seo agency

What Are the Criteria for Choosing a Good SEO Agency?


As a website owner or traffic manager, you naturally want to make your company known to as many people as possible. To ensure your visibility and develop your business, it is often preferable to entrust the work of natural referencing of your site to an SEO agency.

How to choose a good provider? What are the points not to neglect? Here are the 7 criteria you should pay attention to before deciding.

The Agency’s Reviews

The performance of an SEO agency is measured by the number and reputation of its clients. Check out their website for companies they have worked for or ask the agency directly for references and reviews. Then contact the clients to get feedback.


The level of expertise of an SEO agency can be seen in part through its reputation on the web. Read their blog, look for events they have attended, read client testimonials by consulting their profiles on social networks or forums, etc.

The Financial Health of the Provider

By entrusting the search engine optimization of your site to an SEO agency, you commit yourself for several months, even several years. If the provider is not financially sound and goes bankrupt during the process, you will lose your investment.

Sincerity and Transparency

You must be able to trust your provider. If they guarantee that you will be in the top three results of Google in two months, run away! SEO is an inexact science. If you follow Google’s SEO rules, as YATEO does as a White Hat SEO agency, you should not expect results for at least 3 to 6 months.

A Pay-For-Performance Approach

The success of your business depends largely on your search engine optimization. If the agency fails to meet its objectives, you should not have to pay for the service. YATEO has a performance-based model: either the SEO revenue generated by the agency increases in comparison to what it was before its intervention, or the agency is not paid.

This virtuous model ensures that everyone involved is aligned with the same objectives: the client, the agency, and YATEO’s account manager will base their compensation on achieving growth objectives.

Analytical Tools

In order to measure the effectiveness of the SEO strategy and carry out its mission, the SEO agency must have a number of tools at its disposal (ahrefs, semrush, seoobserver, etc.) and must have trained its teams to use these tools.

The Concern of Your Objectives

A quality SEO agency must care about your priorities and offer you a personalized solution. If you are looking to convert, then a strategy based solely on traffic is not relevant. Your contact should be able to understand and integrate your goals into their SEO strategy.

Are you looking for a serious and efficient SEO agency? Use the services of one of our SEO agencies to implement an effective and personalized content strategy!


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