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The Ultimate Google Search Statistics Guide (2023 Report)

Google is undoubtedly the most popular search engine in the world, processing billions of queries every day. From finding a nearby coffee shop to researching a complex topic, Google has become the go-to platform for all our informational needs. But have you ever wondered how much data is processed on Google every minute, or how businesses can leverage it for success?

To that end, we’ve compiled a list of Google Search statistics that will give you the insight you need to better understand this powerful tool. From the impact of mobile searches on local businesses to the rise of voice search, we’ll explore some of the fascinating Google Search statistics that highlight the enormity and influence of this ubiquitous search engine.

General Google Search Usage Statistics

8.5 billion

Number of searches on Google every day


Number of ranking factors that Google uses


of people are more likely to click on the first set of results

graph of site visits to google search

  • Google processes over 8.5 billion searches a day. (Oberlo)
  • Google currently owns 87.96% of the search engine market share. (Lunio)
  • 84% of people use Google at least 3 times a day. (Oberlo)
  • 90% of people are more likely to click on the first set of Google results. (Oberlo)
  • Organic search produced 23% of all site visits. (Oberlo)
  • In the 2nd quarter of 2019, 49.76% of Google searches were unable to solve their queries. (Lunio)
  • holds the number 1 rank on SimilarWeb as the most visited website in the world. (Lunio)
  • receives 79 billion visitors every month. (Lunio)
  • There are currently 192 different versions of Google Search. (Lunio)
  • Google’s search index is over 100,000,000 gigabytes (100 petabytes) in size. (Lunio)
  • Google processes over 40,000 search queries every second on average. (Lunio)
  • 21% of searches lead to more than one click on Google’s results. (Lunio)
  • Google uses over 200 different factors to determine rankings. (Lunio)
  • Since 2014 Google has received over 900,000 delist requests. (Lunio)
  • 90.63% of pages get no organic traffic from Google. (Lunio)
  • Images are returned for 27.3% of search queries on Google. (Lunio)
  • The average Google first page result contains 1,890 words. (Lunio)

Mobile Search Usage Statistics

1 in every 3

of all mobile searches are related to location

$340 billion

Sales reached through mobile commerce in 2021


of users have purchased through their mobile phones

visual of number of mobile searches in google search related to location

  • 63% of Google’s US organic search traffic originated from mobile devices. (Oberlo)
  • Nearly 1/3 of all mobile searches are related to location. (Think With Google)
  • Mobile searches for “image search” have grown by over 60% in the past two years. (Think With Google)
  • 60% of smartphone users have contacted a business directly using the search results (e.g., “click to call” option). (Think With Google)
  • “Simple” + “ideas” mobile queries have grown by over 60% over the last two years. (Lunio)
  • Google holds 93.68% of the mobile search engine market share. (Daily Blogging)
  • Around 83% of people in the US are mobile internet users. (Daily Blogging)
  • The average daily time spent on mobile devices in the US is set to reach 4 and a half hours by 2023. (Daily Blogging)
  • Retail mobile commerce sales reached $359.32 billion in 2021. (Daily Blogging)
  • 79% of smartphone users have made a purchase online through their mobile phones. (Daily Blogging)
  • Mobile traffic converts at less than half the rate of desktops. (Daily Blogging)
  • Weather sites get 80% of mobile searches while B2B topics get less than 50%. (Daily Blogging)
  • 30% of pages that come up on the first Google page on desktops do not show up in the top 10 results on mobile devices. (Daily Blogging)
  • Less than 30% of clicks on mobile go to the first organic hit. (Daily Blogging)

Product & Marketing Search Statistics


Companies’ average budget for SEO services


Average CTR for branded keywords in #1 position

Food brands

Receive SEO services from +150 agencies

Agency Statistics

  • In 2022, companies had an average budget for an SEO service of approximately €4,575. (Sortlist Internal Data)
  • However, the average budget for SEO services has been declining since 2019. (Sortlist Internal Data)
  • Only 2.24% of all companies invested in SEO in 2022, behind expertises such as social media (9.32%) and graphic design (6.13%). (Sortlist Internal Data)
  • In 2022, most of the projects requested for SEO came from France (20.2%) (Sortlist Internal Data)
  • Based on the number of searches for marketing agencies in each area, London, Glasgow, and Newcastle are the top locations for creatives in the UK. (Sortlist Report 2021)
  • 2020 increased the need for companies to request more SEO services for Google Search. (Marketing Barometer)
  • The majority of agencies dedicated to SEO and online advertising are located in India (12.14%) and France (9.91%). (Sortlist Internal Data)
  • The average size of an agency dedicated to SEO and online advertising is 69 people. (Sortlist Internal Data)
  • Over 150 agencies that provide SEO services are working for food brands. (Sortlist Internal Data)
  • More than 220 agencies provide SEO and online advertising services for clothing brands. (Sortlist Internal Data)

Product & Market Search

  • 46% of product searches begin on Google. (Oberlo)
  • Google Ads show up on 41.5% of all Google searches. (Lunio)
  • 61% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative. (Lunio)
  • The average click-through rate for branded keywords in the number 1 position is 43.26%. (Lunio)
  • 3.4% of clicks on Google resulted in a click on paid ads. (Lunio)
  • Long-tail keyword searches have a click-through rate of 3% to 5% higher than generic searches. (Lunio)
  • Organic SERP clickthrough rates are higher for branded keywords than non-branded keywords. (Lunio)

Google Search Term Statistics


Queries in Google that have never been asked before


Most searched query of 2022


The way that 8% of search queries are phrased

popular google search terms in 2022

  • 8% of search queries are phrased as questions. (Lunio)
  • 15% of queries in Google have never been asked before. (Lunio)
  • 2-word search queries make up for 23.98% of Google searches. (Lunio)
  • The query “___ to avoid” increased by 150% in 2018. (Lunio)
  • “Wordle” was the most searched query of 2022. (Google Trends)
  • Buckingham Palace was the most searched cultural landmark in 2022. (Google Trends)
  • “Ukraine” was the most searched news topic of 2022. (Google Trends)

Google Voice Search Statistics


Adults that use voice search daily

Home Alone

How most people use voice search


People that prefer voice search over typing

graph of preference of voice search or typing

  • 27% of the global online population is using voice search on mobile. (Lunio)
  • 41% of US adults and 55% of US teens use voice search daily. (Blogging Wizard)
  • 58.6% of US consumers have used voice search. (Blogging Wizard)
  • Voice search is only the sixth most popular voice activity. (Blogging Wizard)
  • Voice search is the second most popular channel for mobile searches. (Blogging Wizard)
  • Smartphones are the most popular devices for voice search. (Blogging Wizard)
  • 25 to 49-year-olds use voice search more often than any other age group. (Blogging Wizard)
  • Around 70% of people like voice search because it’s fast. (Blogging Wizard)
  • 90% of people think voice search is easier than searching online. (Blogging Wizard)
  • 71% of people would rather use voice search than physically type a search query. (Blogging Wizard)
  • Most people use voice search when they’re home alone. (Blogging Wizard)
  • 36.6% of the US population use voice assistants. (Blogging Wizard)
  • 66% of people who use digital assistants use them weekly. (Blogging Wizard)
  • 93% of people are satisfied with their voice assistants. (Blogging Wizard)
  • Apple’s Siri and Google Assistant are the most popular digital assistants, (Blogging Wizard)

Google Local Search Statistics


of nearby searches result in a purchase.

Local Maps

Present in 38.2% of all Google searches


of companies don’t optimise for local search

graph of percentage of google search traffic that is local and organic

  • Over the last two years, searches for local places without the qualifier "near me" have grown 150%. (Think With Google)
  • Local map packs are present in 38.2% of all Google searches. (Lunio)
  • In 2020, 93% of consumers used online searches to find a local business. (On The Map)
  • Local and organic searches together make up 69% of overall digital traffic. (On The Map)
  • One-third of online consumers use the internet to search for local businesses daily. (On The Map)
  • 42% of millennials who perform a local search will visit a business most of the time. (On The Map)
  • Millennials are 50% more likely to conduct these local searches on the go. (On The Map)
  • 28% of nearby searches result in a purchase. (On The Map)
  • 61% of shoppers prefer going to local businesses that have both physical locations and online websites. (On The Map)
  • 79% of local businesses perceive SEO as an effective channel. (On The Map)
  • 58% of companies don’t optimise for local search, but 31% would like to. (On The Map)
  • Merely 30% have an actual plan to capitalise on high-converting local traffic. (On The Map)


The statistics regarding Google Search reveal its immense popularity and usage as the world's most widely used search engine. With billions of daily searches and a vast array of features and tools, Google Search has become an indispensable tool for individuals, businesses, and organisations of all types.

The data also shows that Google Search's algorithm and user interface continue to evolve, making it even more effective and user-friendly. As technology continues to advance, it will be interesting to see how Google Search continues to adapt and innovate to meet the needs of its users in the future.

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