8 Must-Have Video Editing Tools Every Marketing Agency Needs (2024)
Content Marketing

8 Must-Have Video Editing Tools Every Marketing Agency Needs (2024)


Every single marketing platform is now saturated with video content. It’s everywhere – from social media and professional networking sites to landing pages, product descriptions, and demos – and businesses of all types and sizes want to break into this dynamic medium. Therefore, as a marketing agency, you need to excel at it. So what video editing tools do you need?

To produce high-quality video-based content for a wide range of audiences, you must pick the best tools to make and edit videos for your corporate clients.

In this article, we’ll talk about some of the most in-demand video editing tools to help you convert all your lacklustre raw footage into captivating, professional-level videos.

Key Takeaways

  • Video Editing for Marketing Agencies:
    • Essential for professional-level, captivating content.
    • Saturates all marketing platforms.
  • Key Stages of Video Editing:
    • Raw footage compilation to final review.
    • Involves trimming, sequencing, effects, and more.
  • Paid Tools:
    • Movavi: $49.95/year, AI-driven, user-friendly.
    • VEED: AI-powered, $59/user/month.
    • Synthesia: AI video generation, starts at $22.50/user/month.
    • Camtasia: Specialised screen capture, $179.88/year.
  • Free Tools:
    • OpenShot: Powerful, open-source, multi-platform.
    • iMovie: Apple’s high-res tool for iOS/macOS.
    • DaVinci Resolve: Comprehensive, free VFX and audio.
    • VSDC: Robust, modern, and supports various formats.

What is a video editing tool, and why does your marketing agency need one?

The typical video editing process is incredibly laborious. The magical result that the target audiences are used to seeing requires a lot of patience, manual effort, and time at the backend. There are many steps that the content production team has to go through to achieve the perfect “final version”.

Here are the key stages of editing a video before it takes its final form.

  1. Raw footage
  2. Rough chop-up
  3. Much shorter version containing only the most relevant sections or clips
  4. Sequencing
  5. Further trimming
  6. Transitions and effects
  7. Audio editing
  8. Colour correction and grading
  9. Final review
  10. Export to preferred or required file format

Adopting the right tool can make the video editing process easier, faster, and more efficient. Many apps now offer brand-new ways to automate and further streamline the process, improving it by leaps and bounds.

Let’s talk about eight video editors that can help both amateur and professional marketers.

First, let’s go over four popular paid tools, the comprehensive set of features they offer their users, and quick price comparisons. Then, we will discuss four free video editing tools for those who don’t have much of a budget to work with.

Paid video editing software

1. Movavi Video Editor

Movavi Video Editor is an all-rounder video editing platform that offers an extensive range of features to give your video content production experience a major boost.

Going far beyond the essentials of editing videos, Movavi brings many more valuable features, such as integrated file conversion, picture-in-picture, voice-over options, easy switching between platform-specific aspect ratios, and even some artificially intelligent magic like motion tracking and smart background change.

Movavi can also perform intelligent removal of noise, such as crowd hubbub in the background of your audio track. Its subtitling capabilities come with a range of text placement and styling options. You also get access to a massive collection of special effects, transitions, stock music, and royalty-free photography and video clips in Movavi’s Effects store.

video editing tools movavi
Source: Movavi

One of the greatest selling points of Movavi is its intuitive, user-friendly drag-and-drop interface, which caters to beginners and experienced editors. The platform significantly simplifies all phases of the editing process, enabling you to produce engaging content even when you put in minimal effort.

Once the editing is complete, the software ensures you can easily export your video to any format you choose. You can even directly publish video files to various video-sharing websites, making showcasing your work on different platforms convenient.

While Movavi offers a 7-day trial for its Video Editor, this free version gives watermarked outputs and has some audio length restrictions. The full version costs $49.95 per license for a whole year, with a whopping 30-day money-back guarantee.

Here are some basic minimum technical requirements for running Movavi Video Editor on your computer.

  • Operating system: Microsoft Windows 7/8/10/11
  • Processor: Intel, AMD, or compatible dual-core processor, 1.5 GHz
  • Display: 1280×768, 32-bit colour
  • RAM: 2GB
  • Hard drive space: 400MB for installation


VEED is a very specific type of video editing tool. Relying heavily on artificial intelligence, it allows marketing teams to produce videos from scratch without any special equipment. You can make a range of videos within VEED’s platform, from promotional content and product demos to podcasts, TikToks, and Reels.

AI is its primary focus. VEED not only automatically converts given scripts into flawless videos but also AI-generates scripts for you if you don’t want to write them yourself. Don’t want to type out subtitles? You can autogenerate those too! Other key video editing features include customisable templates, themes, effects, stock images, video clips, music, and text styles. For further personalisation, you can upload a brand kit.

video editing tools veed
Source: Veed

The Basic subscription, offering much more than the restrictive Free version, costs $12 per month per user. But professional teams are recommended to get the Business license, costing $59 per user per month.

What about system requirements, you ask? It’s all in the cloud! So, all you need is a powerful, reliable web browser.

3. Synthesia

Synthesia is similar to VEED in that it uses AI to generate videos from scripts that you input. Apart from its text-to-speech capabilities, it also uses AI to capture the essence of your avatar based on your sample video and audio inputs. You can further customise your avatar’s voice, tone, and accent from the given options.

The tool also has a built-in screen recording tool, allowing easy in-app trimming and user-friendly editing. Some basic features include stock media, icons, ready-to-use templates and avatars, voices and accents for 120+ languages, transitions, closed captions, and personalisation to match your brand.

Since Synthesia is also a cloud-powered editor, there are no impossible system requirements to meet.

Prices start from $22.50 per user per month, but you’re eligible for bulk pricing if you choose the Enterprise plan for a large marketing team.

4. Camtasia

Regarding core video-editing capabilities, Camtasia serves a very particular use case of video creation: screen capture. This makes it one of the best tools for brand storytelling, product demos, and other similar use cases where you might want to get up close and personal with your audiences.

video editing tools camtasia
Source: Camtasia

Apart from the easy-to-use drag-and-drop user interface, it also offers some cool editing features, including templates, transitions, effects, in-video interactive surveys, annotations, callouts, text animations, and stock media.

There are mainly two types of subscriptions available. The Individual plan costs $179.88 annually, while the Perpetual License costs $299.98 for lifetime access.

Even the basic minimum system requirements are a bit high for this one.

  • Operating system: Microsoft Windows 10 (64-bit)
  • Processor: Intel 8th Gen or AMD Ryzen 2000 Series
  • Display: 1366×768
  • GPU: 2GB available
  • RAM: 8GB
  • Hard drive space: 4GB available

Free video editing software

5. OpenShot

A truly powerful free video editing tool, OpenShot is an open-source application with an amazing community. They give you complete freedom to modify the software according to your personal requirements.

Some noteworthy features accompanying the latest version include title templates, 3D animations, slow-mo and other effects and transitions, real-time previews, easy trimming, slicing, resizing, and audio editing and visualisation. The software is available to its users in over 70 languages.

OpenShot runs on four platforms: Linux, Windows, macOS, and ChromeOS.

Below are the minimum system requirements for Windows.

  • Operating system: Microsoft Windows 7/8/10/11 (64-bit)
  • Processor: Multi-core processor with 64-bit support, 2.7 GHz
  • RAM: 4GB
  • Hard drive space: 1GB available

6. iMovie

A product by Apple, iMovie is one of the most incredible free video editing tools available for iPhone, iPad, and MacBook users.

Combined with the cinematic quality of the iPhone camera, this tool enables you to create pro-level video content in high resolution. Some other classic video editing features include easy trimming (you don’t even need a super-accurate mouse!), transitions, special effects like picture-in-picture and slow-mo, auto-adjusted soundtracks, 13 creative video filters, title and text styles, trailer templates, and green-screen background change.

Two of the latest features in iMovie are Magic Movie and Storyboards, further enhancing your video storytelling capabilities.

The following basic requirements for this free video editor are listed on Apple’s App Store.

  • Operating system: macOS 12.6 or later
  • RAM: 4GB
  • Hard drive space: 3.6GB available

7. DaVinci Resolve

DaVinci Resolve is one of the greatest, most comprehensive video editing software available for free right now.

It’s feature-rich in the truest sense of the word, offering colour correction, audio mixing and editing, VFX, and motion graphics, along with extensive video editing capabilities. This makes it perfect for those who don’t want to learn a bunch of different tools for all these separate processes.

Some notable features include closed captioning, multi-cam footage support, transitions, effects, animations, object tracking, smart reframing, scene cut detection, auto-colour, image restoration, noise removal, and effortless media management.

Even more remarkable is the fact that this free video editing app enables seamless collaboration across huge teams placed anywhere in the world.

This one’s not the best for newbies, though. That’s arguably its greatest drawback. The slightly complex interface and advanced features can make the learning curve a bit steep.

There is no official list of the minimum technical requirements for running DaVinci Resolve on Windows. But here’s a sneak peek into what its users discovered through some trial and error.

  • Operating system: Microsoft Windows 10
  • Processor: Intel Core i7 or AMD Ryzen 7
  • GPU: 2GB available
  • RAM: 16GB
  • A fast SSD


With a simple yet modern interface that clearly displays all the available features, VSDC is quite a robust tool. It has an impressive feature set for a video editor that’s offered free of cost.

The software, which works on Windows and iOS systems, supports a wide range of image, video and audio formats. Key functionality includes creative transitions, customisable video filters and effects, subtitle styles, fun animations, and easy social sharing. On top of that, VSDC also offers seamless audio processing and effects, colour correction, multi-cam footage processing, motion tracking and masking, and stabilisation.

Here’s a checklist of minimum system specifications for running VSDC on Windows. The low requirements make it one of the best free video editing software available.

  • Operating system: Microsoft Windows SP3/Vista/7/8/10/11
  • Processor: Intel, AMD, or compatible processor, 1.5 GHz
  • Display: 1024×768, 16-bit colour
  • RAM: 2GB
  • Hard drive space: 500MB available with a fast SSD


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Choosing the right video editing tool can save you tons of time and effort without compromising on quality. It can help you at all stages of the editing process, starting from the raw footage right down to the refined, export-ready version.

Depending on what your needs are and what kind of video marketing content you want to create, you can choose from the best video editing software on the market. And to make the right decision, it’s important to run a basic comparison of your top options.

By conducting a simple analysis of feature sets, device and platform compatibility, top use cases, and pricing packages, we hope we’ve helped you shortlist at least a few good options for video editing tools best suited to your marketing agency.


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