Tytarenko
5.00/5(1)
Branding
5 Simple Steps to Become a Sustainable Brand

5 Simple Steps to Become a Sustainable Brand

6 September 2022 ∙ 9 minutes of reading time

Consumers are increasingly interested in brands that are committed to the environment. They want them to become responsible while offering sustainable products. Becoming a sustainable brand is a real challenge for companies. They need this commitment to boost their attractiveness and increase their sales. The success of this ambition relies on various marketing actions, such […]

By Taratra Razafindrazaka
5.00/5(1)
Branding
employee advocacy

7 Steps to Set Up Your Employee Advocacy Program

5 September 2022 ∙ 8 minutes of reading time

Employee advocacy or employee ambassadors is a communication strategy that encourages your employees to talk about you on social networks and increase your visibility as a result. Currently, it is difficult to get an audience for a corporate speech. Make your brand known thanks to the playful and dynamic speeches of your employees through social […]

By Mialy Soa
5.00/5(1)
Branding
brand positioning

Brand Positioning: Stand Out in the Market!

28 August 2022 ∙ 7 minutes of reading time

It can be quite difficult for companies to stand out with their brand in a crowded market – especially when there are numerous competitors and rivals who have established themselves in the same product segment. To get more visibility here and stand out from the crowd with your service and marketing, good branding, and brand […]

By Sandra Redlich
5.00/5(1)
Branding
Find out more about: Branding Agencies Branding Agencies London Branding Agencies Manchester Online Branding Agencies Online Branding Agencies London Most searched: Find my agency Share this article on : 5/5(1) Branding How to Become an Inspiring Lifestyle Brand: 7 Brands that Nailed It

How to Become an Inspiring Lifestyle Brand: 7 Brands that Nailed It

16 August 2022 ∙ 8 minutes of reading time

Today’s consumers are shifting from simply buying standalone products to brands that represent values. Creating a lifestyle brand is key to succeeding in this new era of brand marketing. Think about one of the biggest brands, Apple. Do consumers buy their products because they are the best? The answer is no. Consumers prefer brands whose […]

By Karen Hau
5.00/5(1)
Branding
Why Are Businesses Turning to White Label Branding?

Why Are Businesses Turning to White Label Branding?

15 August 2022 ∙ 6 minutes of reading time

Probably each one of you has already bought a white label product at some point without realizing it. Maybe you’ve even bought the same product one-to-one from two different brands at different prices. What exactly is white labeling, where does it come into play, and how can you take advantage of it? We’ll clarify all […]

By Valerie Ritter
5.00/5(1)
Branding
How Localization in Marketing Can Help Your Business in a Global Way

How Localization in Marketing Can Help Your Business in a Global Way

9 August 2022 ∙ 7 minutes of reading time

Technology has made the world a more connected place. Brands are taking advantage of this, and the many different tools available, to expand their reach and attract new markets. But to make this work, you need to first understand what localization in marketing is all about. Marketing efforts to a London-based audience will be different […]

By Clara Gil
5.00/5(1)
Branding
Brand Kit: Create a Unique Brand Identity for Your Business

Brand Kit: Create a Unique Brand Identity for Your Business

8 August 2022 ∙ 6 minutes of reading time

A brand kit is a collection of assets used to create a consistent look and feel for your brand. The idea is that you put together all the pieces you need in one place so that it’s easy to update and refresh them as and when needed. A brand kit can contain anything from logo […]

By Anne-Gaëlle Sy
5.00/5(1)
Branding
12 archetypes marketing

The 12 Archetypes According to Jung: What They Can and Cannot Do

28 July 2022 ∙ 8 minutes of reading time

This guest article by CRU Brand Consultancy explains what lies behind the concept of the 12 archetypes and discusses its relevance and legitimacy. There are a few evergreens in the music hall of marketing: memorized popular tunes that appear again and again in the presentations of consultancies and agencies. These evergreens like to come along […]

By Lasse Giese
5.00/5(1)
Branding
umbrella branding strategy

Umbrella Branding Strategy: Expand Your Brand With Guarantee of Success

25 July 2022 ∙ 6 minutes of reading time

When companies launch a new product, a wide range of aspects have to be taken into account. Starting with the product, it goes on to the appearance to the target group, and finally to the brand identity. The umbrella branding strategy encompasses all this—and more. A Brand Says More Than 1000 Words But before we […]

By Leonard Basse
5.00/5(1)
Branding
The Best Corporate Video Production: Create Eye-Catching Video Content

The Best Corporate Video Production: Create Eye-Catching Video Content

13 July 2022 ∙ 8 minutes of reading time

According to Cisco, consumer internet traffic has increased 15 times since 2017. Companies that aren’t launching corporate videos online are missing out on opportunities to attract a large number of online consumers.  So, how do you create a great corporate video production that fulfils your business’s corporate video marketing objectives? In this complete guide, we […]

By Karen Hau
5.00/5(1)
Branding
creative branding ideas

Creative Branding Ideas You Can’t Miss in 2022

30 June 2022 ∙ 10 minutes of reading time

Branding is the process of generating ideas that allow you to make your own mark.. – Generator Design Agency In this era, we understand the importance of creative branding and how to make a brand stick in the minds of your target customers. Creative branding ideas are the best investment you can make to help […]

By Nada Elnady
5.00/5(1)
Branding
brand essence

Brand Essence: What Is It and 5 Examples to Create Your Own!

27 June 2022 ∙ 6 minutes of reading time

Describing your brand is nothing new in the world of business. With it, companies try to make clear what it is they stand for. Brand descriptions usually come about after spirited internal discussions. Despite this fact, it happens that not much is done with these descriptions. They also do not contribute to attracting new customers. […]

By Anne-Gaëlle Sy
5.00/5(1)
Branding
corporate design costs

Corporate Design Costs: What Should You Expect?

7 March 2022 ∙ 7 minutes of reading time

“First impressions matter” – This saying is not only valid on a first date, but in many areas of everyday life. This is also true in marketing. How the potential customer perceives your products or service offerings or your company is strongly related to your corporate design. If this is strategically and visually well-designed, it […]

By Valerie Ritter
5.00/5(1)
Branding
brand key model

The Brand Key Model as the Key to Success

1 March 2022 ∙ 5 minutes of reading time

It is often a challenge for companies that have a large number of products, such as multi-brand groups, to present and position themselves as a unified brand. Fast Moving Consumer Goods (FMCG) producers like to use the Brand Key model to raise their profile to customers. This model is a slightly more modern and detailed […]

By Doris Pundy
5.00/5(1)
Branding
line extension

Line Extension: Out of Ideas on How to Continue Company Growth?

31 January 2022 ∙ 6 minutes of reading time

Many brands find themselves in a position where they have achieved some success with their product line and are under pressure from investors and business partners to continue growing. The solution appears to be to produce new items that are comparable to their popular offering. A line extension is a marketing technique in which a […]

By Gaurav Roy
5.00/5(1)
Branding
branding agency

How to Find the Right Branding Agency!

10 January 2022 ∙ 6 minutes of reading time

For companies, the right corporate branding is indispensable these days. When customers or business partners visit a company’s website, it is important that its content is convincing, appealing and subconsciously evokes emotions from start to finish. This is exactly what branding is responsible for. Now, not every company is able to design its own corporate […]

By Valerie Ritter
5.00/5(1)
Branding
cultural branding

Cultural Branding: Start Expanding Your Target Market

4 January 2022 ∙ 7 minutes of reading time

Cultural branding, when used properly, could have an astounding effect on your business. Cultural branding creates relevance with your target audience. It does this by creating a certain level of relevance with their lifestyle. By appealing to their lifestyle, you can outperform the competition because your brand carries a certain level of lifestyle relevance. Come […]

By Anne-Gaëlle Sy
5.00/5(1)
Branding
brand pyramid

How a Brand Pyramid Can Save Your Company’s Branding

3 January 2022 ∙ 6 minutes of reading time

A brand pyramid is used to answer fundamental questions about a brand. Building a brand pyramid is an important step new brands should take. It creates an understanding of the company’s core values and benefits and as a result, defines the brand idea. The brand pyramid model was first introduced in the late 20th century. […]

By Anne-Gaëlle Sy
5.00/5(1)
Branding
branding models

The Ultimate Guide to Branding Models: 4 Strategies That Work

28 December 2021 ∙ 8 minutes of reading time

A brand is a name, sign, logo, or any other feature that identifies a particular service. Or at least that’s the simplest explanation you’ll find when searching up the term on Google. Branding Models are here to help you guide on your branding journey. This definition itself isn’t entirely wrong, but it doesn’t tell the […]

By Clara Gil
5.00/5(1)
Branding
product branding

What Is Product Branding and How to Use It to Your Advantage

6 December 2021 ∙ 9 minutes of reading time

Product branding is an excellent tool that businesses can use to develop a branding campaign for specific products instead of the business as a whole. It is an important strategy that businesses must understand if they want to appeal to different segments outside their current audience. Here’s everything you need to know and product branding […]

By Anne-Gaëlle Sy
5.00/5(1)
Branding
innovative branding

How Innovative Branding Can Help Your Business?

24 November 2021 ∙ 8 minutes of reading time

Innovative branding is a way to help your business stand out from the competition. Businesses can be innovative by using new products, new ideas, new messages, and new designs. If you can create something different from what everyone else is doing, then it will help you stand out.  A great example of this would be […]

By Anne-Gaëlle Sy
5.00/5(1)
Branding
Sortlist: Building Great Business Stories

The Secrets to Sortlist’s Rebranding Process & Signs You Need One Too

23 November 2021 ∙ 12 minutes of reading time

As September was coming to a close, we went through a rebranding process. It was months of hard work, back and forth. And with the new brand all we got was this new logo? A couple of new colours? Nope. Companies grow, and when they do, more often than not they change to meet the […]

By John Platt
5.00/5(3)
Branding
Sortlist: Building Great Business Stories

The Secrets to Sortlist’s Rebranding Process & Signs You Need One Too

23 November 2021 ∙ 12 minutes of reading time

As September was coming to a close, we went through a rebranding process. It was months of hard work, back and forth. And with the new brand all we got was this new logo? A couple of new colours? Nope. Companies grow, and when they do, more often than not they change to meet the […]

By John Platt
5.00/5(2)
Branding
Sortlist: Building Great Business Stories

The Secrets to Sortlist’s Rebranding Process & Signs You Need One Too

23 November 2021 ∙ 12 minutes of reading time

As September was coming to a close, we went through a rebranding process. It was months of hard work, back and forth. And with the new brand all we got was this new logo? A couple of new colours? Nope. Companies grow, and when they do, more often than not they change to meet the […]

By John Platt
5.00/5(3)
Branding
Sortlist: Building Great Business Stories

The Secrets to Sortlist’s Rebranding Process & Signs You Need One Too

23 November 2021 ∙ 12 minutes of reading time

As September was coming to a close, we went through a rebranding process. It was months of hard work, back and forth. And with the new brand all we got was this new logo? A couple of new colours? Nope. Companies grow, and when they do, more often than not they change to meet the […]

By John Platt
5.00/5(3)
Branding
Sortlist: Building Great Business Stories

The Secrets to Sortlist’s Rebranding Process & Signs You Need One Too

23 November 2021 ∙ 12 minutes of reading time

As September was coming to a close, we went through a rebranding process. It was months of hard work, back and forth. And with the new brand all we got was this new logo? A couple of new colours? Nope. Companies grow, and when they do, more often than not they change to meet the […]

By John Platt
5.00/5(3)
Branding
branding guidelines

Branding Guidelines: The Secret Recipes of Spotify, Uber and Yelp

18 November 2021 ∙ 7 minutes of reading time

Branding guidelines are the visual identity communicated by a brand. Logos, colors, typography, images and iconography, website, packaging, etc. A meticulous work that can take time but is essential. In this article, we take several examples to help you design your branding guidelines. We can also put you in touch with the best branding agencies. […]

By Tancrède d'Aspremont Lynden
5.00/5(1)
Branding
brand awareness metrics

Why Branding Doesn’t Work Without Brand Awareness Metrics

16 November 2021 ∙ 7 minutes of reading time

Brand awareness is not an easy metric to measure, but there are many reasons why it’s essential to measure and track it. It’s the percentage of people aware of your brand. It’s measured by conducting a brand awareness survey to determine how many are aware of its products or services or have heard about it […]

By Anne-Gaëlle Sy
5.00/5(1)
Branding
graphic charter price

Average Price of a Graphic Charter: Analysis of 2000+ Projects

10 November 2021 ∙ 10 minutes of reading time

Establishing a consistent visual identity is crucial for any company or organization looking to make an impact in the market. A graphic charter is a working document gathering all the fundamental rules of use of the graphic signs that constitute the visual identity of a company or a brand. On the other hand, branding guidelines […]

By Anne-Gaëlle Sy
5.00/5(2)
Branding
employee branding

What Is Employee Branding & How Can It Help Strengthen Your Company Culture and Employer Brand?

8 November 2021 ∙ 6 minutes of reading time

Regardless of size or shape, every business has two sides: the side of the employer or the employer brand and the side of the employee or the employee brand. The latter side is internal, its main focus being on people and their perception of the company they work for. In simple terms, employee branding is […]

By Georgiana Gitschuk
5.00/5(1)
Branding
branding tactics

Branding Tactics: The Complete 2021 Introduction for Businesses

8 November 2021 ∙ 8 minutes of reading time

In this article we mainly address branding tactics, but we also look at the importance of brand strategy. So, before we start, we need to be clear that we understand the difference between the two.  In a nutshell, your brand strategy, or branding strategy if you prefer, sets out your long term plan to make your […]

By Anne-Gaëlle Sy
5.00/5(1)
Branding
corporate identity

What Is a Corporate Identity Manual and How to Make One in 7 Steps?

2 November 2021 ∙ 7 minutes of reading time

If we asked you about the difference between corporate identity, brand image, and brand positioning, could you answer without hesitation? Understanding these concepts in depth will directly affect the way your brand communicates and the effectiveness of the messages you deliver to your audience. In this article, we explain in detail the concept of corporate […]

By Clara Gil
5.00/5(1)
Branding
7 Effective Steps to Plan Your Brand Development Strategy

7 Effective Steps to Plan Your Brand Development Strategy

1 November 2021 ∙ 6 minutes of reading time

Any organization wants its business to grow at a faster rate. The quicker an organization reaches its goals, the better it is for overall development. New goals can be set in the future, and new heights can be reached for growth.  One smart way to achieve optimal growth is through developing the brand. There’s no […]

By Anne-Gaëlle Sy
5.00/5(1)
Branding
The Top 13.5 Debranding Examples to Follow For Your Branding Strategy

The Top 13.5 Debranding Examples to Follow For Your Branding Strategy

28 October 2021 ∙ 8 minutes of reading time

The modern world is going back to the basics. Everyone is slowly realizing minimalism is the need of the hour and that decluttering can be therapeutic. This is what debranding aims at doing: decluttering & minimizing. What is Debranding? Debranding is the process of removing or minimizing the branding elements from a product, service, or […]

By Anne-Gaëlle Sy
5.00/5(1)
Branding
honest branding

Honest Branding: 7 Ways to Gain Your Clients’ Trust – Examples

26 October 2021 ∙ 7 minutes of reading time

Most people have good intuition. Good intuition means that we can identify something we it seems fishy…not right… This also holds true in the case of everything that we purchase, things that we believe in, people we choose to be with, content that we consume. In general, people love things that seem believable, honest, trustworthy. […]

By Gaurav Roy
5.00/5(1)
Branding
How Much Does It Cost to Create a Logo?

How Much Does It Cost to Create a Logo?

21 October 2021 ∙ 10 minutes of reading time

A logo is one of the essential components of every brand. It is what every customer will see of your company on social networks, your website, your premises, and your commercial proposals. So you’ll understand: logos are real stakes for companies. One of the main qualities of a logo is to be able to easily […]

By Lucas Gravier
5.00/5(1)
Branding
How to Make a Custom Watermark for YouTube Videos – Full Guide

How to Make a Custom Watermark for YouTube Videos – Full Guide

19 October 2021 ∙ 6 minutes of reading time

One watches so many videos a week that it’s hardly possible to associate a clip with the brand unless the video is watermarked. At times some of the videos might have nothing to do with the product or service; for example, behind the scene videos. Yet, the video must remind the audience of your brand. […]

By Cristian Stanciu
5.00/5(1)
Branding
Visual Identity in 5 Steps: Definition & Creation | Guide + Examples

Visual Identity in 5 Steps: Definition & Creation | Guide + Examples

9 September 2021 ∙ 12 minutes of reading time

The first impression people will have of your brand will be based on its visual identity. We don’t always realize it, but the choices you make when creating your visual identity and branding will have an impact on how you are perceived. According to this study, 77% of people consider brands that use yellow to […]

By Tancrède d'Aspremont Lynden
2 votes, average: 4.50 out of 52 votes, average: 4.50 out of 52 votes, average: 4.50 out of 52 votes, average: 4.50 out of 52 votes, average: 4.50 out of 54.50/5(2)
Branding
What is Brand Salience, and Why is It Important For Brand Identity?

What is Brand Salience, and Why is It Important For Brand Identity?

24 August 2021 ∙ 6 minutes of reading time

You can do more with your brand than capture people’s attention with a memorable logo. Being recognized in that pivotal moment in the buying phase of a consumer can be the difference between a sale for your product over another. You want your product in the mind of your buyers during the point of sale. […]

By Anne-Gaëlle Sy
5.00/5(1)
Branding
Competitive Positioning Strategy: How To Stand Out Without Getting Overlooked

Competitive Positioning Strategy: How To Stand Out Without Getting Overlooked

9 August 2021 ∙ 7 minutes of reading time

As we inch forward towards reopenings, after over a year of on-and-off lockdown, one thing that every brand has learned is that competitive positioning is one of the most important aspects that will impact their sustainability in the long term. Winning your customers’ trust among the myriad of businesses offering services and products in your […]

By Gaurav Roy
5.00/5(1)
Branding
Under Armour Marketing Strategies: Rebuilding a Brand

Under Armour Marketing Strategies: Rebuilding a Brand

3 August 2021 ∙ 6 minutes of reading time

It didn’t take much for Kevin Plank to get the idea to create one of the world’s biggest sporting apparel brands in the world. He set off on a mission to create moisture-wicking athletic apparel for amateur and professional athletes that eventually saw his brand beat out Adidas for the 2nd biggest sportswear brand in the […]

By Anne-Gaëlle Sy
5.00/5(1)
Branding
Brand Communication - How to Present Your Brand Successfully

Brand Communication – How to Present Your Brand Successfully

2 August 2021 ∙ 8 minutes of reading time

Strong brand communication brings a brand into the focus of consumers. Only if the strengths and special features of the brand are anchored in the minds of the customers can the management of the brand be ensured. The definition of brand communication does not only refer to the advertising text or the corporate communication on […]

By Anne-Gaëlle Sy
5.00/5(1)
Branding
Strong Branding: 5 Things Your Brand Needs to Stand Out Amongst the Competition

Strong Branding: 5 Things Your Brand Needs to Stand Out Amongst the Competition

20 July 2021 ∙ 6 minutes of reading time

How do you build a strong brand? Why is strong branding so important? These are some of the questions that I will address in this article. To start, take note that a significant part of building a business involves establishing a solid and stable  brand name. It can take months, if not years, of intensive […]

By Anne-Gaëlle Sy
5.00/5(1)
Branding
How to Leverage Branding & Graphic Designing for Value Creation?

How to Leverage Branding & Graphic Designing for Value Creation?

12 July 2021 ∙ 8 minutes of reading time

Branding is something that your business needs to grab your ideal customer’s attention and enables value creation through attention, engagement, and experiences. As far as graphic designing is concerned, value creation revolves around the perception created out of aesthetics. It transforms your first-time buyers into lifetime loyal customers and even turns the audience into brand […]

By Gaurav Roy
5.00/5(2)
Branding
Co-Branding: 7 Successful Examples to Inspire Your Next Co-Branding Campaign

Co-Branding: 7 Successful Examples to Inspire Your Next Co-Branding Campaign

8 June 2021 ∙ 6 minutes of reading time

You may have always admired the way a company other than your own creates their advertisements, or maybe you have noticed that a brand whose product you like is missing something your company could offer them.  It doesn’t necessarily have to be so…you could start a co-branding campaign and create a win-win marketing strategy. Let’s […]

By Anne-Gaëlle Sy
5.00/5(1)
Branding
What Are the Different Types of Brand Strategies?

What Are the Different Types of Brand Strategies?

17 May 2021 ∙ 4 minutes of reading time

If you are looking to define your company’s branding strategy, or even build a brand for a project, it is important to understand this:  The value of a brand lies primarily in the way it is perceived by its target audience.  For this reason, it is essential that you always listen carefully to your customers, […]

By Anne-Gaëlle Sy
5.00/5(1)
Branding
5 Secrets to Choosing the Perfect Brand Name

5 Secrets to Choosing the Perfect Brand Name

10 May 2021 ∙ 12 minutes of reading time

Do you have an idea for a brand and are you planning on becoming an entrepreneur?  One of the challenges you will face is creating and choosing a brand name.  Choosing a brand name can be complex and time-consuming.  In this article, we share with you the secrets to having an original and striking name […]

By Anne-Gaëlle Sy
5.00/5(1)
Branding
How to Write an About Me Page

How to Write an About Me Page

25 January 2021 ∙ 16 minutes of reading time

The about me page is one of the essential things on your website. It’s the first thing your readers will know about your company or your story. When you master your about me page, you’ll build better connections and improve your branding. By sharing your background, you will position yourself as an expert in your […]

By Sarah Madimba
5.00/5(1)
Branding
Brand Audit Process: Step-by-Step Guide and Agencies That Can Help

Brand Audit Process: Step-by-Step Guide and Agencies That Can Help

18 January 2021 ∙ 11 minutes of reading time

Branding plays a significant role in how customers choose companies with which to work or buy from. It’s one of your business’ most important assets, and it’s critical to develop an appealing brand and story that customers can connect with on an emotional level. If a business has excellent branding, it’s automatically more desirable to […]

By Sarah Madimba
5.00/5(1)
Branding
Tone of Voice in Communication: Why Is It So Important?

Tone of Voice in Communication: Why Is It So Important?

19 November 2020 ∙ 6 minutes of reading time

Everyone has experienced difficulty communicating clearly with others. People pay more attention to your tone of voice and body language than the words that come out of your mouth. While this can be helpful, it may sometimes work against you. Written communication also has a tone and voice. If you choose to express yourself in […]

By Sarah Madimba
5.00/5(1)
Branding
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