Author’s articles Anne-Gaëlle Sy

One of the most important keys to a successful partnership between a company and a service provider is the ability to communicate effectively. From providing relevant information and adopting a collaborative approach to using collaborative evaluation sheets and giving constructive feedback, these practices promote transparency, mutual understanding, and respect.  By following these 6 tips, companies […]

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As your project draws to a close (or maybe not even) and your relationship with a service provider may be coming to an end, there is an important task that both parties need to complete before parting ways: drafting up an evaluation and providing feedback.  Feedback is a valuable part of a successful collaboration, and […]

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Having access to customer data is a powerful business enabler. It provides you with the opportunity to get to know your customers better, optimize your marketing efforts, and make decisions that will maximize the value of your business.  In this guide, we will explore vital components of successful client data management and the advantages of […]

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Did you know that there are 300 million plus active Amazon users? And one thing in common between all these users is the “high purchase intent.”  The high conversion rate, in combination with Amazon’s low cost-per-click, makes it an absolute goldmine for advertisers.   But the problem is that not every Amazon seller is aware of the available Amazon […]

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The world of B2B eCommerce is becoming increasingly competitive, with businesses of all sizes entering the landscape. They need to stand out and make sure their online presence is optimized to attract customers. Creating or optimizing a B2B eCommerce website can be daunting. It requires careful planning, research, and an understanding of the essential features […]

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If you ever wondered if a press release is good for SEO, the short answer is yes, it is. The purpose of a press release is to generate publicity and attention about newsworthy content. Controlling a crisis isn’t the only reason a company will send out a press release. They also use it to build […]

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Small businesses are often seen as the underdog in the world of business. They are up against large corporate giants and often have to fight for their share of the market. But, when it comes to branding, small enterprises have a unique opportunity to make an impact in a crowded market. Through effective branding, small […]

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Blogging is an essential part of today’s digital marketing landscape and an effective way to build an online presence and draw in potential customers. It can also be a great way to connect with your audience and share your expertise in a particular field. Blog managers must have a plan in place to make sure […]

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With more than 2 billion monthly active users, YouTube has become a household name. In fact, YouTube is accountable for 37% of all mobile internet traffic, thereby showcasing its popularity among ordinary people.  What’s interesting is that more and more people are now leaning toward becoming YouTube content creators. And why not? Given top YouTubers make anywhere between $20 […]

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Snapchat ads are one of the most popular forms of digital advertising. With over 319+ million daily active users, Snapchat is an ideal platform for reaching a broad audience. Snapchat ads are designed to be interactive and engaging, allowing brands to create immersive and creative ad experiences. The platform offers a variety of ad formats […]

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