Product Tagging: Your eCommerce Won’t Survive Without It
Last update: 6 September 2023 at 04:06 pm
Tags are not only for tagging social media content in your Instagram post, Instagram stories, or Facebook posts.
Your business, be it a retailer or Facebook catalog, also needs to learn how tagging products will drive your brand success.
Your eCommerce website is your storefront shopping window for customers to buy your inventory.
Customers need to find the relevant information in search results to find the products they want to buy. Product tagging is the answer.
What Is The Purpose Of Product Tagging?
Enhancing the product catalog of your online store with descriptive tags is an important step to take before you open your shop.
This process is vital for businesses, not only for inventory management but also to reach sales goals.
The more customers can find your product information online, the more they’re likely to buy your brand.
Product tagging is essential for retailers to master and is one of the most used resources for a Facebook catalog and Instagram business profile.
Like the hang tags in physical stores, product tags online help catch the eye of potential buyers. The product tags of a physical store may have fancy design elements designed to capture the eye of a passing shopper. Product tags also help manage inventory.
Even though product tags started in physical stores, using them in online business is increasingly viable. Let’s take a look at product tags to understand what they should include before we learn exactly how we can use them.
What Goes On Product Tags
Product tags should have information designed to organize products into their category with accuracy. This is so they show up in search results when customers use your page.
Your product catalog should tag products with descriptive tags that allow shoppers to browse your site with ease.
Displaying a photo of your product can help shoppers decide what they want to purchase, but the tags will drive home the sale. They can include various things, but these five examples are the key pieces of information that businesses should include.
The barcode is essential for your e-commerce product tag because it allows you to track products throughout the entire supply chain. This helps determine how much of an item you sell and allows you to manage your inventory.
A business that has a barcode on its tags has a successful store inventory.
While this example may be optional in some cases, this particular tag allows consumers to know exactly how much your product costs.
Another optional example, but another useful item to put on your product tag is the item’s SKU. This helps your e-commerce employees locate an item easily and track where the items are located.
This may seem redundant if you add barcodes already, but remember that the SKU is the ‘stock keeping unit‘ and is internal tracking, where the barcode is useful in external tracking.
This one should go without saying, but your product tag must contain the name of the product you are trying to sell.
Some sellers create a unique product catalog with unique names, tags with product names help differentiate between your products.
Instagram and Facebook influencers know how to pack the most impact with tags, keywords, and limited character count.
Your product description should pack all the information about the product, like what it’s made of, size, color, description, and company values. It should be short and informative.
What Is Product Tagging In Ecommerce?
An e-commerce product tag will tag products with the information needed to show up in a search engine when a customer searches for a description or brand.
Consumers should navigate your online store easily, and product tags will help your business start selling more items. When a customer is looking for products or brands, the first thing they will do is search for them.
Tagged products should have accurate information to be helpful to shoppers searching the web for products.
By tagging products, you organize your product data into a database that can produce accurate search results.
During the pandemic, consumers avoided brick-and-mortar retailers and favored shopping safely in a browser or on mobile sites. Businesses had to have an online catalog with product descriptions to manage their inventory.
Product tags in eCommerce are simply categories, like ‘shirt’ or ‘bedding.’ A customer looking for a shirt may search for ‘shirts.’ This is why it’s important to tag products accurately; a t-shirt is still a ‘shirt’!
Start Selling on Instagram Now With Tags
Instagram has evolved well beyond just a social media page with posts and videos. It’s now a viable eCommerce business website.
Product tagging is one of the resources that retailers use to drive success in their Instagram stores. Product tags are used in the Instagram marketplace to drive content into the audience’s hands intended to buy it via an Instagram post and a Facebook store page.
Tagging products in the Facebook marketplace and posting them to Instagram allows you to have a better sales conversion from your viewers.
Enhance your Instagram post with a picture representing your brand and attracting shoppers to click on your tag. You can show special offers or discounted rates right on your landing page by clicking on these tags.
To start selling on Instagram, there are many videos online that can walk you through the process.
It’s important to know that 60% of Instagram users discover new products via Instagram posts.
Many eCommerce dealers take advantage of Instagram posts to display tagged products in their online stores. Use Instagram to connect your store and brands to a potential shopper by using tags in your posts.
If you’re not sure where to start with selling on Instagram, consider working with an outside agency. Social media growth agencies in the United Kingdom can help you set up your marketing plans.
Using A Product Tag In Your Instagram Business Profile
So you have your business profile set up, and you’re ready to sell on your new online store. To tag your items, you must have them available in a Facebook shop or Shopify online store.
It all starts with tagging products, your Instagram posts, and Instagram stories. Be sure to include all relevant focus keywords and use the proper analytics to make sure you reach your target audience for your Instagram posts.
Product tagging on Instagram requires you to have the latest version of Instagram and be an admin of the page. You must connect your Instagram to a Facebook page as well.
Once these requirements are fulfilled, you can submit your account to Instagram for review to open your market.
Tag Products In Instagram Posts To Boost Sales
Many eCommerce sellers take advantage of Instagram posts to display tagged products in their online stores. Use Instagram to connect your store and brands to a potential shopper by using tags in your posts.
Enhance your posts with a picture that represents your brand and attracts shoppers to click on your tag.
Your Instagram posts with shopping tags should attract more visits to your website and increase sales. Adding tags empowers the customer to shop aesthetically and create a unique eCommerce experience by eliminating purchase barriers.
There are no barriers for your followers, just your page and your band. Product tagging on Instagram allows brands to tell their own story in their own form as well.
The Best Instagram Stories Use Shopping Stickers
To use a tag in your Instagram stories, you need to add a shopping sticker. What are shopping stickers? A shopping sticker is a little shopping bag icon that shoppers can click on when viewing Instagram stories to take them to the page they can buy products from.
Use Visual AI To Improve Your Product Tags Faster
Instagram, Facebook, and other social media have in-depth analytical functions that can be helpful to you when you add product tags.
Like the ‘what’s trending’ features on many of the sites, you can track your product tags and see what customers are buying.
This AI aids in automatic product tagging and eliminates the need for manually tagging products in your Instagram posts.
It can process many images in just a fraction of the time, creating a perfectly tagged catalog that can be searched efficiently. Tagging products with visual AI is how the best Instagram retailers make the most money.
Start Product Tagging In Your Store Today
Whether you’re tagging products for your Instagram or webpage store, the most important thing is to make sure you’re accurately tagging the products you have on hand.
For eCommerce, product tags are used to help categorize a product so that buyers can easily find, locate, and buy your items.
It isn’t hard to tag your inventory, and many eCommerce business sites allow product tagging. But even if you’re 100% an online seller, physical hang tags can still be used for inventory purposes and again in the unboxing experience for marketing and engagement.
So if you have a business online, start creating your product catalog with tags right now. You’ll be amazed at the results.
If you need additional help with your online store, think about working with one of our eCommerce agencies in London.