The Ultimate Google Search Statistics Guide (2023 Report)

8.5 billion

Number of searches on Google every day

+200

Number of ranking factors that Google uses

90%

of people are more likely to click on the first set of results

• Google processes over 8.5 billion searches a day. (Oberlo)

• Google currently owns 87.96% of the search engine market share. (Lunio)

• 84% of people use Google at least 3 times a day. (Oberlo)

• 90% of people are more likely to click on the first set of Google results. (Oberlo)

• Organic search produced 23% of all site visits. (Oberlo)

• In the 2nd quarter of 2019, 49.76% of Google searches were unable to solve their queries. (Lunio)

• Google.com holds the number 1 rank on SimilarWeb as the most visited website in the world. (Lunio)

• Google.com receives 79 billion visitors every month. (Lunio)

• There are currently 192 different versions of Google Search. (Lunio)

• Google’s search index is over 100,000,000 gigabytes (100 petabytes) in size. (Lunio)

• Google processes over 40,000 search queries every second on average. (Lunio)

• 21% of searches lead to more than one click on Google’s results. (Lunio)

• Google uses over 200 different factors to determine rankings. (Lunio)

• Since 2014 Google has received over 900,000 delist requests. (Lunio)

• 90.63% of pages get no organic traffic from Google. (Lunio)

• Images are returned for 27.3% of search queries on Google. (Lunio)

• The average Google first page result contains 1,890 words. (Lunio)

1 in every 3

of all mobile searches are related to location

$340 billion

Sales reached through mobile commerce in 2021

79%

of users have purchased through their mobile phones

• 63% of Google’s US organic search traffic originated from mobile devices. (Oberlo)

• Nearly 1/3 of all mobile searches are related to location. (Think With Google)

• Mobile searches for “image search” have grown by over 60% in the past two years. (Think With Google)

• 60% of smartphone users have contacted a business directly using the search results (e.g., “click to call” option). (Think With Google)

• “Simple” + “ideas” mobile queries have grown by over 60% over the last two years. (Lunio)

• Google holds 93.68% of the mobile search engine market share. (Daily Blogging)

• Around 83% of people in the US are mobile internet users. (Daily Blogging)

• The average daily time spent on mobile devices in the US is set to reach 4 and a half hours by 2023. (Daily Blogging)

• Retail mobile commerce sales reached $359.32 billion in 2021. (Daily Blogging)

• 79% of smartphone users have made a purchase online through their mobile phones. (Daily Blogging)

• Mobile traffic converts at less than half the rate of desktops. (Daily Blogging)

• Weather sites get 80% of mobile searches while B2B topics get less than 50%. (Daily Blogging)

• 30% of pages that come up on the first Google page on desktops do not show up in the top 10 results on mobile devices. (Daily Blogging)

• Less than 30% of clicks on mobile go to the first organic hit. (Daily Blogging)

€4,575

Companies’ average budget for SEO services

43%

Average CTR for branded keywords in #1 position

Food brands

Receive SEO services from +150 agencies

Agency Statistics

• In 2022, companies had an average budget for an SEO service of approximately €4,575. (Sortlist Internal Data)

• However, the average budget for SEO services has been declining since 2019. (Sortlist Internal Data)

• Only 2.24% of all companies invested in SEO in 2022, behind expertises such as social media (9.32%) and graphic design (6.13%). (Sortlist Internal Data)

• In 2022, most of the projects requested for SEO came from France (20.2%) (Sortlist Internal Data)

• Based on the number of searches for marketing agencies in each area, London, Glasgow, and Newcastle are the top locations for creatives in the UK. (Sortlist Report 2021)

• 10.92% of SMBs plan on improving their website’s SEO to increase search rankings. (Digital Acceleration Report)

• 2020 increased the need for companies to request more SEO services for Google Search. (Marketing Barometer)

• The majority of agencies dedicated to SEO and online advertising are located in India (12.14%) and France (9.91%). (Sortlist Internal Data)

• The average size of an agency dedicated to SEO and online advertising is 69 people. (Sortlist Internal Data)

• Over 150 agencies that provide SEO services are working for food brands. (Sortlist Internal Data)

• More than 220 agencies provide SEO and online advertising services for clothing brands. (Sortlist Internal Data)

Product & Market Search

• 46% of product searches begin on Google. (Oberlo)

• Google Ads show up on 41.5% of all Google searches. (Lunio)

• 61% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative. (Lunio)

• The average click-through rate for branded keywords in the number 1 position is 43.26%. (Lunio)

• 3.4% of clicks on Google resulted in a click on paid ads. (Lunio)

• Long-tail keyword searches have a click-through rate of 3% to 5% higher than generic searches. (Lunio)

• Organic SERP clickthrough rates are higher for branded keywords than non-branded keywords. (Lunio)

15%

Queries in Google that have never been asked before

Wordle

Most searched query of 2022

Questions

The way that 8% of search queries are phrased

• 8% of search queries are phrased as questions. (Lunio)

• 15% of queries in Google have never been asked before. (Lunio)

• 2-word search queries make up for 23.98% of Google searches. (Lunio)

• The query “___ to avoid” increased by 150% in 2018. (Lunio)

• “Wordle” was the most searched query of 2022. (Google Trends)

• Buckingham Palace was the most searched cultural landmark in 2022. (Google Trends)

• “Ukraine” was the most searched news topic of 2022. (Google Trends)

41%

Adults that use voice search daily

Home Alone

How most people use voice search

71%

People that prefer voice search over typing

• 27% of the global online population is using voice search on mobile. (Lunio)

• 41% of US adults and 55% of US teens use voice search daily. (Blogging Wizard)

• 58.6% of US consumers have used voice search. (Blogging Wizard)

• Voice search is only the sixth most popular voice activity. (Blogging Wizard)

• Voice search is the second most popular channel for mobile searches. (Blogging Wizard)

• Smartphones are the most popular devices for voice search. (Blogging Wizard)

• 25 to 49-year-olds use voice search more often than any other age group. (Blogging Wizard)

• Around 70% of people like voice search because it’s fast. (Blogging Wizard)

• 90% of people think voice search is easier than searching online. (Blogging Wizard)

• 71% of people would rather use voice search than physically type a search query. (Blogging Wizard)

• Most people use voice search when they’re home alone. (Blogging Wizard)

• 36.6% of the US population use voice assistants. (Blogging Wizard)

• 66% of people who use digital assistants use them weekly. (Blogging Wizard)

• 93% of people are satisfied with their voice assistants. (Blogging Wizard)

• Apple’s Siri and Google Assistant are the most popular digital assistants, (Blogging Wizard)

28%

of nearby searches result in a purchase.

Local Maps

Present in 38.2% of all Google searches

58%

of companies don’t optimise for local search

• Over the last two years, searches for local places without the qualifier "near me" have grown 150%. (Think With Google)

• Local map packs are present in 38.2% of all Google searches. (Lunio)

• In 2020, 93% of consumers used online searches to find a local business. (On The Map)

• Local and organic searches together make up 69% of overall digital traffic. (On The Map)

• One-third of online consumers use the internet to search for local businesses daily. (On The Map)

• 42% of millennials who perform a local search will visit a business most of the time. (On The Map)

• Millennials are 50% more likely to conduct these local searches on the go. (On The Map)

• 28% of nearby searches result in a purchase. (On The Map)

• 61% of shoppers prefer going to local businesses that have both physical locations and online websites. (On The Map)

• 79% of local businesses perceive SEO as an effective channel. (On The Map)

• 58% of companies don’t optimise for local search, but 31% would like to. (On The Map)

• Merely 30% have an actual plan to capitalise on high-converting local traffic. (On The Map)