Event Marketing

9 articles in Event Marketing
How Event Marketing Has Evolved With Social Media Over The Last Decade

How Event Marketing Has Evolved With Social Media Over The Last Decade

6 December 2023 ∙ 8 minutes of reading time

I can safely say that most marketers today leverage event marketing to promote their brands. In fact, if you’re working with a marketing agency, this might be among the tricks it recommends to reach potential customers.  Creating an event marketing plan typically guides you on how, where, and when to engage your target audience. If […]

By Reena Aggarwal
5.00/5(1)
Advertising & Marketing
Post Event Evaluation Questions to Assess Event Success

Assess Your Events Success through These Post-Event Evaluation Questions

27 September 2023 ∙ 11 minutes of reading time

Do you want your conferences, meetups, webinars, and virtual events to be packed with attendees every time? Get inside the minds of your attendees! You can accomplish this challenging endeavour via survey questions.  By leveraging pre and post-event surveys, you can learn what your attendees think about your summer event, how they discovered it, and […]

By Emmaree Lozada
5.00/5(1)
Advertising & Marketing
Finding the Right Sponsors: Strategies for Successful Event Sponsorship Acquisition

Finding the Right Sponsors: Strategies for Successful Event Sponsorship Acquisition

9 August 2023 ∙ 9 minutes of reading time

In business events, finding the right sponsors is akin to discovering hidden treasures that propel your success to new heights. How to acquire successful event sponsorship? As a business owner, succeeding at the top of the heap is a constant goal. Event sponsorship becomes a potent instrument for boosting the growth and awareness of your company. You can […]

By Alesia Pop
5.00/5(1)
Advertising & Marketing
What is Event Management? Guide to Planning and Executing Successful Events

What is Event Management? Guide to Planning and Executing Successful Events

7 August 2023 ∙ 10 minutes of reading time

Picture this: You are organising a birthday party for your kid. There is so much to do, right? Now everyone has arrived at your home, and suddenly you remember you forgot to pick up the cake! Or, the lighting seems to be dim, or the food isn’t as nice as you expected it to be! […]

By Alesia Pop
5.00/5(1)
Advertising & Marketing
future of retail

Take Your Brand Beyond the Brick and Mortar Store – The Future of Retail

30 January 2023 ∙ 7 minutes of reading time

The retail industry has changed since covid-19 hit in 2020. We’re seeing an upward trend of consumers doing online shopping compared to visiting brick-and-mortar locations, and it’s becoming more challenging to get customers away from online shopping and into physical stores.  Given how much the consumers’ shopping behaviors have changed, it’s a no-brainer that brands […]

By Siu Tang
5.00/5(1)
Event Marketing
Tips on Creating an Event Budget and How Much You Should Be Spending

Tips on Creating an Event Budget and How Much You Should Be Spending

21 November 2022 ∙ 9 minutes of reading time

The budget is a crucial component of any event. Whether it is a small or large-scale event, your budget is there to make sure you stay within the limits of your financial capacities. It is only with the efficient use of its budget that a company can optimise its ROI. How well the budget is […]

By Anne-Gaëlle Sy
5.00/5(1)
Advertising & Marketing
How To Create Digital Networking Experiences

How To Create Digital Networking Experiences

1 July 2020 ∙ 4 minutes of reading time

The current COVID pandemic has greatly compromised setting up any kind of events. As a third of the world population was confined between February and May 2020, event organizers found themselves in a situation where they literally could not do their job and Event Marketing plummeted. Today, even though Europe is progressively lifting containment measures, […]

By Caroline Hundhausen
5.00/5(1)
Advertising & Marketing
5 Marketing Tactics for Your Digital Event

5 Marketing Tactics for Your Digital Event

29 June 2020 ∙ 5 minutes of reading time

With the current COVID pandemic, setting up events is greatly compromised. As a third of the world population was confined between February and May 2020, event organizers found themselves in a situation where they literally could not do their job and Event Marketing plummeted. Today, even though Europe is progressively lifting containment measures, it is […]

By Caroline Hundhausen
5.00/5(1)
Advertising & Marketing
How To Take Your Event Digital

How To Take Your Event Digital

17 June 2020 ∙ 4 minutes of reading time

The current COVID pandemic has greatly compromised setting up any kind of events.  As a third of the world population was confined between February and May 2020, event organizers found themselves in a situation where they literally could not do their job and Event Marketing plummeted. Today, even though Europe is progressively lifting containment measures, […]

By Caroline Hundhausen
5.00/5(1)
Advertising & Marketing
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