Public Relations

20 articles in Public Relations

All you need to know about the world of Public Relations

In the digital age, the role of the press in a company’s communication strategy may seem derisory. And yet, even if the press captures less attention from the younger generations, it is still considered a source of reliable and verified information. 

For a company, appearing in the press helps to establish its credibility, provided that the journalist talks about it in a positive way, of course. Otherwise, the press has a real power to damage the reputation of brands, and this risk should not be overlooked. 

Public relations will continue to play an important role for companies, and it remains crucial to develop a good understanding of journalists. 

Whether it is to organise press conferences, write press releases and press kits, build a media kit or manage a crisis communication, it is in this category of Sortlist’s blog that you will find all the necessary information.

architecture public relations

6 Top Public Relations Tips for Your Architectural Firm

24 October 2022 ∙ 7 minutes of reading time

The success of any firm boils down to attracting the right client to the business. And to do so, investing in solid marketing strategies is inevitable. Have you heard about architecture public relations? Read more to find out. Not only does marketing help in establishing a strong presence in the architectural marketplace, but it also […]

By Anne-Gaëlle Sy
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Public Relations
restaurant public relation

10 Top PR Tips for Every Restaurant to Use

18 August 2022 ∙ 8 minutes of reading time

Restaurants are one of the most popular businesses to promote and using proven public relations (PR) techniques is one of the best ways to do that. How to increase your restaurant public relation? Read more to find out. This article will explain public relations for a restaurant and 10 tips for promoting a restaurant or […]

By Anne-Gaëlle Sy
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Public Relations
pr campaign

5 Impactful PR Campaign Examples and Steps to Successfully Create One

5 July 2022 ∙ 8 minutes of reading time

A Public Relations (PR) campaign is a strategically launched plan that, if executed effectively, improves a company or brand’s reputation, sales, and more. Yet, there’s more to PR than just launching a press release or organizing fundraisers. PR campaigns also include other functions that require software tools to measure the success of each PR project.  […]

By Karen Hau
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Marketing & Advertising
Press Kit: The Complete Guide

Press Kit: The Complete Guide

14 February 2022 ∙ 10 minutes of reading time

For companies that want to promote their brand and products, getting media attention, designing a press kit can be a winning strategy. Nevertheless, it is necessary to invest enough time in the creation of such a file. It is important to include as much relevant information about your company as possible, in order to attract […]

By Tancrède d'Aspremont Lynden
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Public Relations
communication budget

How to Define a Communication Budget for Your Company?

25 October 2021 ∙ 4 minutes of reading time

Defining a communication budget is far from easy because many factors come into play. For example, your communication budget will depend on The total budget of your company The channels you will use to reach your audience (Facebook Ads will be cheaper than TV ads) The type of content you need to create (a blog […]

By Tancrède d'Aspremont Lynden
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Public Relations
6 Epic Examples The Best PR Stunts That Went Down In History

6 Epic Examples The Best PR Stunts That Went Down In History

20 October 2021 ∙ 8 minutes of reading time

People often do the craziest things for coverage by the press. Since it’s easy in today’s digital world to get famous, most businesses use positive coverage, and numerous times, it proves to be a game-changer for them, especially when done right. In simple terms, for the sake of an extreme spike in popularity, top brands […]

By Anne-Gaëlle Sy
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Public Relations
6 Ways to Reach Your Audience With a Tech PR Strategy

6 Ways to Reach Your Audience With a Tech PR Strategy

11 October 2021 ∙ 5 minutes of reading time

You may be wondering, “Why do tech companies need PR?” and “Why does PR matter?” Companies use public relations to build their reputations with their target audience. A well-run PR campaign can send a positive message and create emotional stories that consumers relate to. So why don’t more tech companies use the public relations industry? […]

By Anne-Gaëlle Sy
5.00/5(1)
Public Relations
PESO Model: What It Can Bring to Marketing and PR

PESO Model: What It Can Bring to Marketing and PR

5 October 2021 ∙ 7 minutes of reading time

The PESO marketing model is an excellent method to organize your ideas and efforts so that all areas of marketing are addressed. Even though this model originated in the field of public relations, it may be an invaluable tool for all marketers, regardless of their marketing experience or expertise. What Is The PESO Model? PESO […]

By Gaurav Roy
5.00/5(1)
Marketing & Advertising
PR Planning: 6 Quick and Easy Steps to Creating a PR Plan

PR Planning: 6 Quick and Easy Steps to Creating a PR Plan

5 October 2021 ∙ 6 minutes of reading time

Public relations is all about controlling your brand’s narrative to influence behaviors and attitudes about your company goals.  It is a strategy run by PR experts, and without a plan, it won’t go anywhere fast. You may be asking yourself, “How do I create a PR plan?”, “what should a PR plan include?” or even […]

By Anne-Gaëlle Sy
5.00/5(1)
Public Relations
Guide: How to Build a Convincing PR Budget

Guide: How to Build a Convincing PR Budget

18 August 2021 ∙ 5 minutes of reading time

Companies are increasingly faced with the challenge of doing profitable business under constantly changing conditions – be they social or market-related. In this context, it is crucial to remain relevant for consumers and to paint a positive picture with regard to one’s own reputation. In times of unprecedented change, the right PR strategy can make […]

By Florian Schafroth
5.00/5(1)
Public Relations
Innovative Sports Marketing: Open up New Marketing Playing Fields!

Innovative Sports Marketing: Open up New Marketing Playing Fields!

27 July 2021 ∙ 6 minutes of reading time

Marketing with sports and in sports must be seen as a separate area in marketing. Unlike regular marketing for consumer goods, sports marketing involves a lot of emotion. No matter which sports are involved, fans are excitedly following their teams and favorite athletes on the screen or in stadiums. But that’s not all: the sports […]

By Anne-Gaëlle Sy
5.00/5(1)
Marketing & Advertising
Press Release Length: How Long Is Too Long?

Press Release Length: How Long Is Too Long?

17 February 2021 ∙ 5 minutes of reading time

Writing press releases can be stressful. Announcing new projects and changes to your own company becomes easy with time: you are comfortable with your audience and everyone is undoubtedly interested in what it is you have to announce. When the audience extends outside of the company, it can be hard to get the words down […]

By Anne-Gaëlle Sy
5.00/5(2)
Marketing & Advertising
The Ultimate Guide On How To Make A Communication Plan

The Ultimate Guide On How To Make A Communication Plan

22 July 2020 ∙ 25 minutes of reading time

How important is a good communication plan for your company? Learn about how you can create and implement one in this comprehensive guide.

By Alyzza Junett Cabuenas
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Marketing & Advertising
What Is a Communications Agency and Should You Hire One?

What Is a Communications Agency and Should You Hire One?

20 July 2020 ∙ 7 minutes of reading time

What is a communications agency, and do you need one for your business? The best way to know the answers to these questions is to understand how communications agencies work and what they can do for businesses.  For any communication strategy to be successful, there needs to be a well-organised system and fluid synergy among […]

By Alyzza Junett Cabuenas
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Public Relations
What are Communication Channels and How Do You Use Them in Business?

What are Communication Channels and How Do You Use Them in Business?

15 July 2020 ∙ 11 minutes of reading time

With so many communication channels available, how will you choose? Take a look at this extensive article that discusses your options!

By Alyzza Junett Cabuenas
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Marketing & Advertising
Why is Crisis Communication Important: 5 Strategies to Implement

Why is Crisis Communication Important: 5 Effective Strategies to Use

9 July 2020 ∙ 6 minutes of reading time

It’s necessary to prepare for worst-case scenarios in business. To do this effectively, you need to implement crisis communication strategies. Here’s how.

By Alyzza Junett Cabuenas
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Public Relations
How to Brief a Communication Agency?

How to Brief a Communication Agency?

2 May 2018 ∙ 6 minutes of reading time

Entrusting your project to a communications agency does not mean giving it carte blanche over everything. It needs a common thread, rails that guide it, precise expectations. The slightest misunderstanding between the company and its communication agency can put the whole communication strategy to the test. Sometimes it’s back to square one. Given its vital […]

By Sortlist Team
2 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 52 votes, average: 3.00 out of 53.00/5(2)
Public Relations
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