Budget Tactics for Restaurant Google Ads to Grow Your Business

Budget Tactics for Restaurant Google Ads to Grow Your Business


As a restaurant owner, you want to ensure that your business reaches the right customers at the right time. Google Ads can help you do this by letting you target specific audiences with your ads.

You can also use Google Ads to connect with people who have recently searched for specific keywords or visited your website.

Do Google Ads Work For Restaurants?

Google Ads can help restaurants find new customers, increase customer loyalty, customer retention, and lifetime value, and increase repeat business and revenue. They are great for restaurants with a large customer base that can afford ad spend to get new customers.

This is a good thing for restaurants because it means more people will want to eat at their restaurant and spend money there on food. This also means the restaurant can make more money from each customer visiting them.

shoe store ads from google ads

They are not suitable however for a restaurant business that has a small customer base since they won’t be able to get many clicks or leads from the ads themselves as it has a cost per click.

Types of Google Ads – Campaign Types

Before you start with Google Ads, it’s essential to understand the different types of google ads campaigns you can create.

This will help you make the most of your budget and give you an idea of what kind of ads are right for your business.

search ads vs display ads
Search ads vs Display ads

Can You Advertise Your Restaurant for Free?

You most definitely can advertise your restaurant for free, but only through organic searches with SEO. If you’re looking to advertise through Google Ads, you’ll need to set aside a marketing budget.

The amount you’re willing to spend on a Google display ad will be a significant factor in determining how much it costs. Cost per click (CPC) or per impression (CPM). Costs also depend on location, keyword, ad type, and competition.

Lots of businesses also turn to restaurant social media marketing strategies to promote their businesses for free!v Lots of businesses also turn to restaurant social media marketing strategies or restaurant review sites to promote their businesses for free!

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How Do You Make a Restaurant Ad?

To get started, you’ll want to set up your first campaign. You can do this by creating an ad group with the restaurant’s name, phone number, and location.

Next, you’ll need to link your Google Ads account with AdWords so that it knows where your business operates. This can also be simplified when added to google maps.

Follow these 4 easy steps:

  1. Create an account with Google Ads.
  2. Navigate to the “Campaigns” tab on the left side of your screen and click “New campaign.” Enter a campaign name that will help you keep track of your restaurant-related campaigns and choose whether or not to use conversion tracking.
  3. Create an ad. Click on “Ad Group” under Campaign Settings. This will take you into another section where you’ll be able to set up your first ad group. After entering a name for this specific ad group, select some keywords that best describe what customers would search for when looking for restaurants like yours.
  4. Click “Save & Close.”

Now take a look at some of these tips to help you optimize your restaurant ads:

Set Some Goals

Setting goals is essential because it helps you to focus on what’s most important to your business. Google Ads has many features and options, but it’s good to start with just one or two before moving on to something else.

It’s also helpful to set measurable goals so that you can see whether your ads are working as well as they could be in generating leads or sales for your restaurant.

The best way to ensure those numbers are realistic is by looking at historical data from previous google ad campaigns, mainly if there was a similar type of ad running previously that had successful results.

Use the Right Keywords

This is an essential part of a Google Ads campaign, so make sure you use high-quality keywords. Focus keywords should be relevant to your business, specific to your business, and include a group of words people are searching for.

Long-tail keywords are highly targeted, and they give you the ability to target hyper-specific demographics within your local area.

Choose the Right Ad Type and Campaign Type for Your Goals.

You can choose the right ad type for your goals by considering how much money you want to spend each day, what you’re willing to pay for a click, and how many visitors you’d like to attract.

Don’t Neglect Your Audience.

Google Ads is a clever way to reach your customers, but all the subtlety of the platform can get in the way of your message. You don’t want your ads to be too specific, but you must be clear about what you want from them.

Write Compelling Ads

The ad copy is the headline and description of your ad. It’s what shows up in Google search results, so it needs to be relevant and eye-catching enough to attract clicks.

You can use keyword research tools (like Google Search Console) to find out which keywords are most likely to result in conversions for your business, then incorporate those keywords into your ads. You should also use these tools if you want help creating a compelling headline or description for an existing campaign.

Optimize Your Extensions

Ad extensions are a straightforward way to increase CTR, conversions, and revenue. What are extensions? Extensions are the little boxes you see next to your ad text, they’re there for a reason. They’re meant to add value for searchers by providing additional information about your business or offering a direct call-to-action.

Create a Budget Strategy, and Budget Enough.

Regarding budgeting, you should never spend all your money on one campaign, ad, or location. Here’s why:

  • When you do that, you’re not spending enough time optimizing your campaign and getting results from each element within it.
  • If something isn’t working out for you and your business after a few months of testing different variations of ads and copywriting, then change it up. Don’t keep throwing more money into a sinking ship of an ad that isn’t working for you. Use those funds for something else instead.

Constantly Test New Ads and Campaigns to See What Works Best.

The key to improving your google ad campaign is constantly testing new ads and campaigns. The more you test, the better your results will be. You can try different audiences, ad formats, placements, bid prices, copy, and extensions.

With Google Ads, you can also target specific audiences while they are searching. You can target people based on their location, interests, demographics, and past and current behavior.

For example, run a pizza restaurant and want more customers in your area. You could use Google Ads to promote your business by targeting local people who have recently searched for “pizza delivery” or “pizzas near me.”

How Do I Promote My Restaurant on Google?

Google Search Ads are an easy, cost-effective way to up your restaurant marketing and bring in more customers. Here’s how it works:

  • You set up a Google search Ads account by entering contact information and setting up payment options.
  • You choose the type of campaign you want to run based on the goals for your business and what kind of ads you think will perform best for those goals, or you can let Google recommend a campaign type based on its analysis of your website content and demographics data from clickstreams collected through similar campaigns over time.
  • Then you select which products or services should be featured as ads on search engines like Google Search or YouTube, mobile devices like Android phones or iPhones, and other websites that have integrated into advertising networks such as Facebook, etc.

Are Google Ads Suitable for Restaurants?

Yes, Google Ads for restaurants can be a great way to promote your restaurant. If you’re starting in the restaurant industry, it’s a good idea to set aside a budget for advertising to increase your business’s visibility.

This is also a preferred method in restaurants, especially if there is too much competition in your area. The good news is this could be done on a desktop or mobile phone.


Google Ads is a great tool to use when trying to reach customers searching for restaurants in your area. With Google Ads, you can target specific audiences while they’re searching for information about your business or service on Google. This allows you to better connect with your ideal customer and grow your business!


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