14 February 2022 ∙ 10 minutes of reading time
For companies that want to promote their brand and products, getting media attention, designing a press kit can be a winning strategy. Nevertheless, it is necessary to invest enough time in the creation of such a file. It is important to include as much relevant information about your company as possible, in order to attract […]
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25 October 2021 ∙ 4 minutes of reading time
Defining a communication budget is far from easy because many factors come into play. For example, your communication budget will depend on The total budget of your company The channels you will use to reach your audience (Facebook Ads will be cheaper than TV ads) The type of content you need to create (a blog […]
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20 October 2021 ∙ 7 minutes of reading time
People often do the craziest things for coverage by the press. Since it’s easy in today’s digital world to get famous, most businesses use positive coverage, and numerous times, it proves to be a game-changer for them, especially when done right. In simple terms, for the sake of an extreme spike in popularity, top brands […]
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In the digital age, the role of the press in a company’s communication strategy may seem derisory. And yet, even if the press captures less attention from the younger generations, it is still considered a source of reliable and verified information.
For a company, appearing in the press helps to establish its credibility, provided that the journalist talks about it in a positive way, of course. Otherwise, the press has a real power to damage the reputation of brands, and this risk should not be overlooked.
Public relations will continue to play an important role for companies, and it remains crucial to develop a good understanding with journalists.
Whether it is to organise press conferences, write press releases and press kits, build a media kit or manage a crisis communication, it is in this category of Sortlist’s blog that you will find all the necessary information ?
11 October 2021 ∙ 5 minutes of reading time
You may be wondering, “Why do tech companies need PR?” and “Why does PR matter?” Companies use public relations to build their reputations with their target audience. A well-run PR campaign can send a positive message and create emotional stories that consumers relate to. So why don’t more tech companies use the public relations industry? […]
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5 October 2021 ∙ 7 minutes of reading time
The PESO marketing model is an excellent method to organize your ideas and efforts so that all areas of marketing are addressed. Even though this model originated in the field of public relations, it may be an invaluable tool for all marketers, regardless of their marketing experience or expertise. What Is The PESO Model? PESO […]
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5 October 2021 ∙ 5 minutes of reading time
Public relations is all about controlling your brand’s narrative to influence behaviors and attitudes about your company goals. It is a strategy run by PR experts, and without a plan, it won’t go anywhere fast. You may be asking yourself, “How do I create a PR plan?”, “what should a PR plan include?” or even […]
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18 August 2021 ∙ 5 minutes of reading time
Companies are increasingly faced with the challenge of doing profitable business under constantly changing conditions – be they social or market-related. In this context, it is crucial to remain relevant for consumers and to paint a positive picture with regard to one’s own reputation. In times of unprecedented change, the right PR strategy can make […]
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27 July 2021 ∙ 6 minutes of reading time
Marketing with sports and in sports must be seen as a separate area in marketing. Unlike regular marketing for consumer goods, sports marketing involves a lot of emotion. No matter which sports are involved, fans are excitedly following their teams and favorite athletes on the screen or in stadiums. But that’s not all: the sports […]
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17 February 2021 ∙ 5 minutes of reading time
Writing press releases can be stressful. Announcing new projects and changes to your own company becomes easy with time: you are comfortable with your audience and everyone is undoubtedly interested in what it is you have to announce. When the audience extends outside of the company, it can be hard to get the words down […]
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22 July 2020 ∙ 25 minutes of reading time
How important is a good communication plan for your company? Learn about how you can create and implement one in this comprehensive guide.
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20 July 2020 ∙ 7 minutes of reading time
What is a communications agency, and do you need one for your business? The best way to know the answers to these questions is to understand how communications agencies work and what they can do for businesses. For any communication strategy to be successful, there needs to be a well-organised system and fluid synergy among […]
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15 July 2020 ∙ 12 minutes of reading time
With so many communication channels available, how will you choose? Take a look at this extensive article that discusses your options!
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9 July 2020 ∙ 7 minutes of reading time
It’s necessary to prepare for worst-case scenarios in business. To do this effectively, you need to implement crisis communication strategies. Here’s how.
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2 May 2018 ∙ 6 minutes of reading time
Entrusting your project to a communications agency does not mean giving it carte blanche over everything. It needs a common thread, rails that guide it, precise expectations. The slightest misunderstanding between the company and its communication agency can put the whole communication strategy to the test. Sometimes it’s back to square one. Given its vital […]
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