SEA

14 articles in SEA
What is Bounce Rate? Universal Analytics vs GA4

What is Bounce Rate? Universal Analytics vs GA4

8 November 2023 ∙ 10 minutes of reading time

Online business and digital marketing are constantly evolving. Hence, understanding the intricacies of website analytics is paramount. So, what is bounce rate? Website analytics acts as a lighthouse, guiding us through the vast sea of data. It helps us make informed decisions and ultimately improves our online presence. In this article, we embark on a journey […]

By Alesia Pop
5.00/5(1)
Marketing & Advertising
Introduction to Google Tag Manager (GTM): A Beginner's Guide

Introduction to Google Tag Manager (GTM): A Beginner’s Guide

18 September 2023 ∙ 11 minutes of reading time

Google Tag Manager helps bring harmony to the cacophony of marketing tags that power your web analytics and digital marketing. Let us check out this vital marketing enabler. Dive into this blog to unveil how Google Tag Manager simplifies the tag management process, making it accessible even if you’re not a tech wizard. Understanding Tags […]

By Alesia Pop
5.00/5(1)
Marketing & Advertising
GA4 vs Universal Analytics

GA4 vs Universal Analytics: Understanding the Differences and Benefits of the New Google Analytics

14 August 2023 ∙ 10 minutes of reading time

Change is nature’s universal law. Since Google’s invention, technology has advanced significantly. Search engines are now the core of information and its implementation. This has led to a massive platform for sharing crucial details worldwide, prompting the analysis of its impact and effectiveness. Analysing the effects helps determine if your expectations match implementation. It highlights […]

By Alesia Pop
5.00/5(1)
Marketing & Advertising

Winning over the digital world with the SEA

Compared to SEO, SEA enables companies to achieve results much faster. Of course, paid referencing or SEA will only work if you allocate a certain budget to your campaign, select the right keywords, have well-written ads or ads that are relevant to the page that is being promoted. 

Running SEA campaigns is a lot of work, you need to be able to manage your budgets and quickly identify opportunities. You also need to be able to measure the return on investment of a campaign and monitor several metrics, such as the CPC. 

We talk about all these elements in this category of Sortlist’s blog, dedicated to paid referencing, to help you optimise your campaigns ?

Budget Tactics for Restaurant Google Ads to Grow Your Business

Budget Tactics for Restaurant Google Ads to Grow Your Business

17 August 2022 ∙ 6 minutes of reading time

As a restaurant owner, you want to ensure that your business reaches the right customers at the right time. Google Ads can help you do this by letting you target specific audiences with your ads. You can also use Google Ads to connect with people who have recently searched for specific keywords or visited your […]

By Anne-Gaëlle Sy
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
SEA
How To Calculate ROAS for Measuring Effectiveness of Ad Campaigns?

How To Calculate ROAS for Measuring Effectiveness of Ad Campaigns?

14 June 2022 ∙ 5 minutes of reading time

What are your methods for measuring the effectiveness of your advertising efforts? Do you measure click through rate and conversion rate? Both are reliable indicators. However, they need to be accompanied with ROAS (Return on Ad Spend) to be even more effective on your return on investment. In this article, you will learn a simple […]

By Sarah Madimba
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
SEA
bing ads

Bing Ads: Why and How to Use It? (Complete Guide)

28 February 2022 ∙ 8 minutes of reading time

Bing Ads is growing in power and is gradually gaining ground.  When you want to advertise online, turning to Google is the first reflex. It is quite logical, Google is the reference for the purchase of webspaces and offers many possibilities. Whether it’s with Google Ads to display ads directly in the search results of […]

By Tancrède d'Aspremont Lynden
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
SEA
google ads agency

What Are the Criteria for Choosing the Best Google Ads Agency?

1 December 2021 ∙ 2 minutes of reading time

To generate sales, a company needs to optimize its online presence. Good referencing is indeed the guarantee of better visibility and more important traffic on your website. Referencing your website can be done through the implementation of a search engine optimization (SEO) or through the creation of advertising campaigns (for example on Google Ads) A […]

By Yves Attias
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
SEA
Dynamic Search Ads: What Are They and How Do We Use Them?

Dynamic Search Ads: What Are They and How Do We Use Them?

6 August 2021 ∙ 5 minutes of reading time

Within Google Ads, Google provides access to Dynamic Search Ads (DSA) which is an option to have Google automatically generate search engine ads based on the content of the advertisers website. The advertiser provides a target based on the desired landing pages or the type of audience they want to attract. The ads are made […]

By Nicolas Finet
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Marketing & Advertising
7 Easy Steps to Optimal PPC Optimization: Take Control of Your SEA

7 Easy Steps to Optimal PPC Optimization: Take Control of Your SEA

4 August 2021 ∙ 7 minutes of reading time

Are you struggling with PPC optimization for your business? Is your latest search engine advertising campaign not showing results? PPC or pay-per-click advertising is crucial to a business’ online presence. PPC optimization strategies remain one of the most important forms of advertising for most businesses. One of the best things about this kind of advertising […]

By Anne-Gaëlle Sy
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Marketing & Advertising
Mini-Guide To Google Sponsored Links: What, How, and How Much?

Mini-Guide To Google Sponsored Links: What, How, and How Much?

27 July 2021 ∙ 7 minutes of reading time

Organic search results may no longer be working for you and your business. Many companies have turned to sponsored links to get at the top of search engine results and it is maybe time for you to do the same. Google sponsored links are an option that the world’s most popular search engine offers to […]

By Gaurav Roy
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Marketing & Advertising
5 Benefits of Advertising Online and How To Incorporate Them into Your Digital Marketing Strategy

5 Benefits of Advertising Online and How To Incorporate Them into Your Digital Marketing Strategy

1 June 2021 ∙ 7 minutes of reading time

The growth of the world wide web has changed the way that businesses advertise. Digital marketing makes it easier to reach your target audience and create engagement with potential customers. It’s essential that you get your website at the top of search results on any search engine. If you don’t appear on the first page, […]

By Anne-Gaëlle Sy
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
SEA
SEM Strategy: Creating a More Successful Digital Marketplace with SEO and SEA

SEM Strategy: Creating a More Successful Digital Marketplace with SEO and SEA

9 March 2021 ∙ 8 minutes of reading time

The consumer behavior of many customers has changed greatly in recent years, thus having a SEM strategy is very important.  Today, users can find everything they need for their private and professional lives on digital platforms, in e-commerces, and on company websites. In order to be able to compete against a multitude of competitors, a […]

By Anne-Gaëlle Sy
4 votes, average: 4.00 out of 54 votes, average: 4.00 out of 54 votes, average: 4.00 out of 54 votes, average: 4.00 out of 54 votes, average: 4.00 out of 54.00/5(4)
SEA
Everything You Want to Know About Negative Keywords

Everything You Want to Know About Negative Keywords

11 January 2021 ∙ 9 minutes of reading time

Many businesses running paid Search campaigns struggle with overheads. It comes as the number of clicks on their websites far outweighs conversions. This excess and meaningless traffic proves costly in Pay-Per-Click (PPC) advertising. In situations like these, individuals searching the web for a particular product or service wander onto websites just to find out it’s […]

By Sarah Madimba
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Marketing & Advertising
What Are the 11 Different Types of Digital Advertising and Why Should You Know Them?

What Are the 11 Different Types of Digital Advertising and Why Should You Know Them?

27 November 2020 ∙ 5 minutes of reading time

Digital advertising has reached such a level of maturity that today there are many different ways to promote a product, brand, person, or service online.  Discover with us the different types of digital ads, their advantages, and above all how to use them well to make a profit! Advertising Strategies You Should Know Advertising is […]

By Charlotte Maghe
5.00/5(1)
Marketing & Advertising
close

Access our exclusive content!

email