Media Planning

8 articles in Media Planning

The 10 commandments of advertising that make your audience climb!

Some companies and media planning agencies manage to create hyper-impact advertising campaigns that everyone will remember. To reach such a level, you have to be able to show ingenuity and creativity. Mad Men style, the goal is also to understand what will hit the target audience. 

But you also have to be able to get that ad to the right place, on the right channels, and to make a media planning and a media buying that is consistent with the campaign that is being run. 

It’s in this category of Sortlist’s blog that you will find all the media planning and advertising content you need to build your next campaigns

The Best Big Media Companies to Work For

The Best Big Media Companies to Work For

26 April 2021 ∙ 7 minutes of reading time

The media industry is powered by creativity and justified by the consumer demand for entertainment. There are sub-industries within, that range from artistic to technical. The scene is dynamic and varied. While the term ‘media’ may cover many aspects, we generally think of it as screenplay, music, and news productions. These are the prominent bastions […]

By Anne-Gaëlle Sy
1 vote, average: 1.00 out of 51 vote, average: 1.00 out of 51 vote, average: 1.00 out of 51 vote, average: 1.00 out of 51 vote, average: 1.00 out of 51.00/5(1)
Marketing & Advertising
How to Use 'Media Buying' to Boost Your Business

How to Use ‘Media Buying’ to Boost Your Business

28 July 2020 ∙ 6 minutes of reading time

Countless hours are spent trying to create original advertising. However, no matter how creative your ads are, if they don’t reach the right audience, then its potential to attract customers would be wasted. With media buying, you can make the advertisement more effective by showing it to your target audience. Let’s dive deeper into what […]

By Alyzza Junett Cabuenas
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Marketing & Advertising
What is Media Training and How Can It Benefit Your Business?

What is Media Training and How Can It Benefit Your Business?

10 July 2020 ∙ 8 minutes of reading time

One of the investments that every entrepreneur ought to make is media training. Check out the benefits you can get with proper training for media in this article.

By Alyzza Junett Cabuenas
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Media Planning
The Beginner’s Guide to Media Planning & Ad Campaigns

The Beginner’s Guide to Media Planning & Ad Campaigns

10 July 2020 ∙ 5 minutes of reading time

Media planning is a crucial step in ensuring the success of your ad campaign. Here’s how you can start developing your media plan today!

By Alyzza Junett Cabuenas
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Media Planning
Media or Non Media: Your A-Z Guide to Communication Channels

Media or Non Media: Your A-Z Guide to Communication Channels

27 April 2018 ∙ 8 minutes of reading time

For a company that wishes to launch a new product, or for a new company seeking notoriety, you’ve simply got to communicate. To use the jargon; your options for getting your message out there are media and non-traditional (non media) channels. However, communication is a whole art, a whole universe. Given what is at stake, […]

By Sortlist Team
7 votes, average: 3.57 out of 57 votes, average: 3.57 out of 57 votes, average: 3.57 out of 57 votes, average: 3.57 out of 57 votes, average: 3.57 out of 53.57/5(7)
Media Planning
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