Effective Media Strategies: Media Planning

Media Planning Trends: AI, Personalisation, and Future Innovations

24 March 2025 ∙ 4 minutes of reading time

Introduction: The Evolving Landscape of Media Planning Media planning has undergone a radical transformation, driven by artificial intelligence, advanced data analytics, and evolving consumer expectations. Traditional demographic-based targeting has given way to sophisticated, real-time personalisation strategies. The convergence of machine learning, cross-platform integration, and predictive analytics is creating unprecedented opportunities for marketers to deliver more […]

Advertising & Marketing

Mitigating Ad Fraud: Best Practices for Media Planning and Buying

5 June 2023 ∙ 12 minutes of reading time

Advertising fraud is one of the biggest concerns of the ad tech industry. In 2020 alone, ad fraud inflicted economic losses of $35 billion worldwide. And compared to the global digital advertising market, which is estimated to be $333 billion, ad fraud takes up more than 10% of the total market. With more investment flowing towards digital […]

Advertising & Marketing

What Is the Price of a Communication Agency? 👀

21 February 2022 ∙ 12 minutes of reading time

Any company, whatever its size and sector of activity, needs to deploy a communication strategy to gain visibility, popularity, and notoriety. Communication agencies are there to accompany you in this quest and to help you reach your sales objective. But what are the rates of these agencies and how to choose your provider? What Is […]

Media Planning

How Does Media Buying Work? Complete Guide

25 August 2021 ∙ 4 minutes of reading time

For a company to be visible, it must broadcast its messages on the right communication channels. This is where media buying and media planning come into play. Indeed, what is the use of creating advertising if nobody sees or hears it? Of course, creativity has a huge role to play in the success of an […]

Advertising & Marketing

The Best Big Media Companies to Work For

26 April 2021 ∙ 7 minutes of reading time

The media industry is powered by creativity and justified by the consumer demand for entertainment. There are sub-industries within, that range from artistic to technical. The scene is dynamic and varied. While the term ‘media’ may cover many aspects, we generally think of it as screenplay, music, and news productions. These are the prominent bastions […]

Advertising & Marketing

What is Media Training and How Can It Benefit Your Business?

10 July 2020 ∙ 8 minutes of reading time

One of the investments that every entrepreneur ought to make is media training. Check out the benefits you can get with proper training for media in this article.

Media Planning

The Beginner’s Guide to Media Planning & Ad Campaigns

10 July 2020 ∙ 5 minutes of reading time

Media planning is a crucial step in ensuring the success of your ad campaign. Here’s how you can start developing your media plan today!

Media Planning

Media or Non Media: Your A-Z Guide to Communication Channels

27 April 2018 ∙ 8 minutes of reading time

For a company that wishes to launch a new product, or for a new company seeking notoriety, you’ve simply got to communicate. To use the jargon; your options for getting your message out there are media and non-traditional (non media) channels. However, communication is a whole art, a whole universe. Given what is at stake, […]

Media Planning