50+ LinkedIn Statistics You Need to Know This Year [2023 Edition]

875 Million

LinkedIn users from 200 countries and regions worldwide

60%

of LinkedIn users worldwide are between the ages of 25 and 34 years old

75 million

businesses have a LinkedIn account worldwide

User Statistics

• It is the top professional platform, with over 875 million LinkedIn users from 200 countries and regions worldwide. (Social Shepherd)

• Over 75 million businesses and 135,000 schools have LinkedIn accounts. (Business of Apps)

• As of January 2022, nearly 60% of LinkedIn users worldwide were part of the 25 – 34 years old age group. (Statista)

• LinkedIn Users older than 55 years old made up only 2.9% of the social platform’s audience. (Statista)

• More than 80% of LinkedIn users also use other social media platforms such as Facebook (87.8%), WhatsApp (82.6%), and Instagram (83.3%). (Influencer Marketing Hub)

• 2023 Data shows that the US is home to the greatest number of LinkedIn users, with over 200 Million active users. (Datareportal)

• Looking at, Sortlist’s core countries:
  • 🇬🇧 The UK: 5th place, 35 Million LinkedIn users
  • 🇫🇷 France: 6th place with 26 Million LinkedIn users
  • 🇪🇸 Spain: 10th place with 17 Million LinkedIn users
  • 🇩🇪 Germany: 12th position with 15 Million active users.
  • 🇳🇱 The Netherlands: 19th place with 10 Million LinkedIn members. (Datareportal)

Engagement on LinkedIn

• In 2022, over 42% of LinkedIn users worldwide were women. Over 57% of its audience was composed of male users. (Statista)

• The average time LinkedIn users spend is 7 minutes and 38 seconds on the platform per visit. On average, they also visit seven pages per visit. (Influencer Marketing Hub)

• The top 3 most followed organisations on LinkedIn in 2023 are Amazon (29,040,000 Million followers), Google (27,390,000 Million followers) and LinkedIn (24,240,000 Million followers). (Datareportal)

• LinkedIn Posts with 1900–2000 words have the best performance and engagement rate.(SocialPilot)

• A LinkedIn post with an image gets 2x the engagement rate. (SocialPilot)

• 30% of a company’s LinkedIn post engagement comes via their employees. (SocialPilot)

• Businesses with an active LinkedIn Page receive 5 times more page views, 7 times more impressions, and 11 times more clicks per follower. (SocialPilot)

65 million

business decision-makers reached through LinkedIn

40%

of B2B marketers consider LinkedIn the best channel for high-quality leads.

14.6%

of the world’s population can potentially be reached with a LinkedIn ad.

LinkedIn’s Traffic and Reach

• LinkedIn claims to reach more than 65 million business decision-makers. (LinkedIn)

• LinkedIn gets 72.47% direct traffic and 22.22% from search (of which 99.27% comes from organic search). (Influencer Marketing Hub)

• The top organic keywords that drive traffic to its website are:
  • LinkedIn (55.21%),
  • linked in (3.41%),
  • LinkedIn login (2.29%),
  • LinkedIn learning (1.29%). (Influencer Marketing Hub)

• Between April 2022 and June 2022, LinkedIn got the most social media traffic from YouTube at 34.41%. (Influencer Marketing Hub)

• Other social media platforms directing traffic to LinkedIn included Facebook (27.18%), Twitter (13.81%), WhatsApp (7.20%), and Instagram (5.83%). (Influencer Marketing Hub)

• Linkedin traffic stood at 1.7 billion per month in February 2023 – that puts it 17th in the world. (Similarweb)

• More than 50% of all social traffic to B2B sites comes from LinkedIn. (Sumo)

Budgets & Investments on LinkedIn

• The global average budget of a project that includes LinkedIn advertising posted on Sortlist is €17,604.94. (Sortlist Internal Data)

• According to Sortlist’s internal data, the industries investing the most money in LinkedIn ads:
  • Government & Administration (€32,500.00)
  • Non-Profits (€20,375.50)
  • Travel and Leisure (€19,200.00). (Sortlist Internal Data)

• On Sortlist the top 3 countries spending the most money on projects that include LinkedIn ads:
  • The UK (average budget €95,000)
  • Germany (average budget €66,600)
  • Sweden (average budget €60,000). (Sortlist Internal Data)

• There is a 75% increase in the number of spontaneous LinkedIn Live events, YoY. (LinkedIn)

What Marketers Say About LinkedIn

LinkedIn Ads

• 40% of B2B marketers consider LinkedIn as the best channel for driving high-quality leads. (LinkedIn)

• 43% of marketers said they have sourced at least one customer from LinkedIn. (Kinsta)

• 75% of B2B content marketers use LinkedIn ads. Facebook comes in next at 69%, followed by Instagram at 30%. (Content Marketing Institute)

• LinkedIn is used by 97% of B2B marketers as part of their content marketing strategy. (SocialPilot)

• A LinkedIn ad can potentially reach 14.6% of the world’s population. (Hootsuite)

• LinkedIn’s ad reach grew by 22 million users in Q4 2021. (Hootsuite)

• The LinkedIn ads audience gender distribution is 57.2% male and 42.8% female. (Digital 2022: Global Overview Report)

• Brands see a 2-3x lift in brand attributes when advertising on LinkedIn. (LinkedIn)

• Brands have seen a 33% increase in purchase intent resulting from ad exposure on LinkedIn. (LinkedIn)

• LinkedIn Conversation Ads drive 4x higher open rates and 4x the engagement of traditional email campaigns. (LinkedIn)

• LinkedIn Message Ads drive 2x more engagement than traditional email. (LinkedIn)

365 M

skills were added by members to their profiles

90

job applications per second on LinkedIn

88%

increase in hires through LinkedIn in 2022

• Each week, over 52 million users are actively looking for their next position through LinkedIn. (Social Shepherd)

• Year over year, the number of LinkedIn job postings that didn’t require a four-year degree rose from 15% to 20%, a 33% increase. (LinkedIn)

• On LinkedIn, there are 90 job applications submitted every second. (LinkedIn)

• 44% of hirers on LinkedIn explicitly use skills data to fill their roles. (LinkedIn)

• There are 365M skills LinkedIn users added to their profiles over the last 12 months. (LinkedIn)

• Every minute, there are 8 people hired through LinkedIn. (LinkedIn) 

• There was an 88% increase in hires through LinkedIn in 2022. (The Social Shepard)

• 67% of recruiters say that professionals hired through LinkedIn are of higher quality. (The Social Shepard)

$14 Billion

is the revenue generated by LinkedIn in 2022

36

LinkedIn offices across the world

39%

of users have LinkedIn Premium

• LinkedIn operates 11 offices in the USA. It has a further 25 offices across the globe that include places like Amsterdam, Bangalore, Sydney, and Toronto. (Influencer Marketing Hub)

• LinkedIn generated $14.5 billion revenue in 2022, an increase of 26.2% year-on-year. (Business of Apps)

• LinkedIn experienced a 10% year-to-year growth in revenue in Q2 FY2023. (LinkedIn) 

• As of FY2023, there are 3 new LinkedIn members that join every second. (LinkedIn) 

• 39% of users pay for LinkedIn Premium. (Blogging Wizard)

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