Sortlist Insights

32 articles in Sortlist Insights
digital acceleration

Business Without Website: A 2022 Update on Digital Acceleration

17 May 2022 ∙ 6 minutes of reading time

It’s 2022, and the world is slowly going back to a sense of normalcy. Among the most affected by the pandemic are small- and medium-sized businesses (SMBs), whose marketing budgets are still reeling from the effects of Covid-19 and put a halt to their digital acceleration. During the pandemic we analyzed the then-current state of […]

By Jorge Uceda
5.00/5(2)
Sortlist Insights
Which advertisers and industries spend the most on Meta adverts?

Meta Advertising Index: Who are the big spenders?

10 May 2022 ∙ 5 minutes of reading time

Which advertisers and industries spend the most on Meta adverts? In 2019, Facebook reportedly made $69.7 billion in advertising revenue while companies are investing between 10-20% of their innovation budget in the Metaverse, there is no denying that Meta is brimming with advertisements today. From website banners to sponsored posts and stories, there’s no shortage […]

By Sortlist Team
5.00/5(1)
Sortlist Insights
how to use the metaverse

How to Use the Metaverse? Study says: If not for entertaining, don’t bother

22 April 2022 ∙ 8 minutes of reading time

TL;DR: Users don’t trust the metaverse enough to consider it beyond an entertainment platform. Long an idea reserved to science fiction writers, the metaverse has now come to take the tech and business world by storm. At Sortlist we are used to managing an endless supply of data that explain the trends in the marketing […]

By Jorge Uceda
5.00/5(2)
Sortlist Insights

Sortlist Insights is your deep dive into the marketing and digital world!

Do you want to stay up-to-date on the latest industry developments? We analyse our own business data and carry out surveys to have a deep understanding of what’s happening in the digital marketing landscape. Our findings come in easily accessible formats, using interactive charts, podcasts or downloadable e-books.

MENA article cover

How MENA Is Shaping to Become the New Marketing Hub by 2025

13 April 2022 ∙ 17 minutes of reading time

In the past 3 years, how many times have you seen an Instagram post of a person either on a yacht, jet ski, or skydiving in Dubai with a hashtag that alludes to #livingmybestlife?  Have you ever wondered why everyone in the UAE seems to be partying all the time, and you have a sensation […]

By Anne-Gaëlle Sy
5.00/5(1)
Sortlist Insights
Metaverse For Business (2022 State of the Metaverse Study)

Metaverse For Business (2022 State of the Metaverse Study)

22 March 2022 ∙ 10 minutes of reading time

Back in 1999, “The Matrix” brought to life the image of what an alternate digital world could look like: taking flight, jumping over buildings, and dodging bullets. Without question, in 1999 it seemed like a thing of the future. In 2022, it seems like a thing of the past. The board was set even before […]

By Sortlist Team
5.00/5(2)
Sortlist Insights
Ad Complaints in the UK: The Most Complained About UK Adverts of All Time

Ad Complaints in the UK: The Most Complained About UK Adverts of All Time

11 February 2022 ∙ 9 minutes of reading time

Advertising is the major form of communication between a company and its potential consumers and advertisements have the main goal of informing or influencing their viewers. Gaining and holding the attention of consumers is never straightforward, and modern advertisers often employ novel and creative ideas to try and achieve this. From time to time, however, […]

By Sortlist Team
5.00/5(1)
Sortlist Insights
expanding internationally

Country Profiles – What to Expect When You’re Expanding

26 January 2022 ∙ 10 minutes of reading time

The number one rule for every business is to define your target audience before anything else. This is already challenging enough, but having an international venture targeting different markets in different countries, makes this endeavor ten times more complicated.  Understanding the different needs and the influence different cultures have on consumer behavior is crucial for […]

By Valerie Ritter
5.00/5(1)
Sortlist Insights
2021 Sortlist Report: Discover the Most In-Demand Digital Industries and the Top Locations for Creatives

2021 Sortlist Report: Discover the Most In-Demand Digital Industries and the Top Locations for Creatives

26 January 2022 ∙ 9 minutes of reading time

Creative work is in higher demand now than ever before, with the growth in online connectivity and the digital world.  Sortlist reveals the best cities and towns in the UK for digital creatives, the best countries for creative industries, and the most in-demand digital agencies of 2021. The demand for web designers and mobile app […]

By Sortlist Team
5.00/5(1)
Sortlist Insights
The Fake Followers Files

The Fake Followers Files

5 November 2021 ∙ 7 minutes of reading time

The Celebrities and Brands With the Most Fake Followers Bots or fake followers on Instagram are an issue and can cause a problem with commercial value and accurate representation. Social following can have a huge monetary value to celebrities and brands, who now employ top social media agencies to maximise their number of followers, but […]

By Sortlist Team
5.00/5(5)
Marketing
When SOCIAL MOVEMENTS Mean More Than Money to BRANDS

When SOCIAL MOVEMENTS Mean More Than Money to BRANDS

3 November 2021 ∙ 8 minutes of reading time

You’ve probably heard of Black Lives Matter, #metoo, Free Palestine, StopAsianHate, Strike for Climate, LGBTQ+… These are some of the biggest social movements in the world that have marked the last decade. Both socially and economically. Many studies have shown the importance of movement marketing or brand purpose on consumers buying intentions. 64% of the […]

By Sarah Madimba
5.00/5(1)
Sortlist Insights
human touch agencies

We Just Raised 11 Million Euros to Help Our Talented Agencies Meet Their Future Clients

7 October 2021 ∙ 3 minutes of reading time

Running and growing an agency is hard. You start by doing what you love – helping clients with their challenges – but you quickly end up having to fight fires in many places: HR, finance, legal, hiring, and staffing. More people on the team also means more salaries to pay, which means a larger monthly […]

By Anne-Gaëlle Sy
5.00/5(2)
Sortlist Insights
Reinventing the Future of B2B Services: Behind Our Series B Funding

Reinventing the Future of B2B Services: Behind Our Series B Funding

15 September 2021 ∙ 5 minutes of reading time

Today, we announced our latest fundraising, raising €11 million.  You can read the full press release to know more about it.  But here, we want to talk to you about the future of the B2B marketplace and the importance of the human and digital relationship for the customer: two topics close to our heart. Over […]

By Anne-Gaëlle Sy
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Sortlist Insights
AI Wrote This Article: Here’s How It Can Write Yours Too

AI Wrote This Article: Here’s How It Can Write Yours Too

8 September 2021 ∙ 3 minutes of reading time

Hello, I’m AI and I’ll be your guide today.  Let’s look at content creation through the lens of artificial intelligence. AI is making an impact on everything from health care to financial services to entertainment, and that includes content creation for websites and social media sites like Facebook. Let’s explore how artificial intelligence can help […]

By Sortlist AI
5.00/5(1)
Marketing
Cats and Dogs Boost Your Business By 300%. Here’s How.

Cats and Dogs Boost Your Business By 300%. Here’s How.

3 August 2021 ∙ 8 minutes of reading time

It’s the age-old question that has endured ever since the creation of the internet: are you a cat person or a dog person? Or do you love both cats and dogs? For brands, the issue may be more than a matter of preference. It turns out that, as cats and dogs have grown in popularity […]

By Jorge Uceda
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Sortlist Insights
How Your Marketing Team Should Invest in Their Summer Body | Q1 + Q2 Analysis

How Your Marketing Team Should Invest in Their Summer Body | Q1 + Q2 Analysis

5 July 2021 ∙ 10 minutes of reading time

It’s not just humans that get themselves ready for the summer.  Marketing investments also pack in the work before the months of July and August where they relax, make the most of the hard work done, and get ready for the new quarters ahead. In 2021 more than ever, marketing is a must and we’re […]

By Anne-Gaëlle Sy
5.00/5(2)
Marketing
in house vs agency

Save $170,000 A Year On Your Marketing Team With This Top Tip

23 June 2021 ∙ 6 minutes of reading time

Sortlist recently published a 2021 Marketing Survey on budgets, trends, and inspiration for SMBs.  We asked almost 500 owners and general managers of small and medium-sized businesses across five European countries for their marketing strategies in 2021.  Our goal in this article is to evaluate these trends and whether the intended budgets would benefit from […]

By Anne-Gaëlle Sy
5.00/5(1)
Marketing
Social Tools: Our Last Resort to Keep a Semblance of Social Life and Leisure? Yes According to 78% Of Millennials and 33% Of Boomers | 2021 Survey

Social Tools: Our Last Resort to Keep a Semblance of Social Life and Leisure? Yes According to 78% Of Millennials and 33% Of Boomers | 2021 Survey

31 May 2021 ∙ 11 minutes of reading time

Sam is a 29-year-old millennial. With his phone glued to his hand, he consumes content to entertain himself: videos, podcasts, and swiping are part of his day-to-day life… a daily life that has changed in the last year or so. Sam, along with ¾ of Gen Z and millennials, has found an escape through digital […]

By Anne-Gaëlle Sy
5.00/5(1)
Marketing
Online Training Courses

2021 Online Courses and Training Survey: Europeans are All Business

12 April 2021 ∙ 5 minutes of reading time

In 2020, we started working remotely, and we had a lot more time on our hands. With these changes, some of us decided it was the right time to gain a better insight into some topics with online courses.  At Sortlist, we decided to ask 500 CEOs, managers, and team leaders of small and medium-sized […]

By Anne-Gaëlle Sy
5.00/5(5)
Marketing
Audio content

COVID-19 Boosts Audio Consumption by 76.2%: 2021 Survey

12 April 2021 ∙ 7 minutes of reading time

Amongst the 900,000 podcasts created last year, Sortlist launched its very own, ‘Beyond Marketing’, in August of 2020.  With only 300,000 new podcasts created in 2019, we decided to investigate this rapidly growing medium.  We asked 500 CEOs, managers, and team leaders of small and medium businesses (SMBs) across Europe about their audio content use […]

By Anne-Gaëlle Sy
5.00/5(6)
Marketing
SMB marketing: survey on marketing budgets in 2021

2021 Marketing Survey: Budgets, Trends and Inspiration for SMBs

2 March 2021 ∙ 7 minutes of reading time

Sortlist has published several articles on how the COVID-19 pandemic is impacting the marketing sector based on our own industry data. But this time we decided to turn things. We asked almost 500 owners and general managers of small and medium-sized businesses (SMB or SMBs) across Europe what changes they are seeing regarding their SMB […]

By Doris Pundy
5.00/5(3)
Marketing
Remotely with an Agency

Mini Guide: How to work well with an agency when working remotely

24 February 2021 ∙ 5 minutes of reading time

For years we have heard that the future of business is working remotely.  We are in 2021, and this has already become our reality.  For a year now, we have all been working in different offices, shared working spaces, cafes, at home, or even sheds in the backyard. Due to COVID-19, things may have accelerated […]

By Anne-Gaëlle Sy
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Marketing
Beyond Marketing

10 Key Things We Learned from ‘Beyond Marketing’

2 February 2021 ∙ 10 minutes of reading time

More than 1200 listeners in 4 months and 19 episodes: that’s where our podcast Beyond Marketing currently stands. All those episodes are rich in content and it’s time for a rewind. In this article, I’ll sum up the 10 key learnings to remember from the marketing experts I interviewed in 2020.  Keep an eye on […]

By Tancrède d'Aspremont Lynden
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Marketing
Briefing checklist

Everything You Need to Know Before Briefing an Agency

16 December 2020 ∙ 6 minutes of reading time

Briefing an agency can be daunting. What should you even start with? If you’re reading this blog post, chances are you’re considering hiring an agency for a marketing campaign or outsourcing a project. In this article, we’ll walk you through the different steps and we’ll cover everything you should know before briefing an agency. This […]

By Tancrède d'Aspremont Lynden
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Sortlist Insights
Survey: how is COVID-19 impacting digitalisation in Europe

Survey: Why COVID-19 Isn’t Igniting the Digitalisation of Europe’s SMBs

15 December 2020 ∙ 6 minutes of reading time

Since the outbreak of the pandemic, we’ve published several updates on the impacts of the ongoing health crisis based on our own industry data. This time, we decided to turn things around. We asked almost 500 owners and general managers of small and medium businesses (SMB) across Europe how the pandemic is impacting their digitalisation. […]

By Doris Pundy
5.00/5(2)
Marketing
How to hire an Agency

How to Hire an Agency – Insights from Sortlist

20 November 2020 ∙ 4 minutes of reading time

Looking for the right marketing agency but are there too many fish in the sea to choose from? Google is filled with endless opportunities but it requires effort and patience to find the right match for your project. This makes it extremely difficult to figure out what agency is the best one for your needs. […]

By Leonard Basse
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Sortlist Insights
CHECKLIST TO CHOSE THE BEST MARKETING AGENCY

How to Choose the Perfect Agency to Work With?

18 November 2020 ∙ 2 minutes of reading time

Finding an agency is hard, choosing the right one is even harder. If you’re reading this article, then it means you have a potential agency you want to work with, but you’re not sure if it’s the right pick. This article will help you make your decision: we created a tool to help you choose […]

By Tancrède d'Aspremont Lynden
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Marketing
Marketing Barometer by Sorlist

Marketing Barometer: How Covid-19 is impacting the marketing industry – Update Q2 and Q3 2020

20 October 2020 ∙ 6 minutes of reading time

In spring 2020, Sortlist published its first Marketing Barometer on the impact of the Covid-19 pandemic on the industry. Measures such as contact and travel restrictions had left serious traces in just a few days and weeks. Some industries experienced a severe blow, others were suddenly more in demand than ever. Two full quarters have […]

By Doris Pundy
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Marketing
smbs website

SMBs and Their Websites in 2020: Where do European Small & Medium Businesses Stand? – Survey

2 June 2020 ∙ 16 minutes of reading time

With the health crisis we are experiencing today, the importance of digitalization is constantly coming back on the table. Everybody talks about e-commerce, digital strategies, and everybody explains that you have to be able to reach your customers through the Internet.  All this is true, but what about the facts? More specifically, what is happening […]

By Tancrède d'Aspremont Lynden
-
Sortlist Insights
covid_cover

Marketing and COVID-19: Which Sectors are Most Affected?

21 April 2020 ∙ 5 minutes of reading time

In January 2020, Sortlist released its first marketing barometer, and the conclusion was striking: marketing has changed more in 2019 than in the previous 50 years. The evolution of this field, which is mainly characterized by increasing complexity and specialization of tasks, is only accelerating. And the crisis we are going through today is intensifying […]

By Tancrède d'Aspremont Lynden
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Sortlist Insights
covid_barometer_article3

Marketing & COVID-19: Develop Your Strategies on the Long Run

20 April 2020 ∙ 4 minutes of reading time

COVID-19 is hitting Europe since March 2020, and it didn’t take very long for the effects to be seen. No industry has really been spared, and marketing is no exception. Just in a couple of weeks, we were able to see a large number of evolutions happening in the marketing landscape, and we felt the […]

By Tancrède d'Aspremont Lynden
-
Sortlist Insights
covid_barometer_article2

Marketing & COVID-19 : Don’t Stop Communicating!

14 April 2020 ∙ 6 minutes of reading time

COVID-19 is hitting Europe since March 2020, and it didn’t take very long for the effects to be seen. No industry has really been spared, and marketing is no exception. Just in a couple of weeks, we were able to see a large number of evolutions happening in the marketing landscape, and we felt the […]

By Tancrède d'Aspremont Lynden
-
Sortlist Insights
covid_barometer_article1

Marketing & COVID-19 : E-Commerce & Digital Have Never Been So Crucial

6 April 2020 ∙ 5 minutes of reading time

COVID-19 is hitting Europe since March 2020, and it didn’t take very long for the effects to be seen. No industry has really been spared, and marketing is no exception. Just in a couple of weeks, we were able to see a large number of evolutions happening in the marketing landscape, and we felt the […]

By Tancrède d'Aspremont Lynden
-
Sortlist Insights
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