Digitalizing Your Business: 3 Tips and 6 Tools to Get There!
Last update: 8 January 2025 at 09:28 am
5.00/5Let’s start with good news: digital is a much simpler concept than it seems.
However, for many companies, digitalizing their processes is a complex process that requires the mastery of certain techniques that are difficult to access.
How to digitalizeyour company in a simple and accessible way? Let us explain everything!
Three Tools to Create Your Online Site
We can’t say it enough: being present on the web is a must for any company. Working with an online marketing agency can significantly enhance your web presence.
Three Tools to Be Visible on the Internet
You have put your website online? Great!
Now you have to make it visible on the web. This is what we call SEO: if you create a site that is compatible with the expectations of search engine robots, there is a good chance that Google will position it correctly.
Are you ready to compete with the giants of the sector and to take the first positions on the web? Let’s get started!
Here are some tools that will help you spice up your site to make it irresistible to Google.
Screaming Frog
This software screens your site using the same criteria as Google. Just enter your site’s URL and let it do the work: it will clearly indicate the blocking points that prevent your site from being technically impeccable.
A must to track down 404 pages or duplicate pages for example.
Compressor i-o
This software allows you to reduce the size of your images. An essential tool to accelerate the loading speed of your site, and to make your site more popular with Google.
Google Mobile Friendly Test
This tool allows you to test if your site is compatible with a cell phone.
Despite your efforts, your site is not positioned as you would like? If you are beyond the first page of Google on the strategic keywords of your business sector, it’s time to react.
As soon as you have passed the fateful 10th position, you are in the situation of a store located in a place with very little traffic. Even if your site proposes very interesting products at competitive prices, your sales will not take off because the Internet users will not see you.
It’s time to contact an agency specialized in SEO!
Three Tips to Optimize Your Content
Never lose sight of the fact that, even if your site is technically impeccable, Google will not put it forward if it does not provide its readers with quality content.
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It’s up to you!
- Write regularly: it is recommended to post one article per week on your blog! Prepare a solid editorial calendar, and stick to the rhythm you have set for yourself!
- 90% of Internet users’ requests are informative. Answer the questions they have about your core business! Find topic ideas and enrich your articles with selected keywords thanks to tools like Ubersuggest, and give your readers the content they expect.
- Organize and structure your articles. Titles and subtitles are elements that Google will analyze rigorously. It’s up to you to explain to Google what you’re talking about!
It seems complex and time-consuming? Web agencies often offer content writing in their SEO services. Trust them and delegate them the content of your site.
For a few dozen euros per month, they will put an optimized article on your site, meeting the expectations of your target.
