6 December 2023 ∙ 8 minutes of reading time
I can safely say that most marketers today leverage event marketing to promote their brands. In fact, if you’re working with a marketing agency, this might be among the tricks it recommends to reach potential customers. Creating an event marketing plan typically guides you on how, where, and when to engage your target audience. If […]
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27 September 2023 ∙ 11 minutes of reading time
Do you want your conferences, meetups, webinars, and virtual events to be packed with attendees every time? Get inside the minds of your attendees! You can accomplish this challenging endeavour via survey questions. By leveraging pre and post-event surveys, you can learn what your attendees think about your summer event, how they discovered it, and […]
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9 August 2023 ∙ 9 minutes of reading time
In business events, finding the right sponsors is akin to discovering hidden treasures that propel your success to new heights. How to acquire successful event sponsorship? As a business owner, succeeding at the top of the heap is a constant goal. Event sponsorship becomes a potent instrument for boosting the growth and awareness of your company. You can […]
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The event marketing sector has been undergoing an unprecedented transformation since March 2020. With the Covid-19 epidemic, all event organisers have had to review their strategy.
Uncertainty reigns and it is impossible to clearly predict the future of event marketing. Virtual and digital events may represent an alternative, but will they really make their mark? It seems complicated to create the atmosphere that a physical gathering can provide through digital channels alone.
We explore this new reality in this category of Sortlist’s blog and try to bring some clarity on the area most disturbed by the health crisis we are going through and help you build a digital strategy worthy of the name.
7 August 2023 ∙ 10 minutes of reading time
Picture this: You are organising a birthday party for your kid. There is so much to do, right? Now everyone has arrived at your home, and suddenly you remember you forgot to pick up the cake! Or, the lighting seems to be dim, or the food isn’t as nice as you expected it to be! […]
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30 January 2023 ∙ 7 minutes of reading time
The retail industry has changed since covid-19 hit in 2020. We’re seeing an upward trend of consumers doing online shopping compared to visiting brick-and-mortar locations, and it’s becoming more challenging to get customers away from online shopping and into physical stores. Given how much the consumers’ shopping behaviors have changed, it’s a no-brainer that brands […]
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21 November 2022 ∙ 9 minutes of reading time
The budget is a crucial component of any event. Whether it is a small or large-scale event, your budget is there to make sure you stay within the limits of your financial capacities. It is only with the efficient use of its budget that a company can optimize its ROI. How well the budget is […]
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1 July 2020 ∙ 4 minutes of reading time
The current COVID pandemic has greatly compromised setting up any kind of events. As a third of the world population was confined between February and May 2020, event organizers found themselves in a situation where they literally could not do their job and Event Marketing plummeted. Today, even though Europe is progressively lifting containment measures, […]
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29 June 2020 ∙ 5 minutes of reading time
With the current COVID pandemic, setting up events is greatly compromised. As a third of the world population was confined between February and May 2020, event organizers found themselves in a situation where they literally could not do their job and Event Marketing plummeted. Today, even though Europe is progressively lifting containment measures, it is […]
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17 June 2020 ∙ 4 minutes of reading time
The current COVID pandemic has greatly compromised setting up any kind of events. As a third of the world population was confined between February and May 2020, event organizers found themselves in a situation where they literally could not do their job and Event Marketing plummeted. Today, even though Europe is progressively lifting containment measures, […]
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