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50+ LinkedIn Statistics You Need to Know This Year [2023 Edition]

LinkedIn has been the social platform for professionals worldwide for some time now. So it was only natural that marketers and companies are finding more and more ways to use it to their advantage. From curated content to data-centric insights and lead-generating ads, LinkedIn has become the go-to place for many professionals seeking to contact an industry person or understand the current business landscape.

Since there are over 150 digital agencies on Sortlist that list LinkedIn as one of their expertise, it was only natural to have a look over some of the most impressive statistics about the platform. All our findings are compiled in a statistics list that contains both our internal data points, collected from the agencies on our platform, and external statistics and facts. Let’s dive in.

LinkedIn User Statistics

875 Million

LinkedIn users from 200 countries and regions worldwide


of LinkedIn users worldwide are between the ages of 25 and 34 years old

75 million

businesses have a LinkedIn account worldwide

LinkedIn Statistics—Distribution by gender

User Statistics

  • It is the top professional platform, with over 875 million LinkedIn users from 200 countries and regions worldwide. (Social Shepherd)
  • Over 75 million businesses and 135,000 schools have LinkedIn accounts. (Business of Apps)
  • As of January 2022, nearly 60% of LinkedIn users worldwide were part of the 25 – 34 years old age group. (Statista)
  • LinkedIn Users older than 55 years old made up only 2.9% of the social platform’s audience. (Statista)
  • More than 80% of LinkedIn users also use other social media platforms such as Facebook (87.8%), WhatsApp (82.6%), and Instagram (83.3%). (Influencer Marketing Hub)
  • 2023 Data shows that the US is home to the greatest number of LinkedIn users, with over 200 Million active users. (Datareportal)
  • Looking at, Sortlist’s core countries:
    • 🇬🇧 The UK: 5th place, 35 Million LinkedIn users
    • 🇫🇷 France: 6th place with 26 Million LinkedIn users
    • 🇪🇸 Spain: 10th place with 17 Million LinkedIn users
    • 🇩🇪 Germany: 12th position with 15 Million active users.
    • 🇳🇱 The Netherlands: 19th place with 10 Million LinkedIn members. (Datareportal)

Engagement on LinkedIn

  • In 2022, over 42% of LinkedIn users worldwide were women. Over 57% of its audience was composed of male users. (Statista)
  • The average time LinkedIn users spend is 7 minutes and 38 seconds on the platform per visit. On average, they also visit seven pages per visit. (Influencer Marketing Hub)
  • The top 3 most followed organisations on LinkedIn in 2023 are Amazon (29,040,000 Million followers), Google (27,390,000 Million followers) and LinkedIn (24,240,000 Million followers). (Datareportal)
  • LinkedIn Posts with 1900–2000 words have the best performance and engagement rate.(SocialPilot)
  • A LinkedIn post with an image gets 2x the engagement rate. (SocialPilot)
  • 30% of a company’s LinkedIn post engagement comes via their employees. (SocialPilot)
  • Businesses with an active LinkedIn Page receive 5 times more page views, 7 times more impressions, and 11 times more clicks per follower. (SocialPilot)

LinkedIn Business Statistics

65 million

business decision-makers reached through LinkedIn


of B2B marketers consider LinkedIn the best channel for high-quality leads.


of the world’s population can potentially be reached with a LinkedIn ad.

LinkedIn’s Traffic and Reach

  • LinkedIn claims to reach more than 65 million business decision-makers. (LinkedIn)
  • LinkedIn gets 72.47% direct traffic and 22.22% from search (of which 99.27% comes from organic search). (Influencer Marketing Hub)
  • The top organic keywords that drive traffic to its website are:
    • LinkedIn (55.21%),
    • linked in (3.41%),
    • LinkedIn login (2.29%),
    • LinkedIn learning (1.29%). (Influencer Marketing Hub)
  • Between April 2022 and June 2022, LinkedIn got the most social media traffic from YouTube at 34.41%. (Influencer Marketing Hub)
  • Other social media platforms directing traffic to LinkedIn included Facebook (27.18%), Twitter (13.81%), WhatsApp (7.20%), and Instagram (5.83%). (Influencer Marketing Hub)
  • Linkedin traffic stood at 1.7 billion per month in February 2023 – that puts it 17th in the world. (Similarweb)
  • More than 50% of all social traffic to B2B sites comes from LinkedIn. (Sumo)

Budgets & Investments on LinkedIn

  • According to Sortlist’s internal data, the industries investing the most money in LinkedIn ads:
    • Government & Administration (€32,500.00)
    • Non-Profits (€20,375.50)
    • Travel and Leisure (€19,200.00). (Sortlist Internal Data)
  • On Sortlist the top 3 countries spending the most money on projects that include LinkedIn ads:
    • The UK (average budget €95,000)
    • Germany (average budget €66,600)
    • Sweden (average budget €60,000). (Sortlist Internal Data)
  • There is a 75% increase in the number of spontaneous LinkedIn Live events, YoY. (LinkedIn)
LinkedIn Statistics – Top Paid Social Media Platforms

What Marketers Say About LinkedIn

LinkedIn Ads

  • 40% of B2B marketers consider LinkedIn as the best channel for driving high-quality leads. (LinkedIn)
  • 43% of marketers said they have sourced at least one customer from LinkedIn. (Kinsta)
  • 75% of B2B content marketers use LinkedIn ads. Facebook comes in next at 69%, followed by Instagram at 30%. (Content Marketing Institute)
  • A LinkedIn ad can potentially reach 14.6% of the world’s population. (Hootsuite)
  • LinkedIn’s ad reach grew by 22 million users in Q4 2021. (Hootsuite)
  • The LinkedIn ads audience gender distribution is 57.2% male and 42.8% female. (Digital 2022: Global Overview Report)
  • Brands see a 2-3x lift in brand attributes when advertising on LinkedIn. (LinkedIn)
  • Brands have seen a 33% increase in purchase intent resulting from ad exposure on LinkedIn. (LinkedIn)
  • LinkedIn Conversation Ads drive 4x higher open rates and 4x the engagement of traditional email campaigns. (LinkedIn)
  • LinkedIn Message Ads drive 2x more engagement than traditional email. (LinkedIn)

LinkedIn Statistics for Jobseekers

365 M

skills were added by members to their profiles


job applications per second on LinkedIn


increase in hires through LinkedIn in 2022

LinkedIn Statistics - Job seekers hired daily

  • Each week, over 52 million users are actively looking for their next position through LinkedIn. (Social Shepherd)
  • Year over year, the number of LinkedIn job postings that didn’t require a four-year degree rose from 15% to 20%, a 33% increase. (LinkedIn)
  • On LinkedIn, there are 90 job applications submitted every second. (LinkedIn)
  • 44% of hirers on LinkedIn explicitly use skills data to fill their roles. (LinkedIn)
  • There are 365M skills LinkedIn users added to their profiles over the last 12 months. (LinkedIn)
  • Every minute, there are 8 people hired through LinkedIn. (LinkedIn) 
  • There was an 88% increase in hires through LinkedIn in 2022. (The Social Shepard)
  • 67% of recruiters say that professionals hired through LinkedIn are of higher quality. (The Social Shepard)

LinkedIn Revenue Statistics

$14 Billion

is the revenue generated by LinkedIn in 2022


LinkedIn offices across the world


of users have LinkedIn Premium

LinkedIn Statistics - Offices Worldwide

  • LinkedIn operates 11 offices in the USA. It has a further 25 offices across the globe that include places like Amsterdam, Bangalore, Sydney, and Toronto. (Influencer Marketing Hub)
  • LinkedIn generated $14.5 billion revenue in 2022, an increase of 26.2% year-on-year. (Business of Apps)
  • LinkedIn experienced a 10% year-to-year growth in revenue in Q2 FY2023. (LinkedIn) 
  • As of FY2023, there are 3 new LinkedIn members that join every second. (LinkedIn) 
  • 39% of users pay for LinkedIn Premium. (Blogging Wizard)


The statistics presented in this report highlight the growing importance of LinkedIn as a professional networking platform. With over 875 million members across more than 200 countries and territories, LinkedIn provides a unique opportunity for individuals and businesses to connect and build relationships in the digital age. From job search and recruitment to content marketing and brand building, LinkedIn offers a wide range of features and tools that can be leveraged for professional success. As the platform continues to evolve and expand, it is clear that LinkedIn will remain a vital resource for professionals and organizations in the years to come.

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