Digital & Marketing Strategy

82 articles in Digital & Marketing Strategy
How a Conversion Optimization Specialist Helps Boost Transactions

How a Conversion Optimization Specialist Helps Boost Transactions

5 July 2022 ∙ 7 minutes of reading time

Increasing online profitability depends largely on conversion optimization because if you don’t convert your visitors’ traffic into revenue, the time, and money you spend bringing them to your site is meaningless. Even today, a majority of websites have no conversion goals. In reality, many companies view their websites as mere presentation pages, often overlooking important […]

By Sarah Madimba
5.00/5(1)
Digital & Marketing Strategy
What Can CRO Marketing Do for Your Business?

What Can CRO Marketing Do for Your Business?

30 June 2022 ∙ 7 minutes of reading time

Nowadays, businesses are turning towards online marketing. Having people visit your social media pages is a great start toward a marketing strategy. But, sadly it might not be enough. Here is where CRO marketing comes into play. Why? Because even though people visit your website or social media pages, it does not necessarily mean that […]

By Karen Hau
5.00/5(1)
Default
4Ps: How to Use the Principles of Marketing in Your Marketing Mix?

4Ps: How to Use the Principles of Marketing in Your Marketing Mix?

28 June 2022 ∙ 5 minutes of reading time

The 4Ps are 4 basic marketing principles. Companies can use these 4 elements to build their marketing strategy. Here are the 4Ps in question: Price Promotion Product Place (Distribution) In this article, we will go into more detail on each of these elements and explain how you can use them. In addition, we can also […]

By Tancrède d'Aspremont Lynden
5.00/5(1)
Digital & Marketing Strategy

The road to a powerful digital strategy!

It has never been easier for companies to reach their audience. 

With digitalisation, we are experiencing an explosion of marketing channels available to us. But paradoxically, this multitude of choices can complicate the design of an effective digital strategy. 

We hear about inbound marketing, brand awareness, cross-device, e-commerce and collaboration with influencers. In short, the digital landscape is enormously diverse and difficult to navigate. 

In this category, Sortlist offers you content dedicated to the best digital strategies to help you build your own ?‍?

media plan

9 Simple Steps to Create Your Media Plan

27 June 2022 ∙ 9 minutes of reading time

What’s the point of launching a campaign if you can’t reach your target audience? Having a media plan is fundamental for the success of your marketing campaigns (and therefore for your business). As an advertiser, the ideal is to select the most appropriate media in order to increase your visibility in the market. And for […]

By Tancrède d'Aspremont Lynden
5.00/5(1)
Digital & Marketing Strategy
marketing plan

Marketing Plan: Why It’s Essential and How to Make Your Own

21 June 2022 ∙ 7 minutes of reading time

For businesses, making a marketing plan helps answer the following questions: Which customers to target? Why target them? How to reach them and with what actions? How to position yourself against the competition? What performance indicators should be used? Etc. Therefore, making a marketing plan will allow you to have a detailed view of all […]

By Tancrède d'Aspremont Lynden
5.00/5(1)
Digital & Marketing Strategy
digital communication tools

Essential Digital Communication Tools for Your Company’s Success

20 June 2022 ∙ 5 minutes of reading time

It is unthinkable to carry out your communication strategy without digital communication tools. Information consumption is constantly evolving: in 2022, 67% of the world population owns a mobile phone. 63% are connected to the Internet every day. Using digital communication tools in a smart way is to ensure that you can reach a large portion […]

By Tancrède d'Aspremont Lynden
5.00/5(1)
Digital & Marketing Strategy
digital strategy examples

Digital Strategy Examples: 10 Ideas That Work

20 June 2022 ∙ 4 minutes of reading time

“Digital strategy” refers to the mechanisms used by a company to create value with digital tools. In other words, it is the actions you can take to develop your business online. In this article, you will find 10 examples of digital strategies that have brought successful results. You can use these examples of digital strategy […]

By Tancrède d'Aspremont Lynden
5.00/5(1)
Digital & Marketing Strategy
b2b digital marketing

How to Adapt B2B Digital Marketing to the Buyer Journey in 2022?

13 June 2022 ∙ 9 minutes of reading time

Understanding the natural progression of a B2B buyer’s journey is critical to developing a B2B digital marketing strategy. When we do this with our customers, it helps us look at their entire marketing strategy rather than focusing on discrete marketing approaches and minor concerns. We may use an informed approach to enhance a prospective client’s […]

By Sortlist Team
5.00/5(1)
Digital & Marketing Strategy
small business automation

12 Small Business Automation Tools to Master Your Marketing

6 June 2022 ∙ 7 minutes of reading time

Digital marketing is a must for all types and sizes of businesses, especially small ones and startups. As a small business owner, you can’t find a better way to increase your brand awareness and build a brand identity. Using digital marketing channels to their full potential is the best chance you have these days. This […]

By Sortlist Team
5.00/5(1)
Digital & Marketing Strategy
conversational commerce

Conversational Commerce: Trend or Revolution?

3 June 2022 ∙ 6 minutes of reading time

The days when we had to drive to the store ourselves to get a desired product are long gone. E-commerce has long since become a companion to our everyday lives, and it is by no means standing still. Websites impress with exciting features such as parallax scrolling, there are special shopping apps for uncomplicated shopping […]

By Valerie Ritter
5.00/5(1)
Digital & Marketing Strategy
integrated marketing agency

10 Reasons to Choose an Integrated Marketing Agency and What to Look Out For

23 May 2022 ∙ 6 minutes of reading time

Now more than ever, organisations looking for marketing and communications assistance face a bewildering array of agency models. When the pressure is on to produce results, make money or deliver any business objectives, it can be tricky to pick the right partner or partners for your project. That not only means the right know-how, and […]

By Jim Carpenter
5.00/5(2)
Digital & Marketing Strategy
digital marketing audit

4 Digital Marketing Audit Aspects You Probably Don’t Know About

25 April 2022 ∙ 6 minutes of reading time

In today’s time, maintaining a strong online presence is instrumental to your business’ survival. Businesses that don’t have a strategic and intentional online footprint may as well not exist at all in today’s increasingly digital world—and there’s a good possibility they won’t for long. It’s probably time for a digital marketing audit if you’re looking […]

By Gaurav Roy
5.00/5(1)
Digital & Marketing Strategy
10 Effective Marketing Strategies for Architecture Firms to Boost Clientele

10 Effective Marketing Strategies for Architecture Firms to Boost Clientele

12 April 2022 ∙ 7 minutes of reading time

Marketing plays a vital role in the success of your architecture firm. Even if you’re the best architect in your state or city, if no single person knows about it, your firm won’t thrive. The absence of an architecture marketing plan will prevent you from hauling in clients, earning profits, and standing out from the […]

By Sortlist Team
5.00/5(1)
Digital & Marketing Strategy
esports marketing

Find Your Perfect Ecommerce Manager

29 March 2022 ∙ 3 minutes of reading time

In any business with an online store, the figure of the ecommerce manager is an essential pillar. In fact, the prediction of sales and the fluctuation of the company’s turnover depend mainly on him. In this sense, the choice of the person who will occupy the position of manager should not be made lightly. Therefore, […]

By Tancrède d'Aspremont Lynden
5.00/5(1)
Digital & Marketing Strategy
digitalizing

Digitalizing Your Business: 3 Tips and 6 Tools to Get There!

28 March 2022 ∙ 4 minutes of reading time

Let’s start with good news: digital is a much simpler concept than it seems. However, for many companies, digitalizing their processes is a complex process that requires the mastery of certain techniques that are difficult to access. How to digitalize your company in a simple and accessible way? Let us explain everything! Three Tools to […]

By Karine Lanctuit
5.00/5(1)
Digital & Marketing Strategy
marketing audit

How to Conduct a Successful Marketing Audit For Your Business

14 March 2022 ∙ 7 minutes of reading time

Every business needs a marketing strategy to expand its outreach and grow its business. Once a company has established marketing goals and objectives, it needs to assess how well the marketing plan is functioning. This is where a marketing audit comes in. A marketing audit analyses all the necessary components of marketing strategies which include […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital & Marketing Strategy
outsource graphic design

Finding Good Marketing Consulting: The Key to Success?

8 March 2022 ∙ 6 minutes of reading time

Are you striving to grow your business? Are you looking for ways to reach new target groups or do you want to give your brand a face? Are you struggling to break through the increasing competition or are sales figures declining, and you can’t quite put your finger on it? You don’t have to manage […]

By Valerie Ritter
5.00/5(1)
Digital & Marketing Strategy
outsourced marketing

5 Reasons Outsourcing Marketing Is the Right Choice to Make

14 February 2022 ∙ 6 minutes of reading time

Marketing is an essential part of growing your business. The acceleration of technological advances has expanded what marketing entails for a company as people are flooded with information every single day. Your business needs to have an effective marketing strategy that directly targets your desired audience and offers thriving financial results to stand out from […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital & Marketing Strategy
CRO agency

Why Is CRO Important, and How Should You Choose a CRO Agency?

24 January 2022 ∙ 6 minutes of reading time

Being the first stage of digital marketing, search engine optimization (SEO) is important in generating interest and driving organic traffic to your website. Yet, simply getting a high level of website traffic is never enough. The actual goal is to convert traffic into profits. There are hundreds of thousands, if not millions, of companies that […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital & Marketing Strategy
Why Using Differentiated Marketing Can Save Your Company

Why Using Differentiated Marketing Can Save Your Company

17 January 2022 ∙ 6 minutes of reading time

There’s an essential step all businesses need to take before launching any marketing campaigns. That is to determine the brand’s target audience. Brands usually segment their audience into groups to communicate with them more efficiently. There are three main target market strategies: differentiated marketing, undifferentiated marketing, and concentrated marketing. Each one of them has its […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital & Marketing Strategy
one to one marketing

How to Do One to One Marketing and Why You Should Be Doing It

4 January 2022 ∙ 7 minutes of reading time

Marketing is a broad topic of interest used in all businesses and companies, big and small. Strategies differ, and depending on how far you’re willing to go in creating awareness about your brand, the more your business is invested in this field, the better the chances of your brand being elevated. By exploring different marketing […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital & Marketing Strategy
concentrated marketing

Concentrated Marketing: A Crucial Step of Market Targeting Strategies

3 January 2022 ∙ 7 minutes of reading time

When starting a business, there are a few questions that must be addressed. One of these concerns is to whom you will market. It’s not easy to figure out who your target market is. You won’t find any guidelines in a book to help you answer these difficult problems. A simpler choice, on the other […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital & Marketing Strategy
psychographic segmentation

Psychographic Segmentation: How to Understand Consumer Behavior

27 December 2021 ∙ 7 minutes of reading time

Psychographic segmentation is a form of market segmentation that helps to know consumers in much depth. There’s a reason behind every purchase of a customer, psychographic segmentation helps to decipher the ‘why‘ of the decision-making process. When combined with other market segmentation data, many marketers believe it provides a more holistic view of audiences. In […]

By Gaurav Roy
5.00/5(1)
Digital & Marketing Strategy
full service agency

How Does a Full Service Agency Actually Work?

22 December 2021 ∙ 5 minutes of reading time

In the age of digitalization, marketing is more complex than ever. From conceptual development to social media campaigns, to SEO optimization – there are numerous aspects that want to be considered if you want to set up and market your company successfully. Due to the scope of the task and also in order to access […]

By Valerie Ritter
5.00/5(1)
Digital & Marketing Strategy
attraction marketing

Seduce Your Customers in With Attraction Marketing

21 December 2021 ∙ 7 minutes of reading time

Attraction marketing is a form of inbound marketing. It is a marketing strategy used to attract more leads to your website or store (depending on the type of business you run). If you have an online business, the attraction marketing technique can help lure new and existing customers back for more by targeting their needs […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital & Marketing Strategy
edm marketing

EDM Marketing: The 21st Century Version of Email Marketing

21 December 2021 ∙ 6 minutes of reading time

One of the most effective ways to reach out to potential consumers is through EDM marketing. Many of your potential clients will be on social media, but not all of them will be. Almost everyone has access to the internet and has an email address. You’ll also need an email address to create a social […]

By Gaurav Roy
5.00/5(1)
Digital & Marketing Strategy
key opinion leader

Key Opinion Leader: The New, Better Influencers?

15 December 2021 ∙ 7 minutes of reading time

Finding one’s way through the maze of opinions is more difficult today than ever before. This is mainly due to the almost infinite amount of accessible information and the increasing number of people who publicly share their knowledge and views. Some of these are called key opinion leaders. The areas in which they do this […]

By Valerie Ritter
5.00/5(1)
Digital & Marketing Strategy
ambush marketing

How to Successfully Use AMBUSH MARKETING in Advertising

6 December 2021 ∙ 7 minutes of reading time

A company’s marketing team is the key to business success and is one of the most competitive departments. You can use various marketing strategies, and the marketing team is constantly looking for new ways to promote your product or the services you provide. One of the strategies we will be discussing is ambush marketing.  Think […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital & Marketing Strategy
virtual marketing

How Virtual Marketing Can Help Maximize Customer Engagement

30 November 2021 ∙ 6 minutes of reading time

Virtual marketing is a strategy that has been growing over the past decade. It became even more critical during the Covid-19 pandemic when in-person communication was severely limited. Online marketing provides greater visibility at a lower cost, so your company can grow faster.  Several marketing strategies work well in the digital world. These include content […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital & Marketing Strategy
Undifferentiated Marketing: A Unique-less Feature in Advertising?

Undifferentiated Marketing: A Unique-less Feature in Advertising?

29 November 2021 ∙ 7 minutes of reading time

Marketing is the act of promoting products or services, to increase sales, and can happen through various channels. It can, however, be broken down into two main categories: differentiated marketing and undifferentiated marketing.  Let’s take a look at which of these two options your product or service would be better off with. What is Undifferentiated […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital & Marketing Strategy
Evolution Vs Revolution Explained For Organizational Growth

Evolution Vs Revolution Explained For Organizational Growth

9 November 2021 ∙ 6 minutes of reading time

Change is all around us. Evolution, or the modification and fine-tuning of the existing condition, is unavoidable, whether you’re talking about your hometown or your daily activities. The issue within the framework of the company is learning to successfully manage change – to manage change with evolution as the end objective. There are two main […]

By Gaurav Roy
5.00/5(1)
Digital & Marketing Strategy
cannibalization marketing

Should You Be Doing Cannibalization Marketing? The Pros and Cons

9 November 2021 ∙ 6 minutes of reading time

At first glance, this term may seem like a scary concept. But as it turns out, market cannibalization is a valuable tool for companies looking to take their business to the next level. So what exactly is market cannibalization? Simply put, it’s the process of producing and marketing products that compete with your own. This […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital & Marketing Strategy
localized digital marketing

6 Easy Hacks to Localized Digital Marketing + Examples

2 November 2021 ∙ 8 minutes of reading time

In today’s ever-changing technology world, localization and globalization go hand in hand. As local businesses expand and we become more networked, localization becomes an increasingly important marketing strategy. Localization in marketing is all about aligning your brand with the target region in terms of language, values, customs, and approach towards your product/service segment in a […]

By Gaurav Roy
5.00/5(1)
Digital & Marketing Strategy
Technologies to Help Digital Marketing Pros Unwind and Get Inspired

Technologies to Help Digital Marketing Pros Unwind and Get Inspired

20 October 2021 ∙ 5 minutes of reading time

We live in an increasingly digital world. It often seems like we spend more time communicating and working through devices than we do face-to-face with clients and colleagues these days.  We’re always switched on. And we’re constantly connected to one device or another.  And while it would be wonderful to have the opportunity to frolic […]

By Anthony Gaenzle
5.00/5(1)
Digital & Marketing Strategy
b2b marketing funnel

Grasping the B2B Marketing Funnel: 4 Steps to Creating Your Own

12 October 2021 ∙ 7 minutes of reading time

Do you know that generating compelling content is a top content marketing problem for 54% of B2B marketers? As a result, you may not need to be concerned about being in the minority. It takes a lot of time, money, and resources to match the audience’s demands with content. That is why, to produce successful […]

By Gaurav Roy
5.00/5(1)
Digital & Marketing Strategy
peso model

PESO Model: What It Can Bring to Marketing and PR

5 October 2021 ∙ 7 minutes of reading time

The PESO marketing model is an excellent method to organize your ideas and efforts so that all areas of marketing are addressed. Even though this model originated in the field of public relations, it may be an invaluable tool for all marketers, regardless of their marketing experience or expertise. What Is The PESO Model? PESO […]

By Gaurav Roy
5.00/5(1)
Digital & Marketing Strategy
esports marketing

10 Of The Most Effective eSports Marketing Strategies

29 September 2021 ∙ 6 minutes of reading time

eSports, like marketing, is a competitive field filled with competing players, each with a large following of loyal fans. eSports events can be live-streamed on social media, in sports bars, Twitch, and on other platforms. With proper advertising, eSports influencers can generate revenue and create an e-commerce site for fan-favorite apparel. You may be asking […]

By Anne-Gaëlle Sy
-
Digital & Marketing Strategy
marketing ploy

Marketing Ploy: See If You Can Spot Them in These 8 Examples

28 September 2021 ∙ 8 minutes of reading time

Today’s customers are increasingly turning like the protagonist of The Truman Show. Every day, individuals are observed by a swarm of marketers who analyze their purchasing habits to devise even more devious and complex marketing tactics. Business marketers employ a range of strategies and initiatives to communicate with customers and increase sales and brand exposure. […]

By Gaurav Roy
5.00/5(1)
Digital & Marketing Strategy
drop servicing

Drop Servicing: Get in On the Gig Economy

20 September 2021 ∙ 6 minutes of reading time

If you are an online entrepreneur, you must have definitely heard about drop shipping, but there’s something more that can help you make money without doing the work yourself- drop servicing.  Yes, that’s exactly what you would have guessed- an online business model where you act as a mediator (to sell services) by selecting a […]

By Gaurav Roy
5.00/5(1)
Digital & Marketing Strategy
external analysis

5 Steps to a Thorough External Analysis and Which Tools to Use

20 September 2021 ∙ 6 minutes of reading time

Your business functions in an ever-changing world. There are factors outside of your control. Like a ship at sea, your business is at the mercy of an ever-changing tide of buyer habits and economic trends. Your business strategy needs to include external analysis. External and internal analyses complement each other. Both are vital in developing […]

By Anne-Gaëlle Sy
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Digital & Marketing Strategy
digital analytics

Digital Analytics In Marketing: Using Data to Map Out Customer Journeys

13 September 2021 ∙ 6 minutes of reading time

Not putting enough effort is not the reason why people fail at digital marketing; not gauging them in a timely and effective manner is. It is a known fact that a prospect consumes your content multiple times before they get involved with your brand and make a Google search to go through your business.  But […]

By Gaurav Roy
5.00/5(1)
Digital & Marketing Strategy
9 Popular Marketing Models You Need to Know in 2021

9 Popular Marketing Models You Need to Know in 2021

6 September 2021 ∙ 8 minutes of reading time

Many people tend to find marketing models intimidating. They are now one of the key drivers any marketer uses to create and evaluate how businesses and customers will interact with each other. They use it, as analytics and science remain crucial to marketing’s success. All digital marketing models, in their simplest forms, are an expression […]

By Gaurav Roy
5.00/5(2)
Digital & Marketing Strategy
marketing models

9 Popular Marketing Models You Need to Know in 2022

6 September 2021 ∙ 8 minutes of reading time

Many people tend to find marketing models intimidating. They are now one of the key drivers any marketer uses to create and evaluate how businesses and customers will interact with each other. They use it, as analytics and science remain crucial to marketing’s success. All digital marketing models, in their simplest forms, are an expression […]

By Gaurav Roy
5.00/5(1)
Digital & Marketing Strategy
airbnb marketing strategy

Airbnb Marketing Strategy – 1 Couch to 5.6 Million Holiday Experiences

6 September 2021 ∙ 7 minutes of reading time

Did you know that on average, six people are checking in for a stay at an Airbnb every second? Airbnb is a business, and the target audience is the six people-per-second making those bookings. Statistics show that 50% of small to medium businesses have no strategy to reach potential customers. But with nearly 4 million […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital & Marketing Strategy
internal analysis

Internal or External Analysis? | What Is It and How to Conduct One

1 September 2021 ∙ 6 minutes of reading time

Have you ever wondered the question ‘what is internal and external analysis?‘ What about why it’s so important for your business? If so, then this article will give you a step-by-step guide to conducting an internal analysis and explain why it’s so important.  What Is An Internal Analysis? Internal analysis is a key strategic evaluation […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital & Marketing Strategy
Tesla SWOT Analysis

The End of Tesla? | Tesla SWOT Analysis – Finding the Faults

31 August 2021 ∙ 8 minutes of reading time

Tesla comes to mind when you think of electric, futuristic driving. Its engineers have had one aim in mind since 2003: to convince the world that electric cars are the future — and that you don’t have to sacrifice to use one. Tesla has made headlines for being the first major automaker to create all-electric […]

By Gaurav Roy
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Digital & Marketing Strategy
target audience analysis

Target Audience Analysis: What Is It? How to Do It?

31 August 2021 ∙ 7 minutes of reading time

Everyone wears shoes, but not everywhere wears heels. If you sell designer pumps, you will want to know how to market to target the people who want your specific shoes. Target audience analysis is how to do that. Your brand’s success relies on marketing efforts that collect demographic and psychographic data of not only your […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital & Marketing Strategy
amazon fba tips

6 Amazon FBA Tips to Start a Successful eCommerce Business

30 August 2021 ∙ 7 minutes of reading time

If you want to create a successful eCommerce business, Amazon is a clear winner to get started. But when creating a successful Amazon FBA business plan can still be challenging. That’s why we’ve created a cheat sheet of Amazon FBA tips to get businesses started. But with all the other options available, what makes Amazon […]

By AMZScout
5.00/5(1)
Digital & Marketing Strategy
project management timeline

What Is a Project Management Timeline and 7 Steps to Make It for Free

26 August 2021 ∙ 9 minutes of reading time

If you have had to lead projects that involve a work team, you can understand how complicated it is to keep track of pending tasks, the people in charge, delivery dates, and progress in general. Especially if you do not have a system designed for this particular purpose. In this article, we want to teach […]

By Clara Gil
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Digital & Marketing Strategy
communication strategy

Communication Strategy – What Is It and How to Create One

17 August 2021 ∙ 7 minutes of reading time

Communication – it takes place at all times and in all places. And although we should have perfected it through our constant use, we are far from it. And if misunderstandings can occur on an interpersonal level, what about on a professional level when companies communicate? A well-thought-out communication strategy is, therefore, a must for […]

By Anne-Gaëlle Sy
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Digital & Marketing Strategy
product tagging

Product Tagging: Your ECommerce Won’t Survive Without It

16 August 2021 ∙ 7 minutes of reading time

Tags are not only for tagging social media content in your Instagram post, Instagram stories, or Facebook posts. Your business, be it a retailer or Facebook catalog, also needs to learn how tagging products will drive your brand success. Your eCommerce website is your storefront shopping window for customers to buy your inventory. Customers need […]

By Anne-Gaëlle Sy
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Digital & Marketing Strategy
future of digital marketing

The Future Of Digital Marketing: AI, Chatbots and Push Notifications

12 August 2021 ∙ 7 minutes of reading time

The future of digital marketing is near. Digital marketing keeps changing rapidly, making it challenging for companies to manage the ever-shifting trends. As digital marketing tools grow, companies adopt the latest ways of communicating and creating content. For example, research shows that money utilized on email marketing, instream video, banner video, search marketing, and out-stream […]

By Rithesh Raghavan
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Digital & Marketing Strategy
ecommerce tips

7 Best Kept Secrets To ECommerce Exposed

11 August 2021 ∙ 7 minutes of reading time

We’ve certainly come a long way since a 72-year-old grandmother in England used her television remote to place the first online order. That simple shopping list of cornflakes, eggs, and margarine in 1984 paved the way for an online shopping industry with eCommerce sales worth 4.28 trillion USD in 2020. And as these figures are […]

By Anne-Gaëlle Sy
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Digital & Marketing Strategy
marketing metrics

With the Right Marketing Metrics, Your Company Stays on Track

11 August 2021 ∙ 9 minutes of reading time

Online marketing has become an inevitable strategy since the revolution of the internet to increase the reach and success of a company regardless of its size. Marketing actions such as banners, posts, SEO, or even email marketing can now be adapted very cost-effectively to the appropriate target groups. However, to ensure that your marketing concept […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital & Marketing Strategy
market space

Market Space – What Is It and How Can You Use It for Your Business Marketing?

10 August 2021 ∙ 6 minutes of reading time

Move over brick-and-mortar shops and storefronts. The new market space is here! You have probably been marketing your business and working to grow your online presence. During this time you have probably heard the term market space used? The term market space as it is used now is a relatively new concept that’s been made […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital & Marketing Strategy
Localization Strategy: 5 Tips That Can Make or Break Yours

Localization Strategy: 5 Tips That Can Make or Break Yours

4 August 2021 ∙ 9 minutes of reading time

For brands looking to enter new markets, it’s imperative that they think long and hard about their localization strategy. This means the tiny incremental gains, that on the face of it don’t mean much, but when added together combine to build the intangible values of trust, closeness and familiarity that will translate to sales in […]

By Beth Bayliss (SWC Partnership)
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Digital & Marketing Strategy
operational marketing

Operational Marketing: Success With Classic Measures!

2 August 2021 ∙ 6 minutes of reading time

Operational marketing – that may sound like a tautology, but in fact, there are striking differences between operational and strategic marketing. Although operational marketing has many short-term elements, it is primarily the elements in the so-called marketing mix that make up this form of marketing. Time Makes the Difference! Strategic marketing is geared to the […]

By Anne-Gaëlle Sy
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Digital & Marketing Strategy
Doing Business in Germany

Doing Business in Germany: 10 Pitfalls You Have to Avoid

21 July 2021 ∙ 10 minutes of reading time

If you’ve expanded and just entered new territory with your business, it can be difficult to get to grips with international differences. These differences mean that doing business in Germany can seem like doing business on Mars: it’s hard enough to get business etiquette right at home, let alone across borders. Knowledge on taxes, rebates, […]

By Beth Bayliss (SWC Partnership)
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Digital & Marketing Strategy
phygital

Phygital: Blending Physical And Digital Worlds

20 July 2021 ∙ 7 minutes of reading time

We are all used to buying products either from a brick-and-mortar store or from eCommerce websites. But with the pandemic COVID-19, unavoidable changes have taken place in the way we shop, which is also the reason behind the steep increase in online shopping. However, customers still crave the in-person shopping experience, and we are likely […]

By Gaurav Roy
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Digital & Marketing Strategy
digital communication

A Deep Dive Into Digital Communication [2021 Edition]

19 July 2021 ∙ 8 minutes of reading time

Let us guess the device that you are using currently to read this article. It’s most probably a digital screen. Zoom in, and you will soon bump into molecules and then into atoms. There are electrons and neutrons, which is again a group of three quarks.  Next, you will find tiny energy filaments that vibrate […]

By Gaurav Roy
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Digital & Marketing Strategy
smarketing

Smarketing – The Fusion of Sales and Marketing to Increase Revenue

23 June 2021 ∙ 6 minutes of reading time

Sales and marketing are said to not get along well. The marketing department develops great, unique ideas, but according to sales, they are unrealistic and difficult to implement. Smarketing closes exactly this gap between the sales department and the marketing team. If both work hand in hand, this can only be to your company’s advantage. […]

By Anne-Gaëlle Sy
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Digital & Marketing Strategy
penetration rate

Penetration Rate – Definition, Principles, and How to Calculate It in 2021

8 June 2021 ∙ 5 minutes of reading time

The penetration rate is an indicator expressed as a percentage. It makes it possible to determine what proportion of a population has a product/service. It is therefore a key data to accurately assess the market coverage of a product or service. This is why it is also called “market penetration“. Penetration rate = (Number of […]

By Maxime Lebail
5.00/5(1)
Digital & Marketing Strategy
netflix marketing strategy

Netflix’s Nearly Flawless Marketing Strategy – How Can You Apply It?

31 May 2021 ∙ 7 minutes of reading time

Before we were all pulled into the Netflix marketing strategy we all know, the company was founded in 1997 as a DVD rental service where you could order a movie to watch at home and receive it through the mail. The company could easily have gone the same way as competitors like Blockbuster, but the […]

By Anne-Gaëlle Sy
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Digital & Marketing Strategy
marketing plan cost

How to Define Your Marketing Plan Cost: 5 Essential Steps

24 May 2021 ∙ 7 minutes of reading time

Defining your marketing plan cost or budget is essential. Every company should take the time to think about it as a part of their marketing strategy. But creating a marketing plan cost depends on many elements and it is difficult to define it precisely. In this article, we give you all our tips for building […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital & Marketing Strategy
Omnichannel vs Multichannel Marketing: Which is Best?

Omnichannel vs Multichannel Marketing: Which is Best?

17 May 2021 ∙ 6 minutes of reading time

When deciding on the right marketing strategy for your business, it’s essential to be informed. This strategy will influence your customer engagement, use your email marketing, and various other factors. With the world changing at a rapid pace, your marketing should cover multiple significant areas. Online shopping could replace retail stores, and your team should […]

By Anne-Gaëlle Sy
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Digital & Marketing Strategy
brand authority

5 Easy Steps to Build Brand Authority

22 March 2021 ∙ 7 minutes of reading time

With just over 1 billion websites on the internet, it is very easy for yours to become one of the many.  With this number continuing to grow by the second (literally), so does competition.  If your website is looking to make any kind of profit, it’s going to need to stand out amongst the crowd, […]

By Anne-Gaëlle Sy
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Digital & Marketing Strategy
In-House vs. Outsourcing – Which One to Choose and When?

In-House vs. Outsourcing – Which One to Choose and When?

3 March 2021 ∙ 6 minutes of reading time

Are you looking to move forward with a project but don’t know where to start? Or is your company missing the right in-house team members to do so? It must have crossed your mind more than once to outsource the project to a different company or to outsource it entirely.   But which outsourcing options do […]

By Anne-Gaëlle Sy
4.00/5(1)
Digital & Marketing Strategy
buzz marketing

Buzz Marketing: Get in on the Buzz

2 March 2021 ∙ 8 minutes of reading time

Your marketing team are no longer the only marketers in your company.  Everyone has become a marketer in this day and age. At least once in our lives we have mentioned an amazing restaurant we tried to our colleagues, a television show we fell in love with and binge-watched last night to our friends, or […]

By Anne-Gaëlle Sy
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Digital & Marketing Strategy
inbound marketing funnel

The Importance of an Inbound Marketing Funnel and How It Works

1 March 2021 ∙ 8 minutes of reading time

Every business needs to grow sales. One way that can happen is to increase the number of customers for your product or service. And that’s where the marketing or sales funnel comes in. You’ll need to implement a marketing strategy that takes prospects through a process that ultimately leads to them buying what you’re selling. […]

By Anne-Gaëlle Sy
5.00/5(1)
Digital & Marketing Strategy
google my business

Best Google My Business Strategy For Your Digital Marketing

9 February 2021 ∙ 8 minutes of reading time

Are you a business owner who wants to grow with minimal expenses? Here’s a free tool that’s essential for your growth marketing strategies. It’s called Google My Business (GMB). Today, many people rely on the largest search engine for information. Studies show that at least 60% of people in the United States use their mobile […]

By Sarah Madimba
5.00/5(1)
Digital & Marketing Strategy
Sortlist helps non profit organizations

“Help49” Launches an Appeal to Agencies to Tackle Covid-19 Crisis

10 December 2020 ∙ 4 minutes of reading time

Let’s help non-profit organizations to face the corona-crisis 2020 has spared no sector, and certainly not one of the non-profit associations. On 9 November 2020, the Belgian association called La Fondation Roi Baudouin published this barometer in French. It shows that 49% of non-profits have seen their financial situation deteriorate because of Covid-19. This graph […]

By Charlotte Maghe
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Digital & Marketing Strategy
Marketing trends 2021

8 Essential Marketing Trends for Your Business in 2021

3 December 2020 ∙ 7 minutes of reading time

How to stay up to date in 2021 with new marketing trends The world is changing. More and more rapidly. What we are seeing is that digital developments are also changing people’s behavior. What this means is that companies must adapt to these new behaviors. Brands have to use new marketing strategies to reach their […]

By Charlotte Maghe
5.00/5(1)
Digital & Marketing Strategy
Creative Strategies to Fight COVID-19

Marketing & COVID-19: 5 Creative Marketing Solutions Adopted By Major Brands 🦠

19 November 2020 ∙ 6 minutes of reading time

2020 was quite a particular year for marketing and in particular, creative marketing strategies.  On one hand, many businesses have limited their budget and expenses due to economic uncertainties, and on the other hand, with the health crisis, it is not so easy to know how to bounce back and adapt campaigns to the ongoing […]

By Tancrède d'Aspremont Lynden
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Digital & Marketing Strategy
sensory marketing

Harness Human Psychology Using Sensory Marketing

19 November 2020 ∙ 6 minutes of reading time

Historically, there has been a significant focus on the visual impact of a brand. However, customers do not only use sight to understand their world; they use the full five senses. The idea that marketing companies can utilise several different sensory experiences to appeal to customers opens up a whole new world of opportunities for […]

By Sarah Madimba
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Digital & Marketing Strategy
Direct Marketing Solutions: The Best Ways to Grow Your Customer Base

Direct Marketing Solutions: The Best Ways to Grow Your Customer Base

19 November 2020 ∙ 8 minutes of reading time

Growing your customer base can be challenging. There are so many possible methods that it’s difficult to know where to start. Direct marketing solutions eliminate the middleman and transform the way you relate to clients. If you’d like to understand what’s involved in this approach, we can help. Read on to discover a wealth of […]

By Sarah Madimba
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Digital & Marketing Strategy
branding case study

Branding Case Study: How 5 Brands Tripled Their Leads/Sales With Brand Positioning

28 August 2020 ∙ 7 minutes of reading time

Brand positioning is a lucrative business strategy, yet it’s often neglected. Learn how 5 brands increased their sales with great branding strategies!

By Alyzza Junett Cabuenas
5.00/5(1)
Digital & Marketing Strategy
Marketing Strategy for Dummies: Everything You Need to Know + Examples

Marketing Strategy for Dummies: Everything You Need to Know + Examples

23 July 2020 ∙ 10 minutes of reading time

Marketing is a huge part of every business. Knowing more about it will be beneficial for any entrepreneur. Check out how you can use these vital facts!

By Alyzza Junett Cabuenas
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Digital & Marketing Strategy
Online shopping using a laptop.

How Businesses Can Prepare For Digital Transformation

13 July 2020 ∙ 7 minutes of reading time

For businesses to stay relevant, digital transformation is necessary. Is your business ready for it? Here’s how you can prepare your business.

By Alyzza Junett Cabuenas
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Digital & Marketing Strategy
marketing positioning

What Is Market Positioning and Why Is It So Important?

27 April 2020 ∙ 6 minutes of reading time

In the fierce battlefield of modern marketing, consumer perceptions of a brand or product count for everything. From establishing a solid first impression to (hopefully) leading a customer along the path to conversion, competitive positioning as a marketing strategy is one of the most powerful tools at any marketer’s disposal. Marketing positioning is a relatively […]

By Tancrède d'Aspremont Lynden
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Digital & Marketing Strategy
inbound outbound marketing

What is the Difference Between Inbound and Outbound Marketing? – Examples

27 April 2020 ∙ 6 minutes of reading time

Marketing is a big business, and the success of your campaigns has the ability to make or break your entire venture. In fact, studies show that the average person can now be exposed to 10,000 forms of advertisement every single day. Consequently, then, the battle to stand out from the crowd is fiercer than ever. […]

By Tancrède d'Aspremont Lynden
4.00/5(4)
Digital & Marketing Strategy
inbound marketing

How to Build an Inbound Marketing Strategy?

27 April 2020 ∙ 7 minutes of reading time

Inbound marketing is defined by HubSpot as a business method that attracts customers by creating valuable content and experiences tailored to them. This differs from some of the more traditional marketing approaches, which tend to be outbound. With outbound marketing, you’re more in-your-face about your strategies. You actively look to seek out leads and be […]

By Tancrède d'Aspremont Lynden
4.25/5(4)
Digital & Marketing Strategy
evolution of marketing

How the Industry of Online Marketing Will Evolve in 2019 (2021 Update)

2 April 2019 ∙ 4 minutes of reading time

2021 Update One of the reasons why the field of online marketing represents just as much of an art form as it does a science involves the fact that there is no such concept as “business as usual”. Thanks in part to an increasingly demanding customer base as well as a massive digital expansion, there […]

By Sortlist Team
5.00/5(1)
Digital & Marketing Strategy
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