Advertising fraud is one of the biggest concerns of the ad tech industry. In 2020 alone, ad fraud inflicted economic losses of $35 billion worldwide. And compared to the global digital advertising market, which is estimated to be $333 billion, ad fraud takes up more than 10% of the total market. With more investment flowing towards digital […]
Media Planning8 articles in Media Planning
Any company, whatever its size and sector of activity, needs to deploy a communication strategy to gain visibility, popularity, and notoriety. Communication agencies are there to accompany you in this quest and to help you reach your sales objective. But what are the rates of these agencies and how to choose your provider? What Is […]
For a company to be visible, it must broadcast its messages on the right communication channels. This is where media buying and media planning come into play. Indeed, what is the use of creating advertising if nobody sees or hears it? Of course, creativity has a huge role to play in the success of an […]
The 10 commandments of advertising that make your audience climb!
Some companies and media planning agencies manage to create hyper-impact advertising campaigns that everyone will remember. To reach such a level, you have to be able to show ingenuity and creativity. Mad Men style, the goal is also to understand what will hit the target audience.
But you also have to be able to get that ad to the right place, on the right channels, and to make a media planning and a media buying that is consistent with the campaign that is being run.
It’s in this category of Sortlist’s blog that you will find all the media planning and advertising content you need to build your next campaigns
The media industry is powered by creativity and justified by the consumer demand for entertainment. There are sub-industries within, that range from artistic to technical. The scene is dynamic and varied. While the term ‘media’ may cover many aspects, we generally think of it as screenplay, music, and news productions. These are the prominent bastions […]
Countless hours are spent trying to create original advertising. However, no matter how creative your ads are, if they don’t reach the right audience, then its potential to attract customers would be wasted. With media buying, you can make the advertisement more effective by showing it to your target audience. Let’s dive deeper into what […]
One of the investments that every entrepreneur ought to make is media training. Check out the benefits you can get with proper training for media in this article.
Media planning is a crucial step in ensuring the success of your ad campaign. Here’s how you can start developing your media plan today!
For a company that wishes to launch a new product, or for a new company seeking notoriety, you’ve simply got to communicate. To use the jargon; your options for getting your message out there are media and non-traditional (non media) channels. However, communication is a whole art, a whole universe. Given what is at stake, […]