18 January 2023 ∙ 8 minutes of reading time
Drip email campaigns are like a secret weapon in a marketer’s arsenal. They’ve been known to make the most significant impact on the bottom line. Drip campaigns register a 119% increase in clickthrough rates compared to a regular email marketing campaign. When it comes to sales, drip campaigns generate 80% more sales at a 33% […]
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20 December 2022 ∙ 7 minutes of reading time
Email marketing is a digital marketing strategy focused on sending emails to prospects and customers. It can be used to build relationships with customers, drive traffic to a website, or generate sales by sending regular, personalized emails. Email marketing is an effective way to reach out to your target audience, however, it is important to […]
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7 November 2022 ∙ 9 minutes of reading time
Sales professionals look at projects that may likely end up in failure with a sense of dread. That’s part of the challenge that comes with executing a prospecting email. A series of unanswered emails will do more damage than good to your confidence and edge you closer to giving up. That said, you only get […]
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Even today, emailing is one of the most widely used communication channels for companies, and rightly so.
Think about it: a brand that distributes content on Facebook, Instagram, or Google is not at home and can be impacted overnight by a change of algorithm. But with an email list, that same brand is at home. It’s its database, to which content such as newsletters can be sent whenever it wants, for free, and with a guaranteed reach.
The only worry? On average, a person receives more than a hundred emails a day. You have to be able to stand out from the crowd to get your content opened and consumed.
In this category, Sortlist shares best practices in email marketing and CRM to help you grow your subscriber list and increase your opening rate.
25 July 2022 ∙ 6 minutes of reading time
Whenever we hear the terms “implementing marketing automation” (or email marketing), conjure up images of the Autobots handling all of our marketing pop our heads! Wouldn’t that be really great? Perfect marketing automation workflows without any human intervention are the dream of every marketer! Over the last decade, marketing automation implementation has skyrocketed, with no […]
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21 March 2022 ∙ 7 minutes of reading time
When it comes to marketing, agencies try out digital ads, and brand collaboration to cast a wide net and hope that someone takes the plunge. However, very few personally reach out to highly qualified clients via emails. Targeted email marketing campaigns can very well be the marker of success when your agency is vying for […]
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25 September 2020 ∙ 7 minutes of reading time
Let’s face it, email marketing has been around for quite a while. 50 years to be exact. Which, as far as the rate of change of the internet is concerned, makes email some sort of ancient artefact. But is email marketing dead? Of course not! Email has truly defied the internet odds. Outliving countless other […]
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