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50+ Facebook Statistics Marketers Should Know in 2023

Facebook has been pioneering social media platforms for over a decade now, and it shows no signs of stopping any time soon. It certainly is the place for sharing photos, and videos, connecting with old and new friends and staying up to date on everything that is happening in the world. Everyone seems to be having a Facebook account these days, so it should come as no surprise that it is one of the main destinations for social media ads and online content.

Since Facebook advertising is such an important part of the online marketing landscape and part of thousands of marketing strategies, we couldn’t pass up the opportunity to compile a list of the most fascinating Facebook statistics. We compiled this list by gathering data from various online sources and looking into our internal Facebook statistics.

Facebook User Statistics

2.9 Billion

is the number of Facebook users in 2023


Facebook accounts are hacked every day


new users join Facebook every minute

Percentage of Facebook user per region

  • In January 2023 there were 2.96 Billion Facebook users. (Datareportal)
  • Every day there are 2,000 Billion Facebook users that open the platform. (Datareportal)
  • The country with the most active Facebook users with an astonishing 314.6 million users is India. (Datareportal)
  • In Europe alone, there are over 258 million active Facebook users. (Datareportal)
  • Also, European Facebook users account for 13% of the total number of active users on the platform. (Datareportal)
  • Every minute, there are 400 new Facebook users that sign up. (The Social Shepard)
  • On average, 150,000 Facebook accounts are hacked every day. (LifeProtect 24/7)
  • As of January 2023, the male audience accounted for 56% of the total number of users of the social media platform, while female users accounted for 35.6%. (Statista)
  • The most active users on Facebook are men between the ages of 25-34 (17.6%), followed by men between the ages of 18–24 years old (12.6%). Lastly, in the female category, the ranking doesn’t change, but the percentages are considerably lower (12.3% for 25-34-year-olds and 8.9% for 18–24 years old). (Statista)
  • According to a survey conducted in 2021, 32% of Americans, consider Facebook the most hackable social network. (The Healthy Journal)

Facebook Business Statistics


has been the first year Facebook hasn’t seen a growth in revenue

2.3 years

is the average retention time of a Facebook employee


is the average revenue Facebook makes per user

Development of Facebook's annual revenue

  • Facebook registered in 2022 a revenue of $116.6bn, the first time in the company’s history the revenue took a dip from the previous year, when they registered $116.6bn in revenue. (Business of Apps)
  • The majority of Facebook’s revenue in 2022 comes from the USA & Canada region (54.5%), while Europe and Asia-Pacific account for 25.7% and 23.4%. Also, USA and Canada is the only region where Facebook’s revenue didn’t take a dip since last year.  (Business of Apps)
  • In 2022 Facebook reported a net profit of $23.1 billion net profit which represented a decline from the previous year, when Facebook reported a net profit of $39.3 billion. (Business of Apps)
  • Facebook is the third most visited website, with Google and YouTube leading the ranking. Facebook is way ahead of other social media platforms like Twitter or LinkedIn. (Similarweb)
  • Facebook registered 413 million downloads in 2022, a metric that has been declining ever since 2018. This comes as no surprise since Facebook has been around for over ten years. (Business of Apps)
  • In December 2022, Facebook employed over 72,000 full-time employees. (Facebook)
  • Employees at Facebook have an average retention of 2.3 years. (FinancesOnline)
  • Facebook’s average revenue per user is $6,42. (FinancesOnline)
  • Facebook’s employees are scattered across 81 cities throughout the world. (Facebook)

Facebook Advertising Statistics


is the global average budget of Facebook marketing projects


of the world’s population can be reached with a Facebook ad

1.98 billion

is the total advertising audience on Facebook in 2023

Facebook ads statistics

  • On Sortlist there are over 2500 agency works that specify Facebook advertising. (Sortlist internal data)
  • On Sortlist, most agency works concerning Facebook advertising can be found in France. French agencies on Sortlist worked on over 140 Facebook projects. 
  • In our other core markets, the works' situation looks as follows:
    1. 🇫🇷 France: 143 agency works
    2. 🇪🇸 Spain: 83 agency works
    3. 🇳🇱 The Netherlands: 62 agency works
    4. 🇧🇪 Belgium: 60 agency works
    5. 🇩🇪 Germany: 52 agency works
    6. 🇬🇧 UK: 19 agency works (Sortlist internal data)
  • On Sortlist, the industries that are investing the most in Facebook digital services are:
    • E-commerce: 170 works
    • Food: 168 works
    • Clothing & Accessories: 139 works
  • The overall average budget for agencies that work on projects concerning Facebook is $43,466. (Sortlist internal data)
  • In Sortlist’s core markets, the average budget for a project involving Facebook is as follows: 
    1. 🇬🇧 UK: $79,105.26
    2. 🇩🇪 Germany: $65,446.81
    3. 🇧🇪 Belgium: $65,308.33
    4. 🇫🇷 France: $41,500.00
    5. 🇳🇱 The Netherlands: $30,741.94
    6. 🇪🇸 Spain: $22,790.12
  • The size of Facebook's total advertising audience in January 2023 is 1.98 billion. (Datareportal)
  • Out of the total number of active Facebook users, the total advertising audience makes up 66.9%. (Datareportal)
  • Facebook’s global advertising reach experienced a -4.6% drop from Q4 2022 to Q1 2023. (Datareportal)
  • Facebook’s advertising reach has the potential to reach 2.98 billion online users. (Global State of Digital 2022)
  • A Facebook ad can potentially reach 33.3% of the entire world’s population over the age of 13. (Global State of Digital 2022)
  • Facebook Reels has the potential to reach 697.1 million people. (Global State of Digital 2022)
  • The average retail page on Facebook saw an average of 974k impressions per month. (Global State of Digital 2022)
  • Facebook ad's average price went down in Q3 2022 by 18% (Global State of Digital 2022)
  • Facebook reached 59% of all social media users. (eMarketer)
  • 40% of marketers advertising on Facebook use a "Click for Facebook Messenger" format for ads. (Global State of Digital 2022)

Facebook Activity Statistics


of Facebook users log into the Platform from their mobile phone


of the entire content found on Facebook are videos

1 Billion

is the number of monthly active users on Facebook marketplace

Facebook Statistics: Activity of Facebook users

  • Every day, 67% of all Facebook users log into the platform. (Datareportal)
  • Every minute, active Facebook users leave more than 510,000 comments, 293,000 write status posts, 136,000 post photos and over 4 million posts are liked. (The Social Shepard)
  • 81% of Facebook users log in on their mobile devices, 17.3% use it both on desktop and on their mobile devices and 1.7% only uses Facebook on the desktop. (Business of Apps)
  • The global daily activity on Facebook grew between Q4 2022 and Q1 2023 by 0.8%. (Datareportal) 
  • In 2022 the most used type of content of Facebook were links, that accounted for 47.2% of the entire content shared on Facebook. This was followed by images accounting for 35.6% and Videos with 15.1%. Status posts made up only 2.1% of the entire content shared on Facebook. (Business of Apps)
  • In the US, 74% of adult users visit Facebook on a daily basis, with 51% checking the social network multiple times per day. (PEW Research Center)
  • 1 billion is the number of monthly active users on Facebook's marketplace. (Statista)
  • The average Facebook page posts about 1.68 times per day. (The Global State of Digital 2022)
  • On average, a Facebook page has an engagement rate of 0.07%. The rate varies depending on the type of content shared: 
    • Photos – Engagement rate of 0.12%
    • Status updates – Engagement rate of 0.11%
    • Videos – Engagement rate of 0.08% 
    • Links – Engagement rate of 0.14% (The Global State of Digital 2022)
  • Weekly, there are over 1 billion users that use Facebook Messenger to contact companies. (Facebook)
  • 54.6% of Facebook’s users follow in their network brands and companies. (The Global State of Digital 2022)
  • The average duration of a visit on Facebook is 9 minutes and 26 seconds. (SimilarWeb)
  • Videos make up 15% of the entire content found on Facebook. (SocialInsider) 
  • Over 4 million marketers post an ad on Facebook stories monthly. (Facebook)


Facebook has been one of the leading social media platforms for a while now, and it shows no signs of slowing down. Millions of Facebook users access the platform on a daily basis either on their mobile phone or desktop and engage with written and visual content. So, it comes as no surprise that so many companies include Facebook marketing in their social media strategies.

Our Facebook statistics report comes as helps both companies and marketers to better understand the future of the platform and the current trends on the platform.

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