15 April 2024 ∙ 9 minutes of reading time
Introduction For a successful public relations campaign, it’s really important to know if your efforts are working well. But how do we know this? That’s where metrics and analytics come in. They help us understand how effective our PR campaigns are so we can make them even better and show our bosses the results. Let’s explore […]
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8 April 2024 ∙ 14 minutes of reading time
Do you have a new story to share or perhaps wish to get the word out for your new product? Consider a media pitch. It is the art of getting a journalist or an editor interested in your news and enticing them to cover it. This, in turn, helps you obtain the relevant media coverage. […]
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10 April 2023 ∙ 10 minutes of reading time
Even though every B2B company has its own target market, brand identity, services and products, they all have one common goal – they wish to be considered the thought leader in their chosen market space. And to gain such exposure, most brands resort to B2B PR – Public Relations practices. B2B PR – What is […]
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In the digital age, the role of the press in a company’s communication strategy may seem derisory. And yet, even if the press captures less attention from the younger generations, it is still considered a source of reliable and verified information.
For a company, appearing in the press helps to establish its credibility, provided that the journalist talks about it in a positive way, of course. Otherwise, the press has a real power to damage the reputation of brands, and this risk should not be overlooked.
Public relations will continue to play an important role for companies, and it remains crucial to develop a good understanding of journalists.
Whether it is to organise press conferences, write press releases and press kits, build a media kit or manage a crisis communication, it is in this category of Sortlist’s blog that you will find all the necessary information.
16 January 2023 ∙ 6 minutes of reading time
If you ever wondered if a press release is good for SEO, the short answer is yes, it is. The purpose of a press release is to generate publicity and attention about newsworthy content. Controlling a crisis isn’t the only reason a company will send out a press release. They also use it to build […]
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26 December 2022 ∙ 8 minutes of reading time
Cultivating positive public perception has become inevitable in today’s competitive marketplace. If customers don’t find anything good about your company, they won’t proceed with doing business with you. In fact, you could lose more business than you make profits. And this is where PR or public relations come into the picture. It is a process […]
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24 October 2022 ∙ 7 minutes of reading time
The success of any firm boils down to attracting the right client to the business. And to do so, investing in solid marketing strategies is inevitable. Have you heard about architecture public relations? Read more to find out. Not only does marketing help in establishing a strong presence in the architectural marketplace, but it also […]
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18 August 2022 ∙ 8 minutes of reading time
Restaurants are one of the most popular businesses to promote and using proven public relations (PR) techniques is one of the best ways to do that. How to increase your restaurant public relation? Read more to find out. This article will explain public relations for a restaurant and 10 tips for promoting a restaurant or […]
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5 July 2022 ∙ 8 minutes of reading time
A Public Relations (PR) campaign is a strategically launched plan that, if executed effectively, improves a company or brand’s reputation, sales, and more. Yet, there’s more to PR than just launching a press release or organizing fundraisers. PR campaigns also include other functions that require software tools to measure the success of each PR project. […]
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14 February 2022 ∙ 10 minutes of reading time
For companies that want to promote their brand and products, getting media attention, designing a press kit can be a winning strategy. Nevertheless, it is necessary to invest enough time in the creation of such a file. It is important to include as much relevant information about your company as possible, in order to attract […]
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25 October 2021 ∙ 5 minutes of reading time
Defining a communication budget is far from easy because many factors come into play. For example, your communication budget will depend on It is therefore difficult to say exactly how much you should invest. However, what we do know is that communication is an expense item that is often neglected, especially in VSEs and SMEs. […]
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20 October 2021 ∙ 8 minutes of reading time
People often do the craziest things for coverage by the press. Since it’s easy in today’s digital world to get famous, most businesses use positive coverage, and numerous times, it proves to be a game-changer for them, especially when done right. In simple terms, for the sake of an extreme spike in popularity, top brands […]
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11 October 2021 ∙ 5 minutes of reading time
You may be wondering, “Why do tech companies need PR?” and “Why does PR matter?” Companies use public relations to build their reputations with their target audience. A well-run PR campaign can send a positive message and create emotional stories that consumers relate to. So why don’t more tech companies use the public relations industry? […]
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5 October 2021 ∙ 7 minutes of reading time
The PESO marketing model is an excellent method to organize your ideas and efforts so that all areas of marketing are addressed. Even though this model originated in the field of public relations, it may be an invaluable tool for all marketers, regardless of their marketing experience or expertise. What Is The PESO Model? PESO […]
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5 October 2021 ∙ 6 minutes of reading time
Public relations is all about controlling your brand’s narrative to influence behaviors and attitudes about your company goals. It is a strategy run by PR experts, and without a plan, it won’t go anywhere fast. You may be asking yourself, “How do I create a PR plan?”, “what should a PR plan include?” or even […]
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18 August 2021 ∙ 5 minutes of reading time
Companies are increasingly faced with the challenge of doing profitable business under constantly changing conditions – be they social or market-related. In this context, it is crucial to remain relevant for consumers and to paint a positive picture with regard to one’s own reputation. In times of unprecedented change, the right PR strategy can make […]
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27 July 2021 ∙ 6 minutes of reading time
Marketing with sports and in sports must be seen as a separate area in marketing. Unlike regular marketing for consumer goods, sports marketing involves a lot of emotion. No matter which sports are involved, fans are excitedly following their teams and favorite athletes on the screen or in stadiums. But that’s not all: the sports […]
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17 February 2021 ∙ 5 minutes of reading time
Writing press releases can be stressful. Announcing new projects and changes to your own company becomes easy with time: you are comfortable with your audience and everyone is undoubtedly interested in what it is you have to announce. When the audience extends outside of the company, it can be hard to get the words down […]
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22 July 2020 ∙ 25 minutes of reading time
How important is a good communication plan for your company? Learn about how you can create and implement one in this comprehensive guide.
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20 July 2020 ∙ 7 minutes of reading time
What is a communications agency, and do you need one for your business? The best way to know the answers to these questions is to understand how communications agencies work and what they can do for businesses. For any communication strategy to be successful, there needs to be a well-organised system and fluid synergy among […]
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15 July 2020 ∙ 11 minutes of reading time
With so many communication channels available, how will you choose? Take a look at this extensive article that discusses your options!
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9 July 2020 ∙ 6 minutes of reading time
It’s necessary to prepare for worst-case scenarios in business. To do this effectively, you need to implement crisis communication strategies. Here’s how.
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2 May 2018 ∙ 6 minutes of reading time
Entrusting your project to a communications agency does not mean giving it carte blanche over everything. It needs a common thread, rails that guide it, precise expectations. The slightest misunderstanding between the company and its communication agency can put the whole communication strategy to the test. Sometimes it’s back to square one. Given its vital […]
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