4 Reasons You Need to Hire a Digital Advertising Agency
Last update: 27 April 2023 at 11:58 am
Professional athletes will hire coaches, non-profits will hire subsidized writers, and you will most likely hire a tax accountant. See why hiring a digital advertising agency can be beneficial for your business.
As a business owner, hiring a digital expert can also help you with your online development. Since 2014, the total budget for digital ads, especially digital ads, has only increased.
In 2020, it was estimated that 45% of the total budget will be spent on digital and will exponentially grow through 2022. To get the most out of the investment, hiring an agency is sometimes the best solution.
Below we show some of the main reasons why small and medium-sized businesses decide to hire a digital agency.
Not Enough Time
“I don’t have time to deal with this problem right now.” For business, this is the classic response of many people. Indeed, even with all the time-saving tools, there doesn’t seem to be enough time. Especially for small businesses that always have a lot of work ahead of them.
Therefore, you have to be selective and choose the most urgent matters first. We often say that digital marketing is important to grow, but first, you have to get the necessary things right.
Online ad management can easily take up a day a week. The time spent on marketing will only increase as the budget increases. Hiring the right agency can save you time and money. In this process, Sortlist can certainly assist you.
How Do You Get the Best Return on Your Investment?
For many companies, cost is the main reason they take care of their digital ads themselves. However, they forget that agencies can advise on:
- How to attract target audiences,
- Optimize campaigns
- Get the most out of their marketing budget in other areas.
It is usually much cheaper to have a digital advertising agency host your own digital ads instead of having to do it yourself.
There are many examples of companies whose ROI has increased by 250%, in addition to achieving their main goals. You can’t imagine all the things an agency can do so you can better focus on other projects.
Digital Marketing Is Not My Area of Expertise
A good digital advertising agency will not only continue to do everything possible to optimize your campaign, but it can also help you keep up with the latest technologies.
For example, cell phones have replaced desktops in recent years. In fact, more Internet searches are conducted on smartphones and tablets than on laptops or desktops. However, there are still many businesses that do not have a website that is suitable for smartphones.
An agency with digital expertise can help you take advantage of this shift in consumer behavior, so you can stay at the top of the marketing curve.
My Sister’s Cousin’s Work Isn’t Professional Enough
Many companies now realize that digital is the present. Therefore, it is necessary to change and evolve their “old” marketing habits. However, they are sometimes not willing to spend so much money and often look for other solutions.
They talk about it in their surroundings during family meals and they often choose an acquaintance who happens to be, for example, the sister’s nephew. For the company, this is an advantage because it is much cheaper than a freelancer or an agency. However, his performance may not meet the company’s requirements. In the end, you will have spent more money than if you had used an agency directly.
Marketing and especially digital marketing is something very specific. You can’t afford to be “just good”. Therefore, unless you really know what you’re doing, it’s better to use an agency you trust, rather than being in the dark and risking losing credibility for your business.
Consider hiring a professional digital marketing agency to stay at the top of marketing game.