Advertising

35 articles in Advertising
Harnessing Nostalgia for Impactful Advertising

Harnessing Nostalgia for Impactful Advertising

23 August 2023 ∙ 9 minutes of reading time

In this digital age, where attention spans are fleeting, and connections are sought-after treasures, nostalgia emerges as an extraordinary tool in the hands of marketers. However, less than 3% of ads contain nostalgic elements.  Nostalgia, a sentiment deeply etched in our collective consciousness, holds the power to transport us to moments of joy, simplicity, and familiarity. It’s […]

By Alesia Pop
5.00/5(1)
Advertising
Exploring Interactive Advertising: Creating Engaging Connections with Audiences

Exploring Interactive Advertising: Creating Engaging Connections with Audiences

24 July 2023 ∙ 12 minutes of reading time

Introducing the concept of interactive advertising Marketers are always on the lookout to improve brand communication between the company and the customer. With interactive advertising, they get a formidable ad ally in helping the customers come closer to the brand. They have emerged as a great way for marketers to really engage directly with the […]

By Alesia Pop
5.00/5(1)
Advertising
A Comprehensive Guide to Effective Radio Advertising Campaigns: Strategies, Tips, and Best Practices

A Comprehensive Guide to Effective Radio Advertising Campaigns: Strategies, Tips, and Best Practices

12 July 2023 ∙ 12 minutes of reading time

It is true that video streaming and music streaming are at the forefront in this digital age. But radio still manages to make an impact.   In fact, radio advertising remains a powerful and influential advertising medium, thanks to its wide reach and the ability to captivate listeners through the power of sound. Also, 47% of listeners consider […]

By Alesia Pop
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Advertising

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The advertising & display category on the Sortlist UK blog covers various topics related to advertising and display strategies. From traditional print ads to digital display campaigns, this category explores the latest trends, best practices, and case studies.

Dive into insightful articles that provide valuable tips on creating effective advertisements, optimising display campaigns, targeting specific audiences, and measuring ad performance.

Whether you’re a marketer, business owner, or advertising enthusiast, the advertising & display category offers practical insights to enhance your advertising efforts and achieve better results.

Stay up to date with the ever-evolving advertising landscape by exploring this category on the Sortlist UK blog.

What is Corporate Advertising? Understanding Its Purpose and Impact on Brands

What is Corporate Advertising? Understanding Its Purpose and Impact on Brands

3 July 2023 ∙ 10 minutes of reading time

Corporate advertising has become more relevant than ever. As per the 2021 special report by Edelman Trust Barometer, 88% of respondents prioritized “Trust,” as a crucial factor when deciding which brands to use or buy.  Using corporate ads, brands are capable of distinguishing themselves, building trust, and creating lasting connections with their stakeholders. However, to fully benefit […]

By Alesia Pop
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Advertising
Maximising Your ROI with LinkedIn Conversation Ads: A Complete Guide

Maximising Your ROI with LinkedIn Conversation Ads: A Complete Guide

29 May 2023 ∙ 8 minutes of reading time

In today’s digital landscape, where every business strives to cut through the noise and connect with the right audience, LinkedIn has emerged as a powerhouse for professionals and brands alike.  LinkedIn’s recent launch – Conversation Ads, was created in response to more than 2.5 billion messaging app users. Also, the increased focus on conversational marketing played a […]

By Alesia Pop
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Advertising
native advertising

The Power of Storytelling in Native Advertising: Success Stories that Inspire Us

15 May 2023 ∙ 10 minutes of reading time

As a savvy marketer, we are sure you must have come across the term native advertising multiple times. In fact, you might also recall industry experts defining native advertising as one of the most immersive advertising experiences. But have you ever wondered what it is? Are you interested to know why native advertising campaigns are […]

By Alesia Pop
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Advertising
The Rise and Rise of Podcast Advertising: How Can You Leverage Audio Ads for Engagement?

The Rise and Rise of Podcast Advertising: How Can You Leverage Audio Ads for Engagement?

8 May 2023 ∙ 14 minutes of reading time

Even though podcasts have been around for over a decade now, it is only recently that podcasting has gained an astronomical amount of popularity. With almost half a billion listeners, podcasting has now become a preferred form of media consumption. As a result, podcast advertising is on the rise among brands that are looking for unique […]

By Alesia Pop
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Advertising
Radio Advertising Cost in the United States: What to Expect

Radio Advertising Cost in the United States: What to Expect

25 January 2023 ∙ 8 minutes of reading time

If you want to reach a particular target group, the best way to do so is to use radio advertising. After all, radio is one of the most popular media in the US. You have the opportunity to reach your audience by advertising on the radio and playing a radio ad. There are many customers […]

By Ny Antsa
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Advertising
How to Create An Effective Billboard Design? 7 Tips For Designing

How to Create An Effective Billboard Design? 7 Tips For Designing

2 January 2023 ∙ 11 minutes of reading time

Are you looking to create an effective billboard design? You’re not alone—billboard advertising is one of the most popular forms of advertising, and it’s been around since the 1960s. But while many people know that billboards are good for advertising, they don’t know how to create them. Billboards are everywhere. They’re on the side of […]

By Dmytro Sokhach
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Advertising
Comparative Advertising

Comparative Advertising: Best Practices & Examples from Brands

12 December 2022 ∙ 8 minutes of reading time

In this fast-paced world, advertising within your digital marketing budget is a challenging task. With so many brands fighting for the same audience, finding different ways to stand out and boost the market share while also remaining honest and transparent is important. To do this, you can use comparative advertising, which is when you directly […]

By Andre Oentoro
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Advertising
how much does a tv ad cost

How much is a TV Advert: Is It Still Worth It in 2023?

28 November 2022 ∙ 9 minutes of reading time

It is a widespread opinion that, similar to radio advertising, print ads, billboards, and other types of traditional advertising, TV advertising is nearing its extinction. But this opinion is anything but the truth. In fact, in recent years, TV has redefined its importance to advertisers and audiences alike. TV ads’ massive reach and familiarity still […]

By Anne-Gaëlle Sy
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Advertising
How Much Should You Budget for Online Advertising Cost?

How Much Should You Budget for Online Advertising Cost?

28 November 2022 ∙ 9 minutes of reading time

The best thing about advertising in today’s era is the availability of various platforms. From Google ads to Instagram, Facebook ads, Twitter, etc., brand owners can use different platforms or a combination of great online advertising platforms to seek ad campaign success online. How much does online advertising cost? But running a successful ad campaign isn’t […]

By Anne-Gaëlle Sy
5.00/5(1)
Advertising
cost to advertise on amazon

Amazon Advertising Cost: How Much Will Your Campaigns Cost You?

14 November 2022 ∙ 9 minutes of reading time

The world’s biggest online retailer is Amazon. It serves a variety of merchants. Almost any company can sell their goods on Amazon similarly to how they would to any other wholesaler or retailer. But with Amazon, they can reach 300 million customers. In order to do so, however, you’ll have to focus a lot on […]

By Anne-Gaëlle Sy
5.00/5(1)
Advertising
How to Best Advertise Your Architectural Firm and Stand Out

How to Best Advertise Your Architectural Firm and Stand Out

25 October 2022 ∙ 8 minutes of reading time

Architecture advertising has become extremely important in today’s world. Many architecture firms seek ways to market their services to their customers or clients. When architecture firms market their services to the target market, it helps them procure new company opportunities easily and effectively. Due to time constraints and ease, many architecture firms utilise the word-of-mouth style and websites paired with several originally published projects within their portfolio to market their […]

By Anne-Gaëlle Sy
5.00/5(1)
Advertising
ad creative ai

What Is Adcreative.AI, and Is It a Game Changer for Your Agency? 

31 August 2022 ∙ 7 minutes of reading time

There are a tonne of automation tools available in the market today that can help your agency save time, money, and effort on every single marketing activity.  More than 79% of marketing agencies already use marketing automation tools to scale their operations and be more efficient. However, there were very few tools that offer the […]

By Tufan Gok
5.00/5(1)
Advertising
creative automation

How Are Marketing Agencies Scaling Faster Than Ever With Creative Automation?

5 July 2022 ∙ 13 minutes of reading time

We must be optimistic about the future because it’s a self-fulfilling prophecy. If we’re creative and ambitious, intelligent machines will liberate us and be as profound a boon to our prosperity as electricity. If we’re fearful, and fail to press ahead, we could be overwhelmed by automation and inequality. Garry Kasparov Garry Kasparov is not […]

By Tufan Gok
5.00/5(2)
Advertising
advertising campaign

10 Simple Steps to Create a Successful Advertising Campaign

21 March 2022 ∙ 7 minutes of reading time

Creative marketing campaigns are a great way to promote products and services. But many marketers often don’t know where to start in creative campaign planning and how to create a successful advertising campaign. That’s why on this page, we’ll tell you 10 steps that are guaranteed to make your marketing campaign a success. What Does […]

By Sandra Redlich
5.00/5(1)
Advertising
amazon ppc

The Ultimate Guide to Your Amazon PPC Strategy

22 February 2022 ∙ 7 minutes of reading time

Successful PPC ads on Amazon can not only lead to higher sales, but also ensure more growth for your brand on the digital marketplace. However, this requires the right strategy to stand out from other merchants on the platform, optimize costs and place your product in the best possible way. In this article, you will […]

By Sandra Redlich
5.00/5(1)
Advertising
Product Placement: Win Customers With Film & Television!

Product Placement: Win Customers With Film & Television!

1 February 2022 ∙ 7 minutes of reading time

Perhaps you’ve noticed in movies or TV series that certain cars are always used, coffee-to-go always comes in a cup from a well-known coffee shop brand, or James Bond wears a flashy watch on his wrist. Find how product placement can help you win customers. With cleverly staged seconds in the film industry or YouTube […]

By Valerie Ritter
5.00/5(1)
Advertising
4 Reasons You Need to Hire a Digital Advertising Agency

4 Reasons You Need to Hire a Digital Advertising Agency

25 January 2022 ∙ 3 minutes of reading time

Professional athletes will hire coaches, non-profits will hire subsidized writers, and you will most likely hire a tax accountant. See why hiring a digital advertising agency can be beneficial for your business. As a business owner, hiring a digital expert can also help you with your online development. Since 2014, the total budget for digital […]

By Sarah Madimba
5.00/5(1)
Advertising
strategic advertising

Strategic Advertising in 2022 vs Your Marketing Strategy

18 January 2022 ∙ 9 minutes of reading time

If you want your clients to prefer your product above that of your rivals, you must reach out to them in the appropriate manner and raise awareness about your product. To make your customers aware of the availability of your product and what it has to offer, you’ll need the correct advertising approach. An advertising […]

By Gaurav Roy
5.00/5(1)
Advertising
netflix ads

The Reason Behind Netflix’s No Ad Marketing Strategy

20 December 2021 ∙ 6 minutes of reading time

While other major streaming services prefer to use ads, Netflix keeps dismissing the idea of advertising. Netflix executives have repeatedly stated that the streaming service won’t allow advertisements to interfere with their users enjoying the Netflix platform. However, according to a recent investors’ note, this could change in the nearest future… In this article, I’ll […]

By Anne-Gaëlle Sy
5.00/5(1)
Advertising
Top 5 Adidas Ads and Secrets to the Brand’s Success

Top 5 Adidas Ads and Secrets to the Brand’s Success

20 December 2021 ∙ 5 minutes of reading time

Throughout the years, Adidas ads have featured infamous actors, legendary athletes, singers, and many more. These TV commercials were used to promote Adidas equipment and at the same time to increase brand awareness and connection with the audience. We’ll discuss some of the best Adidas ads in this article. The 5 Best Adidas Ads #1: […]

By Anne-Gaëlle Sy
5.00/5(1)
Advertising
advertorial

Advertorial & Advertising: The Differences in a Nutshell

8 December 2021 ∙ 5 minutes of reading time

An advertiser sometimes uses an advertorial or advertisement. These two terms are very similar, but there are also differences. The question, of course, is what is the difference between an advertorial and advertising? In this article, more about the differences between these two terms and more. What Is an Advertorial? An advertorial is a type […]

By Sarah Madimba
5.00/5(1)
Advertising
Demarketing: How Marketing Backwards Is the New Solution

Demarketing: How Marketing Backwards Is the New Solution

7 December 2021 ∙ 8 minutes of reading time

Everyone’s heard of marketing, which involves increasing people’s interest in a product or service. However, demarketing is a concept you might not know much about. Implementation strategies include price discrimination, bait and switch, stock outage, crowding cost, and differentiation. You can find many examples of businesses and governments using such tactics to reduce demand for […]

By Anne-Gaëlle Sy
5.00/5(1)
Advertising
Top 10 Halloween Ads of All Time to Give You Killer Ideas

Top 10 Halloween Ads of All Time to Give You Killer Ideas

18 October 2021 ∙ 6 minutes of reading time

Imagine you are alone in your house on a cold winter night, the lamp post outside covered in mist, the window fogged, and there is a sudden blackout. You slowly step out of your cosy bed to find a candle to light the dark, and suddenly you hear a loud thud. Did it send shivers […]

By Anne-Gaëlle Sy
5.00/5(1)
Advertising
10 Drool-Worthy Restaurant Advertisement Examples to Follow

10 Drool-Worthy Restaurant Advertisement Examples to Follow

4 October 2021 ∙ 8 minutes of reading time

Your restaurant’s advertising mix will be determined by your company objectives. Whether you’re just starting, want to rebrand, or want to establish yourself as the go-to spot for a specific sort of cuisine, a strong marketing campaign may help you achieve your goals. Restaurant advertising has always attempted to arouse the senses by emphasizing the […]

By Gaurav Roy
5.00/5(1)
Advertising
Why Advertising Photography Is the Future of Any Marketing Strategy

Why Advertising Photography Is the Future of Any Marketing Strategy

13 September 2021 ∙ 7 minutes of reading time

When it comes to advertising photography, little attention is paid to the actual technicalities, and this leaves a lot of room for substandard work. Hiring a commercial photographer doesn’t make much sense to an average SMB, but they do wonder why their marketing material isn’t up to the mark when it is compared with premium […]

By Gaurav Roy
5.00/5(1)
Advertising
Marketing Localization in 9 Steps: Lessons From Cross-Border Campaigns

Marketing Localization in 9 Steps: Lessons From Cross-Border Campaigns

20 August 2021 ∙ 11 minutes of reading time

For any brand, creating a strong marketing strategy and stand-out advertising is a difficult craft. But to cross borders, marketing localization is fundamental. At SWC Partnership throughout the years we’ve helped many clients build businesses globally through localization. And fundamental is ensuring that their marketing strategy works just as well in their new county as […]

By Beth Bayliss (SWC Partnership)
5.00/5(1)
Advertising
What Is Shock Advertising and Should You Use It?

What Is Shock Advertising and Should You Use It?

6 July 2021 ∙ 7 minutes of reading time

It’s most likely that at some point in your life, you have come across an advertisement that has made you angry…or even shocked because it goes against moral or ethical standards.  “How could they possibly advertise such a thing?” “Is it even legal for them to advertise in this way?” Unfortunately, this marketing strategy has […]

By Anne-Gaëlle Sy
5.00/5(1)
Advertising
honest advertising

Honest Advertising: Truthfully the Best Way to Your Customer’s Heart

28 June 2021 ∙ 7 minutes of reading time

Honest advertising tells consumers truthfully what they’ll get from your business. It’s more than a marketing technique that makes a product, brand, or service appealing to buyers. When companies focus on being truthful and avoid unethical practices, they can avoid penalties from regulatory bodies. On the other hand, if people start associating your brand with […]

By Anne-Gaëlle Sy
5.00/5(1)
Advertising
Display Advertising – Digital Marketing for Your Business

Display Advertising – Digital Marketing for Your Business

17 May 2021 ∙ 8 minutes of reading time

The first ad display was shown on the internet in 1994. Since then, these media ads have come a long way, not only in how they’re placed but also in their ad formats and exposure that they receive. If you’ve ever browsed the Internet, especially sites like Facebook, you’ll be familiar with these kinds of […]

By Anne-Gaëlle Sy
5.00/5(1)
Advertising
Microsoft Advertising For Your Business

Microsoft Advertising For Your Business

11 May 2021 ∙ 6 minutes of reading time

Microsoft Advertising promises that you can reach 7,5 million people when signing up. It seems easy, and signing up is free. Pay-per-click advertising has been around for a long time and is a successful marketing method for many businesses, but is Microsoft Advertising the best option for your business? Let’s find out. History of Microsoft […]

By Anne-Gaëlle Sy
5.00/5(1)
Advertising
OOH Advertising: Advertising in the Digital Era

OOH Advertising: Advertising in the Digital Era

6 April 2021 ∙ 7 minutes of reading time

Out-of-home advertising or OOH is, as the name suggests, visual advertising that you find outside your home. This encompasses anything from advertising on bus shelters and train stations to large billboards in open spaces, digital signage at sports events, and everything in between. There are literally thousands of options for OOH advertising, and advertisers are […]

By Anne-Gaëlle Sy
5.00/5(1)
Advertising
How To Define B2B Marketing KPIs in a World of Data Overload?

How To Define B2B Marketing KPIs in a World of Data Overload?

22 February 2021 ∙ 5 minutes of reading time

We have more data than ever. Yet it has never been harder to understand what we should actually be measuring and paying attention to. When reports are presented the discussion can move very quickly from one key performance indicator to the next depending on who you’re talking to. Yes, more or less everything can be […]

By Glenn Vanderlinden
5.00/5(1)
Advertising
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