copywriting price
Content Marketing

Copywriting Price: What Costs Can You Expect?


As a business owner, you know that marketing is essential to your company’s success. But how do you make an impact in an overcrowded online marketplace?

Words can play a vital role in the effectiveness of your marketing campaigns.

After all, each month, nearly 409 million people view more than 20 billion web pages. It is compelling and emphatic copy that makes readers stop in their tracks and spend more time on the website content, thus increasing the likelihood of conversions.

What Is Copywriting, and How Much Does It Cost?

Copywriting is the process of creating compelling, persuasive, and interesting content that encourages readers to take action. It can be used in a variety of marketing materials, including website content, brochures, and email campaigns.

How much should you charge for copywriting?

Prices can vary depending on:

  • Length of the project
  • Level of experience of the copywriter
  • Level of customization required

However, you can expect to pay anywhere from $50 to $500 per page/500-word article for most SEO copywriting projects.

If you’re looking for a high-quality, professional copywriter, be prepared to pay on the higher end of that scale. However, if you’re working with a less experienced writer or need a lower level of customization, you can expect to pay less.

No matter what your budget is, there’s a copywriter service out there that can help you achieve your content marketing goals. So don’t be afraid to invest in quality content marketing– it’s essential to any successful marketing strategy.

Average SEO Copywriting Rates

There’s no such thing as an average copywriting services rate. Rates vary depending on the copywriter’s experience, the project’s scope, the client’s budget, and other factors.

We can still look at some general trends in copywriting rates. For example, freelance copywriters in the USA tend to charge anywhere from $15 – $49 per hour. The average hourly rate is around $20.73, but rates can be higher or lower depending on the freelance writer’s experience and the project’s requirements.

Here is a breakdown of some common SEO copywriting projects and the prices you can expect to pay:

Average SEO Copywriting Rates


Pro: $60 – $220

Expert: $130 – $500


Pro: $74 – $237

Expert: $160 – $520

Press Releases

Pro: $60 – $90

Expert: $130- $200

Blog Posts

Pro: $60 – $230

Expert: $130 – $500

If you’re working with a limited budget, you can get by with a less experienced writer or a shorter project. But if you want top-quality work, you’ll need to be prepared to pay a higher rate.

When you’re considering copywriting rates, it’s important to keep in mind the value of the finished product like web copy or email marketing copy. A well-written piece can generate leads, sales, and brand awareness for your business, thus improving conversion rates.

Communicating your message more effectively via content writers can also save you time and money. These variables can impact agency writing rates.

In the end, the best way to determine what you should pay for a copywriting project is to ask for quotes from several copywriting agencies. Compare different pricing models, the writers’ experience, and the quality of their work before making your decision.

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Factors Considered in Copywriting Rates

it’s important to know what factors contribute to setting your website copywriting rates. After all, you don’t want to undervalue your work or charge too much and scare potential clients away.

Here are some of the many factors to consider when setting your rates:

Level of copywriting experience

An important factor to consider is your level of experience in website copywriting. Generally speaking, more experienced agencies producing landing page content will charge more for their services as compared to freelancers or start-up agencies. This is because they have a proven track record of producing high-quality work.


Copywriting rates can vary depending on the subject. They can charge higher website copywriting rates if you want them to write about a more technical or difficult topic. This is because it can take more time to research and write about a complex subject.

They may not charge as much if you want them to write about a more general topic like service pages. This is because there is more competition, and it’s easier to find information on general topics.

Word count

As a general rule, the bigger the word count, the more you will pay. This is because copywriting is generally charged by the word, so a longer piece will take longer to write and cost more.

Of course, there are exceptions to this rule in the writing industry. Some copywriters may charge a flat rate for a project regardless of word count. The average price is from $1 to $5 per word depending on several factors, such as the writer’s experience, the complexity of the topic, the amount of research required, and the turnaround time needed

Others may go for an hourly copywriting rate. Copywriters charge different rates for different types of writing. But in general, the more words you need, the more you’ll pay for the ad copy.

Type of text

Different types of copywriting require different levels of skill and experience to attract the target audience.

For example, writing web copy is generally less complex than writing for print, thus allowing them to charge lower copywriter rates. This emerges as an important factor in the pricing model.

Client’s budget

Regarding website copywriting services, the client’s budget is often the most important factor when setting rates for copywriting fees.

When it comes to setting rates for copywriting projects, you need to consider the above factors. This way, you can ensure that they charge a fair and reasonable rate for your copywriting project.

Benefits of Working With a Copywriting Agency

When you work with a website copywriting agency, you can expect to receive a number of benefits as compared to a freelance copywriter.

The most obvious benefit is that you will have access to a team of professional writers who can help you create high-quality content for your website or marketing materials.

But there are other benefits as well, including:

Access to a team of professional content writers

When you work with a copywriting agency, you will have access to a team of professionals. They have many copywriters who can help you with a variety of tasks related to your website or marketing materials.

For example, if you need help creating content for your website, a copywriting agency can provide you with the resources you need to do the job.

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Experience and expertise

Another benefit of working with copywriting agencies is that you can benefit from the experience and expertise of the agency’s team as compared to freelance writers or your in-house team.

The agency can offer guidance and advice if you need help with how to approach a particular project – be it a blog post or web content. In addition, the agency’s team can help you edit and proofread your content to ensure that it is error-free and meets your standards.

Cost-effective solutions

Another benefit of working with a copywriting agency is that you can often find cost-effective solutions for your content needs.

For example, suppose you only need help with a specific project, such as creating an e-book or a blog post. In that case, you can often find an agency that specializes in that type of content and can provide you with a cost-effective solution.


Finally, when you work with copywriting agencies, you can often benefit from the agency’s flexibility. This USP is not available with freelance writing.

For example, if you need help with a project on an as-needed basis, you can often find an agency that can offer you pay-as-you-go services. This can be a great option if you only require occasional help or if you’re working on a tight budget.

What Sort of Compensation Should You Provide a Copywriter?

Copywriting is a bit like any other professional service – you can find someone who’s cheap and quick, or someone who’s expensive and takes their time. There’s a lot of variation in quality (and price) out there.

So it’s important to figure out what you need as clients and how much you’re willing to spend before you start shopping around.

Here are a few things to consider when deciding how much to pay for a copywriter:

What’s the project scope?

How much copy do you need? Is it just a few web pages, some long-form sales copies, or landing pages, or do you require an entire website rewritten? The more copy you require, the higher your website copywriting rates.

What level of copywriting services do you need?

If you’re looking for someone to write a blog post, you can probably find a reasonably priced mid-level copywriter.

But if you need someone to write complex sales materials like a landing page or create an entire branding strategy, you’ll need to hire a more skilled (and expensive) copywriter.

What’s your budget?

This is the bottom line – how much can you afford to spend on copywriters as clients? You may need to sacrifice some quality if you’re working with a tight budget, but plenty of good copywriters out there won’t break the bank.

In general, you can expect to pay anywhere from $50-$200/hour for copywriters, depending on the above factors.

If you’re one of those clients with a tight budget, you can get by with less experienced copywriters who charge on the lower end of that range.

For larger projects or more complex writing, you’ll need to hire more experienced copywriters who charge on the higher end of the range

The best way to figure out how much to pay for an experienced copywriter is to get quotes from a few different writers and compare their rates. Once you’ve found a few writers you like, ask them for samples of their work and see if their style and quality fit your project.

Don’t be afraid to negotiate – most copywriters are open to discussion on price, especially if they’re eager to work with you on a project.

Our Parting Thoughts

No matter what your budget is, there’s a website copywriter services out there that can meet your needs. By doing your research and getting quotes from several copywriters, you can be sure to find the right fit for your project and your wallet.

Ultimately, the cost of copywriting should be viewed as an investment in your business. By working with copywriters, you can create compelling SEO copy that will help you sell more products or services. And, in the long run, that’s an investment that will pay off.


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